The many meanings of colour[下学期]

课件17张PPT。hospitalpost officeChina TelecomKFCThe Many Meanings
of ColourThe study of colour is a __________ mixture of__________ facts and __________guesswork. fascinatingscientificemotionalpowerfulwarnrelaxcontrolRead Para.1 & Para.11 silentlyColour is a ________ tool which can help us, _____us, _____ us and ________ us.Scan para.2-10 and find out the key wordsPara.2
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Para.10colour and…personalityhistoryscientific responsesbusinesspoliticscultureJackTomMikeDavidredgreenblueColour and personalityenergetic
adventurousfirmunwilling to change and failcalm
peacefulyellow
open
free
ambitious
optimisticPair work:
Use several adjectives to describe the personality of your deskmate.
Ask about his/her favorite colour. Those who have a preference for…are…and...safeviolent
horrible(1) blue & green(2) red & blackColour and historyRed: tense
increase heart rateBlue: relaxed
decrease heart ratecolour and scientific responsesred, green, orange, yellow
“appetite” coloursColour and business1.stimulate appetite---attract customers
2.active, not relaxed--- leave soon, create space for…fast-food restaurants: redgreenbluebrownsafe & reliablebanktravel agencyyellowsunshine & holidaysOver ___% of countries use red, which is regarded as the colour of ______,in their _______ flags.80actionnationalColour and politicsThe UNpeaceEnvironmental
parties greenenvironmentally
friendlylight bluecolour and cultureChinese brides wear_______.Western brides wear________.WeddingredwhiteFuneralChinese mourners
wear_________.Western mourners
wear_______.whiteblackQiqi is to be married on May Day. She has been itching to wear white on her wedding day, while her mother insists she wear red.
Pair work: make up a dialogue between Qiqi and her mother. Try to persuade the other.VS.Red
BlueWhite---energetic, adventurous, active, violent, lucky, tense, appetite---calm, peaceful, relaxed, safe, reliable, sad---fresh, inexperienced, firm, safe, appetite, environmentally friendly---open, free, ambitious, optimistic, active ---violent, horrible, serious---pure, innocent, noble, kind, sadYellowGreenBlackJudge mistakes:1.Go skiing wearing a coat. white3.Paint the stop sign blue.2.Paint the bank .4.Attend a Chinese funeral wearing red.5. Susan is a green hand in teaching, so she has rich experience.6. Vivian is in a blue mood now because she did well in the exam.yellowThe Dove company has produced a new taste of chocolate and wants it packaged in a new way. Want a try on chocolate package designing?
A prize of $8,888 for the best idea.
Mail us your plan describing its shape, colour and the purpose, with a sketch (草图)attached.
E-mail address:
Dove.delicious@yahoo.comGroup work (Package designing):
Reach agreement on its shape and colour, draw a sketch and explain your reasons.AssignmentFlat designing
A newly-married couple have a new flat in hand, waiting to be decorated. It has seven separate rooms: a sitting room, a bedroom, a baby bedroom, a dining room, a kitchen, a washing room and a study. Write a passage to design it. Use what you learnt about colour to write a designing plan and give your reasons.