37 Sport And Business
It is no exaggeration to say that sport is a big business because it brings much money to businessmen as well as sportsmen.
Today more and more businessmen understand the importance of sports．They know that millions of people play and watch sport．These people also buy sports clothes and equipment,
and also many other things．
Advertising through sport is a good way of selling these things to the people who are interested in sport．So we see advertisements in football grounds，on cyclist's shirts and racing driver's helmets．
Businessmen often invite famous sportsmen to appear in advertisements．If a famous sportsman says he drinks Fizz o, then more people will drink Fizz o in order to be like him．In this way, not only businessmen but also sportsmen can get much money．One typical example is Bjorn Borg，a famous tennis player who once won Win b l e d o n four times．
体育和生意
毫不夸张地讲体育就是一宗大生意，因为它能给商人和运动员带来大笔财富。
今天越来越多的商人认识到体育的重要性。比他们知道上百万的人从事和观赏体育赛事。这些人也会购买运动服装和体育器械，以及其他的东西。
在体育节目中插播广告是吸引体育爱好者的好方法。
因此我们在足球比赛的绿菌场上，在自行车运动员的T恤上和赛车手的头盔上看到广告。
商人们经常请著名的运动员为他们作广告。如果一位著名的运动员说他喝Fizz o饮料，马上就有更多的人模仿他也喝Fizz o。通过这种方式，不仅仅是商人， 而且运动员也能赚到很多钱。最典型的例子是著名网球选手贝那波，他曾四次赢得温布尔登的冠军。
参考译文
词汇：
Exaggeration 夸张 million 一百万
Equipment 装备，器材 advertising 广告业，广告
Cyclist 骑自行车的人 helmet 头盔
Typical 代表性的，典型的
I ．r听全文录音，判断正（T）误（F)
1 ．The writer thinks that sports have nothing to do with business．
2 ．Today millions of people play and watch sport．
3 ．Famous sportsmen are often invited to appear in advertisements．
4 ．Only businessmen can earn a lot of money from advertisements．
II．听录音，补全下列段落
Advertising through sport is a good way of 1 these things to the people who are interested in 2 .
So we see advertisements in football 3 ,on cyclist’s 4 and racing driver’s 5 ．
Businessmen often invite famous sportsmen to 6 in advertisements．If a famous sportsman says he drinks Fizz o, then more people will drink Fizz o in order to be 7 him．In this way，not only 8 but also 9 can get much money．One typical example is Bjorn Borg，a famous tennis player who once won Win b l e d o n 10 times．
答案:
I． 1．F 2．T 3．T 4. F
II ．1．selling 2．sport 3.grounds 4. shirts 5. helmets
6．appear 7 ．like 8．businessmen 9．sportsmen 10．four
