课件15张PPT。Welcome to the UnitAdvertising
advertise['?dv?taiz] V 做广告
advertisement[?d ' v?:tism?nt] n 广告 (ad)
product[' prDd?kt]n 产品
produce[prD ' dju:s]v 生产
service[' s?:vis]n 服务
be/ become aware [? ' we?] of 意识到
message 广告词
discount['diskaunt] n折扣
promote[pr?‘m?ut]vt宣传，促销
belong to属于
Ad 2
Ad3
Ad7Ad8What are ads used for?To sell products and services
2. To make people aware of the needs of others and the danger around themAccording to the ads we have just seen ,we can divide ads into two types, one is to sell products , which is called commercial ad; the other is to make people aware of the society or people who need help, which is called public service ad.1.What else can CA promote, besides Adidas and airline service?2. What about PSA? What can they make people aware of?Look at the following ads and try to think about what it is about and which type it belongs to.Project hope
How do you feel when you see the child in the big eye?
What would you like to do for the child after seeing this ad?The ad of Earth Day1 Where is the nest（窝)of the bird?
2. What does this ad want to tell us?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people.Discussion:Do you believe that all of the ads tell the complete truth? Why or why not? Can you name some ads that sell ineffective(无效的) or useless products? You can use your own story to illustrate(举例说明;阐明）it.Can you think about the advantages(益处） and disadvantages（坏处） of ads? You can take either companies’ or consumers’ stand.（可以站在公司或消费者的角度）
