模块9 unit 5[上学期]

课件14张PPT。Unit 5 Inside advertisingAdvertisementsWHERE?On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhereRead it &get the main idea.Introduction
What is an ad?
How do advertisers make
effective ads?How effective are ads?Why we need to understand how advertising works?IntroductionBecause so many messages from
advertisers fill our daily lives, we need
to understand how advertising works
so that we can be avoid being
controlled by them.What is an ad? business, individuals, organizations, associationsAn ad is a message or announcement
that intends to inform or influence people.Who make and pay for adverts?How do advertisers make effective ads?Identify the target (find out as much as
possible about those in the target group,
such as their likes and dislikes and ...)2) Appeal to the target
(hopes, dreams, emotions, desires…)
3) Use a suitable medium
How effective are ads?A.When the product is suitable for them.
B.If the product is unsuitable for peopleC.If the target audience is exposed to
ads constantly.
D.When the target audience come across
the ad only once.
Nowadays, advertisements__________ an important role in our daily life, so it’s necessary for us to understand ________ads work to avoid being controlled by them. Firstly, what advertisers usually try to do is to_______ the target, getting as much information as possible. Secondly, they often _______to our hopes and dreams or emotions. Thirdly, they must place their ads in the________ medium. Besides, it’s worthwhile to spend lots of money on the______ ads when there is a need for the product.Summaryplayshowidentifyappealsuitableeffective第三部分：语言点1.be exposed to暴露,面临,曝露
一个人越是多处在英语语言环境下，他或她越能更好地学习语言。
The more one is ___________the English-speaking environment, the better he or she will learn the language.exposed to2.come across偶尔遇到
我无意中在一本书的封面上看到他的名字。
I came across his name on the cover of a book.
3. attach v. 附上,系上,贴上,使依恋
1)这所中学附属于一所师范院校。
This middle school is attached to a teachers' college.
2) Do you attach any importance to what he said?
你认为他说的话重要吗?6.It is no use doing …
我认为继续下去没有用处。
I don’t think it’s any use going any further.
7.have no use for不需要；厌恶；对……不耐烦
At present I have no use for the bike. You can ride it now .
8. over time 随着时间的推移 overtime（副词）规定时间之外地；超时的
1) The pain of this failure will disappear over time .
2) He’s been working overtime recently.4.inform v. 告诉,通知vi. 检举,告发vt. 通知,告诉,向...报告
1) If you saw the accident please inform the police. (通知警察).
2) He will inform us where to go. (通知我们去哪里).
3)The nurse informed us that visiting hours were over (护士告诉我们探视的时间已结束) I seized the opportunity to inform her who it was.
4) 他把你的决定告诉了我。
He informed me of your decision.4.fit in / into 放进去；适应；给……安排时间
be fit for sb / sth适合于
be fit to do sth. 适合做
fit in with sth./ sb 跟……相适应；跟……相处融洽
5. relay on / upon 依赖；依靠；指望
1) relay on + n./ pron
2) relay on sb to do sth. = rely on sb / sb’s doing sth.
指望某人做某事，相信某人会做某事
3) rely on it that 相信……（事情）
你不能指望Peter做任何他答应要做的事。
You can’t rely on Peter to do whatever he promises.6.It is no use doing …
我认为继续下去没有用处。
I don’t think it’s any use going any further.
7.have no use for不需要；厌恶；对……不耐烦
At present I have no use for the bike. You can ride it now .
8. over time 随着时间的推移 overtime（副词）规定时间之外地；超时的
1) The pain of this failure will disappear over time .
2) He’s been working overtime recently.