牛津英语第四模块unit1 reading[上学期]
文档属性
| 名称 | 牛津英语第四模块unit1 reading[上学期] |  | |
| 格式 | rar | ||
| 文件大小 | 1.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2006-04-13 23:40:00 | ||
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课件23张PPT。Unit1
AdvertisementsGood to the last drop.The new digital era.
数码新时代 Do you think advertisements plays an important part in our lives? Why or why not?DiscussionScanningScan the text and answer the questions belowWhat do advertisements encourage people to do?
2. What does PSAs stand for?
3. What are PSAs meant to do?skimming Skim the text and find the answers to the questionsPara1
1.Where are advertisements most commonly found
2. What is the difference between commercial advertisements and PSA?Para2
Did the supermarkets have the freshest food? what did they hope?Para3
When did China begin a nationwide public service advertising campaign?
2. Why should we follow the advice in PSAs?True or false questions
Advertisements are found in many places.
PSAs are only found in newspapers.
All advertisements tell the complete truth.TFF4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
TFT According to the text, try to summarize the differences and similarities between two types of advertisements Types of adsCommercial ads
PSAs
SimilaritiesDifferences
Examples
Places found
Methods usedPurposesValidity
Billboards, newspapers magazines,the internet,radio,televisionPersuasive nlanguage,exciting images
To promote
a product or service
They do not tell you the complete truthBright-teeth fights bad breath!’
‘you are proud of your cooking, so shouldn’t you buy the very freshest food?’To educate people about health, safety or any other issue which affects public welfgare
They are helpful and we can learn a lot by following the advice they give
‘Yes to life, no to drugs’
‘knowledge changes life’
‘Project Hope’
‘Smoking’
Post readingDiscussion
Try to discuss the advantages and disadvantages about the advertisements increase sales and profits
reduce the prices
help people make
decisions
make people aware of social problems
provide information
……
annoying
mislead people or
cheat them of money
take up too much time and space on TV and in the newspapers
give false or incorrect
information ……Just do it.Obey your thirst.Connecting people.
科技以人为本。Intelligence everywhere.Start Ahead. ???The lady wants hearts… and diamonds.The taste is great.
味道好极了。Just do it.
只管去做。
(耐克运动鞋） 英文经典广告(Home work)
Good to the last drop。(Maxwell)
Make yourself heard. (Ericsson)
Mosquito Bye Bye Bye. (RADAR)
A diamond lasts forever. (DeBierres)
Things go better with Coca-Cola. (Coca-Cola) Start ahead. (Rejoice)Bye-bye
AdvertisementsGood to the last drop.The new digital era.
数码新时代 Do you think advertisements plays an important part in our lives? Why or why not?DiscussionScanningScan the text and answer the questions belowWhat do advertisements encourage people to do?
2. What does PSAs stand for?
3. What are PSAs meant to do?skimming Skim the text and find the answers to the questionsPara1
1.Where are advertisements most commonly found
2. What is the difference between commercial advertisements and PSA?Para2
Did the supermarkets have the freshest food? what did they hope?Para3
When did China begin a nationwide public service advertising campaign?
2. Why should we follow the advice in PSAs?True or false questions
Advertisements are found in many places.
PSAs are only found in newspapers.
All advertisements tell the complete truth.TFF4. PSAs and commercial ads use some of the same methods.
5. Commercial ads can often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
TFT According to the text, try to summarize the differences and similarities between two types of advertisements Types of adsCommercial ads
PSAs
SimilaritiesDifferences
Examples
Places found
Methods usedPurposesValidity
Billboards, newspapers magazines,the internet,radio,televisionPersuasive nlanguage,exciting images
To promote
a product or service
They do not tell you the complete truthBright-teeth fights bad breath!’
‘you are proud of your cooking, so shouldn’t you buy the very freshest food?’To educate people about health, safety or any other issue which affects public welfgare
They are helpful and we can learn a lot by following the advice they give
‘Yes to life, no to drugs’
‘knowledge changes life’
‘Project Hope’
‘Smoking’
Post readingDiscussion
Try to discuss the advantages and disadvantages about the advertisements increase sales and profits
reduce the prices
help people make
decisions
make people aware of social problems
provide information
……
annoying
mislead people or
cheat them of money
take up too much time and space on TV and in the newspapers
give false or incorrect
information ……Just do it.Obey your thirst.Connecting people.
科技以人为本。Intelligence everywhere.Start Ahead. ???The lady wants hearts… and diamonds.The taste is great.
味道好极了。Just do it.
只管去做。
(耐克运动鞋） 英文经典广告(Home work)
Good to the last drop。(Maxwell)
Make yourself heard. (Ericsson)
Mosquito Bye Bye Bye. (RADAR)
A diamond lasts forever. (DeBierres)
Things go better with Coca-Cola. (Coca-Cola) Start ahead. (Rejoice)Bye-bye