课件15张PPT。Unit 1 AdvertisingReading：Advertisements
( 1 )Nanjing Ninghai middle SchoolFirst reading1) What do advertisements encourage people to do?
2) What does PSAs stand for?
3) What are PSAs meant to do?Read the article once more and find the answers to the following questions1) Where are advertisements most commonly found?
2) What is the difference between commercial advertisements and public service advertisements?
3) Why are some of the advertisements clever according to the article?
4) When did China begin a nationwide public service advertising campaign?
5) Why should we follow the advice in PSAs?
Answer the questions1) Where are advertisements most commonly found?
2) What is the difference between commercial advertisements and public service advertisements?
Billboards, newspapers, magazines, the internet,
radio and television are the most common places
to find advertisements.
A commercial advertisement is one which
someone has paid for to promote a product or
service. PSAs are often placed for free, and
intended to educate people about health, safety,
or any other issue whichaffects public welfare.3) Why are some of the advertisement clever according to the article?
4) When did China begin a nationwide public service advertising campaign?
5) Why should we follow the advice in PSAs?
Because most advertisements don’t tell you the complete truth even if they don’t lie.
In 1996.
Because all of the PSAs are meant to be helpful , and we can often learn a lot by following the advice they give.
Read the following sentences and decide whether they are true or false according to the article1) Advertisements are found in many places.( )
2) PSAs are only found in newspapers. ( )
3) All advertisements tell the complete truth. ( )
4) PSAs and commercial ads use some of the same methods. ( )
5) Commercial ads can often give us some valuable information about how to live our lives.( )
6) An ad warning people against smoking is an example of a PSA. ( )TTTFFFWhat do you think they mean?1. persuasive a. sending ( children ) to school
2. promote b. able to make someone
believe something
3. intended c. meant or planned to do
4. be aware of d. killing oneself
5. cures e. help a thing or an idea
become popular
6. nationwide f. know or realize
7. schooling g. makes an ill person better
or solve a problem
8. committing suicide h. happen throughout a country becfghadCommercial adsPublic service adsAre they commercial advertisements or PSAs?1)????? Make it possible with Canon.? 佳能数码相机广告
2)??????The daily modern??? 日产（尼桑）汽车广告
3)??????Planned Parenthood
Children by choice, Not by chance
4)????? There’s no better way to fly.? 德国汉莎航空
5)??????The power of dreams?? 本田汽车广告
6)????? Make Poverty History
7)????? Like no other???????? 索尼产品广告
8) Take TOSHIBA, take the world. 9)??????? One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10)??????? We can beat extreme poverty, starvation, AIDS. But we need your help
11)??????? The choice of a new generation. 新一代的选择。——百事可乐
12)??????? Ask for more 渴望无限——百事流行鞋
13)??????? Impossible made possible 使不可能为可能——佳能打印机
14) We're not asking for your money; we're asking for your voice.
CAs:
PSAs:124578111213
3691014Reading strategy: reading expository writingIntroduction of subject
Supporting details
ConclusionAn example from our textThe opinion: Even if an ad does not lie, it does not
mean it tells you the complete truth
Supporting details: All it says is that it fights it and
that is not the same thing at all.
The conclusion: We must not fall for this kind of trick! Read the passage again and decide the main ideas for each paragraph after discussion. Para1
?
Para2
?
Para3
Para4?Advertisements are important and popular in our
daily life.
?We have two types of advertisements in all kinds
of media.
We should not believe all the advertisements.
Public service ads always tell us the truth.
DiscussionWhat’s your opinion of advertisements?
Doing business without advertisements is like wink at a girl in the
dark. You know what you are doing, but nobody else does.
------ Stewart H. Britt
做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其
他人知道．
－－－布列特
You can tell the ideals of a nation by it’s advertisements.
------ Norman Douglas
从一个国家的广告可以看出这个国家的理想．
－－－道格拉斯HomeworkRevise the text we studied today and try to retell the passage in your own words.
Finish Part F with your partner together.
Finish the gap-information exercise in Part E by yourself Preparing /teaching Time
Content
Book Four Unit one
Reading period one
Teaching Aims
To improve students’ reading ability on reading expository
Enable students’ get the general knowledge of commercial ads and public ads
To let students know how to read expository writing
Teaching Important Points
To improve students’ reading ability on reading expository
To let students know how to read expository writing
Teaching Difficult Points
How to improve students’ reading ability on reading expository writing
How to let students read expository writing
Teaching method:
Fast reading and intensive reading
Teaching aids:
The blackboard and the multimedia
Teaching procedure:
Step one
Lead-in
Make full use of the multimedia
Thorough PPT, teacher can guide students to look at some commercial ads and public service ads.
Teacher: Good morning, boys and girls, now let us review our topic yesterday…
Step two
Presentation
1.
Fast reading
Guide students go through the whole article, especially pay attention to the titles of the article
To ask students to finish the part A
2
Intensive reading
(1)
Invite one student to read the first passage and invite students to get the general idea of the passage.
(2)
Detail reading
Individual work
Finish part c1
Group work
Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students’ reading
Group work
Finish part c2
Base on the reading, let students make a summary of the expository writing. Teacher can choose one passage as one example, such as passage three
Step three
Consolidation
1.
Make a summary of the passage & let students talk about their opinions on commercial ads and public service ads
2.
Finish part E
Step four
Homework
Blackboard design
Records of teaching
高一牛津版（4）Unit 1 Advertising
学习目标
词汇： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach
词组、短语：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,
语法、结构：direct speech and reported speech 直接引语和间接引语
技能指导 ：
read expository writing
write an advertisement and develop an advertising campaign
合作探究
Welcome to the unit
I． Read the following and tell what they are for:
1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week.
824-3174 between 4 and 7 p.m.
2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.
824-2723 or 823-0236.
3. 11 a.m. to 2 p.m.
complete
Pasta Dinners
$28.5
Tel: 422307
4. Tent--￡35
Nylon, blue and green; lm high, 120cm wide,
190cm deep (for two people)
Portable CD player--E60
With radio, stereo headphones, case. No batteries.
16cm x 13cm x 6cm. Weighs 2kg
5. Save 25%
All
men's
pyjamas
II． We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.
Make it possible with Canon.? 佳能数码相机广告
The daily modern??? 日产（尼桑）汽车广告
Planned Parenthood
Children by choice, Not by chance
There’s no better way to fly.? 德国汉莎航空
The power of dreams?? 本田汽车广告
Make Poverty History
Like no other???????? 索尼产品广告
Take TOSHIBA, take the world.
One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.
We can beat extreme poverty, starvation, AIDS. But we need your help
The choice of a new generation. 新一代的选择。——百事可乐
Ask for more 渴望无限——百事流行鞋
Impossible made possible 使不可能为可能——佳能打印机
We're not asking for your money; we're asking for your voice.
CAs：______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
PSAs: ______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
Reading & discussion
Read the passage of Reading and decide the main ideas for each paragraph after discussion.
Para1 ?__________________________________________________________
Para2 ?__________________________________________________________
Para3 ?__________________________________________________________
Para4 __________________________________________________________
Activities and discussion
I. Learn to design some questions，express your opinion and state the views.
Q1： _________________________________________________________________
Q2： ________________________________________________________________
Q3: ________________________________________________________________
Q4: ________________________________________________________________
II. Try to join your main ideas together with some other sentences to form a summary of your Reading.
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
课件28张PPT。Unit 1 advertising
Welcome to the unit What’s this?
It’s an advertisement.
Advertisements are good way to sell products or services. They are also a good way to make people aware of the needs of others and dangers around them.Look at the following pictures, then discuss the questions.Project hope1 How do you feel when you see the child in the big eye?
2 What would you like to do for the child after seeing thus advertisement?
3 From this poster, what do you think the purpose of Project Hope?This poster is intended to make people aware of the importance of Project Hope.
It makes people realize that there are still a lot of children dropping out of school for economic reasons.
It calls upon people to do something to help children in poor areas.Special discount on learning software1 If you intended to buy some cheap learning software, would this advertisement help you?
2 Would you like buy this learning software? Why or why not?OxLin AirlinesI love to fly with Oxlin Airlines.1 What does the advertisement try to sell, a product or service?
2 Would you like to fly with Oxlin Airlines? Why or why not?Look at the fourth picture on the book. What problem is the poster trying to highlight? What do you think Earth Day is about?
Earth Day is on March 21. Today 169 countries and regions take part in activities associated with the day. Earth Day has become an international festival for world peace and conservation of the environment.Please look at the fifth picture on the book.
Poster of the anti-drugs campaign
From the poster, do you think drugs are harmful?
If someone takes drugs, what could happen to him or her?Shine that lasts for days!Soft shine shampoo1 What kind of people do you think will pay attention this advertisement.
2 Do you think this advertisement will successfully persuade people to buy this shampoo? Why?Let’s look at other advertisements together.Questions
1 Which advertisements make you want to buy a product or service? Why ?
2 Which advertisements make you think about problems in society or about people who need help? Why?
3 Do you believe that advertisements tell the complete truth? Why or why not?Summary and homework
Advertisements are important in our lives.
There are two kinds of advertisements: commercial advertisements, public service advertisements.
After class, please find some information of the advertisements.课件16张PPT。Welcome to the UnitAdvertisingWords
advertise['?dv?taiz] V 做广告
advertisement[?d ' v?:tism?nt] n 广告 (ad)
product[' prDd?kt]n 产品
produce[prD ' dju:s]v 生产
service[' s?:vis]n 服务
be/ become aware [? ' we?] of 意识到
Ad1 Ad 2
Ad3
Ad4
Ad5
Ad6
Ad7Ad8What are ads used for?To sell products and services
2. To make people aware of the needs of others and the danger around themProject hopeShine that lasts for days!Soft shine shampooProject hope
How do you feel when you see the child in the big eye?
What would you like to do for the child after seeing this ad?
From this ,what do you think the purpose（目的） of Project Hope is?The poster of Earth Day1 Why does the ad use the image（图象） of a bird’s nest（窝）
2. What does this ad want to tell us?
3. What do you think Earth Day is about?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people.Discussion:Do you believe that ads tell the complete truth? You can use your own story to illustrate(举例说明;阐明）it.Can you think about the advantages(益处） and disadvantages（坏处） of ads?课件18张PPT。Welcome!南京五中
黄祖明 方玉勇 Watch a piece of TV showWhich advertisement
do you like best?Brainstorming:1 Where can we find these ads?
2 Why do you like these ads?On billboards,on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
get some useful information from them.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issues
Ads for sales Project Hope Earth DaySay ‘No’ to drugsSoftwareOxlin AirlinesSoft shine shampooDiscuss and speak:Read the instructions and focus on the six posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?More ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Sedal Shampoo
Everything
is possible!Taiwan,
China!Cherish
your life!Enjoy your music,
Enjoy your Sony!Shoes can fly!
So
do your dreams!Active-reading:Listen to the material on Page 94 and try to
answer these questions:
1 What’s the ad about?
2 What types of things will the stories be judged on?
3 What should Ss pay attention to when writing the story?
4 Why is it good for Ss to enter English writing competitions?Refer to the answers.1 What’s the ad about?
2 What types of things will the stories be judged on?
3 What should Ss pay attention to when writing the story?
4 Why is it good for Ss to enter English writing competitions?Possible Answers:It is about the senior high schools’ English writing competition.They will be judged on how well they are researched
and if they are creative and imaginative.Grammar,punctuation and spelling.It challenges them to improve their English
language skills and gives them a chance to win a prize.Mini-writing:
Choose one ad and write something to
promote your service or products.Gym!Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thanks!Bye-bye!课件4张PPT。Module 4 Unit one 课件使用说明南京五中
黄祖明 方玉勇一、制作原则根据牛津教材的编写思想，参照教学大纲，强调‘Do to learn’,强调用英语做事，在活动中学习和掌握英语。
培养学生整理，分析，归纳和总结问题的能力，促进学生自主学习能力的发展。二、使用说明课件按照welcome reading word power grammar and usage task 和project的顺序制作。各位老师在使用时，可以根据实际划分课时使用。
我们提供了大量的视频剪辑，各位老师可以自行根据需要选择。三、其他http://lol.8goo.com/fun/clips/clipsindex.php?page=1(八股开心乐园）
http://www.mad26.com/(疯狂广告）
www.addown.com（中国广告下载网）
不足之处，敬请批评指正。谢谢！
课件22张PPT。Grammar and Usage 南京五中
方玉勇 黄祖明 Lead-inT: What did you eat this morning?
S1: ‘I ate ….’
T：What did S1 say, S2?
S2: S1 said he/she ate….direct speechreported speechWe use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.1 Which one is direct speech and which one is reported speech?
He said, ‘I will go to school tomorrow.’
She told us something secret.
2 Change the direct speech into reported speech.
She said, ‘This film is quite interesting.’
‘Finish the project tomorrow.’ he said to me.
(direct speech)(reported speech)She said that that film was quite interesting.He asked me to finish the project the next day.(Change what has been said to an object clause or
an infinitive phrase.)What should we pay attention to?1 personal pronouns and tense
e.g 1 Miss Yang said, ‘ I will buy a new dress.’
Miss Yang said that she would buy a new dress.
Ex. Simon said, ‘ I wrote a letter.’
How to change the tense? Have a look.
Simon said that he had written a letter.Practice: Change the following sentences into reported speech. 1 ‘I haven’t brought my dictionary,’ the student said.
2 Tom said to them, ‘ I will get excited.’
3 My father said to me, ‘I am reading the book.’
The student said that he hadn’t brought his dictionary.
Tom told them that he would get excited.My father told me that he was reading the book.What should we pay attention to?1 personal pronouns and tense
2 adverbials of time and place
e.g: He said, ‘I lost a key here yesterday.’
He said that he had lost a key there the day
before/the previous day.
Ex. ‘I read the book here a week ago.’Jane said to
him.
Jane told him that she had read the book there
a week before.learn more about itPractice: Change the following sentences into reported speech. 1 ‘I will come and see you again this evening, Tom.’ he said.
2 ‘I will come here again today,’ she said.
3 The doctor said to the patient, ‘You will have to wait till 3 pm tomorrow.’
He told Tom that he would go and see him again
that evening.
She said that she’d go there again that day.
The1 doctor told the patient that he would have to
wait till 3 pm the next day.
What should we pay attention to?1 personal pronouns and tense
2 adverbials of time and place
3 other casesEx: Page 9Possible answers:
(1) was (2) wouldn’t (3) had read
(4)that (5)would (6) had bought
(7) that (8) would (9) those
(10) Her (11) was
(12) was going to readHow to use reported speech to report:statementsquestionsimperative sentencesStatements: *We use noun clauses introduced by that to report statements.
She said, ‘Ads are an important part of our lives.’
She said that ads are an important part of our lives.
‘There are two main types of ads,’ the writer said to us.
The writer told us that there are two main types of ads.
*More reporting words:
‘PSAs are often placed for free,’ the writer said.
The writer explained that PSAs are often placed for free.advise agree explain insist promise remind suggest warnCan you give more examples? Practice: Change the following sentences into direct speech.1 Tom suggested that we should translate the book into English.
2 The student explained that he really didn’t know he had to finish the work a week before.
3 The teacher promised that he would give his students a few holidays at the end of that month.
Tom said, ‘You’d better translate the book into English.’The student said, ‘ I really don’t know I must finish the work a week ago.’
The teacher said, ‘I will give my students a few holidays at the end of this month.’Questions:*We use noun clauses introduced by whether/if to report yes/no-questions.
‘Are all ads playing tricks on us?’I asked her.
I asked her whether/if all ads were playing tricks on us.
*We use noun clauses introduced by wh-words to report wh-questions.
I asked her, ‘How can that be true?’
I asked her how that could be true.
“Where did you find the ads for jobs abroad?’Bill asked.
Bill asked where I had found the ads for jobs abroad.Practice: Change the following sentences into reported speech.1 My mother asked me, ‘Do you want to go to the Great Wall with me?’
2 The teacher asked the boy, ‘How many pages have you read today?’
3 I asked Li Ying, ‘ Where and when were you born?’
My mother asked me whether I wanted to go to the
Great Wall with her.
The teacher asked the boy how many pages he had
read that day.
I asked Li Ying where and when he was born.
Imperative sentences: *To report imperative sentences, we use the structure: reporting verb+object+(not)+to-infinitive.
‘Don’t worry,Mickey,’ Jen said.
Jen asked Mickey not to worry.
*other verbs can be used in this structure
‘Don’t believe every ad you read,’ Lily said to me.
Lily advised me not to believe every ad I read.reporting verbobject(not)to-infinitiveadvise encourage invite remind warnLet’s do some Ex for consolidation!You can do it well!Practice: Change the following sentences into direct speech. 1 The teacher reminded me not to forget to learn the dialogue by heart.
2 My brother ordered me to go there at once.
3 My father warned us not to throw the waste paper everywhere.
The teacher said to me, ‘Don’t forget to learn the
dialogue by heart.’My brother said, ‘ Come here at once.’ My father said to us, ‘Don’t throw the waste paper
everywhere.’
Ex. Page 11A:
2 asked in what way it was different from other English learning software.
3 asked how it could help him remember English words.
4 Asked whether/if it taught listening and speaking.
5 asked what the designer would do if she was not satisfied with the software.
6 asked if it was user-friendly.Ex. Page 11B:
2 advises us to use interesting and attractive photos.
3 advises us to use colour to attract people’s attention.
4 advises us to use eye-catching headings to attract people’s attention.
5 advises us to make the text short and easy to read.
6 advises us to study some good advertisements on the Internet for ideas.Homework1 Finish Ex on Page 92.
2 Make good preparation for Task part.Thanks!Bye-bye!课件16张PPT。Project Developing an ad campaign南京五中
黄祖明 方玉勇 Step One: Comprehension1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
newspapers,magazines,televisions,billboards, mailing, etc.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansthe target audience and how to determine
the target audiencewhat the ad campaign sayshow to reach the target audienceStep Two: Language Focuses1 reach a particular audience… (line 2)
Reach here means ‘attain/achieve’.
e.g.
We can never reach perfection.
You will know better when you reach my age.
Exercise
After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解）reachedanunderstanding2 In order to determine…(line 11)
determine:decide firmly/find out
Eg.We haven’t determined when to leave.
Can you determine the meaning of the word?
determine on/upon:resolve
Eg.We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj.be ~ to do sth.
I’m determined to succeed.
Ex:
We _____ ______ _______ adopt his suggestion.
(决定）aredeterminedto3 appeal to the way…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
N.
Eg. an appeal for help/ food
The new fashion soon lost its appeal.
Ex.
The idea of working abroad never ______ ______ me.(吸引）
appealsto4 be concerned with…(line 23)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
concern:V. affect
The loss is serious for all concerned.
N. It’s no concern of mine.
What are your main concerns as a writer?
as far as sb/sth. concerned: 就某人/事而言
Ex.
We ________ _________ _________
_________ his safety.( 都关心）
-
areallconcernedwithCan you make a sentence?5 what approach you want to …(line 28)
approach N. ways
We can try a new approach to language teaching.
N. coming near to
At her approach the children ran off.
approach V. come near/get close to
As you approach the town the first building you see is the church.
I find him difficult to approach.
Identify different meanings of approach.a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
.
d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near时间快到了= go to找你Step Three: Developing an ad campaign*Planning
Work in small groups.
(2) Decide the subject of your ad campaign from the listed.
(3) If you have your own idea,please get your teacher’s approval.
Animal protection Anti-smoking
Anti-drugs Anti-littering
The subject of your ad campaign will be_____.*Preparing
Discussion :
who/what/how
(2) Team work:
*Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan
some questions
the whole team---work as a whole and everyone should contribute to the project*Presenting
Make your presentation clearly.
Answer questions concerning your ad campaign.
(3) Post your logo and slogan. Let’s enjoy it!Homework1 Finish Ex. B2on Page 91.
2 Preview the listening material on Page 96.Thanks!Bye-bye!课件16张PPT。Reading: Advertisements 1st Period南京五中
黄祖明 方玉勇Lead-in: What kind of product or service is being advertised?Water protection Sales of Coco ColaWhich ad do you like and why?Fast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Detailed-reading1 Where are the advertisements most commonly found?
2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and
magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone
had paid for to promote a product or service, while a
PSA is often placed for free, and is intended to educate
people about issues which affect public welfare.Task One3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?
5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not
tell you the complete truth.
In 1996.Because they are meant to be helpful , and by
following the advice in PSAs,we can often learn a lot. T /F1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAsDiscuss the structure of the textReading StrategyThe basic format of expository writing:Introduction of subject
Supporting details
ConclusionPay attention to the information
that follows the statement.Take ‘Public service ads’ for example: Subject:
Information support the idea:
(1)
(2)
(3)
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead
better lives.There are also PSAs that educate people about
public service projects.
Other PSAs teach people how to live healthy lives.
We can learn a lot from them.Now we can have a better understanding of the text.chargededucating peoplehelpful Yes to life,
no to drugs.
Knowledge changes
life!etc.attractiveoriginalcreative Words-matching1 persuasive
2 promote
3 intended
4 be aware of
5 cure
6 nationwide
7 schooling
8 committing suicidea sending
b able to make someone believe something
c meant or planned to do
d killing oneself
e help a thing or an idea become popular
f know or realize
g makes an ill person better
or solves a problem
h happening throughout a countrybecfghadTask ThreeSummary of the text: Part E(1) advice (2) advertisements (3) intended
(4) public welfare (5) promote
(6) customers (7) persuasive (8) nationwide
(9) campaigns (10)encouragePossible answers:Debate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.Thanks!Bye-bye!课件18张PPT。 Language Points南京五中
黄祖明 方玉勇Revision Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareLanguage Points1 We are so used to them …(line 1)
be used to do / doing sth. ---get accustomed to
used to ---happened in the past
e.g.I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
A注意被动语态的区别！2 I did some research on…（line 2) …to share with you.(line 3)research: 1)N. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
share with:use sth. together with
e.g. I’d like to share my book with you.
She _____ my troubles as well as my joys.
A. shares with B. shares (in)
I am conducting research on advertisements.It’s important for a businessman to research the market.Bshare sth. with sb.3 encourage people…believe in an idea(line 6)encourage:give support or confidence to sb.
Don’t encourage bad habits in a child.
老师鼓励她看英文电影。
believe in: to have firm faith in
Many people believe in God.
Ex: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
The teacher encouraged her to watch English films.believe inbelieve You can do it well!4 …for free,and are intended to…(line 11)for free:free of charge/without payment
You can take the ticket for free.
每个孩子都会得到一本免费的书。
intend to: design/mean to do sth.
I intended to do it, but I’m afraid I forgot.
What he said at the meeting ____ make us to support his idea.
A. intended to B. intends to
C.was intended to D. is intended to
Every child will get a book for free.C5 China has strong laws to protect people from…(line 14)protect…from…keep sb/sth safe from
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
More relative phrases:
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.6 from advertisements that lie or …(line 14)lie: lied(pt,pp),lying(pres p) vt.说谎
~ to sb. about sth.
She was lying!She lied to me about her age!
lie:lay(pt) lain(pp) lying(pres p) vi.平躺
He has lain in bed since this morning.
lay:laid(pt,pp)laying(pres p) vt. 放置
He laid his hand on my shoulder.
Ex:He ____ the book on the desk and told me
that he had ____in bed for the whole morning.
But I knew that he was ____ to me.laidlainlying7…must be aware of the methods(line 16)be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language?
你知道是什么时候了么？
be aware that:having knowledge of sth./sb.
She became aware that something was burning.
我很清楚吸烟有害健康。Are you aware of the time?I’m well aware that smoking is bad for our
health.8 …connect them to the food…(line 25)connect: bring together/join
The two cities are connected by a railway.
She is connected with a famous family.
You should not connect the two different things to each other.
我这就给你接通王先生的电话。
connection: N. in connection with
他们与这个案件有关联。
I’ll connect you with Mr. Wang immediately. They are in connection with the case.9 We must not fall for this kind… (line 26)fall for sth.: to be tricked
You should be clever enough not to fail for his tricks.
他说他是学生我信以为真。
fall guy: person who is tricked
How could you be easily cheated by his words?
You are really a fall guy.
fall for sb:be attracted to sb.
They met, fell for each other and got married six weeks later. More phrases about fallHe said that he was a student and I fell for it. fall down:
The plan fell down because it proved to be too expensive.failfall into sth:
You can not fall into the bad habit—smoking
a lot.develop sth.fall off:
The production has fallen off since last month.
decreasefall to doing sth:
They fell to thinking about what had happened
to them.
begin to do sth.10 …ads play tricks on …(line 28)play tricks on:play a joke on
Children, as well as adults, usually play tricks on each other on Halloween.
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each
other any more.trick: V. trick sb. into doing sth.
She tricked him into giving her all his money.Exercise for consolidation:1 You should _____ your books_____ your
desk-mate.
2 I _________ getting up early in the morning.
3 He __________ finish the project ahead of
time,but he failed.
4 I will never ______ the words of door-to-door
salesman.
sharewitham used tointended tofall forbe used to do research on play tricks on
share…with encourage believe in lie
for free protect… from intend to
be aware of connect… with fall for 5 I never ________ God .
6 She __________ the danger around her.
7 You will get a book _______.
8 The teacher asked us to _____________ environment protection.
9 The special clothes will _____ you _____
being attacked by wild animals.be used to do research on play tricks on
share…with encourage believe in lie
for free protect… from intend to
be aware of connect… with fall for believe in is aware offor freedo research onprotectfrom10 You are actually __________ her laziness if you do everything for her.
11 She ____ to us about what she did just now.
12 Don’t ___________ me! I am angry!
13 If you ________ the machine _____ the electricity, it will work.be used to do research on play tricks on
share…with encourage believe in lie
for free protect… from intend to
be aware of connect… with fall for encouragingliedplay tricks onconnectwithHomework:1 Finish A1 and A2 on Page 90.
2 Make good preparation for Grammar part.Thanks!Bye-bye!课件17张PPT。Task Writing an advertisement 南京五中
黄祖明 方玉勇 Skills building 1: Listening for statistics and descriptionsHow to read these statistics:
*Fractions:
1/5(one fifth) 2/3(two thirds)
?(three quarters) 2 ?(two and one half)
How to read:
2/5 _________ 4 ? ___________
two fifthsfour and three quatersHow to read these statistics: *decimals:
0.3(zero/nought point three), 6.79(six point seven nine)
How to read:
0.9 ____________________ 2.15________________
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
How to read
27.35%_____________________________zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening,we should care about:
An
increase
an increase ofgo up byincrease/rise bytwo times as manyA
decreasea decrease ofdecrease/fall
byno changeno changeremain/stay the sameWhen listening, we should also pat attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range: vary between* and */from * to *When listening,don’t forget:an average: average price/number…
a limitmaximumpeaked atfall to lowest leveldrop to lowest pointListening practice: Page 12Possible answers:
1 1,200 1,300
2 85% 65%
3 50%-60% 75.5%
4 23.4% 11.5% 24.5% 13.6%
5 9,000 3,000
Step One:completing a bar chartB Repackaging of the ChocoLoco bar Skills building 2: stating opinions and giving supporting reasonsHow to state opinions?
I (don’t) think/believe… It seems to me that…
In my opinion/To me,…
And How to give reasons?as/because/since/for …First, … Second ,… Then …
(Next, … Finally, …)Pair-work1 Work in pairs and talk about your opinions on ads.
2 Try to use different structures to state opinions and give reasons.
3 You can refer to the dialogue on Page 14 as a model.
Step Two:talking about adsA Conduct a survey
B Role-playC Write a report
Skills building 3: Using different sentence types correctlyPractice: Label the sentence types (Page 16)Possible answers:
2 negative statement 3 command
4 positive statement 5 exclamation
6 positive statement 7 exclamation
8 positive statementStep 3: writing an advertisementFinish Part A on Page 17.
Possible answers:(1) amazed (2) new (3) delicious (4) biggest
(5) the best (6) free (7) great (8) bored
(9) hottest (10) comfortablePart B WritingWrite an ad for your company’ ChocoLoco bar.
You may want to mention:
1 taste/look/ingredients
2 comments from consumers
3 what is unique about the product
4 price /discounts
5 benefits
6 where people can buy the productHomework1 Finish your article.
2 Make good preparation for Project.Thanks!Bye-bye!课件15张PPT。Word Power南京五中
黄祖明 方玉勇 Blank-filling ____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs.They do not always tell you the _______ (true). We should be ________(care).AdvertisementspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?More examples:healthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created this way.
Which group can win ?
The group that has the most words wins.How to form adjective from nouns and verbs?Wu Ping: Do all ads play tricks on people?
Wu Hong: No. PSAs use some of the same methods as commercial ads, like
persuasive language and exciting images, but they are not meant to trick us.commerce N. commercial
persuade V. persuasive
excite V. excitingUsing suffixesCan you think of more examples?Exercise: Best Clothing ShopPossible answers:
(1) lovely (2) attractive (3) boring
(4) creative (5) fantastic (6) exciting
(7) friendly (8) competitive (9) famous
(10) lucky
medical,
electricalenjoyable,
reasonabledangerous,
adventurousjoyful,
mouthful cloudless,
hopelessPuzzle1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.用所给单词的形容词形式填空！h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothing Active showSuppose you are a book seller. You want your
customer to buy a new book called ‘English
Literature’.How can you make your customer
buy it?Make a dialogue with your partner and
then have it presented.learn more about sales and marketingUseful expressions:Product
Market research
Sales and marketing
Sales/marketing department
Consumers
Market share
Sales target
Market leader
High quality
Sales figuresWhat do they mean?
Can you have a guess?Practice: BPossible answers:
(1) product (2) market share
(3) sales figure (4) consumers
(5) high quality (6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing product sales quality figure consumer discount I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________
show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try?productsSalesqualityfiguresconsumersdiscountHomework1 Finish the Ex on Page 91.
2 Make good preparation for Grammar and Usage.Thanks!Bye-bye!Advance With English Module 4
Unit 1 Advertising
Period 1 Welcome to the unit
Analysis of the teaching material:
This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.
Objectives:
To make Ss identify the differences between these two types of advertisements.
To practice Ss’ oral English.
Teaching important point:
How to develop students’ speaking ability by expressing their opinions in
the discussion.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Greeting and Lead-in
Do you know what title of this unit is?
Which piece of ad-show do you like best?
Where can you find these ads and do you like them?
Step 2 Welcome to the unit
1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.
2. Discussion: Look at the six pictures and answer these questions:
What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?
Step 3 Pair Work
More ads for Ss to have a discussion.
Step 4 Active reading:
Listen to the material on Page 94 and try to answer these questions:
1 What’s the ad about?
2 What types of things will the stories be judged on?
3 What should Ss pay attention to when writing the story?
4 Why is it good for Ss to enter English writing competitions?
Step 5 Mini-writing:
Choose one ad and write something to promote your service or products.
Step 6 Homework
1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.
（撰写人：南京五中 黄祖明 方玉勇）
Advance With English Module 4
Unit 1 Advertising
Period 2 Reading 1
Analysis of the teaching material:
This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy.
Objectives:
1.To help Ss get a general idea about the text.
2. To make Ss become familiar with the detailed information about the text.
3. To help Ss master Reading Strategy.
Teaching important point:
1.How to make the students understand the passage better.
2.How to help the students finish all the exercises.
3.How to help the students develop their creative, comprehensive and consolidating abilities.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Revision and lead-in
Review about different ads.
talk about more ads.
Step 2 Comprehension of the text
Ask Ss to skim the article and answer the questions on Page 2
Ask Ss to reread the passage and do C1 on P4 individually.
Help Ss to get the idea of the reading strategies.
Get Ss to scan the article again and do C2.
Step 3 Language items
1. Do D in class.
2. Do E in class.
Step 4 Debate
Hold debate in class.
Group A: Advertising has a positive effect on our lives.
Group B: Advertising has a negative effect on our lives.
Step 5 Homework.
1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
Period 2 Reading 2: Language Focus
Analysis of the teaching material:
This is the 3rd period of Unit One. The main purpose of this lesson is to make Ss better understand the text and master these important language points.
Objectives:
Revise the reading passage by retelling it.
2.Get the students to grasp the usage of some important words and expressions.
3.Get the students to practice two important drills.
Teaching important point:
1.How to make the students have a better comprehension of the text.
2.How to help the students be familiar with the language points.
3.How to help Ss apply these points into practice.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step One Revision and lead-in
Do the blank-filling
2.Ask some Ss to retell the text with the help of some key words.
Step Two Language points
Explain important language points to Ss with some simple tasks.
1 We are so used to them …(line 1)
2 I did some research on…（line 2）…to share with you.(line 3)
3 encourage people…believe in an idea(line 6)
4 …for free, and are intended to…(line 11)
5 China has strong laws to protect people from…(line 14)
6 from advertisements that lie or …(line 14)
7…must be aware of the methods(line 16)
8 …connect them to the food…(line 25)
9 We must not fall for this kind… (line 26)
10 …ads play tricks on …(line 28)
Step Three Practice for consolidation
Step Four Homework
1 Finish A1 and A2 on Page 90.
2 Make good preparation for Grammar part.
（撰写人：南京五中 黄祖明 方玉勇）
Advance With English Module 4
Unit 1 Advertising
Period 4 Word Power
Analysis of the teaching material:
This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.
Objectives:
Enlarge the students’ vocabulary.
Get the students to know about suffixes; and know something about sales and marketing.
Teaching important point:
How to make the students use this skill freely to solve some problems.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Revision and Lead-in
Ask Ss to finish the blank-filling.
Ask them the question--- How are these new words formed?
Step 2 Using Suffix
Give more examples and make a competition in the class.
Ask Ss---how to form adjectives from nouns and verbs.
Have Ss do the exercise---best clothing shop.
More information about suffix.
Make Ss do the puzzle.
Step 3
Active show to lead in the topic.
Useful expressions:
Product
Market research
Sales and marketing
Sales/marketing department
Consumers
Market share
Sales target
Market leader
High quality
Sales figures
Have Ss do Practice B.
More exercise for consolidation.
Step 4
1 Finish the Ex on Page 91.
2 Make good preparation for Grammar and Usage.
（撰写人：南京五中 黄祖明 方玉勇）
Advance With English Module 4
Unit 1 Advertising
Period 4 Grammar and usage
Analysis of the teaching material:
This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech.
Objectives:
Help Ss understand how to use reported speech in statements, questions and imperative sentences.
Help Ss learn the way to change direct speech into reported speech in different tenses and sentence structures.
Teaching important point:
How to help the students apply these rules into practice
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Revision and Lead-in
Make a dialogue with some Ss to introduce the topic.
Step 2 Direct speech and reported speech
1. What should we pay attention to when changing direct speech into indirect speech?
(1) personal pronouns and tense
(2 )adverbials of time and place
(3 )other cases
2. Have Ss do the Ex:
Change the following sentences into reported speech.
Ask Ss to finish the Ex. on Page 9.
Step 3 How to use reported speech to report
Statements:
After explanation, ask Ss to do some simple questions at once.
Questions:
Have Ss try some easy tasks after explaining.
imperative sentences:
Help Ss finish several exercises after imparting.
Step 4 Ex. for consolidation
Ask Ss to finish A on Page 11.
Help Ss to finish B on Page 11.
Step 5: 1 Finish Ex on Page 92.
2 Make good preparation for Task part.
（撰写人：南京五中 黄祖明 方玉勇）
Advance With English Module 4
Unit 1 Advertising
Period 7&8 Task
Analysis of the teaching material:
This is the 7&8th periods of Unit One. In this period we’ll deal with the task part and learn some useful skills.
Objectives:
To learn how to listen for statistics and descriptions
To learn how to state opinions and give supporting reasons
To learn how to use different sentence types correctly.
Teaching important point:
How to help the students learn and practice the skills of listening, reading, speaking and writing together.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Skills building 1: listening for statistics and descriptions
how to read statistics correctly
when listening we should care about:
(1) an increase
(2) a decrease
(3) no change
(4) trends
(5) a range
(6) a limit
listening practice on Page 12
Step One: completing a bar chart
Step 2 Skills building 2: stating opinions and giving supporting reasons
how to state opinions and give support reasons
pair-work
step 2: talking about advertisements:
Ask Ss to finish A---conduct a survey.
Help Ss to finish B---role-play.
Make Ss to finish C---writing.
Step 3 Skills building 3: using different sentence types correctly
Help Ss to understand different sentences types with the help of the table.
Ask Ss to finish the practice on Page 16.
Step 3: writing an advertisement
Ask Ss to finish Ex.A on Page 17.
Have Ss to finish Ex.B on Page 17.
Step Four: Homework
1 Finish your article.
2 Make good preparation for Project.
（撰写人：南京五中 黄祖明 方玉勇）
Advance With English Module 4
Unit 1 Advertising
Period 9&10 Project
Analysis of the teaching material:
This is the 9&1oth periods of Unit One. In this period we’ll introduce some basic knowledge about ad campaign and ask Ss to do the project.
Objectives:
Train the students’ writing, reading and speaking abilities.2. Get the students to talk about developing an ad campaign.
3. Get the students to cooperate with others.
Teaching important point:
How to help the students finish the tasks of writing and speaking.
Teaching approaches:
Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.
Interaction Patterns: Teachers -class, individuals, pairs
Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.
Teaching Aids: multimedia and a blackboard
Procedures for teaching:
Step 1 Comprehension
1.Ask Ss to skim the passage and answer:
(1) What is an ad campaign?(2)What media can you use in an ad campaign?(3) What questions should we first consider?
3.Help Ss find the main idea of each paragraph.
(1) the definition of an ad campaign what an ad campaign means
the target audience and how to determine the target audience
what the ad campaign says
how to reach the target audience
Step 2 Language Focus
1 reach a particular audience… (line 2)
2 In order to determine…(line 11)
3 appeal to the way…(line 19)
4 be concerned with…(line 23)
5 what approach you want to …(line 28)
Step 3 Developing an ad campaign
Planning
(1)Work in small groups.
(2) Decide the subject of your ad campaign from the listed.
(3) If you have your own idea, please get your teacher’s approval.
Animal protection Anti-smoking
Anti-drugs Anti-littering
The subject of your ad campaign will be_____.
Preparing
(1)Discussion :who/what/how
(2) Team work:
Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan some questions
the whole team---work as a whole and everyone should contribute to the project
Presenting
(1) Make your presentation clearly.
(2) Answer questions concerning your ad campaign.
(3) Post your logo and slogan.
Step 4 Homework
1 Finish Ex. B2on Page 91.
2 Preview the listening material on Page 96.
（撰写人：南京五中 黄祖明 方玉勇）
