模块四 UNIT1 WORD POWER[上学期]
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| 名称 | 模块四 UNIT1 WORD POWER[上学期] |  | |
| 格式 | rar | ||
| 文件大小 | 916.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2006-04-11 16:56:00 | ||
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课件18张PPT。Unit 1 AdvertisingWord power南京航空航天大学附属高级中学
吴 婕How are these words formed?
happy unhappy happily happiness adj.adj.adv.n.happyun+ + ly
(i) + ness prefix suffixroot wordAnalyse the part of speech (词性）of each word
word formation (构词法)Pick out one word from each line that is different from the others and explain why it is different. 1 recover respect replace rebuild
2 development moment employment movement
3 understand unpleasant unhappy unable
4 healthy entry smoky windy
5 disagree disadvantage display dislike Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like
persuasive language and exciting
images, but they are not meant to
trick us.commercialpersuasiveexcitingcommerce n. 商业 commercial adj. 商业的persuade
v. 劝说、说服
persuasive
adj. 有说服力的excite v. 使激动
exciting adj.
激动人心的friendly ， livelynoisy ，sleepy scientific, romantic natural，nationalfamous，poisonousbeautiful, powerfulmedical, electricaluseless, carelesssurprised , tireddisappointing ,
encouragingActive , competitive believable , eatablelove ( ) excite ( )
attract ( ) friend ( )
bore ( ) compete( )
create ( ) fame ( )
fantasy ( ) luck ( )
lovelyattractivebored / boringcreativefantasticexcited / excitingfriendlycompetitivefamousluckyChange the following words into adjectivesDo you want ________ (love) and ________(attract) clothing at low prices? Are you tired of wearing the same plain, _________(bore) outfits every day? Do you sometimes feel like your friends are trendier than you are, and wear more ________(create) outfits?
We can tell you where your friends found their _________(fantasy) clothes. Best Clothing Shop has opened two new stores in the city centre! An ________(excite) film star look is now available to every teenager! Our shopping environment is ___________(friend) and enjoyable. Our highly __________(compete) prices mean you don’t have to be rich and ____________(fame) to look great.
lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousJeans, shirts and dresses are on sale now. If you are one of the first ten _________(luck) shoppers this weekend, you will receive a discount card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!luckyBrainstorm Sales
and
marketing moneycompany shops product consumers companypricedesignhigh qualityMarket researchWho?What? sales/marketing departmentinformation about sales and marketingmarket share market leader sales targets sales figures
1. product
2. market research
3. consumer
4. market share
5. sales targets
6. market leader
7. sales figures
The percentage of a market that the company has
The amount which has been sold every day/month
The amount of the product which the company will sell in a future period
About a lot of information about the sales and marketing which is done by sales/marketing department
The company which takes the most of market share
something made by a company
user/buyer of product
Mr Carter: Our new _________has been on the market for two weeks. What is it ____________ now?
Ms Jones: We have about a 15 per cent share of the market at the moment. The _______________ rose by 2 per cent yesterday across the whole country.
Mr Carter: That is quite encouraging. I think it might be because _____________ really like the design and _________________ of the product. I would like you to do some further ___________________ about young people’s views on the product. The __________________________ should also finish the report on the ___________________ by next week.
Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning.
Mr Carter: That’s great. If we want to be the _________________ in our field, we need to get as much information about ____________________ as we can. productmarket sharesales figuresconsumershigh qualitymarket researchsales/market departmentsales targetsmarket leadersales and marketingJoybee RocketSuperstarBigeye My Market ReportName of your product?
Design?
Price ?
Quality?
Sales figure?
Market share?……Thank you!
吴 婕How are these words formed?
happy unhappy happily happiness adj.adj.adv.n.happyun+ + ly
(i) + ness prefix suffixroot wordAnalyse the part of speech (词性）of each word
word formation (构词法)Pick out one word from each line that is different from the others and explain why it is different. 1 recover respect replace rebuild
2 development moment employment movement
3 understand unpleasant unhappy unable
4 healthy entry smoky windy
5 disagree disadvantage display dislike Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same
methods as commercial ads, like
persuasive language and exciting
images, but they are not meant to
trick us.commercialpersuasiveexcitingcommerce n. 商业 commercial adj. 商业的persuade
v. 劝说、说服
persuasive
adj. 有说服力的excite v. 使激动
exciting adj.
激动人心的friendly ， livelynoisy ，sleepy scientific, romantic natural，nationalfamous，poisonousbeautiful, powerfulmedical, electricaluseless, carelesssurprised , tireddisappointing ,
encouragingActive , competitive believable , eatablelove ( ) excite ( )
attract ( ) friend ( )
bore ( ) compete( )
create ( ) fame ( )
fantasy ( ) luck ( )
lovelyattractivebored / boringcreativefantasticexcited / excitingfriendlycompetitivefamousluckyChange the following words into adjectivesDo you want ________ (love) and ________(attract) clothing at low prices? Are you tired of wearing the same plain, _________(bore) outfits every day? Do you sometimes feel like your friends are trendier than you are, and wear more ________(create) outfits?
We can tell you where your friends found their _________(fantasy) clothes. Best Clothing Shop has opened two new stores in the city centre! An ________(excite) film star look is now available to every teenager! Our shopping environment is ___________(friend) and enjoyable. Our highly __________(compete) prices mean you don’t have to be rich and ____________(fame) to look great.
lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousJeans, shirts and dresses are on sale now. If you are one of the first ten _________(luck) shoppers this weekend, you will receive a discount card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!luckyBrainstorm Sales
and
marketing moneycompany shops product consumers companypricedesignhigh qualityMarket researchWho?What? sales/marketing departmentinformation about sales and marketingmarket share market leader sales targets sales figures
1. product
2. market research
3. consumer
4. market share
5. sales targets
6. market leader
7. sales figures
The percentage of a market that the company has
The amount which has been sold every day/month
The amount of the product which the company will sell in a future period
About a lot of information about the sales and marketing which is done by sales/marketing department
The company which takes the most of market share
something made by a company
user/buyer of product
Mr Carter: Our new _________has been on the market for two weeks. What is it ____________ now?
Ms Jones: We have about a 15 per cent share of the market at the moment. The _______________ rose by 2 per cent yesterday across the whole country.
Mr Carter: That is quite encouraging. I think it might be because _____________ really like the design and _________________ of the product. I would like you to do some further ___________________ about young people’s views on the product. The __________________________ should also finish the report on the ___________________ by next week.
Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning.
Mr Carter: That’s great. If we want to be the _________________ in our field, we need to get as much information about ____________________ as we can. productmarket sharesales figuresconsumershigh qualitymarket researchsales/market departmentsales targetsmarket leadersales and marketingJoybee RocketSuperstarBigeye My Market ReportName of your product?
Design?
Price ?
Quality?
Sales figure?
Market share?……Thank you!