课件20张PPT。Unit 1 AdvertisementWelcome to the unitWhat will you think of when these pictures come into your sight?What role do you think ads play in our daily life?Look at the following pictures and talk about each picture separately.Hope Project OXLIN AIRLINESI love to fly with Oxlin AirlinesMake every day a green one.Say ‘No’ to drugs!Shine that lasts for days!Special discount on
learning softwareDiscussing 1.What image(s) can you read on each poster?
2.What can you read on each poster?
3.What does each advertisement try to tell us?
4.Do they belong to the same type?Questions1.Which advertisements make you want to buy a product or service? Why?
2.Which advertisements make you think about problems in society or about people who need help? Why?
3.Do you think advertisements tell the complete truth? Why or why not?1.Which advertisements make you want to buy a product or service? Why?
As we can see clearly, the three ads separately promote learning software, an airline service and a shampoo. They are well-designed and attract me.I can’t help hoping to buy a product or a service, upon seeing them.
In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.
2.Which advertisements make you think about problems in society or about people who need help? Why?
2. The other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are the most common social concerns.This kind of ads are of great significance and are necessary.
Nobody can ignore the problems around us. In addition, the persuasive words and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a bird’s nest built in the sky. The poster is trying to show that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
3.Do you think advertisements tell the complete truth? Why or why not?
3.No.Generally speaking, public service advertisements are intended to educate people about health, problems in society and public welfare in order to teach people and help them to live a better life. Public service advertisements are usually placed for free and they are usually true. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not.
language pointsUnit1 Advertisingadvertisev.做广告, 登广告
advertise for an apartment
登广告寻求公寓房
公司登广告招聘一名新秘书。
The company advertised for a new secretary.
我们该登个广告聘人来照管孩子们。
We should advertise for someone to look after our children.
advertisement n. 广告
television advertisement 电视广告
commercial advertisement 商业广告
aware adj. [用作表语]知道的; 意识到的be/become (well) aware of 知道, 意识到
become (well) aware + wh-/that 发觉, 注意到
Are you aware that you’re sitting on my hat?
你可知道你坐在我的帽子上吗？
I was well aware that this is a risky investment/well aware how risky this investment is.
我很清楚这项投资风险很大.
The man is socially/politically/artistically aware.
一个有社会意识/有政治意识/有艺术感的人
without being aware of it,…
不会觉察（留意）到它，…
awareness n..
unaware opposite.无意识的
be unaware of/that…
similar/similarity/similarly
1.The two signatures are similar to each other. Can you tell them apart?
2.Are there any similarities between the two religions?
3.What strikes me most about his poem is its similarity to Wordsworth’s.
4.You can never tell them apart not only because they are twins but because they similarly dressed.
Homework1.Collect some advertisements and try to know what products or services the ads talk about.
2.Get ready for the Reading part.
Thank you!课件39张PPT。ReadingAdvertisementsLead in Where can you find the advertisements?They are most commonly found in newspapers and magazines, on billboards, the Internet, the radio and television.2. Do you think ads play an important part in
our lives? Why or why not? Yes. Because a commercial advertisement is one which someone has paid for to promote a product or service, while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare. Read after the tape the reading part then have a quick look at the following sentences and decide whether they are true (T) or false (F) according to the article.⑤Commercial ads can often give us valuable information about how to live our lives.
⑥An ad warning people against smoking is an example of a PSA.
FT ①Advertisements are found in many places.
② PSAs are only found in newspapers.
③ All advertisements tell the complete truth.
④PSAs and commercials ads use some of the same methods.FFTTFill in the blanks with the following words: advertisements; public welfare; intended; campaigns; encourage; persuasive; nationwide; promote; advice; customersDear Professor Liu Kai,
I want to thank you for offering me such useful _________ during my research. I have completed my article about advertisements, and I’m quite satisfied with it. It has just been published on our school website. advice I never knew that ___________
were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my schoolmates will understand that PSAs are __________to educate us about ____________ issues,
public welfare intended advertisements and that commercial ads are meant to ________products and services. Before our talk, I did not think very much how and advertiser might be trying to trick _________into buying a product or a service. Now I think I will be much smarter about what things to buy. promote customers Even if there are lots of exciting images and ___________ language, I will remember _________public services ad ___________ , because I know how helpful they can be. I will __________ my friends to pay attention to them as well.
Thank you again for helping me find so much useful information!
Yours faithfully
Qian Lili
encourage campaigns nationwide persuasive Pair work1.What are the differences between commercial ads and public service ads? There are many differences between commercial ads and PSAs. Commercial ads are used to encourage people to buy a product or service or believe in an idea. They are not always true, so we need to be careful and be aware of the different methods used in advertisements to trick us. We should think about whether they are telling us the complete truth before we buy the products or services or believe in their ideas. On the contrary, PSAs are free, and they are intended to educate people about health, safety, or any other issue which affects public welfare. Therefore, we can learn a lot by following the advice they give.
2.Do you think young people are easily persuaded into buying new products? Why or why not? Yes. In my opinion, young people are easily persuaded into buying new products, because young people like to try new things and to look cool and smart. They like to follow the latest fashion. In addition, they are likely to be influenced by persuasive language and vivid images. For instance, if their favorite stars or idols advertise a product, young people will usually buy the product.
3. What’s the most impressive PSA you have ever seen? Why do you think it is impressive? I have seen so many PSAs on TV or the Internet. However, none of them struck me more than the ad for Project Hope. In the ad, a little girl with her eyes open wide shows us how eager she is to go to school. This ad also reminds me of the fact that there are still a lot of children dropping out of school for economic reasons. From the ad, I come to realize how lucky I am to have the chance to study at school. I would like to devote myself to helping them return to school.
Post-reading activities Debate Does advertising play a positive role in our daily life? Why or why not?Language pointsso...thatWe are so used to them that we often do not even realize how many we see and hear in a day.
▲so/such…that用法：
so + adv. +that-clause
so + adj. +a(an) +单数可数名词+that-clause
so many/much/few/little(少) +复数可数名词/不可数名词+that-clause
such +a(an) +adj. + 单数可数名词+that-clause
such +adj. + 复数可数名词+that-clause
such +adj. + 不可数名词+that-clauseWe have so arranged matters that one of us is always on duty.
我们已经做了安排，使我们总有一个人在当班。
So much butter, so much sugar and so many eggs.There were so many things that we didn’t know where to put them all.
这么多的奶油，这么多的糖，这么多的蛋------数量太多了，我们不知如何安置它们。
It so happened that I couldn’t attend the meeting. 恰巧我不能参加会议。
Speak clearly, so that they may understand you. 说话清楚些，以便他们能懂得你的话。so...that相关高考题
It was ________ that we want to stay here for another two days.
such fine weather
such a fine weather
C. so fine weather
D. so fine a weather Apersuasivepersuasive adj. 能说服的；善于游说的
She has a persuasive manner.
她有善于劝诱人的态度。
persuade sb. (not) to do sth.
He persuaded her to go to school, even though she did not want to.
即使她不想去上学，他还是说服她去。
Who persuaded you to join this society?
谁说服你参加这个团体?advise sb. to do sth.
劝说某人做(未必成功)…
persuade sb. to do sth./persuade sb into doing sth.
说服某人做…
相关高考题
(NMET 2001)(上海卷) Alice trusts you; only you can ________ her to give up the foolish idea.
A. suggest B. attract C. tempt D. persuade D2.（1996上海）While shopping，people sometimes can’t help ____ into buying something they don’t really need．?
A.to persuade B.persuading C.being persuaded D.be persuaded C3.（沪04-30）The number of deaths from heart disease will be reduced greatly if people _____to eat more fruit and vegetables.
persuade B. will persuade
C. be persuaded D. are persuadedD
4. Mr.John took great trouble to _________his son not to take drugs any longer but he wouldn’t give it up.
A.advice B. persuade
C.advise D.persuasive
Cintendvt. to have in mind; plan:打算；想要；to design for a specific purpose ;to have in mind for a particular use.意欲；计划：
intend to do
intend sb. to do
intend that sb. should do
intend …as/for 原意要,意指
Today, I intend to finish reading this book.
今天我打算读完这本书。
We intend this news report as teaching material for freshmen.
我们打算把这篇新闻报道作为新生教材。
The book is intended for beginners.
本书是为初学者编写的。1. n.
作弄某人：play a trick/tricks on sb.= make fun of sb.=make a fool of sb. =play a joke/jokes on sb.
孩子们捉弄了他们的老师 .
The children played a trick on their teacher. trick2. v.
骗走某人的钱： trick sb. out of one’s money
欺骗某人做某事: trick sb. into doing sth.
他哄骗我给了他钱。
He tricked me into giving him the money.
though: however adv.可是，虽然
He said he would come , he didn’t, though.
他说他回来，可是他并没有来。
Though/Although he had tried many times, (yet )he failed.
虽然他试过多次,但还是失败了
I have a bit of a cold. It’s nothing much, though.
我有点感冒，不过并不严重。thoughmeanmean : vi. have as a purpose or plan
表示…意思；作…解释 ；意思是;意味
I mean the red one, not the green one.
我是指那个红的，不是绿的。
The dark clouds mean rain.
乌云是下雨的征兆。
My friends mean a lot to me.
我的朋友对我来说非常重要。
What do you mean by saying and doing so?
你这样说这样做究竟是什么意思?
meanmean to do sth. 打算做某事
mean doing sth. 意味着做某事
I meant to give you this book today, but I forgot.
我本来打算今天给你这本书的，可是我忘了。
相关高考题(2003 陕西)
--Why didn’t you give me a ring?
---Well, I meant _________ , but later I forgot.
telephoning
B. to telephone
C. having telephoned
D. telephoned B常见的含有同源宾语的短语：laugh a heavy laugh(由衷地笑了笑); die a glorious death（光荣献身）; sing an English song（唱一首英文歌曲）; smile a sweet smile（甜甜一笑）; live a happy life（过幸福生活）；dream a terrible dream( 做了一恶梦)。lead better lives=live better lives
live a better life
dealHow would you deal with an armed burglar?
遇到持有武器的盗贼，你将如何对付？
I've dealt with this shop for 20 years.
我同这家商店做生意已经有20年了。
a book dealing with West Africa
关于西非的一本书
a great deal of support 大量援助
a good deal of trouble 大量麻烦
He has had to spend a good deal of money on medicines.adv. very much;
He’s a great/good deal better today than days ago.
n.交易,协议,安排.
The car company has made a deal with a Japanese firm .
It is a dirty deal.
dealRead the article again and again after
class and finish Part A1 and A2 on page
84 in Workbook .
2.Write a summary about the text.Homework 课件21张PPT。 Unit3 AdvertisementsWord powerBrainstormHow are the following words formed?health (noun) healthy (adjective)
interest (verb) interesting (adjective)3 parts of a worda prefixa stema suffixAs we know, sometimes an English word can be made up of three parts:
a prefix, a stem and a suffix.
A stem is the main part of a word.
A prefix is a group of letters added to the beginning of a word.
A suffix is a group of letters placed at the end of a word.
Both prefixes and suffixes modify the meaning of a word or change it into a different word group. 缀合法(affixation)：
由词根附加前缀后缀构成新词的方法。由 缀合法产生的新词称之为派生词(derivation)。缀合法产生的词汇是英语词汇的主体。例如：
加前缀re+unite reunite(再联合)
加后缀tract+or tractor(拖拉机)
加前后缀un+friend+ly unfriendly (不友好)
The following is a table of common prefixes: The following table provides some examples of common suffix.
1. Study the meaning of these stems and affixes. Match the words and the correct definitions.
mis- =wrong extra- = outside inter- =between sub- =under
under- =below over- =too much dis- =not -marine = sea
1. _________ submarine A. do not like
2. _________ underground B. work too much
3. _________ overwork C. action and reaction between
people things
4. _________ interaction D. put in the wrong place
5. _________ misplace E. a ship that can travel below the
surface of the sea
6. _________ dislike F. below the surface of the earthEFBCDARead the advertisement on page 6 and fill in the blanks.Answers
1.lovely
2.attractive
3.boring
4.creative
5.fantastic
6.exciting
7. friendly
8.Competitive
9.famous
10.luckySALE
50% off Suppose you own a small ice cream shop and people from your area like your ice cream very much. Sales and marketing You have many customers and your shop is doing very well. Now you would like to extend your market and go to sell your ice cream in another area. However, there is already an ice cream shop there.
Discussion What could you do to make sure your new shop would be successful? Think of the following questions:Do you think that people in the other area will have the same taste as people in your local area?
In order to make your new shop successful, do you think you would need to know your competitor?
What else do you need to do?Finish the dialogueAnswers
product (2) market share
sales figures (4) consumers
(5) high quality (6) market research
sales/marketing department
(8) sales targets
market leader
(10) sales and marketingB Page 7Language poinnts1.（常与to连用）提升；擢升
Our teacher has been promoted to headmaster.
我们的老师已被提升为校长了。
The young army officer was promoted (to the rank of) captain.
那个年轻的陆军军官已被提升为上尉。promote2. 积极筹划
promote a new business company
Who is promoting this boxing match?
谁在筹划这次拳击赛？
3. 宣传，推销（商品）
Do you have any idea how to promote the sales of this product?
如何来推销这种产品你有什么好办法吗?
promote the love of learning 鼓励学习的热诚
commit vt. perform ( a crime, foolish act, etc.) committed，committing，commits
1.犯(错误), 干(坏事),
commit a crime/suicide/ murder犯罪/自杀/杀人;
A robbery was committed last night. 昨晚发生了一起盗窃案。
If you commit a crime you can never escape being punished.
你要是犯罪,就逃脱不了要受惩罚。
2.使(尤指自己)承担义务;作出保证;承诺
政府承诺将改进健康教育.
The government has committed itself to improving health education.
温家宝总理说政府已经准备投入可观的资源以建设社会主义新农村.
Premier Wenjiabao said that the government had been ready to commit considerable resources to building new socialist countryside.commitment. n. a responsibility or promise to follow certain beliefs or a certain course of action.
承诺;诺言;承担的义务
As a member ,we must keep our commitment. At the forum,the member countries of the UNESCO made a commitment to provide “complete,free and compulsory primary education of good quality for all children by 2015”. n. 1. (crime of ) self-murder 自杀, 自毁,
2. a course of action that destroys one’s position 给自己带来伤害或损失自取灭亡的行为
It will be political sucide to hold an election mow.
大选等于政治上灭亡
commit suicide自杀
vt. [suicide oneself] 自杀
vi. [口]自杀 adj.自杀(性)的
drive sb. to suicide 使某人自杀suicideReview word-formationThank you
for your cooperation!课件21张PPT。GRAMMAR AND USAGEDirect Speech and Reported Speechthe definitions of direct speech and reported speech We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks. However, we often prefer to use reported speech or indirect speech to report the meaning of what has been said without using the exact words. How to change a direct speech sentence into a reported sentence ?a. Change direct speech sentence into reported sentence by changing what has been said to an object clause or an infinitive phrase.
b. Change personal pronouns
c. Change tenses
d. Change adverbials of time and placeHow can we report imperative sentences ?verb + object +(not) + to-infinitive The teacher said, “You’d better wear soft shoes.”
The teacher advised us to wear soft shoes. The teacher said, “Think about it carefully before you answer.”
The teacher asked us to think about it carefully before we answered.“Don’t leave your homework at home.”
The teacher reminded us not to leave our homework at home.
The teacher said, “Don’t worry about your exam.”
The teacher told us not to worry about our exam.
Class ActivitiesShe said, "I like light music.“
Mary said, "I have read up to page 25.“
"I arrived yesterday," he said.
"We'll be here all day," she said.
Tommy said, "I found the book at the bookshop."
"I can do it myself," she said.
She said that she liked light music.
Mary said that she had read up to page25.
He said that he arrived the day before.
She said that they would be there all day.
Tommy said that he had found the book at
the bookshop.
She said that she could do it herself. "What are good manners?" she asked.
Margie asked, "What are you reading, Tommy?"
"Do you live in the South?" he asked.
“Were you born in 1990?”Liming asked me.
She asked what good manners were.
Margie asked Tommy what he was reading.
He asked whether (if) I lived in the South.
Liming asked me if / whether I was born in 1990.
1) "Go on," the teacher said.
2) "Pass me that dictionary", she said.
3) "Don't be late again, Frank," the teacher said. 1)The teacher told us to go on.
2) She asked me to pass her the dictionary.
3)The teacher told Frank not to be late again.
Let’s read the ad on page 9 and try to understand what “Thrilling adventure story!”means and what the readers’ comments on the books are.Answers
was (2) wouldn’t (3) had read
that (5) would (6) had bought
that (8) would (9) those
her (11) was (12) was going to readAnswers
A 2. Fang Hong asked in what way it was different from other English learning software.
3 . Wang Qin asked how it could help him remember English words.
4 . Lu Kai asked whether/if it taught listening and speaking.
5. Liu Fang asked what the designer would do if she was not satisfied with the software.
6. Gu Jin asked if it was user-friendly.Practice:MasterEngAnswers
B Answers
2. The expert advises us to use interesting and attractive photos.
3. The expert advises us to use colour to attract people’s attention.
4. The expert advises us to use eye-catching heading to attract people’s attention.
5. The expert advises us to make the text short and easy to read.
6. The expert advises us to study some good advertisements on the Internet for ideas.Practice:Language Pointspreferprefer: choose rather; like better
vt. preferred， preferring， prefers
1. prefer sth./doing sth. (to sth. else/doing sth. else)
2. prefer to do sth. (rather than do sth. else)
3.(would) prefer sb. to do sth.
--- Which would you prefer, tea or coffer?
--- I prefer coffee to tea.
我喜欢咖啡胜于茶.
Which of these two dresses do you prefer?
这两套衣服你喜欢哪一套？
He prefers doing to talking.
他喜欢做而不喜欢说.
相关高考题
Rather than _____ on a crowded bus, he always prefers _____ a bicycle.
A. ride; ride
B. riding; ride
C. ride; to ride
D. to ride; ridingC选择;选择的行为；选择
make a careful choice;
be careful in your choice
a wide choice of styles and colors
许多可供选择的样式和颜色
She had to make a choice between the two dresses.
她得在两件衣服中选择一件。
She is the people's choice for Prime Minister.
她是人民选出来的首相。choicechoicevt.choose,chose,chosen
Here are 5 pairs of glasses for you to choose one from. 从…中选择have no choice but to do sth.=do nothing but do something 只好做…
这孩子父母只得向他妥协The parents had no choice but to give up to their childThank you!课件27张PPT。 Unit 1 AdvertisementsTask
Writing an advertisementlisten for fractions, decimals, percentages and descriptions of statistics.小数分数
统计
Skill building 1: listening for statistics and descriptions?
2/3
4/7
0.45
9.85
58%
36.36%one half
two thirds
four/sevenths
zero/ fought point four five
nine point eight five
fifty-eight per cent
thirty-six point three six
How to read fractions, decimals
and percentages? How to describe an increase, a decrease, no change,trends, a range, an average, and a limit?an increase
There was an increase of 56 per cent.
The price has gone up by 9 per cent.
a decrease
There was a decrease of 36 per cent.
The figure / amount / rate decreased/ fell by 21 percent.
How to describe an increase, a decrease, no change, trends, a range, an average, and a limit?no change
There was no change.
The figure / amount / rate remained/ stayed the same.
a range
The sales figures vary between 30 and 40 / from 35 to 50 percent.
an average
The average age was 56.
a limit
The maximum price reached ＄67.
The figures fell to their lowest level. Listen to the tape and do the exercises on page 12. Answers
1.1,200 1,300
2.285% 65%
3. 50%-60% 75.5%
4. 23.4% 11.5% 24.5% 13.6%
5. 9,000 3,0000Step 1 completing a bar chart Listen to an announcement made by the director of a company and complete a bar chart for future reference. After that ,complete part of bar chart in Part A on page 13.Step 2 Pair work Read the memo from the director in Part B on page 13.
What is it about?
Repackaging of the Chocolate barSkills building 2; stating opinions and giving supporting reasons Do you think packaging is important for a product?
I think/ It seems to me/ To me/ In my opinion/ I don’t believe that packaging is important.Why or why not?
B ecause packaging can add value to a product.
As packaging can attract customers’ attention and increase sales.
Since packaging may increase the cost of a product and the amount of waste.
Step 2 Talking about advertisementsSkills building 3: using different sentence types correctlyAnswers
negative statement
command
positive statement
exclamation
positive statement
exclamation
positive statement Step 3 writing an advertisement Try to complete two ads on page 17 by using the words given.Answers
A (1) amazed (2) new (3) delicious (4) biggest (5) the best
(6) free (7) great
(8) bored (9) hottest
(10) comfortableLanguage PointsWhen listening for statistics, you may hear…
when listening--- =when you listen …
相关高考题（2004全国卷）
It shames me to say it, but I told a lie when ________ at the meeting by my boss.
questioning
B. being questioned
C. questioned
D. to be questionedCintroduce: bring in ; bring forward
introduce new techniques
采用新技术
introduce oneself
作自我介绍
introduceintroduce a question for debate 提出一个问题供讨论
The chairman introduced the speaker to the audience.
主席把讲演者介绍给听众。introductionintroduction: introducing or being introduced
a letter of introduction
介绍信
make a self-introduction to sb自我介绍
It was necessary to make introductions all round, to introduce many people to one another.
introductory: adj. serving to introduce
a few introductory remarks by the chairman
主席的简短介绍词
an introductory chapter
序篇
相关高考题（2004全国卷）1.When first ________ to the market, these products enjoyed great success.
A. introducing
B. introduced
C. introduce
D. being introduced Bconsider ：v. to think of in a stated way认为；以为
consider sb.(sth.) +adj./n.
consider sb.(sth.) + to be…
consider sb.(sth.) + as
consider that-clause
considerv. to think about; examine考虑
consider + n./doing sth.
consider +疑问词+ to do sth.
consider…as…/ think of…as…/ look on(upon)… as…/ take…as…/
regard…as…/ treat…as…/look upon…as…/refer to…as… 把…当作为…
considerHe considered studying further in
Beijing University.
He is considered to be the best person for the job.
I am considering going abroad.
我正在考虑出国。
I consider it a great honor.
我认为这是极大的荣幸。We consider that the driver is not to blame.
我们认为这不是司机的过错。
We consider it (to be ) true.
我们认为这是真实的。
Have you considered how to solve this problem?
你考虑过怎样解决这问题吗?
These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company and________ a job there.
A. gets B. being got C. getting D. get.
Charles Babbage is generally considered _____ the first computer.
A. to invent B. inventing
C. to have invented D. having invented
The students ________ Mr. Yang ________ the best one in teaching.
A. consider; as
B. consider; being
C. considers; /
D. considering; to be
AIt is generally considered unwise to give a child________ he or she wants.
A. however
B. whatever
C. whichever
D. wheneverBThank you!课件20张PPT。 Developing an ad AdvertisementProjectDo you have any idea of the top five ads groups in the world?1 奥姆尼康 (Omnicom)
2 WPP集团
3 IPG (Interpublic Group)
4 阳狮(Publcis Group)
5 电通 (Dentsu) Try to find out the main idea of
each paragraphreadingParagraph 1 the definition of an ad campaign
Paragraph 2 the target audience and how to determine the target audience
Paragraph 3 what the ad campaign says
Paragraph 4 how to reach the audience.1.What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.
2.What must you keep in mind when you start a successful advertising campaign?
A clear goal and target audience.
3.Why do you need to research your audience?
Because the right message needs to be created for right people.
4.What should your advertising campaign be based on?
Mainly on the target audience and the media that reaches that particular group first. Discussion The writing features of a handout include:1.brief introduction of subject
2.supporting details
3.conclusion
Developing an ad campaign Planning
It’s time to work in small groups. You are to discuss which of the subjects we are interested in and choose one of our ad campaign. Preparing
In this step, you are to meet, discuss the three important questions so that everyone has a clear idea about the goal and target audience in mind as well as the message in the ad and the media you will use to get your message across.
You should divide the work so that group members will be responsible for a different task. Then discuss the three questions together first and decide which group member for each task.
Producing
Now you each put what you have written together and add logos , proofread your ad campaign
proposal and correct mistakes
if any. Presenting
At length, present your ad campaign to the whole class by taking turns to explain why you choose the topic.
Everyone in each group should have a chance to speak. And display the logos and slogan for the rest of the class to see. You can hang them on the walls in the classroom.
Language Pointsdetermine v.
决定, 确定, 测定, 使下定决心
定日期：
determine
determine the date
The size of your feet determines the size of your shoes.
你两足的大小决定了你鞋的大小。sth.to do sththat/wh-Have you determined where you are going to spend the holiday?
你已决定在哪儿度假？
determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做…
self-determine v.自主,自决
self-determination n.自主,自决(权)
appeal to：move the feeling; attract
1.有感染力；有吸引力
Does these paintings appeal to you?
你对这些画感兴趣吗？
Bright colors appeal to small children.
鲜艳的颜色能够吸引小孩。
This music is too old-fashioned to appeal to people any longer.
这首乐曲太过时，不再吸引人了。
2.向某人恳求帮助
appeal to sb. for help
为某事向某人发出呼吁
make an appeal to sb. for sth.the way the audience will react
观众们反应的发式，其中the audience will react 是定语从句来修饰先行词the way。在定语从句中如果先行词是the way 后面的定语从句可以用that 或者in which 来引导，或者省略。
做某事 的方法:
a way to do sth
a way of doing
a way + 定语从句（ that/ in which / 省略）
Rafting is a good way to experience nature.
Rafting is a good way _______ ______
people can experience nature.
inwhich又如：
1.I don’t like the way that (in which) you talked with your parents.
2.The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
3.Please let me know what the way_____you have thought of _____all back to normal is.
A.in which, bringing
B./,bringing
C.that, to bring
D.in which,broughtCSee you &
Thank s for your attention!
