课件10张PPT。M4U1Advertising基础知识过关练习(1)Phrases
1.明白，意识到
2.保持头发有光泽
3.对 … 做研究
4.在互联网上登广告
5.免费投放公益广告
6.推销某种产品或服务
7.意欲做某事
8.说真话/说谎
9.与 … 有联系
10.上这种诡计的当
11.对… 作评论
12.过健康的生活
13.涉及社会问题14.知识改变生活
15.让孩子们都上学
16.自杀
17.听从某人的忠告
18学到很多东西
19.对… 感到满意
20.诱使某人做某事
21.远离毒品
22.说服某人（不）做某事
23.以很低的价格
24.购物环境
25.做进一步市场调查
26.质量高
27.作弄某人
Sentences
1.广告通过提供有关信息、使用劝导性语言和令
兴奋的图像，来鼓励人们购买某种产品或服务或
者事相信某种理念。
Advertisements _________ information and uses
__________ language and exciting _________ to
________ people to buy a product or service or
________ ________ an idea.
2. 本书是为初学者编写的,对你不合适。
The book is________ ________ beginners,
so it’s not suitable for you.
3. 必须给年轻人提供有关毒品危害方面的教育。
Youngsters must be __________ _________ the dangers of drugs.
4. 房子造得很结实事为了保护人们免受地震侵害。
The house were built strong _________ to __________ people __________ earthquakes.
5. 公益广告也使用引人注目、别出心裁的图像和具有创意的语，但公益广告事的目的的事服务大众。
PSAs use __________ and ___________ images and ___________ language, but they are made to _________ _________ ___________ .
Phrases
1.明白，意识到 be aware of
2.保持头发有光泽 keep one’s hair shiny
3.对 … 做研究 do research on
4.在互联网上登广告
put an advertisement on the internet
5.免费投放公益广告 place PSAs for free
6.推销某种产品或服务
promote a product or service
7.意欲做某事
be intended to do/ mean to do
8.说真话/说谎 to tell the truth/ tell a lie/lies
9.与 … 有联系 connect …to________________________________________________
作弄某人 ________________________________________________10.上这种诡计的当 fall for this kind of trick
11.对… 作评论 comment … on
12.过健康的生活 live a healthy life
13.涉及社会问题 deal with social issues
14.知识改变生活 knowledge changes life
15.让孩子们都上学 school every child
16.自杀 commit suicide
17.听从某人的忠告 follow one’s advice
18学到很多东西 learn a lot
19.对… 感到满意 be satisfied with
20.诱使某人做某事 trick sb. into doing sth.
21.远离毒品 keep away from drugs
22.说服某人（不）做某事
persuade sb. to do sth. / into doing sth
persuade sb. not to do sth. /out of doing sth.
23.以很低的价格 at a low price/ at low prices
24.购物环境 shopping environment
25.做进一步市场调查
do further market research
26.质量高 be of high quality
27.作弄某人 play tricks on sb. Sentences
1.广告通过提供有关信息、使用劝导性语言和令
兴奋的图像，来鼓励人们购买某种产品或服务或
者事相信某种理念。
Advertisements provide information and use
persuasive language and exciting images to
encourage people to buy a product or service or
believe in an idea.
2. 本书是为初学者编写的,对你不合适。
The book is intended for beginners, so it’s not
suitable for you.3. 必须给年轻人提供有关毒品危害方面的教育。
Youngsters must be educated about the dangers of drugs.
4. 房子造得很结实事为了保护人们免受地震侵。
The house were built strong enough to protect people from earthquakes.
5. 公益广告也使用引人注目、别出心裁的图像和
具有创意的语，但公益广告事的目的的事服务大众
PSAs use attractive and original images
and creative language, but they are made
to serve the public.
课件16张PPT。M4U1基础知识过关(2) Grammar---Task词组
1.独特的思维方式
2.丰富的想象力
3.反复地
4.高中生
5.向上的趋势
6.逐渐上涨
7.从……到……不等
8.最大容积
9.更新我们的包装
10.保持现有包装的设计特色
11.电视广告
12.拍下难忘的时刻
13.高度实用的
14.对……厌倦的
15.提升公司形象
16.上涨了5%
17.跌到最低点
18.阅读类型
19.买了10册
20.受消费者欢迎
完成句子
1.That’s why we are____ ____(考虑重新包装)
our chocolate bar as well.
2.Our new advertisement will be colourful and
_______(引人注目的)
3.Chocolate bar does not look ______ ______
_______(完全不同于) our company’s other
products.
4.It’________(时尚的);it’s________ (方便的)
5.It allows you to take photographs_______
______ _______ ________(连续高达)6 hours.
6.A pair of Funky Swanky jeans costs only 80
Yuan,___________( 可得到的) in all Funky Swanky shops now.词组
1.独特的思维方式 unique way of thinking
2.丰富的想象力 rich imagination
3.反复地 over and over again
4.高中生 senior high students
5.向上的趋势 upward trend
6.逐渐上涨 rise gradually
7.从……到……不等 vary…from…to
8.最大容积 the maximum volume
9.更新我们的包装 update packaging
10.保持现有包装的设计特色
Keep the design features of the existing packaging
11.电视广告 TV commercials
12.拍下难忘的时刻
snap the unforgettable moments
13.高度实用 highly functional
14.对……厌倦的 be bored with
15.提升公司形 improve the image of the company
16.上涨了5% rise / go up by 5% per cent
17.跌到最低 fall/drop to the lowest level
18.阅读类型 the reading category
19.买了1 0册 purchase 10 copies of…
20.受消费者欢迎 be popular with consumers
完成句子
1.That’s why we are considering repackaging
(考虑重新包装)our chocolate bar as well.
2.Our new advertisement will be colourful and
eye-catching (引人注目的)
3.Chocolate bar does not look completely different from (完全不同于) our company’s other products.
4.It’fashionable (时尚的);it’s convenient (方便的)
5.It allows you to take photographs continuously
for up to(连续高达)6 hours.
6.A pair of Funky Swanky jeans costs only 80
Yuan, available ( 可得到的) in all Funky Swanky shops now.
M4U1基础知识过关(3)Project一、词组
用媒体做广告
2. 为了公众或公众福利的利益
3.考虑做某事
4. 发起关于社会问题的广告运动
5. 建立广告运动
6. 各种各样的广告
7. 到达一定的观众
8. 脑中有
9. 明确的目标和目标受众
10. 确定你的目标受
11. 迎合目标受众的反应方式
12. 担忧，关心
13. 关心，认为…更重要
14. 传达信息
15. 汇集，组装
16. 影响他们的生活
二. 完成句子
1. ______ ______ ______ ______(不象单个的广告), an ad campaign is an _______ (有组织的) progamme of advertisements ______ (使用) various kinds of ads to reach a particular audience.
2. What parts of this issue would they ______ ______ (担心) or ______ ______ ______(关注)？
3. Is there some history _________ _________ _________ (问题背后) that they would be interested in?
4. You must decide ________ _________ (什么方法) you want to use.
5. The way you choose to advertise should __________ ___________ __________ (主要取决于) your target audience.
6. It’s extremely important to know your audience so you can ________ _________ ________ _________ (创造恰当的信息) for the right people.
一、词组
1. 用媒体做广告 use the media to advertise
2. 为了公众或公众福利的利益
for the benefit of the public or public welfare
3.考虑做某事 think of /consider doing sth
4. 发起关于社会问题的广告运动
launch an advertisement campaign about social concern
5. 建立广告运动 build an advertisement campaign
6. 各种各样/类型的广告
various kinds of advertisements 7. 到达一定/特定的观众
reach a particular audience
8. 脑中有have / keep …in mind
9. 明确的目标和目标受众
a clear goal and target audience
10. 确定你的目标 determine your audience
11. 迎合目标受众的反应方式
appeal to the way the audience will react
12. 担忧，关心 care about
13. 关心，认为…更重要be concerned with
14. 传达信息 get the messages across
15. 汇集，组装 put together
16. 影响他们的生活 affect their lives
二. 完成句子
1. Unlike a single advertisement (不象单个的广告), an ad campaign is an organized (有组织的) progamme of advertisements using (使用) various kinds of ads to reach a particular audience.
2. What parts of this issue would they care about
(担心) or be concerned with (关注)？
3. Is there some history behind the issue (问题背后) that they would be interested in?
4. You must decide what approach (什么方法) you want to use.
5. The way you choose to advertise should depend mainly on (主要取决于) your target audience.
6. It’s extremely important to know your audience so you can create the right message(创造恰当的信息) for the right people.
