课件11张PPT。Unit 1 AdvertisingDiamondCarhippopotamusItaly's Favorite CoffeeNikeKetchuprhinoceros1. What do advertisements encourage people to do?
2. What does PSA stand for?
3. What are PSAs meant to do?
4. What is the difference between commercial advertisements and public service advertisements?
课件25张PPT。M4 U1 Advertising Language points (P6-9)1. outfit n. (P6)That's a beautiful outfit you're wearing. -- a set of clothes worn together, especially for a special occasion
an outfit of 120 engineers
-- a group of people who work together as a team or organization
a tyre repair outfit -- a set of equipment that you need for a particular purpose or job (= kit)
2. compete v. (P6)compete v.
★compete with/against sb. for sth. in …
~ with foreign companies for a share of the market
~ in the Olympic Games / in the race
competition n. 竞争，竞赛
competitive v. 竞赛的，竞争性的
competitive sports / games
competitor n. 对手, 竞争者; 比赛者为了市场份额而与国外公司竞争。3. sale n. (P6)on sale for sale
a store where pets are for/on sale.
出售宠物的商店
Coats are on sale this week.
大衣本周减价销售。
sales
☆ Sales of cellphones are up this year.
☆ reach our summer sales targets
☆ sales figures 4. quality n. (P7) 质量, 品质, 性质
be of poor / good / high…quality
products of quality 优质产品
the qualities of honesty and independence
personal qualities
leadership qualities
the physical and chemical qualities of the rock5. recommend v. (P9) recommend sth. to sb.
我向任何对化学感兴趣的人推荐这本书
I recommend this book to anyone with an interest in chemistry.
recommend sb. for sth.
I have decided to recommend you for the job.5. recommend v. (P9) recommend sb. sth. ×
to advise someone to do something
Doctors strongly recommend that fathers (should) be present at their baby's birth.
n. recommendation6. thrilling adj. (P9)thrilling news
令人兴奋的消息
thrilling voice
颤抖的声音
a thrilling wind
刺骨的寒风
a thrilling adventure story
毛骨悚然的历险故事7. imagination n. (P9)Use your imagination!
动动脑筋！
have good / vivid / creative imaginations
lack of imagination
imaginative adj.
an imaginative poet
想象力丰富的7. imagination n. (P9) imaginary adj.
imaginary characters in the novel
虚构的
imaginable adj.
This is the only solution imaginable.
可以想象到的
an imaginative solution to the litter problem7. imagination n. (P9) imagine vt.
她幻想自己成了一个真正的艺术家
She imagines herself to be / as a true artist.
You can’ t imagine what a terrible week we had. 你想象不到…
It’s hard to imagine (him) working in a place like that!Module 4 Unit 1 ProjectLanguage Points
1. launch vt.launch a rocket / a satellite
launch a campaign to raise $150,000
launch his career as a novelist
launch the new drug1. launch vt.launch a rocket / a satellite
launch a campaign to raise $150,000
launch his career as a novelist
launch the new drug 2. various adj.for various reasons
There are various colors to choose from.
有各种各样的颜色可供选择。
The reasons are many and various.
variety n. (pl) varieties
in a variety of ways
用种种方法
At school we learn a variety of things.
在学校我们学习各种东西。3. reach vt. vi.reach their destination
到达他们的目的地
We can never reach perfection.
努力达到完美
You will know better when you reach my age.
A letter reached me yesterday.
can't reach the shelf.
没法够着书架3. reach vt. vi.reached (out) for a book
伸出手来够一本书
reach / come to / draw a conclusion
得出结论
They reached us by telephone.
他们通过电话和我们联系。
The land reaches as far as the river.
这块地一直延伸到河边。
4. particular adj.In this ~ case, no one else was involved.
特定的
The story happened on that ~ day.
故事就发生在那一天。
You should pay ~ attention to spelling.
特别注意
Marty’s very particular about his food.
考究的；挑剔的
particular description
详细的描述5. determine v.~ sth. ~ (sb.) to do sth.
~ that…(should)…
他决定立刻就走。
He determined to go at once.
He determined (that) he (should) go at once.
他的劝告使我决定不再抽烟喝酒了。
His advice determined me to drink and smoke no more.
5. determine v. 他还没有决定学什么。
He has not determined what he will study.
determined adj. 意志坚定的，有决心的
a determined young lady
I am determined to find out who is responsible for this.
___________ that her son would do well, she sent him to a private school.Determined 6. appeal v. appeal to prep.
The idea of working abroad really appeals to me.
Farmers have appealed to the government for help.
The government is appealing to everyone to save water.
n.
an appeal for aid
What is the particular appeal of this island?-- be attractive and interesting政府呼吁每个人节约用水。恳求援助恳求;呼吁7. concerned adj.all the people (who are) concerned with children's education
This story is concerned with a Russian family in the 19th century.
Please don’t be concerned about me.
As far as I'm concerned, the whole idea is crazy.8. get across 无被动
It took him ages to get his point across.
We must get across the simple fact that drugs are dangerous.
It is important that we get this message across to voters.9. approach n.We can try a new approach to teaching languages.
方法，途径
the approaches to the city
通路，入口
The leaves were turning brown with the approach of autumn.9. approach v.It is possible to approach the problem in a different way.
deal with
temperatures approaching 35oC
几乎到，接近
Students should be able to approach teachers for advice
ask sb. for…
