选修 9 Unit5 reading[上学期]

课件20张PPT。comprehending
Who advertises? _____________________________________________________________________________
Why do they advertise? _______________________________________________________________________________
Make notes about what you have just read under the following headings?
Businesses, individuals, organizations and associations.They want to sell something or to inform or educate the public.3. Where do they advertise? ____________________________________________________________________________________________________________________________________________________________
4. How do they decide where to advertise? ___________________________________________________________________________________________________________________
5. Does advertising work? ___________________________________________________________________________________________________________________________________________________________On TV and radio, in magazines and newspapers ( also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).They consider their budget and what medium is most likely to be seen or heard by the target consumer.Yes and No. people are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.Complete the summary of the reading passage using words from the text.Advertisements have become part of our everyday life and so it is important that we _________ ourselves about them to avoid being fooled by them. The aim of advertisements is to persuade people to do something, and so advertisers spend a lot of time deciding what kind of things will ______ to their ______ group. The kind of advertisement depends partly on _____ because it educateappealtargetbudgetcost a lot more money for advertisements in ______________ such as television than it does in others, such as newspapers. So, why do advertisers spend so much money on advertisements? Are they really worth all that __________? The advertisers think so or they wouldn’t waste their money.media expenseComplete the sentences using words from the box in their proper forms.casual garment attach inform association conscience worthy corporation refresh basis When I get home, I always took off my business clothes and change into something ______________.
They decided she was the best one for the job on the ___________ of her exam marks.
You need to ___________ a small photo to your passport application before you send it in.casualbasisattach4. She is a very __________ person who is always doing good things for our city.
5. I belong to an ______________ that goes cycling in the country every weekend.
6. I would rather work for a small business than a large ______________
7. After our long walk we swam in a river to _________ ourselves.
8. She gave back the watch she stole because she had a guilty ______________ about it.
9. He was wearing a strange _________ that went all the way down to his ankles.
10. The school sent home a notice to ____________ parents that there would be no classes on Friday.
associationworthycorporationrefreshconsciencegarmentinform3. Complete the sentences with the correct preposition.We are exposed ____ hundreds of different advertisements every day.
She is remarkable woman who is worthy _______ your admiration.
If you keep copying everything she does, you’ll turn _______ her one day.
The police appealed _______ the public for any information about the murder.
You cannot rely _______ him to arrive on time because he is always late for meetings.
You’ll soon fit _____ your new job and start enjoying yourself.
Please attach this label _________ your suitcase.toto intoontointoof Revising useful structures
Complete these sentences using the correct form of these verbs or phrases as the object complement burn have tidy murder deliver
hand over become come down1. Through the window, I could see the train ________________ in sheet.
2. Mother made Charles ________ his bedroom before he went out.coming downtidy3. Can you smell something ___________ ? It must be coming from the kitchen.
4. When the police arrived, they found the actress _____________ in the bathroom.
5. The boss ordered the typist ________ all the documents ready.
6. The robbers forced the man _____________ the suitcase.
7. A lot of practice helped the spokesman __________ a more fluent speaker.
8. The hostess had the invitations _________ a week before the party.burningmurderedto haveto hand over(to) becomedeliveredDear Mr Foster,
I’m replying to your kind letter because our president is traveling abroad. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation.
It’s shocking that so little has been done in the past for these children without parents and we believe it is important to get something done to help them as quickly as possible. Many of these children don’t know what it is like to wear clean clothes or sleep in warm bed. I have seen many of them sleeping in the street and begging for food. We were finding it very difficult to raise the money we needed to help them as many people were not concerned with their welfare.
We consider your offer of help to be a lifesaver for many of these poor children and cannot think you enough.
Your sincerely,
Ms M Lynn Workbook exerciseUsing words and expressionsAt a conference yesterday a _________ for the Health Department, Mr Dennis Hall _______ audience that the government would be soon be passing laws to make all ______ advertising illegal. He said that some cigarette advertisements were not aimed at ________ audiences mature targeted ban appoint budget
spokesman rely corporation worthy
educate conscience informed tobaccospokesmaninformedtobaccomaturebut instead _______ at children. He said the public could no longer ______ on the __________ of people in advertising companies to do the right thing. “ the only way to stop children taking up smoking is to __________ cigarette advertising altogether and to __________ our young people about the dangers of cigarette smoke”, Mr Hall said. “ the government will also __________ a committee to decide on suitable punishments for any tobacco _________ that breaks the ban. We have already set up a __________ to pay the committee for their work and will now search for _________ people to serve on the committee.targetrelyconsciencebaneducateappointcorporationbudgetworthyI couldn’t fit all the clothes I wanted to take into my suitcase.
After I broke an expensive plate at her dinner party, the hostess never sent another invitation.
To contact the operator, please dial nine.
I have many garments in my wardrobe that I can wear to work, but few casual clothes.
I am very attached to my dog so I didn’t mind the medical expenses involved when he/she/ it broke his /her / its leg.6. When we heard that he was accused of murder, we couldn’t believe our ears.
7. The police broadcast a description of the missing child on all the city’s radio stations.
8. The airline charged me extra for the overweight suitcase.
9. Would you like me to tune your television to the new channel? 3. Fill in each blank with a word containing the same roof of the word chosen from the box.invite ban type operate chair
alcohol act appoint advocate 1. Although she was still busy working on a film, the ________ was ___________ vice ___________ of the Motion Picture Association. Once the film was completed, she dedicated her time to a committee __________ a complete _________ on smoking in films.actressappointedchairpersonadvocatingban2. Although Mr Black received an _________ to the party, he was unable to go because he had an ____________ the day in another city. However, he told the hostess that he hoped to be ___________ to her next party.
3. The ___________ has made several ________ errors in copying the document.]
4. Susan has just had an _________ on her throat and has come through it all right. She is expected to return to her job as an __________ in a telecom company in a week’s time.
5. It is against the law to serve ___________ drinks to teenagers. invitationappointmentinvitedtypisttypingoperationoperationalcoholicUsing structureThe chairman asked me _____________ that he would be appointing a new manager.
We thought it _____________ to reach our target, but we made it with a week to spare.
We would to consider it __________ if you would become the spokesperson for our group.
I saw a small girl ________________________ partly hidden by a huge tree.
I hope to find you __________________ when we meet again.to inform youimpossiblean honourstanding in the gardenIn better health6. We’ll soon have you ________________ if you come to stay with us for a while.
7. There’s something wrong with the machine. Can you get it _________ again?
8. He always has the piano _________ before performing in front of an audience.
2. If necessary, correct these sentences. If they are correct, tick them ( √ ). Then identify the object complement in each sentence.
1. None of us think likely that anyone survived the air crash. fluent in Englishgoingtuned( adj as oc)thought2. The government is considering a law to make it illegal advertising cigarette.
3. Jack made the most beautiful girl in the village as his wife.
4. Do you think advertising of great value when selling products?
5. Mum, if you let me go to play football, I’ll spend tomorrow to help you with the cleaning.
6. The complaints from the tourists about dishonest advertising left the travel agency in an embarrassing situation.√√helpingto advertiseand