模块四 unit 1 word power[下学期]
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| 名称 | 模块四 unit 1 word power[下学期] |  | |
| 格式 | rar | ||
| 文件大小 | 1.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2006-06-18 12:09:00 | ||
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课件25张PPT。Unit 1 Advertising
---- Word powerNo. 1 Middle School of Jiangyin
—— Huang HuaMr Li YangHow could Mr Li Yang know that you need these books?
How could he sell so many books to you?Brain storming: Through market research (市场研究/调查). By advertising in lectures.Market researchproduct consumers
market research market leader
market share high quality
sales targets sales figures
sales and marketing
sales/marketing departmentA thing that is produced, usually for salecustomersThe work of collecting information about what people buy and why The company that sells the largest amount of a particular kind of productThe percentage of a market that the company hasThe products are very goodThe amount which they think they will sell in a future periodThe amount which has been soldThe activity of advertising and selling the products in the best possible wayThe department of the company dealing with sales and marketingA thing that is produced, usually for sale.
The company that sells the largest amount of a particular kind of product.
The products are very good.
productmarket leaderhigh quality4. The amount which they think they will sell in a future period.
5. The work of collecting information about what people buy and why.
6. Customers.
sales targetsmarket researchconsumers7. The amount which has been sold.
8. The activity of advertising and selling the products in the best possible way.
9. The department of the company dealing with sales and marketing.
sales figuressales and marketingsales/marketing department10. The percentage of a market that the company has.market shareTry to match each phrase with its Chinese meaning on the following page!Task:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about___________________ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetsmarket leadersales and marketingWhen the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite and attract more customers to buy the product.Attention!Question:
What’s the relationship between these two different colored groups?Other examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I don’t think it is ______.
3. The message is of great value. That is to say, it is _______.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluablehealthydangerousWays of forming adjectives:suffixes
(后缀)Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!Come on!Let’s enjoy more examples.Best Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _______ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _______ (create) outfits?
We can tell you where your friends found their ________ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete竞争) prices mean you don’t have to be rich and _________ (fame) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousto be continuedJeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Homework:Recite these useful expressions about market research.
Remember the rules for forming adjectives from nouns and verbs. Goodbye
---- Word powerNo. 1 Middle School of Jiangyin
—— Huang HuaMr Li YangHow could Mr Li Yang know that you need these books?
How could he sell so many books to you?Brain storming: Through market research (市场研究/调查). By advertising in lectures.Market researchproduct consumers
market research market leader
market share high quality
sales targets sales figures
sales and marketing
sales/marketing departmentA thing that is produced, usually for salecustomersThe work of collecting information about what people buy and why The company that sells the largest amount of a particular kind of productThe percentage of a market that the company hasThe products are very goodThe amount which they think they will sell in a future periodThe amount which has been soldThe activity of advertising and selling the products in the best possible wayThe department of the company dealing with sales and marketingA thing that is produced, usually for sale.
The company that sells the largest amount of a particular kind of product.
The products are very good.
productmarket leaderhigh quality4. The amount which they think they will sell in a future period.
5. The work of collecting information about what people buy and why.
6. Customers.
sales targetsmarket researchconsumers7. The amount which has been sold.
8. The activity of advertising and selling the products in the best possible way.
9. The department of the company dealing with sales and marketing.
sales figuressales and marketingsales/marketing department10. The percentage of a market that the company has.market shareTry to match each phrase with its Chinese meaning on the following page!Task:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about___________________ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetsmarket leadersales and marketingWhen the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite and attract more customers to buy the product.Attention!Question:
What’s the relationship between these two different colored groups?Other examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I don’t think it is ______.
3. The message is of great value. That is to say, it is _______.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluablehealthydangerousWays of forming adjectives:suffixes
(后缀)Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!Come on!Let’s enjoy more examples.Best Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _______ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _______ (create) outfits?
We can tell you where your friends found their ________ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete竞争) prices mean you don’t have to be rich and _________ (fame) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousto be continuedJeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Homework:Recite these useful expressions about market research.
Remember the rules for forming adjectives from nouns and verbs. Goodbye