课件22张PPT。Welcome!Watch some pieces of advertisementsWhich advertisement do you like best?
Where can we find these ads?
Why do you like these ads?
Enjoy some pieces of advertisements1. Coca cola
2. Decomo mobile phone
3. Olympus camera
4. Anti-smokingWhich advertisement
do you like best?Brainstorming:1 Where can we find these ads?
2 Why do you like these ads?On billboards,on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
get some useful information from them.3. How can we produce a good advertisement?
a good idea
famous actor/actress
beautiful music/color
a brief slogan
……
4. From all the ads above, we can dived them into 2groups according to the fun_ction.Observation: Ads for public issues
(Public service ads)
Ads for sales
(commercial ads) Project Hope Earth DaySay ‘No’ to drugsSoftwareOxlin AirlinesSoft shine shampooObserve the six pictures on Page 1. Try to divide them into two parts.Discuss and speak:Read the instructions and focus on the six posters.
Try to answer these questions:Why do we choose these six pictures?
What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?Special discount on learning softwareOXLIN AIRLINES I love to fly
with Oxlin Airlines.Earth DaySay”No” to drugsShine that lasts for days!ReportChoose one of these pictures above and use your own words to describe it .
More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Taiwan,
China!Cherish
your life!Enjoy your music,
Enjoy your Sony!Shoes can fly!
So
do your dreams!Task1. A new term begins. We want to make an advertisement to propagate(宣传) our school. How can you make it?
2. Choose your own topic and make an advertisement. For example: Animal protection ,Anti-smoking,Anti-drugs Anti-littering
……
Homework :
Mini-writing:Choose one ad and write something to promote your service or products.Gym!2 Look for more interesting ads and show them to your classmates next time.
3 Make good preparations for Reading part.Thanks!Bye-bye!