Module 4 Unit 1 Advertising
Part 4 Project
I. Words:
build 开发，构建
various 各种各样的，多样的
particular 特定的，特别的
audience 受众，观众，听众，读者
goal 目标，目的
target 目标，对象，靶子
media 媒介，媒体（medium的复数）
mailing （成批寄发的）信件，邮件
determine 确定，决定
extremely 非常，及其
appeal 迎合，有吸引力的
react 做出反应，回应
gather 搜集，使聚集
approach 方法，途径
II. phrases
for the benefit of 为……利益
have sth.in mind 记住
appeal to 对……有吸引力，向……呼吁（请求）
care about 关心
be concerned with 对……关心,与……有关
get sth.. across 被传达，被理解
put sth. together 组织，汇集，组装
depend on 依靠，视……情况而定
come up with 提出
get one’s approval 得到某人的允许
III. Language points
1. …to reach a particular audience… (line 2)
reach here means ‘attain/achieve’.达到，获得
e.g.
We can never reach perfection.
You will know better when you reach my age.
After a long discussion, we _would _ reach ___understanding_ on what steps we should take in the next three months.(达成理解)
2．In order to determine…(line 11) 确定
determine: decide firmly/find out决定，使下定决心
E.g. We haven’t determined when to leave.
Can you determine the meaning of the word
determine on/upon :resolve 决定
E .g. We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj. be ~ to do sth. 决定做某事
I’m determined to succeed.
3. particular (1) 特别的，特殊的
She took particular care not to overcook the meat.
(2)个别的，个人的
Is there any particular colour you would prefer
be particular about …对……挑剔的
She is very particular about what she wears。
in particular 尤其，特别
The whole meal was good but the wine in particular was excellent.
4．appeal to
(1) 向...呼吁[请求]
They appealed to him to abandon (give up) the idea.
The engineer or scientist appeals to measurement as well as to mathematical logic.
(2)迎合，对……有吸引力
Does she say anything that appeals to you especially
Theses pictures do not appeal to me.
appeal to sb. for 为...向某人呼吁[请求]
appeal to sb. to do sth. 呼吁某人做某事
It’s a program designed to __C_____ mainly to 16-to-25-year-olds.
A. attach B. refer C. appeal D. contribute
5. be concerned with 牵涉到， 与...有关， 参与
concern vt. 涉及，关系到
n. 利害关系，关心，关注
everyday concerns 日常事务
concerned adj. 关心的，有关的，担心的，烦恼的
be concerned about sth. 对……关心
be concerned in sth. 和某事有牵连
as far as sb/sth. concerned: 就某人/事而言
e.g. Concerned parents held a meeting for their children..
concerning prep. 关于，有关
We had several discussions concerning the matter.
e.g. 1.We cannot ignore such an important problem that _ concerns____ the healthy growth of our next generation.
2.He talked to me like a __ concern ed________ older brother.
3. __Concerning ____ your letter, I am pleased to inform you that you are to receive the order by the end of this week.
6． what approach you want to …(line 28)
n. ways 方法
We can try a new approach to language teaching.
n. coming near to 靠近，走进
At her approach the children ran off.
v. come near/get close to 靠近
As you approach the town the first building you see is the church.
I find him difficult to approach.
Identify different meanings of approach.
a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
.
d Did he approach you about helping him with his homework
7. get across 被传达，被理解，使（通过）；（把……）讲清楚
I just can’t get across to him.
The bridge fell down just after we got across it.
你的意思别人并未真正理解。
他不善于表达思想。
We need to get the message _D_____ that too much sun is dangerous.
A. down B. over C. around D. across
8. come up with 想出（计划、答复等）；提出
I hope you can come up with a better plan than this.
The teacher asked who could come up with a good solution to this problem.
我问他为什么迟到时，他没有回答。
Whoever ______B_________ a new idea of how to work out the puzzle will be given a prize.
A. comes up B. comes up with C. comes out with D. comes with
IV. Reinforcement
1. When _________, the museum will be open to the public next year.
A. completed B. completing C. being completed D. to be completed
2. Does Robert say anything that _______ you especially
A. agree with B. applies for B. attracts D. appeals to
3. All the employees except the manager _________ to work online at home.
A. encourages B. encourage C. is encouraged D. are encouraged
4. She is very _______ about her appearance.
A. exceptional B. special C. especial D. particular
5. Michael never dreamt of ________ for him to be sent abroad very soon.
A. being a chance B. there’s a chance C. there to be a chance D. there being a chance
6. His face seemed pale, for he just ________ a terrible dream and awoke.
A. made B. lived C. gave D. dreamed
7. He spoke very slowly, but he still didn’t get his meaning _______.
A. across B. cross C. through D. though
8. – Is it my age _______ the boss minds
-- I’m afraid not. He will consider ______ necessary to have an experienced assistant.
A. which; it B. that; it C. which; that D. that; that
9. I don’t know whether you happen ________, but I’m going to study in the U.S.A. this September.
A. to be heard C. to be hearing C. to hear D. to have heard
10. we have to ______ the wheat as soon as possible because a storm is on the way.
A. get away B. get across C. get through D. get in
11. My advisor encouraged _________ a summer course to improve my writing skills.
A. for me taking B. me taking C. for me to take D. me to take
12. It is believed that if a book is ________, it will surely _______ the reader.
A. interested; interest B. interesting; be interested C. interested; be interesting
D. interesting; interest
13. Some passengers complain that it usually ________ so long to fill in travel insurance documents.
A. costs B. takes C. spends D. spares
14. He refused to answer questions _______ his private life.
A. concerning B. concerned C. being concerned D. being concerning
15. The long speech given by that old professor seemed _______ and endless. He felt so ______ that he nearly fell asleep.
A. disappointed; boring B. disappointed; bored
C. disappointing; bored D. disappointing; boring
16. My mum dropped me off at elementary school, leaving me alone to ______ new challenges.
A. offer B. avoid C. deal with D. face with
17. It’s not necessary for you to be ______ about others’ business.
A. concern B. concern yourself C. concerning D. concerned
18. He is so lazy that he has not _____ his homepage for over a year.
A. updated B. out of date C. dated D. up to date
19. I watched the film The Lord of the Ring last night. Seldom ______ such a good film.
A. I did see B. have I seen C. have seen I D. I saw
20. Those who change mobile phones frequently will pay a heavy price for being _______.
A. graceful B. fashionable C. particular D. feasible
1----20 ABDDD DABDD DDBAC CDABB
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Module 4 Unit 1 Advertising
Project:Developing an ad campaign
Fast-reading:
The main idea of each paragraph
Para 1:
Para 2:
Para 3:
Para 4:
The definition(定义) of an ad campaign
The target audience and how to determine the target audience
What the ad campaign says
How to reach the target audience
Careful-reading(para 1):
1.What do you know about an ad campaign
An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.
2.What must you keep in mind when you start a successful advertising campaign
A clear goal and target audience.
Careful-reading(para 2):
3.Why do you need to research your audience
Because the right message needs to be created for the right people.
Careful-reading(para 3):
4.What is important when you are planning an ad campaign
It is important to try to appeal to the way the audience will react.
Careful-reading(para 4):
5.What should your advertising campaign be based on
Mainly on the target audience and which kinds of ads reach that particular group best.
Phrases(para 1):
1.various kinds of=all kinds of各种各样的
2.have sth/sb in mind考虑某人/某事
3.send message to sb.传递信息给某人
4.get sb to do 使某人做某事
5.get sth doing使某事开始……
6.get sth done 使某事被做
7.have the chance to do 有机会干某事
8.different kinds of media 各种不同的媒体
Phrases(para 2)
9.do a little research做一点研究
Phrases(para 3):
10.think about 考虑
11.appeal to 迎合,对……有吸引力
12.gather this information from your research搜集研究中得到的信息
13.care about 关心
14.be concerned with对……关心
15.affect one’s life影响某人的生活
Phrases(para 4):
16.get sth across传达
17.depend on 依赖于，取决于
Phrases(before and after the passage ):
18.for the benefit of sb./for sb’s benefit
为了对某人进行帮助,为了某人的利益
19.launch an ad campaign
发起广告宣传活动
e up with 提出，找出
21.get your teacher’s approval
得到老师的赞成
Language points:
1.various adj.各种各样的
vary vi.不同，变化
variety n.多样性
a great/wide/large variety of+n.
多种多样的
1)More and more people choose to shop in a supermarket as it offers a great ________ of goods.
A.variety B.mixture C.extension D.combination
A
2.particular adj. 特别的;挑剔的，讲究的。
强调“特定的”“个别的” “与众不同的”
special adj,特殊的，专门的（反义词：ordinary)
强调事物特有的性质或专门的用途
especial adj 突出的，尤其的（反义词：common)
强调重要性，有“优越，好感”之意
be particular to some places 某物为某地所特有
be particular about 对……挑剔
in particular 特别，尤其
1)She’s very _____ about what she wears.
A.especial B.special C.particular D.general
2)I’m sorry you don’t like the skirt, _____ because he bought it _____ for you.
A.specially;specially B.especially;specially
C.particularly;especially D.specially;especially
3) This plant is ______ to that region(地区).
A.special B.particular C.especial D.peculiar
4) You must have _________ permission to enter this room.
5)He solved the problem of ________ importance.
6)It happened on that ___________ day.
C
B
special
especial
particular
B
3.have the chance to do /of doing sth 有机会干某事
by chance =by accident 偶然；碰巧
chance to do =happen to do 碰巧做某事
It chanced /happened that …碰巧……
The chances are (that)…很可能
take a chance 冒险试一试
leave …to chance听天由命
1) ____ is no chance of his getting through the exam.
A.There B.It C.Here D.That
2) ----Would you like to book a four o’clock flight
----What chance _____of taking on earlier planes
A.there is B.is it C.there it is D.is there
3) We hadn’t planned to meet. We met _______chance.
A.of B.in C.for D.by
4)He chanced _______ the book when she came to borrow it.
A.buying B.to buy C.bought D.to have bought
A
D
D
D
4.determine v.确定，决定
determined adj.有决心的，意志坚定的
determine to do
=be determined to do
=decide to do
=make up one’s mind to do 决定干某事
determine that =be determined that …
1)She has ________ that nothing shall prevent her ______ abroad to marry that French man.
A.determined;going B.decided;to go
C.determined;to go D.decided;go
2)The ______ young man left the company,______ never to come back.
A.determined;determined
B.determining;determining
C.determined;being determined
D.determining;having determined
3)There is a determining look on his face.(T/F)
A
A
determined
5.appeal vi. 有吸引力，呼吁，上诉
n.恳求，呼吁，（U)感染力，吸引力
appealing adj.动人的，令人同情的
appeal to 迎合，对……有吸引力
appeal to sb for sth.请求某人某事
appeal for sth呼吁某事
appeal to sth 激发……
appeal to sb against sth对……提出申诉
Teaching as a career _______ to many people because of the long holiday.
A.attracts B.calls C.appeals D.pulls
2)She is very pretty,but that kind of face doesn’t ________ to me.
A.appeal B.call C.attract D.fancy
3)The songs against war by Jay ___________________________________.
(吸引了几乎所有的人。）
Nationalist leader___________________________.
(向全国人民呼吁保持冷静。）
They need to _______________________________.
(激发他的正义感）
C
A
appeal to almost all the people
appealed to the whole nation for calm.
appeal to his sense of justice
6.gather 聚集，收拢，收割（既指具体的 人和物，也可指抽象的印象，思维，力气）
collect 收集，（指有计划、有目的、有选择的“收集”，强调日积月累的过程。）
gather round 围拢
gather together聚集起来
gather sth up 把某物收拢起来
gather sth in 收获（庄稼）
gather speed 加速
Can you all _______ I’ve got something to tell you.
A.gather round B.gather together
C.gather up D.A or B
2)I waited while he _____ his papers.
A.gathered round B.collected up
C.gathered up D.gathered together
3)It was late August and the harvest had been safely ____________.
A.gathering in B.gathered in
C.gathering up D.gathered up
D
C
B
7.be concerned with对……关心,与…… 有关， 涉及某物
concern oneself with sth 从事，参与
be concerned about 对……担心
as/so far as sb /sth is concerned 就……而言
1)The meeting was concerned ________ reforms and everyone present was concerned _______ their own interests.
A.with;for B.with;with C.for;about D.about;with
2)We are concerned with your safety. Do be careful next time.(T/F)
3)This text is concerned about space flight.(T/F)
B
about
with
8.approach n.靠近(U),方法(C)
V.走近，接近
reach V.达到
1)All the ______ to the palace were guarded by soldiers.
A.approach B.approaches C.entrance D.entrances
2)As winter _______, the weather becomes colder.
A.approaching B.being approached C.approaches D.approached
3)He’s a good athlete, but doesn’t _______ international standard.
A.approach B.reach C.near D.arrive
4)We heard a car approaching in.(T/F)
B
C
B
1)Module 4 Unit 1 Advertising
Part Two Word power & Task
I. Words
heroic 英勇的
fame 名声
fantasy 幻想
persuade 劝说，劝导
trendy 时髦的
outfit 一套衣服
available 可买到的，可获得的
bar 条，棒
repackaging 重新包装
eye-catching 引人注目的
update 更新
old-fashioned 老式的，过时的
design 设计，图案
feature 特色，特点
completely 完全地，彻底地
snap 给……拍快照，快摄照片
unforgettable 难忘的，无法忘记的
fashionable 时髦的，流行的
convenient 便利的，方便的
continuously 连续地，不间断地
cute 可爱的，漂亮的，迷人的
functional 实用的，有用的，功能的
filling 馅，填充物
funky （美）时髦的，别致的
bored 感到厌倦的
jeans 牛仔裤
II． Phrases
add to 增加，增进
play tricks on 欺骗，捉弄
at a high / low price 以高/低价
be tired of 对……感到厌倦
feel like 感到想，感到像
be available to 可以用来，适用于
on sale 出售，上市
do market research on 对……做研究
be popular with sb ……受某人的喜爱欢迎
in a future period 在将来的一段时间
be of high quality 高质量的
go on 进展 继续
at the moment 此刻，现在，目前
across the whole country 遍布全国
in statistics 根据统计资料
go up 增长，提高
start off 出发，动身，开始
end up 最后得到……的结局
as well 也，又
in order to 为、了
in one’s opinion 依某人所见
attract one’s attention 吸引某人的注意
take turns to do sth. 轮流做某事
deal with 处理，对付
end with 以……结束
not any more 不再，已不
up to （数量，程度等）达到
look at for 对……小心
get into 陷入，进入
day and night 整天，昼夜
be bored with 对……感到厌倦
be amazed at.. 对……感到惊奇
III．Language points
1.available adj. availability n。 可用性，有效性，实用性
(1) 可利用的，有用的
There were no tickets available for Friday’s performance.
The information is easily available to anyone.
那个旅馆没有空房间了。
（2）得到的，可得到的
These shoes are not available in your size.
(3)(人)空着，不忙着，（票等）有效的，通用的
他有时间参加会议。
这票的有效期是一个月。
2. convenient adj. 方便的（主语通常不是人）
It’s convenient for him to do the work.
convenience n. 方便
We bought this house for its convenience.
Do this at your convenience.
他只顾自己方便。
Come and see me whenever ________C_________.
A. you are convenient
B. you will be convenient
C. it is convenient to you.
D. It will be convenient to you.
3.go up
(1)= rise 上升，上涨
The temperature went up.
Everything went up except pension(养老金)。
(2)建立
New buildings are going up everywhere.
(3)进入大学，进城（尤指首都）
When are you going up to London
(4) 攀登(梯子，墙，树等)
The boy is going up a ladder.
The opposite: bring down
bring down the price of clothing
bring down a history to modern times
Be careful not to bring down his anger on your head.
He aimed, fired and brought down the antelope.
你还记得哪些关于go的短语？
4. end (up) with
(1) 以……结束
he ended his little (up) with good wishes to the family.
我们最后吃水果和咖啡结束了晚餐。
（2）结束，告终 end up
Sooner or later, he will end up in prison, I’m sure.
Though friends for years, they ended up enemies.
The man whom I think to be a black sheep in our village will _A____ the imprisonment.
A. end up with B. be ended up with
C. end up in D. be ended up in
5.be of high quality 高质量的
of+修饰词+n.”的用法
(1)be of+抽象名词，相当于“be+其同根形容词”，表示“是……的”，该抽象名词前可以加much，great，little，some，no等词修饰。
The book is of great importance (=very important) to you.
(2)be of+普通名词。该普通名词一般没有相应的形容词，所以不存在“be+adj．”的转换形式。
Coins may be of different sizes，weights，shapes and different metals.硬币可能大小、重量、形状不同，所用金属材料不同。
They were both of middle height． 他们俩都是中等身材。
(3)be of+不定冠词或one等词+名词，表示“同一的”。
The coats are of a colour．这衣服颜色一样。
we are of one opinion．我们意见相同。
The two pairs of shoes are of one size．
=The two pairs of shoes are of the same size．
(4)be of+普通名词或物质名词，表示“由……制成”，“由……组成”。
The wall is of stone．=The wall is made of stone．
这墙是用石头砌成的。
You’ll find this map of great __C_____ in helping you to get round London. (1998 N)
A. price B. cost C. value D. usefulness
Most animals have little connection with __B__ animals of different kind unless they kill them for food．(2000年全国高考题)
A．the；a B．／；a C．the；the D．／；the
Iv. Exercise
1.The mayor of Beijing says that all construction work for the Beijing Olympics __________ by 2006.
A.has been completed B. has completed
C. will have been completed D.will have completed
2. ________ the programme, they have to stay there for another two weeks.
A Not completing B. Not completed C.Not having completed D.Having not completed
3. What the workers insisted on was that they ________ more pay.
A. should give B. be given C. would be given D. were given
4. We are happy to know that our head teacher will be ______ to headmaster.
A. promoted B. lifted C, raised D. encouraged
In some parts of London, missing a bus means _________ for another hour.
A. waiting B. to wait C. wait D. to be waiting
6. It was raining heavily. Little Mary felt cold, so she stood _____ to her mother.
A. close B. closely C. closed D. closing
7. Just after putting the baby onto bed, Mrs White suddenly caught sight of the pet cat and did not know how long it ______ on the table ________ for the family dinner.
A. had been laying; lying B. had been lying C. had been laid D.had lain; laying
8. Most of the crops are sold _______ the market- place.
A.in a high price on B. with fair price at C. at a fair price in D. at high price on
9. The performance of the host, ______ to please the audience and draw their attention, was greeted with a cold silence, however.
A. had intended B. intended C. intending D. to intend
puter are popular _______ more and more people.
A. to B. for C. in D. with
11. Among the films being nominated (提名) ________directed by Zhang Yimou.
A.is a popular film B. is as popular C. a popular film D. one is popular
12. The little child _____ his mother and ran away.
A.was broken away B. broke away from C. was broken from D. broke away
13. I ______ up smoking, but he didn’t listen to me.
A. persuade him to give B. tried to persuade him to give
C. persuaded him into giving D. persuaded him giving
14. A verb must agree _____ its subject _____ number and person.
A. with; in B. in; with C. with; with D. in; in
15. We say his report doesn’t ______ the fact. But he doesn’t _____ us ____ this point.
A. agree to; agree with; at B. agree with; agree to; on
C. agree on; agree to; on D. agree on; agree on; on
16. I think this dictionary is ______ to us in our English study.
A. great help B. for great value C. great helpful D. of helpful
17. Now we can see _______ problem the population is.
A. a such serious B. how serious a C. such serious a D. so a serious
18. Mr. Smith, _____ of the ______ speech, started to read a novel.
A. tired; boring B. tiring; bored C. tired; bored D. tiring; boring
19. I’m considering ________ a Bluebird，for these days the prices of cars are going down.
A. to buy B. buying C. to sell D. selling
20. These wild flowers are so special I would do _____ I can to save them.
A. whatever B. that C. which D. whichever
21. I read about it in some book or other, does it matter _______ it was
A. where B. what C．how D．which
22. Almost half China was ______ by the Japanese soldiers from the year 1937 to 1945.
A. run over B. taken over C. pulled over D. pushed over
23. Having seized the historical developing opportunity，we Chinese people are _____ all the advantages we have，heading for the goal.
A. trying out best of B. going all out of
C. sparing no effort D. making the best of
24. _______ only by one’s appearance，I’m sure，I will have you get just half of him or less.
A. Judging B. Judged C. To be Judged D. Judge
25. The opening province which ______ thirteen countries and three coastal cities will quicken its paces of economic development.
A. consists of B. makes up C. is included D. is contained
1---25 CCBAA ABCBD ABBAB BBABA DADAAModule 4 Unit 1 Advertising
I. 单词拼写：
1. We can see a______________ everywhere and at any time.
2. She wasn’t a________ of danger.
3. He hated having to s________ the hotel bedroom with a stranger.
4. The thief was charged for c___________ theft(盗窃).
5. People with little knowledge are easily t__________ into buying things they don’t need.
6. A n__________ campaign against bird flu has spread.
7. She worked hard and was soon p___________.
8. Slowly, an i___________ began to appear on the screen.
9. The book is i__________ for children.
10. We had to stop for b________ before we got to the top of the hill.
11. The kind of medicine will c______ your headache.
12. He made c_________ on the film after he saw it.
13. Everyone’s fingerprints are u___________.
14. They p___________ the land for $1 million.
15. Tickets are a_____________ free of charge from the school.
16. The design has to a__________ to all ages and social groups.
17. His method presents a new a__________ to learning foreign languages.
18. He has lived and worked in France almost c____________ since 1978.
19. I like fruit and apples in p_________.
20. A bicycle is often more c______________ than a car in towns.
advertisement aware share committing tricked nationwide promoted image
intended breath cure comment unique purchased available appeal approach contiguously particular convenient
II. 单项选择：
21.In my opinion, you’d better eat and sleep more ______ lose any more weight.
A. in order to B. in order not to C. to not D. so that not to
22.They will come to help us with the harvest _________ they are busy tomorrow.
A. even if B. however C. as though D.if
23.The American and the British not only speak the same language but also ________ a large number or social customs.
A.join B.take C.share D.spare
24.The red lines on the map ________ railways.
A.represents B.stand for C.means D.mean for
25.There is _________ furniture in that old house, which was built in the 17th century. Which is WRONG
A. various B. a variety of C. varieties of D.large numbers of
26.My new dress is similar ________ the one _________ you wear.
A. at; that B. to; / C. as; which D. to ; which
27.If only people all over the world ___________!
A. live a peaceful life B. led a happy life
C. had a hard life D. are living happily
28.He ________ get up early, but he _________ sleeping late now.
A. was used to ; is used to B. used to ; used to
C. was used to ; got used to D. used to; is used to
29.I recommend that the student _________ to the director.
A. speak B. speaks C. is speaking D. has spoken
30.---- Don’t have yourself ________ e and help me.
---- Where would you like to have the table ________
A. sitting; laid B. sitting; lain C. seat; lying D. sit; lain
31.Come over and have a chat with me whenever _________.
A. you will be convenient B. it will be convenient to you
C. you are convenient D. it is convenient to you
32.He wrote an article which ________ measures to protect the environment.
A. did with B. dealt with C. does with D. deals with
33.He coughed day and night, so I _______ him to stop smoking, but he wouldn’t listen.
A. persuaded B. advised C.hoped D. disagreed
34.The drug works well. It’ll soon bring about a _________.
A. treat B. treatment C. health D.cure
35.What the man who you think is helpful has done is far from ________.
A. satisfaction B.satisfied C.satisfaction D. satisfy
36.Mr Smith, _______ of the _______ speech, started to read a novel.
A.tired; boring B.tiring; bored C.tired; bored D.tiring; boring
37.This medicine can cure you _____ your cold.
A. / B.with C.from D. of
38.H e claimed ______ in the supermarket when he was doing shopping yesterday.
A. being badly treated B.treating badly
C.to be treated badly D.to have been treated badly
39.---- How is everything going on with you in Europe
---- Quite well. Not so smoothly as I hoped, ______.
A. though B. instead C. either D. too
40.She’s very _______ about what she wears.
A.especial B.special C.particular D.general
III.
IV. 完型填空
The purpose of a letter of application is to help you to “sell” yourself. It should state ___41____ the job you want, and should tell what your abilities are and what you have ___42___. It should be simple, human, personal and brief without ___43___ out any necessary face.
In writing a letter of application, keep in ___44___ that the things a possible employer is most ____45___ to want to know about are you qualifications(条件), your achievements and your aims. The opening paragraph is perhaps the most important part. ___46___ the first few sentences fail to ___47___ the reader’s attention, the rest of the letter may not be __48__ at all. Try to key your opening remarks to the needs or interests of the employer not __49__ your own need or desires. For example, instead of beginning with “I saw your ___50____ in today’s paper,” you might say “I have made a careful __51__ of your advertising during the past six months” or “I have made a survey in my neighbourhood to find out how many housewives __52___ your product and why they like it.”
Try to ___53___ generalities(概述). Be clear about the kind or job for which you are now ___54___. College graduates looking for their first positions often ask “What can I ___55___ in a letter Employers want experience, which, naturally, no __56____ has.” The answer is that everything you have ever done is ___57___.
It is important to a write a food strong closing for your letter. __58__ a specific request for an interview or give the possible employer something definite to do or expect. An excellent __59___ is to enclose(内附) a stamped, self-addressed envelope with your letter. That makes it __60__ for a possible employer to get in touch with you.
41.A.clearly B.carefully C. obviously D. easily
42.A.found B.done C. known D. heard
43.A. sending B.taking C.leaving D.picking
44A. brain B. sight C. order D.mind
45.A. probable B.possible C. likely D.able
46.A.While B.Although C.As D. If
47.A.pay B.win C.show D. fix
48.A. kept B. continued C. written D. read
49.A. to B . for C. into D.from
50.A. advertisement B. report
C. article D. introduction
51.A. watch B. search C. study D. discussion
52.A. change B. make C. sell D. use
53.A. avoid B. remember C. protect D. gain
54.A. losing B. applying C. preparing D. fitting
55.A. offer B.supply C. mean D. provide
56.A.worker B.beginner C. owner D. manager
57.A. success B. development C.practice D. experience
58.A.Make B.Ask C. State D. Get
59.A. result B.decision C. promise D. idea
60.A.happier B.easier C.cheaper D. safer
V. 阅读理解
(A)
Francis Bacon, one o the most important philosophers of England, was born in London and educated at Cambridge University. When he was only 15, he went to France to work for the English ambassador. Two years later, he went back to England to study law. At the age of twenty-three he was chosen to parliament (议会). His ideas about how scientists should study things in nature help to bring the modern way of thinking, called the scientific method.
One of the Bacon’s best-known books was his Essay. Each essay was a short piece of writing in which he tied to give a lesson by discussing sides of a subject such as studying, conversation, friends and healthy living. In many of his books, Bacon explained how scientists should study things as they really existed in nature and then tried to figure out what caused a particular thing to be as it was. Later, by doing experiments, the scientist could see that any one cause would always have the same result. This method, which is called inductive reasoning, is used by all the scientists today, but it was new in Bacon’s time.
61. According to the passage we know that ____________________________.
A. Francis Bacon was the most important philosopher of England.
B. Francis Bacon had good education.
C. Francis Bacon worked for a French ambassador at the age of 15.
D. Francis Bacon stayed in France until he was 23.
62. It can be known that Francis Bacon was famous for _________________.
A. inventing the scientific method of studying things in nature
B. his books
C. his Essays
D. being member of parliament
63. The underlined phrase “inductive reasoning” in the last paragraph means ____________.
A. to discover general laws from particular facts or examples
B. to reach a conclusion by reasoning from general laws to a particular case
C. to study things as they used to be
D. to study things in a particular way
64. Which of the following is NOT true
A. Bacon was a learned man.
B. Bacon did a lot of philosophy.
C. The inductive reasoning was widely used both today and in Bacon’s time.
D. Bacon gave scientists much useful advice.
65. His essay gave many useful lessons on __________________.
A. studying B. conversation C. friends and healthy living D. all of the above.
( B)
Robert Spring, a 19th century forger (伪造者), was so good at his profession that he was able to make his living for 15 years by selling false signatures of famous Americans. Spring was born in England in 1838 and arrived in Philadelphia in 1858 to open a bookstore. At first he prospered (繁荣) by his small but genuine collection of early U.S. autographs (亲笔签名). Discovering his ability at copying handwriting he began imitating signatures of George Washington and Benjamin Franklin and writing them on the title pages of old books. To lessen the chance of detection (发现), he sent his forgeries to England an Canada for sale and circulation. Forgers have a hard time selling products. A forger cannot approach a respectable buyer but must deal with people who don’t have much knowledge in the field. Forgers have many ways to make their work look real. For example, they buy old books to use the aged paper of the title page, and they can treat paper and ink with chemicals.
In spring’s time, right after the Civil War, Britain was still fond of the Southern states, so Spring invented a respectable young lady known as Miss Fanny Jackson, the only daughter of General “Stonewall” Jackson. For several years Miss Fanny’s financial problems forced her to sell a great number of letters and manuscripts ( 手稿) belonging to her famous father. Spring had to work very hard to satisfy the demand. All this activity did not prevent Spring from dying in poverty, leaving sharp-eyed experts the difficult task of separating his forgeries from the originals.
66. Robert Spring spent 15 years ______________________________.
A. running a bookstore in Philadelphia
B. as owners of old books
C. selling real signatures of famous Americans
D. as a forger
67. Why did Spring sell his false autographs in England and Canada Because______________
A. there was less chance of being found out there
B. the prices were much higher in England and Canada.
C. There was a greater demand there than in America.
D. Britain was Spring’s birthplace.
68. According to the passage, forgeries are usually sold to ____________
A. sharp-eyed experts B. owners of old books C. people who aren’t experts D. book dealers
69. After the Civil War there was a great demand in Britain for __________
A. Civil War battle plans
B. southern manuscripts and letters
C. signatures of George Washington and Ben Franklin
D. southern money
70. Which of the following about Miss Fanny Jackson is true
A. she was Robert Spring’s customer.
B. She was an imaginary person created by Spring.
C. She was a little-known girl who sold her father’s papers to make money.
D. She was the only daughter General Stonewall Jackson.]
（C）
Do you want something different Something exciting Here are our new groups of tours.
Tibet tour
One of the most unusual places in Asia. Very few tourists go to Tibet. All around the tallest mountains in the world. You will visit beautiful monasteries (寺庙)and crowded street markets, you will also see wonderful Tibetan dancing.
Length of trip – 14days. Group size—16. Cost --$6,000
Maui Bicycling Tour
Ride a bicycle around the most beautiful tropical (热带的) island in the world. you will swim in the clear, warm tropical water, and go camping in the beautiful national parks.
Length of trip – 7 days. Group size – 9—12. . Cost -- $695
Cooking tour
Do you like French food Do you like cook Visit Paris and seven other French cities. Visit the best restaurants. Eat the most delicious food in the world. Study cooking with the most interesting chefs of France.
Length of trip – 15 days. Group size – 14—18. Cost--$4,500
American River Trip
Califoria’s American River is one of the fastest, most exciting, and most difficult rivers to raft. You will never forget this trip! This trip is for adventurous people only. You must be in good health.
Length of trip – 3 days Group size --- 8~10 Cost -- $650
71. In Tibet, the tourists can’t see__________.
A. high mountains B. Tibetan dancing
C.beautiful monasteries D. beautiful national parks
72.which tour is the longest one
A. Tibet Tour B. Maui Bicycling Tour C. Cooking Tour D. American River Tour
73. a person likes adventure. He does not want anything that’s easy. And he is healthy. Which is best for him
A. Maui Bicycling Tour B. Tibet Tour C. American River Tour D. Cooking Tour
74. A person enjoys different cultures. He does not like to see a lot of other tourists. He is interested in Asian cultures. He can choose _________.
A. Cooking Tour B. Tibet Tour C.American River Tour D. Maui Bicycling Tour
75. A person needs exercise. He would like some warm weather, too.The best tour for him is ____________
A.Tibet tour B. cooking tour C. Maui Bicycling Tour D. American river Tour
21---40 BACBD ABDAA DBBDA ADDAC
41---60 ABCDC DBDAA CDABD BDABB
61---75 BBACD DACBB DCCBCAdvance with English (Module Four, Senior Grade One)
Unit1 Advertising
Part Three Grammar: Direct speech and reported speech
I. Words
publisher 出版商，出版公司reader 读者unique 独特的，独一无二的imagination 想象，想象力fascinating 迷人的，令人着迷的recommend 推荐 category 类别，种类purchase 购买senior 年长的,资历较深的,地位(或等级)较高的copy一本,一册;拷贝;复印件choice 选择
II. Phrases
direct speech 直接引语
reported speech 间接引语
prefer to do sth 宁愿干某事
his unique way of thinking 他独特的思维方法
rich imagination 丰富的想象力
over and over again 反复地，一遍又一遍地
the same age as…与……同样的年龄
according to 依据，按照
read about 读关于……内容
other than 除……之外
be different from 与……不同
whenever possible 无论什么时候有可能
attract people’s attention 吸引某人的注意
use eye-catching headings 使用吸引人的标题
a good choice 一个好的选择
make a choice 做选择
on the Internet 在因特网上
III. Language points
1． recommend sth to sb 向某人推荐某物=recommend sb sth
recommend sb for sth 推荐某人做某事
recommend sb as … 推荐某人为……
recommend that …(should) do …建议……
recommend sb to do sth 建议某人干某事
e.g. 我把这本书推荐给我所有的学生.
I __ recommended ____ _this ____ _book__ ____to______ all my students.
她被同事推荐而得到这个岗位。
She __was ______ ___ recommend ed______ ____for______ the post by a colleague.
2.other than 除了……之外
e.g. He never speaks to me other than to ask for something.
She has no close friends other than him.
IV. Grammar
★ 直接引语为陈述句、一般疑问句和特殊疑问句时，变为间接引语：
陈述句-----that
1． 连接词： 一般疑问句-----whether/ if
特殊疑问句----- 特殊疑问词（what, where, when…）
e.g. He said : “Mother, sister is in her room.”→
He told his mother that sister was in her room.
He asked: “ Are you a teacher or a student ”→
He asked whether/if I was a teacher or a student.
Mr Smith asked, “What’s your name ”→
Mr Smith asked what my name was.
2.人称：
e.g. He said to me : “I have left my book in your room.”→
He told me that he had left his book in my room.
3.时态：
当主句为一般过去时，从句为过去的时态（一般过去时、过去进行时、过去将来时、过去完成时）。
直接引语 间接引语 直接引语 间接引语
一般现在时 一般过去时 一般将来时 过去将来时
现在进行时 过去进行时 过去完成时 过去完成时
一般过去时 过去完成时 现在完成进行时 过去完成进行时
现在完成时 过去完成时
e.g. She said : “ This ad is very clever.”→She said that that ad was very clever.
当直接引语为客观事实时，间接引语的从句永远为一般现在时。
e.g. She said : “ The earth is round.”→ She said that the earth is round.
4.指示代词、地点及时间状语：
直接引语 间接引语
指示代词 thisthesenow today thatthose then that day
表时间的词 this weekyesterdaylast week two days agotomorrow next weekthe day before yesterdaythe day after tomorrow that weekthe day beforethe week beforetwo days beforethe next daythe next weektwo days before two days after
表地点的词 here there
动词 comesay to gotell/ask/advise /agree/explain/insist
e.g. Tom said: “I am working here today.”→Tom said he was working there that day.
★ 直接引语为祈使句，变为间接引语：
表命令的祈使句：order/ tell/ warn sb (not) to do
表请求的祈使句：ask/beg sb (not) to do
表建议劝告的祈使句：advise sb (not ) to do
e.g. He said : “Please come here .”→He asked me to go there.
He said: “Don’t do that again.”→He told me not to do that again.
He said : “Do have a look at yourself first.”→
He advised me to have a look at myself first.
V. Reinforcement
1. The visitor ______ that he ________ very glad to visit our country.
A. said; was B. said; had been C. told; was D. spoke; had been
2. Mr. Green asked Lily whether she had passed the exam ________.
A. yesterday ago B. the day before C. the day ago D.before the day
3. Mr. Smith asked Nancy ________ it took her to fly to New York.
A. how soon B. how often C. how long D. how far
4. Mr Smith asked the guide what he ___________ visit the next day.
A.was going to B.will C.is going to D.is to
5. Linda asked Amy ________ she could tell her the general idea of the poem.
A. that B. whether C. what D. how
6. Mother asked the younger kid ________ with his toy car.
A.what was the matter B.what the matter was
C.what the matter is D.what is the matter
7. The teacher told us that light _______ faster than sound.
A.traveled B.had traveled C.travels D.is traveling
8. Tom Hanks told his teacher that he ______ born in 1956.
A.was B.had been C.is D.has been
9. Mary said that she _______ at six every morning.
A.got up B.gets up C.has got up D.is getting up
10. She told me that she ________ in the school since she ________ there.
A.had taught; had gone B. had taught; went
C.has taught; had come D.has taught; came
11. You can never know _________ when she received our nice birthday presents.
A.how she was pleased B.how excited she was
C.how happy was she D.she was how interested
12.----Why did you talk to the teacher after class
----I don’t understand ________ during the lecture.
A. the problem did she tell us
B. how did she say
C. that she was talking about
D. what she was teaching
13.Mother said that ________ would do all washing herself.
A.she B. her C.we D.I
14.Yesterday he told me that he had met his uncle _______.
A.two years ago B. two years before
C.for two years D.before two years
15.The teacher asked us ________ so much noise.
A.don’t make B.not make C.not making D.not to make
16.The teacher _______ me to have another try.
A.warned B.suggested C.hoped D.asked
17.“ _________ polite to the guests,” said my father.
A.Please B.Do be C.Are D.Should
18.To our surprise, she ________ look smart in that new dress that night.
A.would B.could C.did D.does
19.I told them ______ to turn down the radio, but they wouldn’t listen. Which is WRONG
A. over and over again B. time and time again
C. again and again D.every now again
20.Marcia still appears on TV _______. Which is WRONG
A.every now and then B. from time to time
C.now and then D.time and time
21.I had no choice but ________ his demand.
A.accept B.to accept C.accepting D.to be accepting
22.We want to leave this hotel. Perhaps you can ______ us another hotel.
A.introduce B.recommend C.remind D.suggest
23.She is an able girl. I’d like to recommend her ________ your secretary.
A.for B./ C.as D.to
24.My friend purchased a luxury car ________ 290 000 yuan last year.
A.at B.to C.for D./
25.The equipment can be purchased _______ your local supplier.
A.to B.in C.from D.at
26. It is ________ to see how different people solve the problem.
A.fascinate B. fascination C. fascinating D.fascinated
1-----26 ABCAB ACABB ADABD DBCDD BBCCCC
PAGE
4Advance with English(Module Four, Senior Grade One)
Unit 1 Advertising
Part One Welcome to the unit & Reading
I. Words
advertise （为……）做广告，登广告advertisement广告share分享，分担，共有persuasive劝导性的，有说服力的image图像，影像，形象product产品service服务billboard广告牌promote宣传，推广，促销place安排，放置intended（为……而）打算的（或设计的）educate教育issue问题，议题welfare福利事业complete全部的，完全的law法律lie说谎untrue不真实的claim声称，宣称，号称aware知道的，明白的toothpaste牙膏breath气息，呼吸advertiser登广告者，广告商cure治愈，治疗 customer顾客，消费者comment评论，意见connect联系；连接trick骗局，恶作剧original新颖的，最初的creative具有创造性的，具有独创力的public公众，大众lead过（某种生活）；领导，引导nationwide全国范围的，全国性的campaign（社会、政治或商业等的）活动，运动drug毒品；药，药物deal处理，对付social社会的slogan口号，标语school使受学校教育；培养live过（某种生活）smoking吸烟，抽烟commit 犯（错误），干（坏事）suicide自杀smart聪明的，精明的 complete完成satisfied 满意的schoolmate同学
II. Phrases
a good way to do 做某事的好方法
make sb aware of 使某人意识到
be similar to与……相似
in society在社会上
tell the complete truth说出全部的事实
encourage sb to do 鼓励某人干某事
stand for 代表，象征
be meant to do 应该干某事
on the school website 在校园网上
learn more about sth了解更多有关……的内容
be used to sth习惯于
do some research on sth对……进行研究
have sth to share with sb有某事/物要与某人分享
believe in 信任某人
two main types of advertisements两种主要的广告
commercial advertisements商业广告
public service advertisements公益广告
pay for 为……而收费
promote a product 推销产品
for free免费
be intended to 打算干某事
public welfare 公共福利
protect sb from 保护某人免遭某物的伤害
not the same thing at all根本不是同一件事
be proud of以……而骄傲
connect …to…把……和……连接
play tricks on sb 捉弄某人
serve the public为公众服务
lead better lives过更好的生活
deal with 对付，处理
Project Hope 希望工程
live healthy life 过着健康的生活
commit suicide自杀
follow the advice遵循建议
introduce sb to sb else把某人介绍给某人
be supposed to do理应干某事
once more 再一次
warn…against …警告某人不要干某事
thank sb for sth 为某事而感谢某人
offer sb sth给某人提供某物
be satisfied with对……满意
trick sb into …诱使某人做某事
pay a lot more attention to 更多地注意……
as well也，同样
take drugs 吃药
keep away from远离
by the way顺便问一下
persuade sb into doing 说服某人干某事
agree with sb on sth在某方面同意某人
be smart about=be careful about 当心，小心
III. Language points
1． be used to sth/ doing sth=be familiar with sth/ doing sth 习惯于干某事
be used to do sth被用于干某事
used to do sth 过去常常（现在不干）
e.g. Miss White is used to city life because she has lived in the city for many years.
A knife is used to cut things.
I used to have breakfast at 7 a.m. every day.
2.share sth with sb =have or use sth with others.
e.g. The little girl likes to share her sweets with other children at the kindergarden.
3.provides sb with sth/ provide sth for sb
e.g. The management will provide the staff with food and drink. →
____________________________________________________.
4.persuasive adj.有说服力的，劝导性的/ persuade v.说服，劝说(成功)
e.g. He tried to persuade him with a persuasive speech, but fail.
5．promote 推销，促销；提升，策划
e.g. How can we promote the sale of this kind of product
The young army officer was promoted captain.
These days the Students’ Union are promoting an English Speech Competition.
6.for free =without paying免费
e.g. Today is Children’ Day. Every child can ger a book for free at the local bookshop.
7.intend(v) /be intended(adj) to do sth 计划/打算/意欲干某事
e.g. The money is intended to develop the tourism.
I don’t intend to listen to this rubbish any longer.
8.protect …from…=to make sure sb or sth is safe from and not harmed by sth bad.
e.g. In summer, people should wear sunglasses to protect their eyes from the sun.
He stayed under the shade to protect himself from the sun.
为了防止自己受冷，你需要暖和的衣服。
_______________________________________________.
9.be aware of = know about; realize 意识到
e.g. Some people are not aware of the dangers of smoking.
10.play tricks on sb = to deceive or to annoy somebody as a joke.欺骗，捉弄某人
e.g. Children in the USA usually play tricks on people at Halloween.
11．though conj. 虽然，尽管 adv.然而，但是，不过(句末)
e.g. She won first prize, though none of us had expected it.
Though they lack official support, they continue their struggle.
She promised to phone, I heard nothing, though.
12．be meant to do sth. 打算干某事/ mean sth/doing sth 意味着
e.g. We meant to help you, but had no time indeed
She often says something bitter though she means no harm.
IV. Sentence patterns
1. We are so used to them that we often do not even realize how many we see and hear in a day.
主语+谓语+so + adj./ adv. + that …→ So adj./adv. +倒装句+ that…
e.g. He was so happy that he even jumped up and down. →
____________________________________________.
The boy ran so quickly that his mother couldn’t catch up with him. →
____________________________________________.
2. We must not fall for this kind of trick. 我们不能跌入这样的（消费广告）陷阱。
fall 失去地位，垮台；（系动词）=become/turn
e.g. The government fell after the revolution.
She fell silent at the key moment, thus the talk broke down half way.
3. Not all ads play tricks on us though.= Some ads play tricks on us, but some don’t.
4. Our government understands this, and has been using PSAs to educate people for many years.
（In this sentence, the present perfect continuous tense is used to talk about the action “use ”, showing that the action began in the past and has continued up to now. This tense is especially used when we say how long a certain action has lasted.现在完成进行时在本句中强调动作从过去持续到现在。)
e.g. He has been playing that music for hours.I wish he would stop.
(We also use the present perfect continuous tense to talk about long or repeated actions that have finished recently, and which have present results.现在完成进行时也可强调已经完成的，持续或不断重复的，对现在有影响的动作。)
e.g. ----Why do you look so tired, James ---- Because I’ve been working all afternoon.
V. Reinforcement
1. We won’t think any of his remarks no matter how ______C____ they turn out to be.
A. persuading B.persuaded C. persuasive D. persuade
2. I ______ to go out for a walk but the ___B_____ decision was canceled (取消) because of the rain.
A. intend; intending B. intended; intended
C. intending; intended D. was to intend; intending
3. The little rabbit ____B___of the danger and disappeared in the bush.
A. be aware B. was aware C. aware of D. aware
4. He does __A_____ help and _______ no harm.
A. mean to; means B. meant; mean C. mean to; meaning D.to mean; meant
5. As they went near the zoo the day _____C_____ dark.
A. turn B. turning C. was falling D.fell
6. She __C____ her father to give up smoking, but he wouldn’t listen.
A. persuaded B.advise C. tried to persuade D. tried to advise
7．Electricity ____C____ us with light, heat and power.
A. makes B. gives C. provides D.send
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