Module 4 Unit 1 Advertising[下学期]

课件24张PPT。Module 4 Unit 1 AdvertisingProject:Developing an ad campaign Fast-reading: The main idea of each paragraphPara 1:
Para 2:
Para 3:
Para 4:The definition(定义) of an ad campaignThe target audience and how to determine the target audienceWhat the ad campaign saysHow to reach the target audienceCareful-reading(para 1):1.What do you know about an ad campaign?An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.2.What must you keep in mind when you start a successful advertising campaign? A clear goal and target audience.Careful-reading(para 2):3.Why do you need to research your audience?Because the right message needs to be created for the right people.Careful-reading(para 3):4.What is important when you are planning an ad campaign?It is important to try to appeal to the way the audience will react.Careful-reading(para 4):5.What should your advertising campaign be based on?Mainly on the target audience and which kinds of ads reach that particular group best.Phrases(para 1):1.various kinds of=all kinds of各种各样的
2.have sth/sb in mind考虑某人/某事
3.send message to sb.传递信息给某人
4.get sb to do 使某人做某事
5.get sth doing使某事开始……
6.get sth done 使某事被做
7.have the chance to do 有机会干某事
8.different kinds of media 各种不同的媒体
Phrases(para 2)9.do a little research做一点研究
Phrases(para 3):10.think about 考虑
11.appeal to 迎合,对……有吸引力
12.gather this information from your research搜集研究中得到的信息
13.care about 关心
14.be concerned with对……关心
15.affect one’s life影响某人的生活Phrases(para 4):16.get sth across传达
17.depend on 依赖于，取决于Phrases(before and after the passage ):18.for the benefit of sb./for sb’s benefit
为了对某人进行帮助,为了某人的利益
19.launch an ad campaign
发起广告宣传活动
20.come up with 提出，找出
21.get your teacher’s approval
得到老师的赞成Language points:1.various adj.各种各样的
vary vi.不同，变化
variety n.多样性
a great/wide/large variety of+n.
多种多样的1)More and more people choose to shop in a supermarket as it offers a great ________ of goods.
A.variety B.mixture C.extension D.combinationA2.particular adj. 特别的;挑剔的，讲究的。 强调“特定的”“个别的” “与众不同的” special adj,特殊的，专门的（反义词：ordinary) 强调事物特有的性质或专门的用途 especial adj 突出的，尤其的（反义词：common) 强调重要性，有“优越，好感”之意be particular to some places 某物为某地所特有
be particular about 对……挑剔
in particular 特别，尤其
1)She’s very _____ about what she wears.
A.especial B.special C.particular D.general
2)I’m sorry you don’t like the skirt, _____ because he bought it _____ for you.
A.specially;specially B.especially;specially
C.particularly;especially D.specially;especially
3) This plant is ______ to that region(地区).
A.special B.particular C.especial D.peculiar
4) You must have _________ permission to enter this room.
5)He solved the problem of ________ importance.
6)It happened on that ___________ day.
CBspecialespecialparticularB3.have the chance to do /of doing sth 有机会干某事by chance =by accident 偶然；碰巧chance to do =happen to do 碰巧做某事It chanced /happened that …碰巧……The chances are (that)…很可能take a chance 冒险试一试leave …to chance听天由命1) ____ is no chance of his getting through the exam.
A.There B.It C.Here D.That
2) ----Would you like to book a four o’clock flight?
----What chance _____of taking on earlier planes?
A.there is B.is it C.there it is D.is there
3) We hadn’t planned to meet. We met _______chance.
A.of B.in C.for D.by
4)He chanced _______ the book when she came to borrow it.
A.buying B.to buy C.bought D.to have bought
ADDD4.determine v.确定，决定 determined adj.有决心的，意志坚定的determine to do
=be determined to do
=decide to do
=make up one’s mind to do 决定干某事
determine that =be determined that …1)She has ________ that nothing shall prevent her ______ abroad to marry that French man.
A.determined;going B.decided;to go
C.determined;to go D.decided;go
2)The ______ young man left the company,______ never to come back.
A.determined;determined
B.determining;determining
C.determined;being determined
D.determining;having determined
3)There is a determining look on his face.(T/F)AAdetermined5.appeal vi. 有吸引力，呼吁，上诉 n.恳求，呼吁，（U)感染力，吸引力appealing adj.动人的，令人同情的appeal to 迎合，对……有吸引力
appeal to sb for sth.请求某人某事
appeal for sth呼吁某事
appeal to sth 激发……
appeal to sb against sth对……提出申诉
Teaching as a career _______ to many people because of the long holiday.
A.attracts B.calls C.appeals D.pulls
2)She is very pretty,but that kind of face doesn’t ________ to me.
A.appeal B.call C.attract D.fancy
3)The songs against war by Jay ___________________________________.
(吸引了几乎所有的人。）
Nationalist leader___________________________.
(向全国人民呼吁保持冷静。）
They need to _______________________________.
(激发他的正义感）
CAappeal to almost all the peopleappealed to the whole nation for calm.appeal to his sense of justice6.gather 聚集，收拢，收割（既指具体的 人和物，也可指抽象的印象，思维，力气）collect 收集，（指有计划、有目的、有选择的“收集”，强调日积月累的过程。）gather round 围拢
gather together聚集起来
gather sth up 把某物收拢起来
gather sth in 收获（庄稼）
gather speed 加速Can you all _______? I’ve got something to tell you.
A.gather round B.gather together
C.gather up D.A or B
2)I waited while he _____ his papers.
A.gathered round B.collected up
C.gathered up D.gathered together
3)It was late August and the harvest had been safely ____________.
A.gathering in B.gathered in
C.gathering up D.gathered up
DCB7.be concerned with对……关心,与…… 有关， 涉及某物 concern oneself with sth 从事，参与 be concerned about 对……担心 as/so far as sb /sth is concerned 就……而言1)The meeting was concerned ________ reforms and everyone present was concerned _______ their own interests.
A.with;for B.with;with C.for;about D.about;with
2)We are concerned with your safety. Do be careful next time.(T/F)
3)This text is concerned about space flight.(T/F)Baboutwith8.approach n.靠近(U),方法(C) V.走近，接近 reach V.达到1)All the ______ to the palace were guarded by soldiers.
A.approach B.approaches C.entrance D.entrances
2)As winter _______, the weather becomes colder.
A.approaching B.being approached C.approaches D.approached
3)He’s a good athlete, but doesn’t _______ international standard.
A.approach B.reach C.near D.arrive
4)We heard a car approaching in.(T/F)
BCB1)