书面表达练习
生活中处处有广告，假如有一天所有的广告都消失了，你的生活会有什么改变呢？请写一篇100字左右的短文，描写这种状态。
宾语补足语练习题
1. The manager discussed the plan that they would like to see ?? the next year.(NMET2000) A. carry out B. carrying out C. carried out D. to carry out
2. ----There’s a hole in your bag. ---- I know, I’m going to have it _____.
mend B. mending C. mended D. to be mended
3. Though he had often made his little sister ____, today he was made ____ by his little sister.
cry; to cry B. crying; crying C. cry; cry D. to cry; cry
4. They would not allow him _____ across the enemy line.
to risk going B. risking to go C. for risk to go D. risk going
5. I found the door _____ when I got home.
opened B. close C. unlocking D. open
6. The boy wanted to ride his bicycle in the street, but his mother told him ___.
not to B. not to do C. not do D. do not to
7. I couldn’t do my homework with all that noise____.
going on B. goes on C. went on D. to go on
8. With a lot of difficult problems_____, the newly-elected president is having a hard time.
settled???????B. settling??????C. to settle????D. being settled
9. I advised _____ at once.
him to starting B. him to start C. to starting D. to start
10. When I put my hand on his chest, I could feel his heart still ____.
beat B. to be beating C. beating D. was beating
11. You had better get a doctor _____ your bad tooth.
pull out B. to pull out C. pulled out D. pulling out
12. He managed to make himself with his____ English.
understand; breaking B. understand; broken
C. understood; breaking D. understood; broken
13. The doctor asked him not to leave his wound ______.
A. expose B. exposed C. to expose D. exposing
14. They are going to have the service man ____ an electric fan in the office tomorrow.
install B. to install C. to be installed D. installed
15. After a few rounds of talks, both sides regarded the territory dispute ______.
being settled B. to be settled C. had settled D. as settled
16. You will see this product ____ wherever you go.
to be advertised B. advertised C. advertise D. advertising
17. His remarks left me _____ about his real purpose.
wondered B. wonder C. to wonder D. wondering
18. When I caught him ______ me I stopped buying things there and started dealing with another shop.
cheating B. cheat C. to cheat D. to be cheating
19. Though he had often made his little sister ____, today he was made ____ by his little sister.
A. cry; to cry B. crying; crying C. cry; cry D. to cry; cry
20. Did you intend us ___ the new method?
A. using B. to use C. using D. are using ??
21. The teacher encouraged us ______ good compositions.
A. Writing B. written C. to write D. is writing
22. The boy wanted to ride his bicycle in the street, but his mother told him ___________. A. not to B. not to do C. not do it D. do not to
23. Mrs. Brown was much disappointed to see the washing machine she had had _______went wrong again.
A .it B. it repaired C .repaired D. to be repaired
24. With a lot of difficult problems_____, the newly—elected president is having a hard time.
A .settled B. settling C. to settle D. being settled
25. With trees, flowers and grass_____ everywhere, my native town had taken on a new look.
A. planting B. planted C. to plant D .to be planted
26. She was glad to see her child well_____ care of.
A. take B. to be taken C. taken D. taking
27. The result of the entrance exams was not made _____to the public until last Thursday.
A. knowing B. known C. to know D. to be known
28. I can make you _____what I say, but you can’t make yourself ____ in English.
A. understand; understand B .understand, understood
C to understand, understand D. understand; to be understood
29. He found them ____ at a table_____.
A. sat; to play chess B. sitting; to play chess
C. seated; playing chess D. seat; play the chess
30. John rushed out in a hurry, ___ the door_____.
A. leaving; unlocked B. leaving; unlocking
C. left; unlocked D. to leave; unlocking
31. We are pleased to see the problem___ so quickly.
A. settled B. settling C. be settled D. having been settled
32. I could feel the wind ___on my face from an open window.
A .to blow B .blowing C. to be blowing D .blown
33. ____ production up by 60%,the company has had another excellent year.
A. As B. For C. With D. Through
34. ____ everything ____ , she left the supermarket with satisfaction.
A. As, buying B. For, to buy C. With, bought D .Because, to buy
35. Don’t leave the water ____ while you brush your teeth. (天津2004)
A. run B. running C. being run D. to run
36. He looked around and caught a man ___ his hand into the pocket of a passenger.
A. put B. to be putting C. to put D. putting
37. Laws that punish parents for their little children’s actions against the laws get parents _______. (重庆 2004)
A. worried B. to worry C. worrying D. worry
38. The teacher asked us _____ so much noise. (北京2003)
A. don’t make B. not make C. not making D. not to make
39. An army spokesman stressed that all the soldiers had been ordered ____ clear warnings before firing any shots. (上海2003)
A. to issue B. being issued C. to have issued D. to be issued
40.－Good morning. Can I help you? －I'd like to have this package __ ,Madame.
A. be weighed B. to be weighed C. to weigh D. weighed
41. Father will not __us to use his recorders.
A. have B. let C .agree D. allow
42. John was made __the truck for a week as punishment. A .to wash B. washing C. wash D. to be washing
43. The missing boys were last seen __ near the river.
A. playing B. to be playing C. play D. to play
44. Paul doesn't have to be made __ .He always works hard.
A. learn B. to learn C .learned D. learning
45. Seeing the sun __ above the surface of the sea, we let out a shout of joy.
A. to rise B. to raise C. rising D .raising
46. I was disappointed to find his suggestions __ .
A been turned down B. turned down C. to be turned down D. to turn down
47. The patient was warned ____oily food after the operation.
A. to eat to B. eating not C .not to eat D not eating
48. The speaker raised her voice but still couldn’t make herself _______.
A. hear B. hearing C. to hear D. heard
49. If you go to Xi’an, you’ll find the palaces there more magnificent than commonly _________. A. supposing B. to suppose C. supposed D. suppose
50. It’s so cold today, we must keep the fire ________.
A. to burn B. burning C. burn D. burnt
51. The mother was asked ________ let her children ________ TV every evening;
A. not to; watch B. not to; to watch C. not; watch D. not; watching
52. They didn’t observe her _______ in and go upstairs.
A. come B. came C. to come D. coming
53. How about the two of us ____ a walk down the garden? (MET93 17)
A. to take B. take C. taking D. to be taking
54. I have had my bike , and I’m going to have somebody my radio tomorrow.
A. repair; to repair B. repairing; to be repaired
C. repaired; repair D. to repair; repairing
55. the room, the nurse found the tape recorder .
A. Entering; stealing B. Entering; gone
C. To have entered; being stolen D. Having entered; to be stolen
56. Could you show me the mobile phone you’d like ______?
A. to have repaired B. repairing it C. having it repaired D. to repair it
57. I have often heard the ABC Song , but I have never heard Alice it.
to be sung; to sing B. being sung; sang C. sung; sing D. sang; singing
58. I can hardly imagine Peter __________ across the Atlantic Ocean in five days.
A. sail B. to sail C. sailing D. to have sailed
59. ---Have you had anyone ______ your newly-bought flat?
---Not yet. I am going to get John _______ a design for it first.
A. to decorate; make B. to decorate; to make
C. decorate; make D. decorate; to make
60. ---“Did you have any difficulty in today’s homework?”---“No, in fact I found __________.”
A. it very easy to do B. it very easy done C. very easy for doing D. very easy to do it
Keys:
1-5 CCAAD 6-10 AACBC 11-15 BDBAD 16-20 CDAAB 21-25 CACAB
26-30 CBBCA 31-35 A BCCB 36-40 DADAD 41-45 D AABC 46-50 BCDCB
51-55 A ACCB 56-60 A CCDA
有关广告方面的阅读理解
A
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.” “How did you write your advertisement?” asked one of the listeners, a merchant. “Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.” “Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.” This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter. 1. The result of the first advertisement was that ______ A. the man got his umbrella back ?? B. the man wasted some money advertising C. nobody found the missing umbrella D. the umbrella was found somewhere near the Church 2. “If it fails, I’ll buy you a new one .” suggested that____. A. he was quite sure of success B. he was not sure whether he would get the umbrella hack C. he was rich enough to afford a new umbrella D. he did not know what to do?? 3. This is a story about _____ A. a useless advertisement B. how to make an effective advertisement C. how the man lost and found his umbrella D. what the merchant did for the umbrella owner (Key: BAB)
B
Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre. Fucheng Garden Villas occupies an area of 34.7 hectares (公顷) , over 80% of which is covered by trees and greens, just like a garden in the city. All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable. All materials of the construction and decoration(装饰) as well as equipment are famous American products. From now to July 31st , preferential(优惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement. Banks will provide a 50 % mortgage (抵押) for 5 years. Overseas sales License: No. 124 Developer: Beijing Hongda. Real Estate Co. ltd 69 East, North 4th Ring Road, Chaoyang District, Beijing Tel: (8610)64967050??? 64967049 Fax: (8610) 64933575 1 . The advertiser is _______ A. Fucheng Garden Villas. B. Beijing Hongda Rea Estate Co. , Ltd C. American Company ID! D. The Beijing Lufthansa. ?? 2. How many hectares is Fucheng Garden Villas covered by trees and greens? A.6.94. B.27.76. C.34.7. D.80.? 3. According to the advertisement, which of the statements below is NOT true? A. From June 25 to July 31, 1997, you can buy or rent Fucheng Garden Villas with a low price. B. You can’t move into Fueheng Garden Villas before signing agreements. C. If you haven’t got enough money at the moment, you can’t buy the Villa. D. Not only equipment but also all materials of the construction and decoration are made in America.
? (Key: BBC)
C
Secretary. Part time. 20 hours a week. Busy doctor's office. Experience preferred. Good typing. Call 555-2438.
(2) BABY SITTER. 3 to 6 weekday afternoons. I will take you home. $5 an hour, call 555-5593. (3) Guitar lessons. Your home or mine. Experienced musician. Master's degree in music. Call Louise 555-6131. (4) TENTH STREET BLOCK PAKTY. Sunday. July 15. Noon to 8. Food, games, prizes, live band. Tenth Street between Main and North. (5) APARTMENT FOR RENT. 3 sunny rooms on high floor, great view. Separate kitchen. Wall-to-wall carpeting. The living room can be used as dining room. Email: SDGT@163.com.cn (6) TAXI DRIVER WANTED. Full or part time. Experience necessary. A good knowledge of the city is required. Call 555-8860 between 9am and 5pm weekdays. (7) A stereo system for sale. It has two speakers. The system has an AM/FM radio. It also has a tape deck and turntable. It is in good condition. The stereo was owned for only one year. The price is $ 200 including the speakers. The owner will also take the highest price offered if the asking price is not met. Call Bill after 6pm at 555-9834. 1. How many of the seven ads are placed by people who want to hire someone for a certain job? A. Four. B. Three. C. Two. D. Five. 2. Which of the following is true? A. Those who have some experience in office work will have a better chance to get the job of secretary. B. The owner of the stereo will never sell his stereo at a price less than $ 200. C. The taxi driver is not necessarily familiar with the city. D. The tenth street block party will last until after 8. 3. We may learn from the ads above that ____. A. a baby-sitter is paid by the hour B. the party will be held without any music C. the rooms for rent cannot get good sunlight D. people can get guitar lessons at any place they like
Key: BAA
D
There are few ads that have stood the test of time. Certain ads are simple and outstanding; they are classics. Good ads work on two levels: they engage the mind of the consumer and at the same time deliver a selling message. Spokespeople and celebrities have been an important part of many classic ads. Michael Jordan, the premier spokesperson of the 1990s, delivered believable commercials for Diet Coke, Wheaties, and Nike, to name but a few. His animated Coke ads, with a variety of cartoon characters, shown during the 1992 and 1993 Super Bowls, produced awareness scores five times higher than normal. Drama is often an important aspect of successful advertising. One of the most dramatic advertisements ever produced was a commercial for the launch of the Apple Macintosh computer that took on Apple's most serious competitor, IBM. The stark images of the classic George Orwell novel 1984 came alive in this commercial, which only ran once, during the 1984 Super Bowl before 100 million viewers. Not only was this ad a fascinating drama, it also demonstrated the power of a timely media buy. Significant images are another important part of advertising. Nike, with its "Just do it" campaign has provided the intended audience young athletic men and women, or athletic "wannabes" - with rewarding praise for the physically fit and constant inspiration for the unfit to release their lethargy (倦怠). These images of men and women committed (承诺) to " no pain-no gain," both inspire and challenge. This imagery is heightened through excellent photography, the use of celebrities, and dramatic situations. It is a type of advertising called, rather literally, image advertising. Perhaps the most successful image advertising of all time, however, is the Marlboro campaign, which has been running since 1955. With great single-mindedness the campaign has focused on western imagery with cowboys, horses, and farms. The cowboy myth is a strong and exciting image. This campaign has been successful both as communication and as a marketing effort. It has helped to make Marlboro the best-selling cigarette in the world.
In the author's opinion, classic ads intend to _____. A. raise the customer's energy and encourage them to take exercise B. start a campaign to focus on western images and forerunners C. include spokespersons, famous stars and lovely cartoons D. attract customers and meanwhile send selling ideas
The author says "Perhaps the most successful image advertising of all time, however, is the Marlboro campaign", probably because of _______. A. the dramatic situation B. the clear photo C. the appealing image D. the good quality cigarettes
Which of the following is true? A. Image advertising consists of photography, famous people and dramatic situations. B. Cartoon characters can improve awareness of social problems. C. Ads based on literature prove more successful. D. Many ads can bear the test of time.
Key: DCA
E
HOLIDAYS
The Bay Hotel. It's a quiet, comfortable hotel overlooking (俯瞰) the bay in an uncommercialised Cornish fishing village on England's most southerly point. If pop music is no longer your strong point, and you are considering a relaxing holiday where the scenery is breathtaking and the sound of the sea is live music to your ears, come and stay with us. For adults only. Sssh! Don't tell everyone! 01326 280464
Willapark Manor Hotel. Peaceful situation in 14 acres of separated gardens and woodland, overlooking picturesque bay. Close to coastal path and beach. Excellent cuisine. Our excellent service brings our guests back year after year. Children (reductions) and pets welcome. 01840 770782
The Country Garden Hotel. Delightful hotel set in lovely gardens; calm Island of Wight near Tennyson Downs, Great food! Garden, sea view and ground floor rooms. Please call for brochure (服务指南) and sample menu. Adults only and pets welcome. 0800 980 1943
Boscastle. Romantic 17th Century farmer's cottage in countryside with splendid coastal views. Well-equipped. Sleeps 5. Regret no pets/smoking. Garden with furniture. Brochure; 01633 450417
Godshill. 4 star self-served units. Non smoking. Sleeps 2 —4. Open all year. Good walks. Close to pubs. Peaceful. Cosy. No pets. Brochure: 01983 840371
The Blakeney Hotel. Overlooking harbour, traditional privately owned friendly hotel vi
bedrooms, lift, heated indoor pool, spa bath and saunas. Relax, walk, sail, play golf, explore the villages, countryside and coast. Special seasonal midweek price for aged citizens. 01263 7407
S W France. Rural setting near Cordes. Two beautifully repainted old houses, sleep 4/5,
Gardens, woodland, pool, views, excellent walks. Available all year round. Outstanding. 01962 776967
1. All of the following hotels are close to the sea EXCEPT _______.
A. S W France B. The Blakeney Hotel
C. Willapark Manor Hotel D. The Country Garden Hotel
2. If you want to take your children and your dog with you on holiday, you can (
A. The Country Garden Hotel B. Willapark Manor Hotel
C. The Bay Hotel D. Boscastle
3. One of the hotels offers special price for _______.
A. young people B. elderly people C. foreign guests D. students
4. The purpose of the passage is to _______.
A. warn B. advise C. describe D. advertise
Key: ABBD
F
Welcome to Adventureland!
Everyone loves Adventureland! The Parks and Exhibitions were built for you to explore（探索）, enjoy, and admire their wonders. Every visit will be an unforgettable experience. You will go away enriched, longing to come back. What are you going to do this time?
The Travel Pavillon
Explore places you have never been to before, and experience different ways of life.
Visit the Amazon jungle（丛林）village, the Turkish market, the Tai floating market, the Berber mountain house and others. Talk to the people there who will tell you about their lives, and things they make. You can try making a carpet, making nets, fishing…
The Future Tower
This exhibition shows how progress will touch our lives. It allows us to look into the future and explore the cities of the next century and the way we’ll be living then. Spend some time in our space station and climb into our simulator（模拟装置）for the Journey to Mars!
The Nature Park
This is not really one park but several.
In the Safari Park you can drive among African animals in one of our Range Cruisers: see lions, giraffes, elephants in the wild. Move on to the Ocean Park to watch the dolphins and whales. And then there is still the Aviary to see…
The Pyramid
This is the center of Adventureland. Run out of film, need some postcards and stamps? For all these things and many more, visit our underground shopping center. Come here for information and ideas too.
1. The Travel Pavilion is built to help visitors .
A. realize the importance of travelling
B. become familiar with mountain countries
C. learn how to make things such as fishing nets
D. learn something about different places in the world
2. If you are interested in knowing about what people’s life will be, you may visit .
A. the Travel Pavilion B. the Future Tower C. the Safari Park D. the Pyramid
3．If you want to get a toy lion to take home, where will you most likely go?
A. The Pyramid. B. The Nature Park. C. The Future Tower. D. The Travel Parvilion.
Key: DBA
G
If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognised for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class researeh facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.
Degree
We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz.
Tuition Fees(学费)
Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz.
Accommodation(住宿)
You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz
Health
The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctor's and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.
Sports
The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz
1. If you want to get more information about arts, you can write to ______.
A. sport@waikato.ac.nz B. heal@waikato.ac.nz
C. deg@waikato.ac.nz D. inf@waikato.ac.nz
2. You have to pay at least ______ a year if you study at the University of Waikato.
A. $5,250 B. $8,000 C. $9,000 D. $11,000
3. According to the text, what will you do if you .are ill during Christmas holidays?
A. Go to a hospital nearby. B. Buy some medicine in a drug store.
C. See a doctor at the school medical centre. D. Try to get help from your classmates.
Key: CBC
H
Elght Days from just ￡299
Departs May—October 2005
Includes:
●Return flights from 8 UK airports to Naples
●Return airport to hotel transport
●Seven nights’ accommodation at the 3☆ Hotel Nice
●The services of guides
●Government taxes
Join us for a wonderful holiday in one of Europe’s most wonderful corners .Long a favourite with holidaymakers—indeed the ancient Romans called the area “happy land” –this simply attractive coastline of colourful towns, splendid views and the warm Mediterranean Sea is a perfect choice for a truly memorable holiday!
Choose between the peaceful traditional village of Sant’ Agata ,set on a hillside six miles from Sorrento ,or the more lively and well –known international resort （旅游胜地）town of Sorrento ,with wonderful views over the Bay of Naples.
Breathtaking scenery and famous sights everywhere .From the legendary Isle of Capri to the haunting ruins of Pompeii ,and from the unforgettable “Amalfi Drive” to the delightful resorts of Positano, Sorrento and Ravello, the area is a feast for the eyes! Should you choose to join us, we know that you will not be disappointed!
With a choice of hotels ,and optional excursions （可选择的旅游线路）including Capri ,Pompeii and the “Amalfi Drive” ,this is a truly unmissable holiday.
·Price based on two tourists sharing a twin / double room at the Hotel Nice.
Like to know more? Then telephone Newmarket Air Holidays Ltd on: 0845-226-7766 (All calls charged at local rates).
1．All the following are included in the price of ￡ 299 EXCEPT __________.
A. transport between the airport and the hotel
B. telephone calls made by tourists
C. the services of guides to tourists
D. double rooms for every two tourists
2．What is the purpose of the passage?
A. To invite people to take a breath in the Bay of Naples.
B. To advise people to telephone Newmarket Air Holidays Ltd.
C. To persuade people to tour in the area of the Mediterranean Sea.
D. To attract people to go to Sant’ Agata or Sorrento for sightseeing.
3．The underlined part “the area is a feast for the eyes” in the passage means __________.
A. the area is pleasing to the eye B. the area is really unforgettable
C. the area catches the tourists’ eye D. the area is crowded with tourists
4．After reading the ad, one will probably join in the tour because _________.
A. the sights are attractive and the tour starts in May or October
B. the price is low for those intending to stay at the 3☆ Hotel Nice
C. the price offered is reasonable and the sights are beautiful
D. good services are offered to those intending to stay in double rooms
Key: BDAC
I
Hi, everybody!
Welcome to our newly-opened Richards Cinema Bookstore!
Now let me introduce to you some of the new film books in our store.
Are you Chinese film fans? OK, here comes the latest 25 New Takes about Chinese films. It is a collection of 25 fresh readings of different Chinese films from the 1930s to the present. In recent years, Chinese films are very popular in the States, such as Crouching Tiger and Hidden Dragon, Hero, and Flowers of Shanghai.
Do you like French films? Well, here is The French Cinema Book. It covers French films from the 1890s to the beginning of the 21st century. It is written for all lovers of French cinema: students and teachers, specialists and fans, and so on.
Maybe you are Indian film fans and star-chasers. Then here is Encyclopedia ( 百科全书 ) of Indian Cinema. The book is a complete introduction to all the best Indian films. It also offers a full list of names of the famous and successful film stars in the past ten years. You know, the Indian film industry is the largest in the world after our Hollywood.
If you like British films, we have The British Cinema Book. It is a good review of British cinema. This book contains a good many nice pictures.
In our bookstore, you can also find books about Mexican, Japanese, Australian, German and Italian films..
Well, please help yourselves to some coffee or tea, and have a good time here!
1. The speaker of the passage is most probably _______.
A. the author of 25 New Takes B. a tourist in the cinema bookstore
C. the manager of the cinema bookstore
D. a reader of Encyclopedia of Indian Cinema
2. How many Asian countries does the speaker refer to when he talks about the film books?
A. Two. B. Three. C. Four. D. Nine.
3. Which of the following statements is NOT mentioned in the passage？
A. Indian cinema is second only to Hollywood.
B. The British Cinema Book includes a complete list of names of stars.
C. Crouching Tiger and Hidden Dragon is well received in the States.
D. The French Cinema Book covers over a century's French films.
4. The purpose of the speaker is_______.
A. to satisfy the customers' various tastes
B. to keep the authors in the cinema bookstore
C. to offer the tourists chances to meet the film stars
D. to mm the readers into film producers
Key: CBBA
J
Y
OUR KIDS ARE AMAZING－especially compared with everybody else’s (who seem to cry all the time). How do you show your love for your kids this holiday season? With toys that are smooth and colorful, interactive and exciting. And with ones that have educational value－because you are the boss.
1. FLAX ART HOSPITAL PUZZLE AND PLAY SET
Here is a toy that doesn’t need power－and the kids have to put it together themselves. This 50-piece puzzle set is made of soft-edged hardwood and makes a complete hospital, with an X-ray room. It also includes eight patients, a car and a driver. $ 135; flaxart. com.
2. TINY LOVE ACTIVITY BALL
Sure, it’s cool, but this colorful baby toy also develops problem solving and motor skills. It has a head and legs, a magnetic(磁性的) hand and a tail. Suitable for little ones from 6 to 36 months. $ 19.95; tinylove.com.
3. ROBOSAPIEN
This small, remote-control robot is really powerful. It performs 67 preprogrammed functions(功能), including throwing, kicking, picking up and dancing. You can even program your own fun_ction-which, sadly, does not include doing windows. $ 99; robosapienonline. com.
4. MINI PEDAL CAR
Want a Mini Cooper but can’t fit the family inside? Get one for the kids. They can jump into this Mini car, which comes in hot orange with a single adjustable(可调的) seat, and ride away. But it could spoil them for that used car they’ll be driving when they turn 16. For ages 3 to 5. $ 189; mininss. com (click on “gear up,” then “Mini motoring gear”).
1．Which toy is said to have the special design for children’s safety?
A．ROBOSAPIEN
B．MINI PEDAL CAR
C．FLAX ART HOSPITAL PUZZLE AND PLAY SET
D．TINY LOVE ACTIVITY BALL
2．Which toys are fit for three-year-old kids?
A．1 am 3. B．2 and 4. C．1 and 2. D．3 and 4.
3．Educational value is mentioned in all the toys EXCEPT _________.
A．FLAX ART HOSPITAL PUZZLE AND PLAY SET
B．TINY LOVE ACTIVITY BALL
C．ROBOSAPIEN
D．MINI PEDAL CAR
4．This passage is written for __________.
A．parents B．children C．the writer D．the boss
Key: CBDA
K
Here’s How to Get Your 6 Movies for 1￠Each
Just Write in the Numbers of the 6 movies you want for 1￠each, plus shipping. In exchange（交换）,you agree to buy just six more movies in the next three years, at our regular Club prices (which currently start as low as $19.95 plus shipping) — and you may cancel（取消）membership at any time after doing so. What’s more, you can get two more movies for the low price of $6.95 each and you will, after that, spend much less on the movies you want.
Free Video Magazine sent every four weeks (up to 13 times a year), with our Director’s Selection —plus many lower-priced cassettes, down to $14.95. And you may receive Special Selection mailings up to four times a year (a total of up to 17 buying opportunities per year).
Buy Only What You Want! If you want the Director’s Selection, do nothing — it will be sent automatically（自动的）. If you prefer some other selection, or none at all, just mail the answer card always provided by the date specified. And you’ll always have 14 days to decide.
Instant Bonus Plan. As soon as you become a member, you’ll immediately have the right to our money-saving plan! It enables you to enjoy more great savings on the movies you want — right from the start of your membership!
10-Day Risk-Free Trial. If not satisfied, return everything within 10 days, and then you’ll get your money back and there will be no further obligation.
1．How can you get 6 movies for 1 ￠ each?
A．Buy six more movies at the Club prices in the next 3 years.
B．Buy two more movies at the low price of $6.95 later.
C．Buy six more movies at the price of $19.95 all the time.
D．Buy many more movies at lower prices anytime.
2．You may receive a free Video Magazine _________ a year.
A．13 times B．12 times C．4 times D．17 times
3．You can have _______ besides a free Video Magazine every four weeks.
A．Special Selection and Director’s Selection
B．lower-priced cassettes and movies
C．lower-priced cassettes and Special Selection
D．Director’s Selection and a number of lower-priced cassettes
4．We can learn from the passage that the members of the Club ________.
A．cannot cancel their membership anytime
B．can return everything 10 days later, if not satisfied
C．can always buy what they want at the lowest price.
D．can enjoy more savings from the very beginning
Key: AADD
L
Use your American Express Card to enjoy one-day privileges at four of America’s greatest museums. Note the participating museums, and their exciting special exhibitions that you will not want to miss, listed below.
Boston
Isabella Stewart Gardner Museum
Chairs
February 11 — May 8, 2005
Italian furniture expert Fausto Calderai and Indian photographer Dayanita Singh present an exhibition of chairs from the museum’s collection and “chair photographs” from around the world presented in a Venetisan-style hall housing world-famous masterpieces.
For more information：www.gardnermuseum.org
New York
The Noguchi Museum
Noguchi and Graham
December 1, 2004 — May 1, 2005
Noguchi’s long-term collaboration with dancer Martha Graham is regarded by many as a high point in the history of both modern dance and art. The exhibition highlights nine of the sets created through this collaboration.
For more information：www.noguchi.org
Philadephia
Pennsylvania Academy of the Fine Arts
In Full view：American Painting (1720 — 2005)
January 11 — April 10, 2005
Founded in 1805, the Pennsylvania Academy has been home to America’s artists for 200 years. The Academy collects and exhibits the works of famous American artists, and is well-known for training fine artists. 2005 at the Academy begins with the largest exhibition of the Academy’s distinguished American collection in the institution’s history.
For more information：www.pafa.org
Seattle
Seattle Museum of Glass
Murano：glass from the Olnick Spanu Collection
Through November 7, 2004
This exhibition includes over 200 pieces of beautiful glass from Murano, the island of glassblowers near Venice, Italy. Watch live glass-blowing shows in the Hot Shop and see other modern glass exhibitions.
For more information：www.museumofglass.org
1. Which of the following websites offers information about the furniture show?
A. www.pafa.org B. www.museumofglass.org
C. www.noguchi.org D. www.gardnermuseum.org
2. We learn form the text that Martha Graham is ______.
A. a dancer B. a glassblower C. a painter D. a photographer
3. If you want to know the history of American painting, you may visit ______.
A. The Noguchi Museum B. Seattle Museum of Glass
C. Isabella Stewart Gardner Museum
D. Pennsylvania Academy of the Fine Arts
Key: DAD
M
Welcome to Ontario Parks，a new body set up to manage Ontario's most treasured special places, the parks in our area.
We are entering a very exciting year for Ontario Parks. Last season we asked some 15，000visitors in 45 parks how we could improve our programs and services. We also looked at the thousands of comment cards we received. As a result, new comfort stations have been added，the number of campsites has been increased, and we've made other facility（设施）improvements. In addition，we'll be providing more educational programs. This year, for example, more than 40parks will offer special day and evening activities to excite your curiosity about nature and history.
Through the Internet, you'll be happy to know that you can now explore all 270 parks。。line. Let your family plan your park vacation, study a map of canoe routes, listen to the call of a loon or find up-to-date information about programs，services and facilities.
So come and discover what Ontario Parks has to offer. Our parks are places to go with families and friends，for relaxation and fun，or simply to get away from it all. They are places where we can enrich our souls and "recharge our internal（内部的）batteries". They provide chances to explore nature，see wildlife, swim, canoe，camp, hike, picnic，ride a bike.…You'll enjoy some of the best outdoor experiences available anywhere in the world.
We urge you to make 2006 the year that you come out and have an Ontario Parks experience!
1. The writer's purpose in writing the text is to _______．
A. tell more people the improvements in Ontario Parks
B. attract more people to explore the parks on line
C. praise the beauty of nature in Ontario Parks
D. have more people visit the parks
2. The facility improvements of Ontario Parks include＿．
A. new programs and services
B. new comfort stations and campsites
C. comfort stations and special activities
D. new campsites and educational programs
3．From paragraph 4，we know that Ontario Parks offers visitors＿．
A. the world's new sports and games
B. the most exciting adventures in the world
C. many choices to relax and refresh themselves
D. chances to experience all the outdoor activities
4. According to the text, we can safely say that＿．
A. some visitors suggested more campsites
B. about 15,000 people visited 45 parks last season
C. many more people will visit Ontario Parks in 2006
D. the manager of Ontario Parks worries they will have fewer visitors
Key: DBCA
1. Who is (are) the editor (s) of William Faulkner: Novels 1926-1929?
A. Noel Polk & Joseph Blotner. B. Phillip Lopate.
C. Tony Kushner. D. Leo Bersani.
2. How much do you pay for American Movie Critics?
A. US $45. B. US $40. C. US $35. D. US $25.
3. Which book do you buy if you want to read the play "Death of a Salesman"?
A. Arthur Miller: Collected Plays 1944 -1961.
B. William Faulkner: Novels 1926-1929.
C. Henry James: Novels 1901 -1902.
D. American Movie Critics.
4. Henry James' only book written in the first person is
A. The Wings of the Dove. B. The Sacred Fount.
C. Soldiers' Pay. D. Mosquitoes.
Key: ABAB 2006广东高考英语卷
Phillip Island Penguins(企鹅)
The Little Penguin has called Phillip Island home for untold generations. Get to Phillip Island in plenty of time to watch s summer sunset at Summerland Beach – the stage is attractively set to see the little Penguin leave water and step onto land.
·Leave Melbourne at 5:30 pm for a direct journey to Phillip Island.
·See the Gippsland area – Guinness Book of Records place for the world’s longest earthworm(蚯蚓)
·Journey along the coastal highway around the Bay with French Island and Churchill Island in the distance
·Cross the bridge at San Remo to enter Phillip Island – natural home for Little Penguins and many animals
·Take your place in special viewing stands(看台) to watch the daily evening performance of the wild Little Penguins
Ultimate Penguins (+U)
Join a group of up to 15. This guided tour goes to an attractive, quiet beach to see Little Penguins. You can see penguins at night by wearing a special pair of glasses.
Adult(成人) $60.00 Child $30.00
Viewing Platform Penguin Plus (+V)
More personalized wildlife viewing limited to 130 people providing closer viewing of the penguin arrival than the main viewing stands.
Adult $25.00 Child $12.50
Penguin Skybox (+S)
Join a group of only 5 in the comfort of a special, higher-up viewing tower. Gain an excellent overview of Summerland Beach.
Adult 16yrs +$50.00
73. What kind of people is the text mainly written for?
A. Scientists. B. Students C. Tourists. D. Artists.
74. We can learn from the text that Little Penguins__________.
A. have been on Phillip Island for years
B. keep a Guinness record for their size
C. are trained to practice diving for visitors
D. live in large groups to protect themselves
75. How much would a couple with one child pay for a closer viewing tour?
A. $37.50. B. $62.50. C. $180.00. D. $150.00.
Key: CAB 2006年普通高等学校招生全国统一考试全国卷1
You can make the difference
between
this…and this
This summer, join the International Conservation Scouts on a fun - filled holiday with a difference. Year after year, young people from all around the world get together at one of our sixteen conservation (环境保护) camp. Their shared aim? To help protect the countryside and its wildlife.
Many animals and plants are in danger of disappearing forever. The dormouse, a kind of mouse, for example, needs woodland plants for food and trees to stay in. Its habitat (栖息地) is being destroyed by man and it needs our help to survive.
On a conservation camp holiday you will learn all about nature and how to protect it. Our trained leaders will accompany you and tell you everything you need to know. Because of this you don' t need any experience, just energy and enthusiasm. You will explore the countryside and work to ensure the survival of hundreds of animals and plants and still have plenty of time to enjoy the camp’s excellent sports facilities and organized nature paths through beautiful scenery.
The International Conservation Scouts is a worldwide organization, so there must be a camp near you, You can spend a splendid holiday at any of the camps for as little as f 60 including accommodation and food.
For more information send for a free conservation camps handbook today.
International Conservation Scouts
Stanton St John
Oxford shire OX7 1TL
THEKEY TO SAVING WILDUFE IS TO
FROTECT NATURAL HABITATS: YOUR WORK
WILL MAKE A DIFFERCNCE
69. The main purpose of this passage is ___.
A. to offer young people a fun - filled holiday
B. to attract young people to attend a conservation camp
C. to persuade people into exploring the countryside
D. to raise funds for the International Conservation Scouts
70. According to the passage, you can ___ at the conservation camps.
A. experiment on the dormouse B. practise your favorite hobbies
C. enrich your knowledge of wildlife D. have free accommodation and food
71. Judging from the writing style of the passage, it is ___.
A. a piece of advertisement B. a science report
C. a passage for professional reading D. a passage for arguing an opinion
Key: BCA 2006年上海市普通高等学校春季招生考试
A NATIONWIDE BESTSELLER
It’s likely that everything you learned about. America’s ancient history is wrong.
The new book,1491, completely changes our understanding of the Americas before the arrival of Columbus in 1492.
DID YOU KNOW?
When Columbus landed there were probably more people in the Americas than there were in Europe.
The peoples of North America had such healthy life-styles that as late as the 19th century they continued to be the tallest people on earth.
Facts have shown that the Americas were populated as long as 33,000 years ago.
4,000 years ago Mesoamerican farmers developed com in a feat (技艺) of genetic engineering that still isn’t completely understood.
COMMENTS ON 1491
“In the tradition of Jared Diamond & John MePhee, a totally new view of precolunhian America”.
－Richard Rhodes
“Attractively written and really absorbing Charles C. Mann has produced a book that’s part detective story, part cpie(史诗) and part tragedy(不幸).He has taken on a vast topic: thousands of years, two huge continents, and cultures.”
－Charles Matthews, San Jese Mercary News
“Powerful and challenging”
－Alan Taylor,Washingto post
“A pleasure to read as well as a wonderful education”
－Howard Zinn
56. On the whole, 1491 is a book mainly about America’s________.
A. life-styles B. population C. history D. agriculture
57. Which of the following as NOT TRUE about the comments on the book 1491?
It is interesting and instructive.
It is attractive and culturally related.
It is challenging and revolutionary.
It is humorous and persuasive.
58. From this passage, we can learn_________.
A. people settled in the Americas a little earlier than 1942
B. North Americans were the tallest in the 18th century in the world
C. Mesoamencan farmers knew genetic engineering 5,000 years ago
D. the population in the Americas was smaller than that in Europe in 1492
Key: CDB 2006湖南高考
(You may read the questions first)
Products: mail order
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????????????????????????????????????????????????????? Pack with confidence, Travel in Style…. Arrive intact???????????????????? This elegant luggage is manufactured in a new hard-wearing plastic? ?which is strong and very light in weight??????????????????????? ?Light but hard-wearing ?3 locks (2 key and I combination lock )for total security ?Supplied with initials for personalization MD 9572 ￡69.99
Plan your journey they easy way This portable Traveler will give you directions from A to B anywhere in England, Scotland and Wales. Just enter the start and the end of your journey and the Traveler will work out the quickest route. The Traveler can also estimate the journey time. average speed and fuel consumption. Need to change your journey at any stage? The Traveler will give you a new set of directions. Other features include auto shut-off. And a built-in light for night-time use. Powered by 4AA batteries (not supplied). MD 7437 Traveler ￡69.99
How much do you know? Everyone, young and old, enjoys and challenge of quizzers. Our electronic Quizmaster contains 5,400 questions and answers in 6 classifications—general knowledge, sport, science, geography, art and history. Each of these is further divided into 3 skill levels (easy, medium and difficult)so younger children can fairly compete against teenagers and adults. PLUS! Every Quizmaster includes: ?8 Games of Hangman ?Portune Teller Games ?10-digit calculator ?long life cell batteries included MD 9569 Quizmaster was ￡19.99 now ￡14.99
79. In advertisement 2, the Traveler enables us to learn__________. ?A. the road conditions from London to Oxfords ?B. all the garages along the chosen route ?C. the time and speed of the journey in Britain ?D. the directions from London to Paris. 80. In advertisement 3, the Quizmaster_________. ?A. contains nothing but 5400 questions???? ?B. can only answer challenging questions ?C. can be purchased in many shops??????? ?D. can be used by people of all 81. All these advertisements are aimed at those_________. ?A. who like to order goods at home??? ?B. who are going to travel abroad ?C. who do market researches????????? ?D. who are interested in intelligence tests
Key: CDA 2004年普通高等学校招生全国统一考试（上海卷）
Unit 5 Inside advertising
Teaching aims and demands
类别
课程标准要求掌握的项目
话 题
Talking about advertising and advertisements; ways to make effective ads; advertising controls
词 汇
Billboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy
Turn…into fit in(to) rely on have no use for
功 能
表达不同观点(Expressing different views of an argument)
You are quite right. I’m afraid I can’t accept that.
I quite agree with you. I wouldn’t say that.
I think so, too. Not really.
I see your point, but…. That’s not how I see it.
That’s ridiculous. I’m afraid I have a different opinion.
Not at all. No problem. No way.
语 法
复习宾语补足语(The Object Complement)
Committee members recently appointed me their chairman.（名词作宾补）
They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）
I find it very difficult to raise the money.（形容词作宾补）
As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）
Please remember me to your parents.（介词短语作宾补）
His speech left the president in a very awkward situation.（介词短语作宾补）
Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）
Committee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）
Many people consider advertisements offending.（-ing形式作宾补）
Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）
She is going to have the novel translated.（过去分词作宾补）
I’d like to have the goods delivered directly to my office. （过去分词作宾补）
Period 1
Warming up
Step 1 Presentation
Enjoy some advertisements.
Step 2 Discussion
Divide the students into several groups and discuss the questions in Warming up.
Step 3 Understand some ads.
Look at the ads at page 42 and 43 carefully and finish the Comprehending Exercise 2. Exercise 2 is very important as it develops students’ ability to look critically at advertisements. Make sure students have enough time to discuss these questions fully. Ask them to work in groups and then discuss their answers with the whole class.
Water
A. What is the most common name for H2O? Why did they call it H2O?
Water. Because it rhymes with “slow”.
B. What is the purpose of this advertisement?
To encourage people to use water wisely and to save water where they can.
2. Super Shooze
A. What group of people is the advertisement made for?
Young people who like sports, the latest fashions and like to be part of a group.
B. What message does the advertisement give?
If you wear our shoes you’ll have an exciting life, and be popular and have fun.
C. Do you think the message is true? Give reasons.
No, because just wearing a certain brand of shoes won’t make you exciting, popular of have fun—it takes much more effort than that.
3. Refresh water
Why are the first two lines written bigger than the rest of the advertisement?
These lines appear bigger to that they are the first thing people notice about the ad.
B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sales?
No.
C. Why do advertisers often use the “Buy one get one free” message?
People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
4. Environment
A. What does this advertisement encourage you to think?
It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
B. What do you think causes air pollution?
Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.
C. How else can advertisers make people more aware of our fragile environment?
Tell people more and help them to be more aware of the importance of protecting our environment.
5. “Speeding” and “How fast am I going”?
A. Both of these advertisements have the same purpose. What do both ads want people to do?
They want people to stop speeding.
B. Both ads target a certain group of people. Who are they?
Drivers.
C. If you were a drive, which advertisement would have most effect on you? Why?
Students give their own answers.
Step 4 Homework
Read the passage How Advertising Works.
Finish Comprehending Exercise 1.
Period 2 and 3
How Advertising Works
Step 1 Scan the text.
Before students read the text, ask them to survey the text by looking at the headings of section. Predict the content.
Step 2 Detail reading
Read the passage carefully and make an outline.
Part 1
(Para 1)
Introduction
Part 2
(Para 2)
What is an ad?
Part 3
(Para 3-7)
How do advertisers make effective ads?
Part 4
(para 8-9)
How effective are ads?
How Advertising Works
Introduction
We are exposed to ads in our daily life.
What kind of ads can we find?
Where do ads appear?
Why we need to understand how advertising works?
What is an ad?
1) Definition (a message or announcement that intends to inform or influence people)
2) Means (words, pictures, music, film…)
3) Advertisers (business, individuals, organizations, associations)
How do advertisers make effective ads?
1) Identify the target (find out necessary information about this group)
2) Appeal to the target (hopes, dreams, emotions, desires…)
3) Use a suitable medium (cost, media)
How effective are ads?
1) When there is a need for the product
2) If the target audience is exposed to ads constantly
Step 3 Language points
Step 4 Homework
Make up an advertisement for a product (including a slogan, the spokesman/spokeswoman and the whole procedure.
Period 4
Grammar: Object Complement
Step 1 Do Ex. 1 page 46
Do the exercise on page 46. Let the students know what can be object complement.
Step 2 Explanation
宾语补足语是补充宾语的成分，通常置于宾语之后。宾语和宾语补足语构成复合宾语。可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、-ing形式、和过去分词。能带宾语补足语结构的动词一定是及物动词。
第一类，感觉动词，所接的宾补可以是-ing形式，也可以是动词原形。
feel, hear, listen to, notice, observe, see, watch, look at. 但变为被动语态时，不定式要带to
1. I saw him ________________(cross) the road
2. He was seen __________________(cross) the road.
第二类，含使动意义的动词，所接的宾补多为动词原形或过去分词。
let, have, get, make, would like, want等。
3. If Mr Smith is in the hall, will he please make himself ______________(know) to me?
4. It makes people __________ (know) the importance of protecting environment
5. The machine doesn’t work. I must have it ______________ (repair) right now.
6. I have a letter _______________(write).
7. Mr Smith, do you have something ______________________(type)?
8. Professor Li had the students _________ (practise) all morning.
9. I won’t have you ________ (say) such things.
第三类，含命名意义的动词，所接的宾补一般是名词。
call, name, appoint, elect, make, consider等
Call me Joe, please.
She was elected the president of the company.
注意和双宾语区别：
They have made me the chairman. （宾补）
They have made me a nice chair.（直接宾语）
第四类，v + sb + to do sth 结构中的动词，所接的宾补一般是不定式。
advise, allow, ask, beg, cause, expect, force, get, help, inspire, invite, order, permit, persuade, remind, request, require, teach, tell, train, urge, want, warn, wish等
10. Tell him _____ the window.
to shut not B. not to shut C. to not shut D. not shut
第五类，find, keep 等几个词的用法非常灵活，后面所接的宾补可以是形容词、副词、词组、现在分词、过去分词等。
We found it very difficult to solve the problem.
How can you keep them waiting for so long?
Suddenly I found my wallet had been stolen.
Keep the door closed.
Step 3 Do some exercises.
Period 5
Listening and writing
Step 1 Listen to tape and tick the words and expressions.
superstar clothing stores run out
singing wide and narrow save money
uncomfortable dial the operator
latest fashion litres of water
Step 2 Listen again and finish the exercises on page 47.
Ad 1
A: Cool shoes! B: Thanks. They’re Superstar. A: Expensive? B: Not at all. Superstars have great styles at reasonable prices. A: But I have big feet. B: No problem. Superstars come in all sizes. Long and short, wide and narrow. A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance?
A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing Superstars!
C: Superstar shoes and boots, latest fashions, all sizes, comfortable. (drag this word out cuuuumffffooorrtable) Available at all good shoe stores.
Ad 2
A: Dad, turn the tap off while you’re brushing. B: What for? A: It saves water. B: That won’t save much water. A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.
C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!
B: OK, you’re right. We do need to save water. What other ways can you tell me about, Sam?
A: I’ll show you. There’s a fantastic website.
D: For information and tips on how to save water, visit www. huawater.com.cn
Ad 3
Woman: Star FM. The new station everyone’s listening to.
Man: Find it on your dial at FM 104.5.
Step 3 Writing
Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.
elderly people teachers teenagers 11-olds car owners
sports men and women parents young businessmen and women
2. Perform your ad to the class. Ask them to guess who your target is.
Step 4 Homework
1. Write down the ad in your exercise book.
2. Finish your workbook exercises.
Period 6
Keeping advertisers honest
Step 1 Read the passage quickly and find out the ways to keep advertisers honest.
The law.
Advertising organizations
Complaints organization
The consumer
Step 2 Read again and answer the questions on page 50.
Step 3 Language points
1. go to a lot of trouble to do sth = take the trouble to do sth 花费功夫，钱财去做某事。
She’d go to any expense for him.
为了他，她不惜一切代价。
He went to great trouble to make his guests comfortable.
他费尽周折为的是让客人们感到舒服。
2. and so 连接并列句。
Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it.
感恩节只是美国人的节日，因此英国人或者澳大利亚人都不过这个节日。
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband.
对繁忙的城市生活感到厌倦，她决定和丈夫一起到一个小乡村过寒假。
3. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为。
one way to …is to…
One way to avoid being cheated by misleading ads is to understand how advertising works.
防止被误导的广告欺骗的方法之一就是了解广告的运作机制。
One way to help them is to help them learn to help themselves. 帮助他们的方式这一就是帮他们学会自助。
4. decent 指人是“诚实的；正派的；值得尊敬的；举止端庄的”，口语还表示“和蔼可亲的；乐于助人的”。
They are all decent, hard-working citizens.
他们都是诚实勤劳的好民。
It is very decent of you to meet me at the airport.
你到机场来接我，实在是太客气了。
decent 指物是“体面的；过得去的；尚可的”。
Does he have a decent salary?
他的薪水还可以吧？
He is always dressed in decent clothes.
他总是穿着体面的衣服。
decent 指行为是“合宜的；得体的；合乎道德规范的”。
It is a decent film, without crime or violence.
那是一部合乎首先规范的电影，既没有犯罪也没有暴力镜头。
She was impressed by his decent behaviour.
他得体的举止行为给她留下了深刻的印象。
5. make sure “确保；确定；证实”，后面一般接从句。
He looked back to make sure no one was following.
他回头看了看，以证实没有人跟踪。
I did it to make sure you noticed.
我这么做是为了确保你注意到了。
Ask for receipt and make sure you get it.
要一张收据，而且一定要确保你拿到收据。
6. when it comes to … 固定短语，“谈到；涉及到”。
John is not good at sports, but when it comes to physics, he is the best in the class.
约翰的体育不行，但说到物理，他可是全班最优秀的。
The school has very good teachers, but when it comes to buildings, the school looks poor.
这个学校拥有非常优秀的教师，但说到建筑，这个学校看上去很穷。
7. claim 未经证实的说法或主张
His claim to know the answer was not believed.
他声称自己知道答案，但没有人相信他的话。
Nobody believed his claim to be 100 years old.
他声称自己有100岁，但没有人相信。
Many women believed the advertiser’s claim to know the secret of keeping young.
登该广告的人声称掌握了保持年轻的秘诀，有许多妇女相信了广告商的话。
8. Even though there are laws and advertisers’ code of conduct, some bad ads do get made.
Do 经常用于肯定句和祈使句中，表示强调。
Please! Do be quiet a moment.
请务必安静一下。
He did tell me that but he is denying it now.
他的确跟我这样说的，但现在又否认了。
Step 4 Finish the workbook exercises.
Step 5 Homework
Review what you have learned in this unit.
