课件48张PPT。Unit 5 Inside advertisingAdvertisements WHERE?On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywherean advertisementproducerpatterndescriptionphotograph of the productLet’s enjoy .adidas广告语欣赏 sloganObey your thirst.Feel the new space
感受新境界鱼罐头广告----Nothing but fish 除了鱼什么也没有 雷诺的体育计时
表，指针转动得
如此之快以至于
它都倾斜了，不
需要语言和数据
就能表现雷诺表
的精确程度。 Just do it.The taste is great味道好极了科技以人为本No business too small,
no problem too big.没有不做的小生意, 没有解决不了的大问题。Share moments; Share life. Where there is a way, there is a Toyota.How advertising worksRead it &get the main idea.Introduction
What is an ad?
How do advertisers make
effective ads?How effective are ads?Why we need to understand how advertising works?IntroductionBecause so many messages from
advertisers fill our daily lives, we need
to understand how advertising works
so that we can be avoid being
controlled by them.What is an ad? business, individuals, organizations, associationsAn ad is a message or announcement that
intends to inform or influence people.Who make and pay for adverts?How do advertisers make effective ads?Identify the target (find out as much as
possible about those in the target group,
such as their likes and dislikes and ...)2) Appeal to the target
(hopes, dreams, emotions, desires…)
3) Use a suitable medium
How effective are ads?A.When the product is suitable for them.
B.If the product is unsuitable for peopleC.If the target audience is exposed to
ads constantly.
D.When the target audience come across
the ad only once.
1.面对
2.在网络上
3 .休闲服装
4把品牌印在
5把我们变成
“移动广告”
6 避免被控制
7.有意义,讲的通
8.他们的好恶
9 适合
10.吸引注意力
11有价值的公民
12.起大作用
13适合于
14.做某事没有用处
15. 依靠,指望
16对……产生情感反应
17 厌恶， 不需要
18.随着时间的推移;超时地
19接着，最终
be exposed toon the Internetturn us into walking adsHave brand names attached to…make sensetheir likes and dislikescasual garments1.面对
2.在网络上
3 .休闲服装
4把品牌印在
5把我们变成
“移动广告”
6 避免被控制
7.有意义,讲的通
8.他们的好恶
9 适合
10.吸引注意力
Avoid being controlled by …Fit in/intoGrab the attentionrely onover timeIt is no use/useless doing…
generate emotional response to…play a big part in…11有价值的公民
12.起大作用
13适合于
14.做某事没有用处
15. 依靠,指望
16对……产生情感反应
17 厌恶， 不需要
18.随着时间的推移;超时地
19接着，最终
Be worthy citizensBe appropriate to do/for sthHave no use for..subsequentlySummarize the passage in 60--80 words Nowadays, advertisements exist everywhere and fill our daily lives, so it’s necessary for us to understand how ads work to avoid being controlled by them. Summary Nowadays, advertisements plays an important role in our daily life, so it’s necessary for us to understand how ads work to avoid being controlled by them. Firstly, what advertisers usually try to do is to identify the target, getting as much information as possible. Secondly, they often appeal to our hopes and dreams or emotions. Thirdly, they must place their ads in the suitable medium. Besides, it’s worthwhile to spend lots of money on the effective ads when there is a need for the product.SummaryImportant phrasescome across=run across 偶然遇见;偶然发现
我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book.
我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates.表示“见到；碰到”的词组：
run into
bump into
notice
discover
encounter2. With so many messages from advertisers filling our daily lives, …
(独立主格结构,作状语)。
一些状语从句的主语如果与主句的主语不是同一人或事时,可以保留主句的主语,将连接词删去,并将动词改成-ing形式或过去分词,这样就形成了独立主格结构。When the sun had set, we arrived at a small village.
The sun having set , ….
When the vacation was over, the students all returned to school.
The vacation being over, ….
As the problem was solved, they went back to work.
The problem solved, ….独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构, 还可以接名词或代词+介词短语或其他成分。如:
He was asleep with his head on his arms.
With nothing to do at the weekend, I slept for a whole day.3. inform 通知
inform sb. (of/about sth.)
Please inform us of any changes of address. 地址若有变动请随时通知我们。
inform (that clause)
I have been informed that the couple will marry next year. 我得到消息说他们俩明年结婚。4. fit (in) into 放进去;安排时间;相处融洽;适应环境。
A cork fits into the neck of a bottle.木塞塞进了瓶口。
He fitted the photo into the frame.他把照片放入了镜框。 I hope the hairdresser can fit me in today. 我希望理发师今天能腾出时间给我理发。
How do you fit in in the new company? 你在新公司与人相处得好么？5. appeal to 投合……心意;引起……兴趣。
Creative work, such as advertisement design, appeals to me. 创造性的工作,比如广告设计很吸引我。
This exercise appeals strongly to the imagination. 这个练习可以有力地激发想象力。Teaching as a career ___ to many people because of the long holidays.
A. attracts B. calls C. appeals D. pullsC6. worthy (-thier, -thiest)值得…的
a worthy champion/winner 当之无愧的冠军/获胜者
He is worthy of our praise. 他值得我们表扬。
be worth sth./ doing sth. 值得
be worthy of being done/to be done 值得被做
be worthy of sb./sth. 值得;配
be worthwhile doing/to do sth. 值得做1). –Is that book worth ____? –Yes, it is worthy ____twice. A. reading; being read B. to read; to be read C. of being read; reading D. reading; of being readD2). Her achievements are ______ of high praise.
3). It is not __________quarreling with him.worthyworthwhile7. have no use for sb. 讨厌…人
I have no use for people who don’t make an effort. 我讨厌那些不努力的人。
have no use for sth. 不需要; 用不着Important sentences
1.With so many messages from advertisers
fill our daily lives, it is important to
understand how advertising works.2.However good an ad is, people are
unlikely to be persuaded if the product
is unsuitable for them.
1. Complete the summary of the reading passage using words from the text.
educate; appeal; target; budget; media; expense. Answers:
P45. Learning about language2. Complete the sentences using words from the box in their proper forms.
1) casual 2) basis
3) attach 4) worthy
5) association 6) corporation
7) refresh 8) conscience
9) garment 10) inform3. Complete the sentences with the correct preposition.1) We are exposed __ hundreds of different advertisements every day.
2) She is a remarkable woman who is worthy __ your admiration.toof3) If you keep copying everything she does, you’ll turn ____ her one day.
4) The police appealed __ the public for any information about the Murder. intoto5) You cannot rely __ him to arrive on time because he is always late for meetings.
6) You’ll soon fit ____ your new job and start enjoying yourself.
7) Please attach this label __ your suitcase.onintotoHomework
1.Finish P85 Ex.1&2&3
2.pre-read
Keeping Advertisers Honest
(P48-49)
