期中专栏(河北省邢台市桥东区)
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| 名称 | 期中专栏(河北省邢台市桥东区) |  | |
| 格式 | rar | ||
| 文件大小 | 2.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2007-09-14 16:23:00 | ||
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课件59张PPT。Advertising enjoy some adsTexts of some famous ads1 .Let us make things better. (Philips)
让我们做的更好。（飞利浦）2 .No business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （IBM公司）3. Impossible made possible． 使不可能变为可能。（佳能打印机） 4. Just do it. 只管去做。（耐克运动鞋）5. The taste is great. 味道好极了。（雀巢咖啡） 6. The choice of a new generation. 新一代的选择。（百事可乐） 7. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 美容院：请不要向从本院出来的 女士调情，她或许就是你的外祖母。
西门子公司：本公司在世界各地的维修人员都闲得无聊。 印刷公司：除了钞票，承印一切。 黏合剂：它能黏合一切，除了一颗破碎的心。 轮胎：任劳任怨，只要还有一口气。 汽车：它惟一的缺点是每小时跑１００公里时，你仍听得见在后座的丈母娘唠叨的每一个字眼Look at the pictures on page37 and fill in the chart What are they trying to persuade you to buy?
How are they trying to do so?
What is the message of each ad?
How is the information conveyed?Look at the pictures on page37 and fill in the chart Advanced electronic products
By using abstract design, slogan and picturesHigh quality,
Help customers to succeed
Pictures
slogan, spokeswomanShampooBy using wonderful pictures ,slogan and realistic products
Create beauty,bring happiness and love to customersProducts ,slogan, pictures
Soft drinksBy using wonderful pictures, slogan and products
Help athletes to refresh themselves.
Pictures, slogan, products
1.persuadepersuade sb to do
into doing
out of doing
n. persuasion
adj persuasive.2. take into consideration
= take sth into account
on/ under no consideration 决不3。.blame vt & nVt 埋怨，责备 e.g Bad workmen always blame their tools.
The accountant was blamed for the mistake.Some phrases:sb be to blame 某人应受到责备
I am very much to blame.blame sth on sb 把…怪到某人头上n. 埋怨，责备4。charge: n & vVt 1 控告，指责 ~ sb with sth= accuse sb of sth. 指责某人粗心： charge sb with carelessness/
accuse sb of carelessness2.使承担责任或任务;指示e.g He charged me to look after his daughter.
I am charged to give you this letter.3 收（费），索（价）同demande.g How much do you charge for a haircut? bring a charge against 控告…
free of charge 免费
in charge of 负责（某事）
in/under the charge of (sb’s charge): 由 …负责
take charge of 负责管理（照顾）
Exercises
1.How much did the hotel ____you for a room for the night?
A. ask B .cost C. take D. charge
2.It is said that he is the manager of the company .In other words, the company is ____him
A .in charge of B. taking charge of
C. in the charge of D .under charge ofSkimming:2. Who did the UN select to represent the UN and make its programmes known to the public?1. Where can we find ads?On TV and over the radio, on Internet and in newspapers, and on posters. Ronaldo, Tetsuya Komuro and other famous peopleWhat’s your opinion on ads?Read Para1&2 and try to find the main idea for each Para.Reading:Ads are found almost everywhere.People react to advertisements in different ways.Para1:Para2:People react to advertisements in different ways.some people:
others:
defenders of ads:
critics:useful and entertainingannoyingmake informed choicesaccuse… of… to Introduce a brand name to potential customers
Influence the choices customers makethe principle of advertising Para3:How do the advertisers get their message across?spend large amounts of moneyappeal to their emotionssell what money cannot buyRead Para 4-7What are the advantages and disadvantages of ads?increase product salesreduce priceshelp consumers choose among all the available productsintroduce new productsallow customers to compare prices and qualityimprove societymislead consumers in illegal wayHow could advertising reduce the price of products?Advertising increases product sales. Since an increase in sales means an increase in production, the price may be reduced.What does an ad usually include?the feature, functions and costsWhy do you think many organisations often name well-known persons as their spokesman or spokeswoman?Let’s first appreciate a piece of adWhy do you think many organisations often name well-known persons as their spokesman or spokeswoman?People like to follow stars, so it’s easier for organizations to spread knowledge, change attitudes and improve society.How can we spot bad ads? First of all, we should always ___ ___ ___ __ for “_____ __________”. Some ads hide important information by using ____ ___ or _____. Other ads mislead us by ______ _______ that are only ____ ___ or have been ______ __ ___ _____ . A similar trick is used in so-called “____________” ads, that is the customer is shown ___ ______and then given ______.hidden informationcolorsshowing picturespartly true changed to look betterbait-and-switchone productanotherkeep an eye outhidden informationsmall print colorsshowing picturespartly true changed to look betterbait-and-switchone productanotherRetell the text according to the following words and phrases.What kind of attitude shall we take toward advertisement?Read pa.8 and answer the question.We should take a critical attitude towards ads.True or False1. We can find ads only on TV and over the radio, on the Internet and in the newspapers and on posters. 2. All of people find ads useful and entertaining. 3. Ads sometimes seem to be selling them what money cannot buy: love, happiness and success. 4. Ads can never reduce the price of a product. 5. Truthful ads provide good information that helps customers to decide whether they want to buy or not. 6. Ads are all used to promote a product or to increase a company’s profits. 7. Some ads hide important information by using small print or colors. 8. Learn to analyse ads, and we may protect ourselves from false advertisements and make good choices. Let’s look at the ad below. What are the techniques described in the text are used here?International basketball star Shaquille O’neal knows what to be on top of the game. Shark uses only Bullet sneakers. Buy Bullet sneakers today and watch your game reach new heights! Bullet makes you better.BULLET MAKES YOU BETTER!Take it from Shaquille!Advertising is popular because______.
it can increase profits
many of the advertisements are entertaining
it introduces good quality products2. Advertising______.
helps consumers find out about new products
helps companies introduce new products.
helps companies sell more products3. The basic principle behind advertisements is that _______.ads help companies to influence the choices customers make by associating the product with the customers’ needs.
ads allow companies to introduce new products by providing information so that consumers can make their choices
ads encourage companies to produce more products of good quality so that consumers will benefit4. Advertisers often have to work hard to attract people’s attention because_________.
5. The “bait-and-switch” ad is an ad that______.A. customers see so many ads every day
B. they want to get their message across
C. they want to appeal to customers’ emotionsA. cheats the customer by showing one product and then given another
B. misleads the customer by showing real picturesC. hides important information by using small print or colors6. We can protect ourselves from misleading ads _________. by distinguishing fiction and facts
by learning how to analyze ads
by reading them carefullyLanguage pointsPa1. 1. 高度发达的产业
highly developed industryPa1. 2. 与…齐头并进 to go hand in hand withgo with 与……同行，与……相配The development of computer goes hand in hand with the development of science and technology.2) Her hat goes well with her dress. P1. 3. 随着广告业的发展with the development of advertisingat hand
in hand
on hand
by handThe letter was delivered ____ hand.
He lives close ____ hand.
Do you have any cash _____ hand?
The autumn harvest is ____ hand.
在近处，在手边，即将到来
现在手头有，在掌握中
= in hand，有……可用
手工做byatin/ onatPa2. 4 对广告的反应react to advertisements, reactions to advertisementsPeople react to advertisements in different ways.People have different reactions to advertisements.Pa2. 5. 作出明智的选择Make informed choices这里informed是见识多广的意思Pa2. 6. 起诉公司使用广告误导消费者accuse companies of using ads to mislead consumers.Pa3. 7. 广告业的基本原则 the basic principle of advertisingPa3. 8. by associating the product with the customers’ needs,…On the basis of the five principles for peaceful coexistence there can be reasonable dialogue between any two governments. 把这种产品同消费者的需要联系起来，……以和平共处的五项原则为基础任何两国政府间都可以进行合理的对话。
I don’t think the explosion ______________________terrorists.
我认为此次爆炸事故与恐怖主义分子没有关系。Politicians ______ always ________________corruption. 政客们总是与腐败有着千丝万缕的关系。was associated withareassociated withbe associated with， “与……联系” ，“与……有关” 。 Pa3. 9. 影响消费者作出的选择…influence the choices customers makePa3. 10. …to get their message across.把……某事讲清楚to be understoodThe message __________ at last.got acrossThe idea __________ to all.got across这个信息终于被理解了。这个想法被大家接受了。Pa3. 11. …to appeal to their emotions.迎合消费者的情感appeal to… 吸引，引起兴趣Does the idea of working for a foreign company appeal to you? 你有没有兴趣到外资企业去工作?Does the ad appeal to you? 你对这广告感兴趣吗？.appeal vi & nVi: 1 呼吁，请求
~ for sth ( to sb)/to sb to do
（向某人）呼吁/请求（得到某物）e.g They are appealing for money to build a new hall.He appealed to his friend for support.e.g I appeal to you to vote against this motion. 2 ~ to 投合（兴趣或心意），吸引 e.g appeal to one’s reason/emotionThis menu doesn’t appeal to me. Pa4. 12. Therefore, advertising, instead of making a product more expensive, often makes it cheaper.因此，广告不仅不会使某种商品更贵，反而会使它更便宜。注意instead of 的翻译比较灵活！If I hadn’t got a cold, I’d be working instead of lying here.如果我没感冒，我就干活了，而不是在这里躺着。 Instead of going to Qingdao. I’m going to Dalian this year.今年我将去大连，而不去青岛。3. 上诉，申诉 ~ against sth. 为了反对…而上诉4. 诉诸，求助于 ~ to force 诉诸武力 (resort to…)n呼吁，请求，兴趣，吸引力 ；上诉 appealing (adj)
引人同情的，吸引人的，招人喜欢的
感动人的Exercises
The old was sentenced ____for 10 years but he appealed ____ another court
A .in the prison; over
B. in prison ,to
C at the prison ,against
D. in a prison, againstPa4. 13. …among all the available products.在所有可能找到的产品中，在现有的产品中。Chinese commodities available for export are varied.
中国可供出口的商品种类繁多。available:可得到的；可利用的I'm sorry, those overcoats are not available in your colour and size. 对不起,这种外套没有你要的颜色和尺码。Pa4. 14. make the right decision作出正确的选择Pa5. 15. 广告最重要的职能The most important fun_ction of advertisingPa5. 16. By explaining the features, functions and cost of a product or service, 对某种产品或某种服务的特点、功能、和成本作出说明，Pa5. 17. Armed with facts and figures, …掌握了一些事实和数据后，（be）armed with 用...武装起来, 装备有...的The policemen are armed with automatic weapons. Pa6. 18. 增加公司利润to increase a company’s profitsPa6. 19. ad campaigns campaign 政治或商业活动广告宣传活动Pa6. 20. 援助机构aid organizations Pa6. 21. …make its programs known to the public.…….向公众阐述自己的计划。make known 发表，公布 make oneself known to sb.（正式）向某人作自我介绍 make sth. known to sb. 向某人公布某事 Its chief purpose is to _____________to the public those achievements in scientific research in basic and applied sciences.make knownPa7. 22. It is not easy to spot a bad ad, but there are a few things we can look out for.要看出坏的广告并不容易, 但是有些情况我们是可以提防的。1）spot: （用眼睛）挑出，察出，认出His unique hairstyle makes him easily __________ in the crowd. 他独特的发型能让他在人群中容易认出来spotted2）look out for 留心，留意某人某事物Pa7. 23. ……we should always keep an eye out for “hidden information”.我们要警惕“隐藏的信息”。Pa7. 24. so-called “bait-and-switch” ads,…所谓的“钓饵－偷梁换柱”广告Pa8. 25. the average consumer一般（普通）的消费者Pa8. 26. …distinguish between fiction and facts, …区别真伪fiction 编造，虚构，想象Science fiction科幻小说let us review1.The young man is the C.E.O of the company
A. in the charge of
B .in his charge
C. in charge of
D. under the charge of2.The young man thought he was innocent, so he appealed ___the high court ___his
sentence .
A. up, against B. to, against
C. on, about D. to, about3.-Who is to ____for the accident, you or I?
-I don’t know.
A. scold B. be blamed
c .blame D. criticize4.We must do something to ____the air ___seriously.
A. stop; polluting
B. keep; from being polluted
C. prevent; from polluting
D.keep;pollutingThank you
让我们做的更好。（飞利浦）2 .No business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （IBM公司）3. Impossible made possible． 使不可能变为可能。（佳能打印机） 4. Just do it. 只管去做。（耐克运动鞋）5. The taste is great. 味道好极了。（雀巢咖啡） 6. The choice of a new generation. 新一代的选择。（百事可乐） 7. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 美容院：请不要向从本院出来的 女士调情，她或许就是你的外祖母。
西门子公司：本公司在世界各地的维修人员都闲得无聊。 印刷公司：除了钞票，承印一切。 黏合剂：它能黏合一切，除了一颗破碎的心。 轮胎：任劳任怨，只要还有一口气。 汽车：它惟一的缺点是每小时跑１００公里时，你仍听得见在后座的丈母娘唠叨的每一个字眼Look at the pictures on page37 and fill in the chart What are they trying to persuade you to buy?
How are they trying to do so?
What is the message of each ad?
How is the information conveyed?Look at the pictures on page37 and fill in the chart Advanced electronic products
By using abstract design, slogan and picturesHigh quality,
Help customers to succeed
Pictures
slogan, spokeswomanShampooBy using wonderful pictures ,slogan and realistic products
Create beauty,bring happiness and love to customersProducts ,slogan, pictures
Soft drinksBy using wonderful pictures, slogan and products
Help athletes to refresh themselves.
Pictures, slogan, products
1.persuadepersuade sb to do
into doing
out of doing
n. persuasion
adj persuasive.2. take into consideration
= take sth into account
on/ under no consideration 决不3。.blame vt & nVt 埋怨，责备 e.g Bad workmen always blame their tools.
The accountant was blamed for the mistake.Some phrases:sb be to blame 某人应受到责备
I am very much to blame.blame sth on sb 把…怪到某人头上n. 埋怨，责备4。charge: n & vVt 1 控告，指责 ~ sb with sth= accuse sb of sth. 指责某人粗心： charge sb with carelessness/
accuse sb of carelessness2.使承担责任或任务;指示e.g He charged me to look after his daughter.
I am charged to give you this letter.3 收（费），索（价）同demande.g How much do you charge for a haircut? bring a charge against 控告…
free of charge 免费
in charge of 负责（某事）
in/under the charge of (sb’s charge): 由 …负责
take charge of 负责管理（照顾）
Exercises
1.How much did the hotel ____you for a room for the night?
A. ask B .cost C. take D. charge
2.It is said that he is the manager of the company .In other words, the company is ____him
A .in charge of B. taking charge of
C. in the charge of D .under charge ofSkimming:2. Who did the UN select to represent the UN and make its programmes known to the public?1. Where can we find ads?On TV and over the radio, on Internet and in newspapers, and on posters. Ronaldo, Tetsuya Komuro and other famous peopleWhat’s your opinion on ads?Read Para1&2 and try to find the main idea for each Para.Reading:Ads are found almost everywhere.People react to advertisements in different ways.Para1:Para2:People react to advertisements in different ways.some people:
others:
defenders of ads:
critics:useful and entertainingannoyingmake informed choicesaccuse… of… to Introduce a brand name to potential customers
Influence the choices customers makethe principle of advertising Para3:How do the advertisers get their message across?spend large amounts of moneyappeal to their emotionssell what money cannot buyRead Para 4-7What are the advantages and disadvantages of ads?increase product salesreduce priceshelp consumers choose among all the available productsintroduce new productsallow customers to compare prices and qualityimprove societymislead consumers in illegal wayHow could advertising reduce the price of products?Advertising increases product sales. Since an increase in sales means an increase in production, the price may be reduced.What does an ad usually include?the feature, functions and costsWhy do you think many organisations often name well-known persons as their spokesman or spokeswoman?Let’s first appreciate a piece of adWhy do you think many organisations often name well-known persons as their spokesman or spokeswoman?People like to follow stars, so it’s easier for organizations to spread knowledge, change attitudes and improve society.How can we spot bad ads? First of all, we should always ___ ___ ___ __ for “_____ __________”. Some ads hide important information by using ____ ___ or _____. Other ads mislead us by ______ _______ that are only ____ ___ or have been ______ __ ___ _____ . A similar trick is used in so-called “____________” ads, that is the customer is shown ___ ______and then given ______.hidden informationcolorsshowing picturespartly true changed to look betterbait-and-switchone productanotherkeep an eye outhidden informationsmall print colorsshowing picturespartly true changed to look betterbait-and-switchone productanotherRetell the text according to the following words and phrases.What kind of attitude shall we take toward advertisement?Read pa.8 and answer the question.We should take a critical attitude towards ads.True or False1. We can find ads only on TV and over the radio, on the Internet and in the newspapers and on posters. 2. All of people find ads useful and entertaining. 3. Ads sometimes seem to be selling them what money cannot buy: love, happiness and success. 4. Ads can never reduce the price of a product. 5. Truthful ads provide good information that helps customers to decide whether they want to buy or not. 6. Ads are all used to promote a product or to increase a company’s profits. 7. Some ads hide important information by using small print or colors. 8. Learn to analyse ads, and we may protect ourselves from false advertisements and make good choices. Let’s look at the ad below. What are the techniques described in the text are used here?International basketball star Shaquille O’neal knows what to be on top of the game. Shark uses only Bullet sneakers. Buy Bullet sneakers today and watch your game reach new heights! Bullet makes you better.BULLET MAKES YOU BETTER!Take it from Shaquille!Advertising is popular because______.
it can increase profits
many of the advertisements are entertaining
it introduces good quality products2. Advertising______.
helps consumers find out about new products
helps companies introduce new products.
helps companies sell more products3. The basic principle behind advertisements is that _______.ads help companies to influence the choices customers make by associating the product with the customers’ needs.
ads allow companies to introduce new products by providing information so that consumers can make their choices
ads encourage companies to produce more products of good quality so that consumers will benefit4. Advertisers often have to work hard to attract people’s attention because_________.
5. The “bait-and-switch” ad is an ad that______.A. customers see so many ads every day
B. they want to get their message across
C. they want to appeal to customers’ emotionsA. cheats the customer by showing one product and then given another
B. misleads the customer by showing real picturesC. hides important information by using small print or colors6. We can protect ourselves from misleading ads _________. by distinguishing fiction and facts
by learning how to analyze ads
by reading them carefullyLanguage pointsPa1. 1. 高度发达的产业
highly developed industryPa1. 2. 与…齐头并进 to go hand in hand withgo with 与……同行，与……相配The development of computer goes hand in hand with the development of science and technology.2) Her hat goes well with her dress. P1. 3. 随着广告业的发展with the development of advertisingat hand
in hand
on hand
by handThe letter was delivered ____ hand.
He lives close ____ hand.
Do you have any cash _____ hand?
The autumn harvest is ____ hand.
在近处，在手边，即将到来
现在手头有，在掌握中
= in hand，有……可用
手工做byatin/ onatPa2. 4 对广告的反应react to advertisements, reactions to advertisementsPeople react to advertisements in different ways.People have different reactions to advertisements.Pa2. 5. 作出明智的选择Make informed choices这里informed是见识多广的意思Pa2. 6. 起诉公司使用广告误导消费者accuse companies of using ads to mislead consumers.Pa3. 7. 广告业的基本原则 the basic principle of advertisingPa3. 8. by associating the product with the customers’ needs,…On the basis of the five principles for peaceful coexistence there can be reasonable dialogue between any two governments. 把这种产品同消费者的需要联系起来，……以和平共处的五项原则为基础任何两国政府间都可以进行合理的对话。
I don’t think the explosion ______________________terrorists.
我认为此次爆炸事故与恐怖主义分子没有关系。Politicians ______ always ________________corruption. 政客们总是与腐败有着千丝万缕的关系。was associated withareassociated withbe associated with， “与……联系” ，“与……有关” 。 Pa3. 9. 影响消费者作出的选择…influence the choices customers makePa3. 10. …to get their message across.把……某事讲清楚to be understoodThe message __________ at last.got acrossThe idea __________ to all.got across这个信息终于被理解了。这个想法被大家接受了。Pa3. 11. …to appeal to their emotions.迎合消费者的情感appeal to… 吸引，引起兴趣Does the idea of working for a foreign company appeal to you? 你有没有兴趣到外资企业去工作?Does the ad appeal to you? 你对这广告感兴趣吗？.appeal vi & nVi: 1 呼吁，请求
~ for sth ( to sb)/to sb to do
（向某人）呼吁/请求（得到某物）e.g They are appealing for money to build a new hall.He appealed to his friend for support.e.g I appeal to you to vote against this motion. 2 ~ to 投合（兴趣或心意），吸引 e.g appeal to one’s reason/emotionThis menu doesn’t appeal to me. Pa4. 12. Therefore, advertising, instead of making a product more expensive, often makes it cheaper.因此，广告不仅不会使某种商品更贵，反而会使它更便宜。注意instead of 的翻译比较灵活！If I hadn’t got a cold, I’d be working instead of lying here.如果我没感冒，我就干活了，而不是在这里躺着。 Instead of going to Qingdao. I’m going to Dalian this year.今年我将去大连，而不去青岛。3. 上诉，申诉 ~ against sth. 为了反对…而上诉4. 诉诸，求助于 ~ to force 诉诸武力 (resort to…)n呼吁，请求，兴趣，吸引力 ；上诉 appealing (adj)
引人同情的，吸引人的，招人喜欢的
感动人的Exercises
The old was sentenced ____for 10 years but he appealed ____ another court
A .in the prison; over
B. in prison ,to
C at the prison ,against
D. in a prison, againstPa4. 13. …among all the available products.在所有可能找到的产品中，在现有的产品中。Chinese commodities available for export are varied.
中国可供出口的商品种类繁多。available:可得到的；可利用的I'm sorry, those overcoats are not available in your colour and size. 对不起,这种外套没有你要的颜色和尺码。Pa4. 14. make the right decision作出正确的选择Pa5. 15. 广告最重要的职能The most important fun_ction of advertisingPa5. 16. By explaining the features, functions and cost of a product or service, 对某种产品或某种服务的特点、功能、和成本作出说明，Pa5. 17. Armed with facts and figures, …掌握了一些事实和数据后，（be）armed with 用...武装起来, 装备有...的The policemen are armed with automatic weapons. Pa6. 18. 增加公司利润to increase a company’s profitsPa6. 19. ad campaigns campaign 政治或商业活动广告宣传活动Pa6. 20. 援助机构aid organizations Pa6. 21. …make its programs known to the public.…….向公众阐述自己的计划。make known 发表，公布 make oneself known to sb.（正式）向某人作自我介绍 make sth. known to sb. 向某人公布某事 Its chief purpose is to _____________to the public those achievements in scientific research in basic and applied sciences.make knownPa7. 22. It is not easy to spot a bad ad, but there are a few things we can look out for.要看出坏的广告并不容易, 但是有些情况我们是可以提防的。1）spot: （用眼睛）挑出，察出，认出His unique hairstyle makes him easily __________ in the crowd. 他独特的发型能让他在人群中容易认出来spotted2）look out for 留心，留意某人某事物Pa7. 23. ……we should always keep an eye out for “hidden information”.我们要警惕“隐藏的信息”。Pa7. 24. so-called “bait-and-switch” ads,…所谓的“钓饵－偷梁换柱”广告Pa8. 25. the average consumer一般（普通）的消费者Pa8. 26. …distinguish between fiction and facts, …区别真伪fiction 编造，虚构，想象Science fiction科幻小说let us review1.The young man is the C.E.O of the company
A. in the charge of
B .in his charge
C. in charge of
D. under the charge of2.The young man thought he was innocent, so he appealed ___the high court ___his
sentence .
A. up, against B. to, against
C. on, about D. to, about3.-Who is to ____for the accident, you or I?
-I don’t know.
A. scold B. be blamed
c .blame D. criticize4.We must do something to ____the air ___seriously.
A. stop; polluting
B. keep; from being polluted
C. prevent; from polluting
D.keep;pollutingThank you
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