welcome to the unit advertisement[上学期]
文档属性
| 名称 | welcome to the unit advertisement[上学期] |
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| 格式 | rar | ||
| 文件大小 | 2.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 通用版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2006-11-14 00:00:00 | ||
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文档简介
课件29张PPT。Unit one Advertising
Welcome to the unitUnit one Advertising
Welcome to the unitThe new digital era.
数码新时代Take time to indulge.The taste is great.
味道好极了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.
科技以人为本。Obey your thirst.Where can we often see them?
What are their functions ?
Do you think some of them are well-designed?Enjoy some short flashes and picturesEnjoy some short flashes Are you interested in advertisements?
Where can we often see them?
What is an advertisement?
What are the purposes /aims of advertisements?An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.
Talk about the pictures on page1What image(s) can you see on each poster?
What can you read on each poster?
What does each poster try to tell us?There is hope for us all.Special discount on the learning softwareOXLIN AIRLINES
I love to fly with OXLINE AIRLINESTypes of advertisementsCommercial Advertisements
Public Service Advertisements (PSAs)
To promote a product or serviceTo educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
ListeningWhat’s the name of the product?
What can we do by using this product?
What are the advantages of this product?
When you listen to the advertisement, please pay attention to the language, images,purpose(s) of the advertisement.Topic discussion In your opinion, what makes a good advertisement?a good brand name
a slogan easy to remember
imagination and creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success
---
Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
耐克运动鞋
Just do it. 只管去做。
三星电子
Feel the new space. 感受新境界。
百事可乐
The new choice of a new generation. 新一代的选择。
飞利浦电子
Let’s make things better. 让我们做得更好。摩托罗拉手机
Intelligence everywhere. 智慧演绎，无处不在
经典广告词麦斯威尔咖啡
Good to the last drop. 滴滴香浓，意犹未尽理光复印机
We lead, others copy. 我们领先，他人仿效轩尼诗酒
To me , the past is black and white, but the future is always color.
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。凌志轿车
The relentless pursuit of perfection. 不懈追求完美Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
homeworkPlease collect some more advertisements.
Make an advertisement for our school in groups.
Thanks!Bye!Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March1970.It was celebrated on that day because night and day are equally long throughout the Earth on that day. Today , Earth Day is celebrated annually by many countries throughout the world.billboardmagazinenewspapersTVThe internetleafletsProject Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China,especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors of society since it was founded in the late twentieth century.Nowadays,Project Hope pays special attention to providing education for children of laid-off worker in cities.
Welcome to the unitUnit one Advertising
Welcome to the unitThe new digital era.
数码新时代Take time to indulge.The taste is great.
味道好极了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.
科技以人为本。Obey your thirst.Where can we often see them?
What are their functions ?
Do you think some of them are well-designed?Enjoy some short flashes and picturesEnjoy some short flashes Are you interested in advertisements?
Where can we often see them?
What is an advertisement?
What are the purposes /aims of advertisements?An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.
Talk about the pictures on page1What image(s) can you see on each poster?
What can you read on each poster?
What does each poster try to tell us?There is hope for us all.Special discount on the learning softwareOXLIN AIRLINES
I love to fly with OXLINE AIRLINESTypes of advertisementsCommercial Advertisements
Public Service Advertisements (PSAs)
To promote a product or serviceTo educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
ListeningWhat’s the name of the product?
What can we do by using this product?
What are the advantages of this product?
When you listen to the advertisement, please pay attention to the language, images,purpose(s) of the advertisement.Topic discussion In your opinion, what makes a good advertisement?a good brand name
a slogan easy to remember
imagination and creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success
---
Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
耐克运动鞋
Just do it. 只管去做。
三星电子
Feel the new space. 感受新境界。
百事可乐
The new choice of a new generation. 新一代的选择。
飞利浦电子
Let’s make things better. 让我们做得更好。摩托罗拉手机
Intelligence everywhere. 智慧演绎，无处不在
经典广告词麦斯威尔咖啡
Good to the last drop. 滴滴香浓，意犹未尽理光复印机
We lead, others copy. 我们领先，他人仿效轩尼诗酒
To me , the past is black and white, but the future is always color.
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。凌志轿车
The relentless pursuit of perfection. 不懈追求完美Design an advertisement for promoting a public welfare or a product.
(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )
(Book, Pen, Wine, Computer… … )
homeworkPlease collect some more advertisements.
Make an advertisement for our school in groups.
Thanks!Bye!Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March1970.It was celebrated on that day because night and day are equally long throughout the Earth on that day. Today , Earth Day is celebrated annually by many countries throughout the world.billboardmagazinenewspapersTVThe internetleafletsProject Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China,especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors of society since it was founded in the late twentieth century.Nowadays,Project Hope pays special attention to providing education for children of laid-off worker in cities.