Unit 1 Advertising (Welcome to the unit)[下学期]
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| 名称 | Unit 1 Advertising (Welcome to the unit)[下学期] |  | |
| 格式 | rar | ||
| 文件大小 | 5.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2009-05-12 16:02:00 | ||
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课件25张PPT。Unit 1 Advertising Welcome to the unit!
Welcome back to school!By Johnlu Ask for more渴望无限 The taste is great. 味道好极了。Anything is possible一切皆有可能Just do it. 只管去做。Nike SneakersNo business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司）What is the purpose of the ads above?
What types of ads are they?Do they want to promote some products?
What is the purpose of the ads above?
What type of ads are they?1. How many types can ads be divided into?
2. What are the differences between the two types of ads?12456Commercial advertisements or public service advertisements 3See some unpopular ads.Discuss: Elements of good adsGood advertisements advantages and disadvantages of ads: increase sales and profits
reduce price of products
help people make
decisions
make people aware of
social problems
provide information
---
annoying
mislead people or
cheat them of money
take up too much time
and space on TV and
in the newspapers
give false or incorrect
information ---
Discuss:How to reduce the negative effects of some ads?
Which kinds of ads should be banned? Conclusion: An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. Even if an ad does not lie, it does not mean it tells you the complete truth, so you had better think about why you should do the things the ad suggests, or buy the product or service the ad promotes. Please be smart about advertisements, especially about some false advertisements in case you fall for them. Bye-byeThank you, bye-bye!
Welcome back to school!By Johnlu Ask for more渴望无限 The taste is great. 味道好极了。Anything is possible一切皆有可能Just do it. 只管去做。Nike SneakersNo business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司）What is the purpose of the ads above?
What types of ads are they?Do they want to promote some products?
What is the purpose of the ads above?
What type of ads are they?1. How many types can ads be divided into?
2. What are the differences between the two types of ads?12456Commercial advertisements or public service advertisements 3See some unpopular ads.Discuss: Elements of good adsGood advertisements advantages and disadvantages of ads: increase sales and profits
reduce price of products
help people make
decisions
make people aware of
social problems
provide information
---
annoying
mislead people or
cheat them of money
take up too much time
and space on TV and
in the newspapers
give false or incorrect
information ---
Discuss:How to reduce the negative effects of some ads?
Which kinds of ads should be banned? Conclusion: An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. Even if an ad does not lie, it does not mean it tells you the complete truth, so you had better think about why you should do the things the ad suggests, or buy the product or service the ad promotes. Please be smart about advertisements, especially about some false advertisements in case you fall for them. Bye-byeThank you, bye-bye!