The many meanings of colour[下学期]
文档属性
| 名称 | The many meanings of colour[下学期] |  | |
| 格式 | rar | ||
| 文件大小 | 8.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2007-06-15 17:43:00 | ||
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文档简介
The Many Meanings of Colour
Teaching goals:
1. To learn about the meanings of colour in different areas
2. To use colour properly
3. Words and expressions to master
fascinating mixture emotional guesswork psychologist energetic adventurous ambitious optimist familiar, rare be associated with=be related to response tense heart rate, manufacturer appetite stimulate The Conservative Party symbolize association bride wedding funeral mourner
Teaching important point:
To master the meanings of different colours
Teaching difficult point:
To judge mistakes in using colour and use colour correctly
Teaching aids: a tape recorder, a computer, the blackboard
Teaching procedures
Step I: Lead in
T: Welcome to a colorful world! The world treats us to all the colours of a rainbow. There are various colours around us. What colours can these public places remind you of (hospital, post office, China Telecom, KFC)
S1. Hospitals make me think of white.
S2: A post office reminds me of green.
S3: The impression that China Telecom makes on me is blue.
S4: KFC is usually red.
T: Why are different colours used in different occasions, because different colours have different---
Ss: Meanings.
T: To explore the secrets of colour, let’s study the---
Ss: Many meanings of colour.
Step II: Reading
A: T: Read para.1 and para.11 silently and give a definition to the study of colour
Ss: The study of colour is a fascinating mixture of scientific facts and emotional guesswork..
T: What are the functions of colour
Ss: Colour is a powerful tool which can be used to help us, to warn us, to relax us and to control us.
B:T: Read the following paragraphs and match the numbers of the paragraphs with their topics
S5-10: Para.2&3 colour and personality
Para.4 colour and history
Para.5 colour and scientific response
Para.6,7 &8 colour and business
Para.9 colour and politics
Para.10 colour and culture
C: Details
T: So important is colour that we should learn more about it.
As we know colour has something to do with one’s personality.
Jack, Tom, Mike and David prefer to wear jackets of different colours. Can you judge their personality from the colour they like.
S11 :Jack likes red, so he is energetic and adventurous
S12: Tom likes green, and he is firm, and unwilling to change and fail
S13: Mike prefers blue, so he is calm and peaceful.
S14: David likes yellow, so he is open, free, ambitious and optimistic.
T: So let’s summarize in this structure:
Those who have a preference for… are… and…
T: And do you believe it Believe it or not, let’s test it in practice. Now think of several adjectives to describe the personality of your deskmate. Later, I’ ll ask about his/her favorite colour. Are you ready
S15: My deskmate is shy, calm and hard-working.
T: It is similar to this one- blue, and what is your favorite colour
S16: I love blue best.
T: perfect. Another pair… So we can believe it now. You can judge one’s personality by the colour he likes.
And throughout the history, two groups of colours have quite different meanings. Could you tell the difference between them
S17: Green and blue are two safe colours while red and black are considered violent and horrible.
T: Well done! And why are traffic signs usually painted red
S18: Because red can make us tense by increasing our heart rate.
T: Make the drivers tense so as to keep alert in case of danger. And do you think it proper for doctors to wear blue while operating on patients
S19: I think it right. Because blue can make the patient relaxed by decreasing his heart rate.
T: The other day, when I was shopping in a supermarket, I found a brand of drink packaged in four colours as the picture shows. Do you think it wise for the manufacturer to choose these four colours
S20: I think so. Because red, yellow, green and orange are four “appetite” colours.
T: So that they can stimulate appetite and attract customers. And fast-food restaurants such as McDonald and KFC are usually painted--- (red). Do you know why
S21: For two reasons, red is an “appetite” colour that can attract customers and it can also make customers tense and urge them to leave soon, thus creating space for new customers.
T: This is a hall of a bank, what colours can you find here
Ss: Green, blue, brown
T: How can these colours make you feel
S22: It makes me feel safe and reliable.
T: And this is a travel agency, and the major colour is (yellow). What can it make you think of
S23: Sunshine and holidays.
T: These are (national flags) of different countries, and the colour they share is (red).
Ss: Over 80% of countries use red , which is regarded as the colour of action, in their national flags.
T: This is the flag of (The UN).
Ss: The UN uses light blue representing peace while environmental parties use green standing for life and hope.
T: The meanings of colour differ from cultures. Taking wedding for example,
Ss: Chinese brides wear red while western brides wear white.
T: And on a funeral,
Ss: Chinese mourners wear white while western mourners wear black.
T: However, young people today don’t always follow the tradition. And Qiqi is an example.
Make up a dialogue : Qiqi is going to be married on May day. She has been itching to wear white on her wedding day , while her mother insists she wear red . How to persuade the other
Make up a dialogue with your desk-mate. (Q-Qiqi M-Mother)
D: Read with the tape and try to summarize the meanings of each colour.
1.What meanings does each colour have
Red: energetic, adventurous, active, violent, lucky, tense, appetite
Blue: calm, peaceful, relaxed, safe, reliable, sad
Yellow: fresh, inexperienced, firm, safe, appetite, environmentally friendly
Green: open, free, ambitious, optimistic, active
Black: fearful, serious
White: pure, innocent, noble, kind, sad
2. Can you find out the mistakes of using colours and correct them
①Go skiing wearing a white coat.
②Paint the bank yellow.
③Paint the stop mark blue.
④Attend a Chinese funeral wearing red.
⑤Susan is green is teaching, so she has rich experience.
⑥Vivian is in a blue mood because she did well in the exam.
Step III: Group work (Package designing)
The Dove company has a new taste of chocolate produced and wants it packaged in a new way.
So an ad is put on its website.
Want a try on chocolate package designing
A prize of $8,888 for your creativity.
Mail us your plan describing its shape, colour and the purpose.
E-mail address:
Dove.delicious@
And would you like to have a try and get the big prize
Work in groups of four,. Reach agreement on its shape and colour. Explain your reasons and draw a sketch.
Assignment: Flat designing
A newly-married couple have a new flat in hand, waiting to be decorated. It has seven separate rooms: a living room, a bedroom, a baby bedroom, a dining room, a kitchen, a washing room and a study. Write a passage to design it. Use what you learnt about colour to write a designing plan and state your reasons.
Teaching goals:
1. To learn about the meanings of colour in different areas
2. To use colour properly
3. Words and expressions to master
fascinating mixture emotional guesswork psychologist energetic adventurous ambitious optimist familiar, rare be associated with=be related to response tense heart rate, manufacturer appetite stimulate The Conservative Party symbolize association bride wedding funeral mourner
Teaching important point:
To master the meanings of different colours
Teaching difficult point:
To judge mistakes in using colour and use colour correctly
Teaching aids: a tape recorder, a computer, the blackboard
Teaching procedures
Step I: Lead in
T: Welcome to a colorful world! The world treats us to all the colours of a rainbow. There are various colours around us. What colours can these public places remind you of (hospital, post office, China Telecom, KFC)
S1. Hospitals make me think of white.
S2: A post office reminds me of green.
S3: The impression that China Telecom makes on me is blue.
S4: KFC is usually red.
T: Why are different colours used in different occasions, because different colours have different---
Ss: Meanings.
T: To explore the secrets of colour, let’s study the---
Ss: Many meanings of colour.
Step II: Reading
A: T: Read para.1 and para.11 silently and give a definition to the study of colour
Ss: The study of colour is a fascinating mixture of scientific facts and emotional guesswork..
T: What are the functions of colour
Ss: Colour is a powerful tool which can be used to help us, to warn us, to relax us and to control us.
B:T: Read the following paragraphs and match the numbers of the paragraphs with their topics
S5-10: Para.2&3 colour and personality
Para.4 colour and history
Para.5 colour and scientific response
Para.6,7 &8 colour and business
Para.9 colour and politics
Para.10 colour and culture
C: Details
T: So important is colour that we should learn more about it.
As we know colour has something to do with one’s personality.
Jack, Tom, Mike and David prefer to wear jackets of different colours. Can you judge their personality from the colour they like.
S11 :Jack likes red, so he is energetic and adventurous
S12: Tom likes green, and he is firm, and unwilling to change and fail
S13: Mike prefers blue, so he is calm and peaceful.
S14: David likes yellow, so he is open, free, ambitious and optimistic.
T: So let’s summarize in this structure:
Those who have a preference for… are… and…
T: And do you believe it Believe it or not, let’s test it in practice. Now think of several adjectives to describe the personality of your deskmate. Later, I’ ll ask about his/her favorite colour. Are you ready
S15: My deskmate is shy, calm and hard-working.
T: It is similar to this one- blue, and what is your favorite colour
S16: I love blue best.
T: perfect. Another pair… So we can believe it now. You can judge one’s personality by the colour he likes.
And throughout the history, two groups of colours have quite different meanings. Could you tell the difference between them
S17: Green and blue are two safe colours while red and black are considered violent and horrible.
T: Well done! And why are traffic signs usually painted red
S18: Because red can make us tense by increasing our heart rate.
T: Make the drivers tense so as to keep alert in case of danger. And do you think it proper for doctors to wear blue while operating on patients
S19: I think it right. Because blue can make the patient relaxed by decreasing his heart rate.
T: The other day, when I was shopping in a supermarket, I found a brand of drink packaged in four colours as the picture shows. Do you think it wise for the manufacturer to choose these four colours
S20: I think so. Because red, yellow, green and orange are four “appetite” colours.
T: So that they can stimulate appetite and attract customers. And fast-food restaurants such as McDonald and KFC are usually painted--- (red). Do you know why
S21: For two reasons, red is an “appetite” colour that can attract customers and it can also make customers tense and urge them to leave soon, thus creating space for new customers.
T: This is a hall of a bank, what colours can you find here
Ss: Green, blue, brown
T: How can these colours make you feel
S22: It makes me feel safe and reliable.
T: And this is a travel agency, and the major colour is (yellow). What can it make you think of
S23: Sunshine and holidays.
T: These are (national flags) of different countries, and the colour they share is (red).
Ss: Over 80% of countries use red , which is regarded as the colour of action, in their national flags.
T: This is the flag of (The UN).
Ss: The UN uses light blue representing peace while environmental parties use green standing for life and hope.
T: The meanings of colour differ from cultures. Taking wedding for example,
Ss: Chinese brides wear red while western brides wear white.
T: And on a funeral,
Ss: Chinese mourners wear white while western mourners wear black.
T: However, young people today don’t always follow the tradition. And Qiqi is an example.
Make up a dialogue : Qiqi is going to be married on May day. She has been itching to wear white on her wedding day , while her mother insists she wear red . How to persuade the other
Make up a dialogue with your desk-mate. (Q-Qiqi M-Mother)
D: Read with the tape and try to summarize the meanings of each colour.
1.What meanings does each colour have
Red: energetic, adventurous, active, violent, lucky, tense, appetite
Blue: calm, peaceful, relaxed, safe, reliable, sad
Yellow: fresh, inexperienced, firm, safe, appetite, environmentally friendly
Green: open, free, ambitious, optimistic, active
Black: fearful, serious
White: pure, innocent, noble, kind, sad
2. Can you find out the mistakes of using colours and correct them
①Go skiing wearing a white coat.
②Paint the bank yellow.
③Paint the stop mark blue.
④Attend a Chinese funeral wearing red.
⑤Susan is green is teaching, so she has rich experience.
⑥Vivian is in a blue mood because she did well in the exam.
Step III: Group work (Package designing)
The Dove company has a new taste of chocolate produced and wants it packaged in a new way.
So an ad is put on its website.
Want a try on chocolate package designing
A prize of $8,888 for your creativity.
Mail us your plan describing its shape, colour and the purpose.
E-mail address:
Dove.delicious@
And would you like to have a try and get the big prize
Work in groups of four,. Reach agreement on its shape and colour. Explain your reasons and draw a sketch.
Assignment: Flat designing
A newly-married couple have a new flat in hand, waiting to be decorated. It has seven separate rooms: a living room, a bedroom, a baby bedroom, a dining room, a kitchen, a washing room and a study. Write a passage to design it. Use what you learnt about colour to write a designing plan and state your reasons.