M4 Unit1 Advertising[下学期]

课件56张PPT。Unit 1 AdvertisementWelcome to the unitWhat will you think of when these pictures come into your sight?What role do you think ads play in our daily life?Discussing 1.What image(s) can you read on each poster?
2.What can you read on each poster?
3.What does each advertisement try to tell us?
4.Do they belong to the same type?
5.Do you think young people are easily persuaded into buying new products? Why or why not?
Commercial adsPublic service ads百事可乐的广告，充满童趣，让人会心一笑 马桶，如此坚硬 公益广告
Tobacco kills more than heroine and cocaine together.
香烟杀人比海洛因和可卡因加起来还多。　海洛因和可卡因拼起来的香烟形状，
让文案里的那句话深入人心。 Lead in Where can you find the advertisements?They are most commonly found in newspapers and magazines, on billboards, the Internet, the radio and television.2. Do you think ads play an important part in our lives? Why or why not? ReadingRead the text and finish Part A,PartC1 and PartC2 T /F1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAs⑤Commercial ads can often give us valuable information about how to live our lives.
⑥An ad warning people against smoking is an example of a PSA.
FT ①Advertisements are found in many places.
② PSAs are only found in newspapers.
③ All advertisements tell the complete truth.
④PSAs and commercials ads use some of the same methods.FFTTRead the passage again and decide the main ideas for each paragraph after discussion. Para1
?
?Advertisements are important and popular in our daily life.
?Para2
?
Para3

Para4?We have two types of advertisements in all kinds of media.
We should not believe all the advertisements.
Public service ads always tell us the truth.
Fill in the blanks with the following words: advertisements; public welfare; intended; campaigns; encourage; persuasive; nationwide; promote; advice; customersDear Professor Liu Kai,
I want to thank you for offering me such useful _________ during my research. I have completed my article about advertisements, and I’m quite satisfied with it. It has just been published on our school website. advice I never knew that ___________
were so interesting! The information I found will really help me to educate others. I hope that after they read my article, my schoolmates will understand that PSAs are __________to educate us about ____________ issues,
public welfare intended advertisements and that commercial ads are meant to ________products and services. Before our talk, I did not think very much how and advertiser might be trying to trick _________into buying a product or a service. Now I think I will be much smarter about what things to buy. promote customers Even if there are lots of exciting images and ___________ language, I will remember _________public services ad ___________ , because I know how helpful they can be. I will __________ my friends to pay attention to them as well.
Thank you again for helping me find so much useful information!
Yours faithfully
Qian Lili
encourage campaigns nationwide persuasive This ad also reminds me of the fact that there are still a lot of children dropping out of school for economic reasons. From the ad, I come to realize how lucky I am to have the chance to study at school. I would like to devote myself to helping them return to school.
Are they commercial advertisements or PSAs?1)????? Make it possible with Canon.? 佳能数码相机广告
2)??????The daily modern??? 日产（尼桑）汽车广告
3)??????Planned Parenthood
Children by choice, Not by chance
4)????? There’s no better way to fly.? 德国汉莎航空
5)??????The power of dreams?? 本田汽车广告
6)????? Make Poverty History
7)????? Like no other???????? 索尼产品广告
8) Take TOSHIBA, take the world. 9)??????? One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10)??????? We can beat extreme poverty, starvation, AIDS. But we need your help
11)??????? The choice of a new generation. 新一代的选择。——百事可乐
12)??????? Ask for more 渴望无限——百事流行鞋
13)??????? Impossible made possible 使不可能为可能——佳能打印机
14) We're not asking for your money; we're asking for your voice.
CAs:
PSAs:124578111213
3691014 Can you guess what do they advertise?Discussion: Can you tell us which advertisements attract you most? Why? Where do we see these ads?
On billboards, on the internet , on TV, in newspapers, in magazines, or in leaflets given out in the streets.
Are they good advertisements? Why?
Their exiting images , brief languages and creative ideas attract us to buy the product or lead us to do what they tell us.
(1)Who is the girl in the illustration?
(2) How do you feel when you see the child in the big eyes?
(3) What would you like to do for the child after seeing this advertisement?
(4) Why does the advertisement say There is hope for all of us?
(5) From this poster, do you know what do you think the purpose of Project Hope mean?There is hope for all of us!Project Hope!(1)What do the illustrations mean?
(2) What problem do the posters want to highlight?
(3)After seeing the two advertisement, what will you do? (1)What kind of people do you think will buy this kind of things?
(2) Do you think this advertisement will successfully persuade people to buy this Shampoo? Why?
Post-reading activities Debate Does advertising play a positive role in our daily life? Why or why not?Debate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.Language pointsso...thatWe are so used to them that we often do not even realize how many we see and hear in a day.
▲so/such…that用法：
so + adv. +that-clause
so + adj. +a(an) +单数可数名词+that-clause
so many/much/few/little(少) +复数可数名词/不可数名词+that-clause
such +a(an) +adj. + 单数可数名词+that-clause
such +adj. + 复数可数名词+that-clause
such +adj. + 不可数名词+that-clauseWe have so arranged matters that one of us is always on duty.
我们已经做了安排，使我们总有一个人在当班。
So much butter, so much sugar and so many eggs.There were so many things that we didn’t know where to put them all.
这么多的奶油，这么多的糖，这么多的蛋------数量太多了，我们不知如何安置它们。
It so happened that I couldn’t attend the meeting. 恰巧我不能参加会议。
Speak clearly, so that they may understand you. 说话清楚些，以便他们能懂得你的话。so...that相关高考题
It was ________ that we want to stay here for another two days.
such fine weather
such a fine weather
C. so fine weather
D. so fine a weather Apersuasivepersuasive adj. 能说服的；善于游说的
She has a persuasive manner.
她有善于劝诱人的态度。
persuade sb. (not) to do sth.
He persuaded her to go to school, even though she did not want to.
即使她不想去上学，他还是说服她去。
Who persuaded you to join this society?
谁说服你参加这个团体?advise sb. to do sth.
劝说某人做(未必成功)…
persuade sb. to do sth./persuade sb into doing sth.
说服某人做…
相关高考题
(NMET 2001)(上海卷) Alice trusts you; only you can ________ her to give up the foolish idea.　　
A. suggest B. attract C. tempt D. persuade D2.（1996上海）While shopping，people sometimes can’t help ____ into buying something they don’t really need．?
A.to persuade B.persuading C.being persuaded D.be persuaded C3.（沪04-30）The number of deaths from heart disease will be reduced greatly if people _____to eat more fruit and vegetables.
persuade B. will persuade
C. be persuaded D. are persuadedD
4. Mr.John took great trouble to _________his son not to take drugs any longer but he wouldn’t give it up.
A.advice B. persuade
C.advise D.persuasive
Cintendvt. to have in mind; plan:打算；想要；to design for a specific purpose ;to have in mind for a particular use.意欲；计划：
intend to do
intend sb. to do
intend that sb. should do
intend …as/for 原意要,意指
Today, I intend to finish reading this book.
今天我打算读完这本书。
We intend this news report as teaching material for freshmen.
我们打算把这篇新闻报道作为新生教材。
The book is intended for beginners.
本书是为初学者编写的。1. n.
作弄某人：play a trick/tricks on sb.= make fun of sb.=make a fool of sb. =play a joke/jokes on sb.
孩子们捉弄了他们的老师 .
The children played a trick on their teacher. trick2. v.
骗走某人的钱： trick sb. out of one’s money
欺骗某人做某事: trick sb. into doing sth.
他哄骗我给了他钱。
He tricked me into giving him the money.
though: however adv.可是，虽然
He said he would come , he didn’t, though.
他说他回来，可是他并没有来。
Though/Although he had tried many times, (yet )he failed.
虽然他试过多次,但还是失败了
I have a bit of a cold. It’s nothing much, though.
我有点感冒，不过并不严重。thoughmeanmean : vi. have as a purpose or plan
表示…意思；作…解释 ；意思是;意味
I mean the red one, not the green one.
我是指那个红的，不是绿的。
The dark clouds mean rain.
乌云是下雨的征兆。
My friends mean a lot to me.
我的朋友对我来说非常重要。
What do you mean by saying and doing so?
你这样说这样做究竟是什么意思?
meanmean to do sth. 打算做某事
mean doing sth. 意味着做某事
I meant to give you this book today, but I forgot.
我本来打算今天给你这本书的，可是我忘了。
相关高考题(2003 陕西)

--Why didn’t you give me a ring?
---Well, I meant _________ , but later I forgot.
telephoning
B. to telephone
C. having telephoned
D. telephoned B常见的含有同源宾语的短语：laugh a heavy laugh(由衷地笑了笑); die a glorious death（光荣献身）; sing an English song（唱一首英文歌曲）; smile a sweet smile（甜甜一笑）; live a happy life（过幸福生活）；dream a terrible dream( 做了一恶梦)。lead better lives=live better lives
live a better life
dealHow would you deal with an armed burglar?
遇到持有武器的盗贼，你将如何对付？
I've dealt with this shop for 20 years.
我同这家商店做生意已经有20年了。
a book dealing with West Africa
关于西非的一本书
a great deal of support 大量援助
a good deal of trouble 大量麻烦
He has had to spend a good deal of money on medicines.adv. very much;
He’s a great/good deal better today than days ago.
n.交易,协议,安排.
The car company has made a deal with a Japanese firm .
It is a dirty deal.
dealRead the article again and again after
class and finish Part A1 and A2 on page
84 in Workbook .
2.Write a summary about the text.Homework