课件18张PPT。Welcome!南京五中
黄祖明 方玉勇 Watch a piece of TV showWhich advertisement
do you like best?Brainstorming:1 Where can we find these ads?
2 Why do you like these ads?On billboards,on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
get some useful information from them.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issues
Ads for sales Project Hope Earth DaySay ‘No’ to drugsSoftwareOxlin AirlinesSoft shine shampooDiscuss and speak:Read the instructions and focus on the six posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Sedal Shampoo
Everything
is possible!Taiwan,
China!Cherish
your life!Enjoy your music,
Enjoy your Sony!Shoes can fly!
So
do your dreams!Active-reading:Listen to the material on Page 94 and try to
answer these questions:
1 What’s the ad about?
2 What types of things will the stories be judged on?
3 What should Ss pay attention to when writing the story?
4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 What’s the ad about?
2 What types of things will the stories be judged on?
3 What should Ss pay attention to when writing the story?
4 Why is it good for Ss to enter English writing competitions?Possible Answers:It is about the senior high schools’ English writing competition.They will be judged on how well they are researched
and if they are creative and imaginative.Grammar,punctuation and spelling.It challenges them to improve their English
language skills and gives them a chance to win a prize.Mini-writing:
Choose one ad and write something to
promote your service or products.Gym!Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thanks!Bye-bye!课件22张PPT。Grammar and Usage 南京五中
方玉勇 黄祖明 Lead-inT: What did you eat this morning?
S1: ‘I ate ….’
T：What did S1 say, S2?
S2: S1 said he/she ate….direct speechreported speechWe use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.1 Which one is direct speech and which one is reported speech?
He said, ‘I will go to school tomorrow.’
She told us something secret.
2 Change the direct speech into reported speech.
She said, ‘This film is quite interesting.’
‘Finish the project tomorrow.’ he said to me.
(direct speech)(reported speech)She said that that film was quite interesting.He asked me to finish the project the next day.(Change what has been said to an object clause or
an infinitive phrase.)What should we pay attention to?1 personal pronouns and tense
e.g 1 Miss Yang said, ‘ I will buy a new dress.’
Miss Yang said that she would buy a new dress.
Ex. Simon said, ‘ I wrote a letter.’
How to change the tense? Have a look.
Simon said that he had written a letter.Practice: Change the following sentences into reported speech. 1 ‘I haven’t brought my dictionary,’ the student said.
2 Tom said to them, ‘ I will get excited.’
3 My father said to me, ‘I am reading the book.’
The student said that he hadn’t brought his dictionary.
Tom told them that he would get excited.My father told me that he was reading the book.What should we pay attention to?1 personal pronouns and tense
2 adverbials of time and place
e.g: He said, ‘I lost a key here yesterday.’
He said that he had lost a key there the day
before/the previous day.
Ex. ‘I read the book here a week ago.’Jane said to
him.
Jane told him that she had read the book there
a week before.learn more about itPractice: Change the following sentences into reported speech. 1 ‘I will come and see you again this evening, Tom.’ he said.
2 ‘I will come here again today,’ she said.
3 The doctor said to the patient, ‘You will have to wait till 3 pm tomorrow.’
He told Tom that he would go and see him again
that evening.
She said that she’d go there again that day.
The1 doctor told the patient that he would have to
wait till 3 pm the next day.
What should we pay attention to?1 personal pronouns and tense
2 adverbials of time and place
3 other casesEx: Page 9Possible answers:
(1) was (2) wouldn’t (3) had read
(4)that (5)would (6) had bought
(7) that (8) would (9) those
(10) Her (11) was
(12) was going to readHow to use reported speech to report:statementsquestionsimperative sentencesStatements: *We use noun clauses introduced by that to report statements.
She said, ‘Ads are an important part of our lives.’
She said that ads are an important part of our lives.
‘There are two main types of ads,’ the writer said to us.
The writer told us that there are two main types of ads.
*More reporting words:
‘PSAs are often placed for free,’ the writer said.
The writer explained that PSAs are often placed for free.advise agree explain insist promise remind suggest warnCan you give more examples? Practice: Change the following sentences into direct speech.1 Tom suggested that we should translate the book into English.
2 The student explained that he really didn’t know he had to finish the work a week before.
3 The teacher promised that he would give his students a few holidays at the end of that month.
Tom said, ‘You’d better translate the book into English.’The student said, ‘ I really don’t know I must finish the work a week ago.’
The teacher said, ‘I will give my students a few holidays at the end of this month.’Questions:*We use noun clauses introduced by whether/if to report yes/no-questions.
‘Are all ads playing tricks on us?’I asked her.
I asked her whether/if all ads were playing tricks on us.
*We use noun clauses introduced by wh-words to report wh-questions.
I asked her, ‘How can that be true?’
I asked her how that could be true.
“Where did you find the ads for jobs abroad?’Bill asked.
Bill asked where I had found the ads for jobs abroad.Practice: Change the following sentences into reported speech.1 My mother asked me, ‘Do you want to go to the Great Wall with me?’
2 The teacher asked the boy, ‘How many pages have you read today?’
3 I asked Li Ying, ‘ Where and when were you born?’
My mother asked me whether I wanted to go to the
Great Wall with her.
The teacher asked the boy how many pages he had
read that day.
I asked Li Ying where and when he was born.
Imperative sentences: *To report imperative sentences, we use the structure: reporting verb+object+(not)+to-infinitive.
‘Don’t worry,Mickey,’ Jen said.
Jen asked Mickey not to worry.
*other verbs can be used in this structure
‘Don’t believe every ad you read,’ Lily said to me.
Lily advised me not to believe every ad I read.reporting verbobject(not)to-infinitiveadvise encourage invite remind warnLet’s do some Ex for consolidation!You can do it well!Practice: Change the following sentences into direct speech. 1 The teacher reminded me not to forget to learn the dialogue by heart.
2 My brother ordered me to go there at once.
3 My father warned us not to throw the waste paper everywhere.
The teacher said to me, ‘Don’t forget to learn the
dialogue by heart.’My brother said, ‘ Come here at once.’ My father said to us, ‘Don’t throw the waste paper
everywhere.’
Ex. Page 11A:
2 asked in what way it was different from other English learning software.
3 asked how it could help him remember English words.
4 Asked whether/if it taught listening and speaking.
5 asked what the designer would do if she was not satisfied with the software.
6 asked if it was user-friendly.Ex. Page 11B:
2 advises us to use interesting and attractive photos.
3 advises us to use colour to attract people’s attention.
4 advises us to use eye-catching headings to attract people’s attention.
5 advises us to make the text short and easy to read.
6 advises us to study some good advertisements on the Internet for ideas.Homework1 Finish Ex on Page 92.
2 Make good preparation for Task part.Thanks!Bye-bye!课件16张PPT。Project Developing an ad campaign南京五中
黄祖明 方玉勇 Step One: Comprehension1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
newspapers,magazines,televisions,billboards, mailing, etc.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansthe target audience and how to determine
the target audiencewhat the ad campaign sayshow to reach the target audienceStep Two: Language Focuses1 reach a particular audience… (line 2)
Reach here means ‘attain/achieve’.
e.g.
We can never reach perfection.
You will know better when you reach my age.
Exercise
After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解）reachedanunderstanding2 In order to determine…(line 11)
determine:decide firmly/find out
Eg.We haven’t determined when to leave.
Can you determine the meaning of the word?
determine on/upon:resolve
Eg.We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj.be ~ to do sth.
I’m determined to succeed.
Ex:
We _____ ______ _______ adopt his suggestion.
(决定）aredeterminedto3 appeal to the way…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
N.
Eg. an appeal for help/ food
The new fashion soon lost its appeal.
Ex.
The idea of working abroad never ______ ______ me.(吸引）
appealsto4 be concerned with…(line 23)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
concern:V. affect
The loss is serious for all concerned.
N. It’s no concern of mine.
What are your main concerns as a writer?
as far as sb/sth. concerned: 就某人/事而言
Ex.
We ________ _________ _________
_________ his safety.( 都关心）
-
areallconcernedwithCan you make a sentence?5 what approach you want to …(line 28)
approach N. ways
We can try a new approach to language teaching.
N. coming near to
At her approach the children ran off.
approach V. come near/get close to
As you approach the town the first building you see is the church.
I find him difficult to approach.
Identify different meanings of approach.a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
.
d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near时间快到了= go to找你Step Three: Developing an ad campaign*Planning
Work in small groups.
(2) Decide the subject of your ad campaign from the listed.
(3) If you have your own idea,please get your teacher’s approval.
Animal protection Anti-smoking
Anti-drugs Anti-littering
The subject of your ad campaign will be_____.*Preparing
Discussion :
who/what/how
(2) Team work:
*Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan
some questions
the whole team---work as a whole and everyone should contribute to the project*Presenting
Make your presentation clearly.
Answer questions concerning your ad campaign.
(3) Post your logo and slogan. Let’s enjoy it!Homework1 Finish Ex. B2on Page 91.
2 Preview the listening material on Page 96.Thanks!Bye-bye!课件16张PPT。Reading: Advertisements 1st Period南京五中
黄祖明 方玉勇Lead-in: What kind of product or service is being advertised?Water protection Sales of Coco ColaWhich ad do you like and why?Fast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Detailed-reading1 Where are the advertisements most commonly found?
2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and
magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone
had paid for to promote a product or service, while a
PSA is often placed for free, and is intended to educate
people about issues which affect public welfare.Task One3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?
5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not
tell you the complete truth.
In 1996.Because they are meant to be helpful , and by
following the advice in PSAs,we can often learn a lot. T /F1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAsDiscuss the structure of the textReading StrategyThe basic format of expository writing:Introduction of subject
Supporting details
ConclusionPay attention to the information
that follows the statement.Take ‘Public service ads’ for example: Subject:
Information support the idea:
(1)
(2)
(3)
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead
better lives.There are also PSAs that educate people about
public service projects.
Other PSAs teach people how to live healthy lives.
We can learn a lot from them.Now we can have a better understanding of the text.chargededucating peoplehelpful Yes to life,
no to drugs.
Knowledge changes
life!etc.attractiveoriginalcreative Words-matching1 persuasive
2 promote
3 intended
4 be aware of
5 cure
6 nationwide
7 schooling
8 committing suicidea sending
b able to make someone believe something
c meant or planned to do
d killing oneself
e help a thing or an idea become popular
f know or realize
g makes an ill person better
or solves a problem
h happening throughout a countrybecfghadTask ThreeSummary of the text: Part E(1) advice (2) advertisements (3) intended
(4) public welfare (5) promote
(6) customers (7) persuasive (8) nationwide
(9) campaigns (10)encouragePossible answers:Debate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.Thanks!Bye-bye!
