(共25张PPT)
Advertising
Lead-in:Learn more about ad What kind of product or service is being advertised
Water protection
Sales of Coco Cola
Which ad do you like and why
Attractive exciting and original images
To promote a product or service or believe in an idea
airline service
Commercial
Advertisements
Good to the last drop．
滴滴香浓，意犹未尽。
（麦斯威尔咖啡）
Obey your thirst．
服从你的渴望。
（雪碧）
Just do it.
只管去做。
（耐克运动鞋）
By using
persuasive or creative language
Educate people and make you think about problems in society.
The poster is intended to make people aware of the importance of Project Hope. It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls on people to do something to help children in poor areas. The poster makes us aware of the needs of other people.
There is hope for all of us!
Project Hope!
Are they commercial ads(CAs) or PSAs
1) Planned Parenthood
Children by choice, Not by chance
2) There’s no better way to fly. 德国汉莎航空
3) The power of dreams 本田汽车广告
4) Make Poverty History
5) Take TOSHIBA, take the world
6) Ask for more 渴望无限——百事流行鞋
7) Impossible made possible 使不可能为可能——佳能打印机
8). We're not asking for your money; we're asking for your voice.
9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. CAs:
PSAs
2, 3, 5, 6, 7
1, 4, 8, 9
Task one
T /F
1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.
Task two
not only
Not all
PSAs
Fast-reading
Which of the following subjects are mentioned in the passage
①the importance of ads,
②how to make ads
③what is an ad
④where can ads be found
⑤the type of ads
⑥the differences between ads
⑦the truth of ads
⑧the advantages of ads
⑨the disadvantages of ads
⑩the slogan of ads
⑾the advice about ads
Main idea of each paragraph
Para.1
Para.2
Para.3
Para.4
Para.5
Para.6
brief introduction of ads
What is an ad
untrue claims about products
how to identify(辨别) an ad
public service ads
the advice on ads
Detailed-reading
________of ads Commercial ads PSAs
_______ Places found Billboards,_________ , __________ ,
___________,_______and television.
________used Use________ and ________images and __________ language
Differences
________
To __________ a product or service To_________people
or _________ the
public
Validity
（可信度） They don’t tell people ________ _______ They are _______
and we can______ a lot
Examples
L34-38
L 18-21
newspapers magazines
the internet radio
attractive
original
creative
promote
educate
serve
complete
truth
helpful
learn
Simila-rities
Methods
Purpose
Types
1 .A commercial advertisement is ___.
A. to encourage people to buy a product or service.
B. paid for people to believe in an idea, for example, “no smoking “
C. often charged for free
D. intended to educate people about health , safety and so on.
2. According to the passage, we can infer that___
A. no one who advertises lies in china
B. no advertisement lies at all
C. advertisements that do not lie do not tell the complete truth.
D. the methods used in the advertisements tell the truth.
3.The sentence “ you are proud of your cooking , so shouldn’t you buy the very freshest food ” really intends to tell people_____.
A. if you are a good cook, it’s necessary for you to buy the freshest food.
B. the freshest food in our supermarket made you a good cook.
C. the best cooks make the freshest food
D. although you are a good cook, you still need to buy the freshest food in our supermarket.
4. Which of the following sentence is wrong
A. all advertisements don’t play tricks on us.
B. commercial advertisements and public service advertisements use some of the same method.
C. commercial advertisements usually teach us and help us lead a happy life.
D. the Chinese government has been using the PSAs to educate people for years.
Subject:
Information support the idea:
(1)
(2)
(3)
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead
better lives.
There are also PSAs that educate people about
public service projects.
Other PSAs teach people how to live healthy lives.
We can learn a lot from them.
Now we can have a better understanding of the text.
(1)What do the illustrations mean
(2) After seeing the two advertisement, what will you do
Advertising
1 You’d ______your books_____ your desk-mate.
2 I ___________ getting up early in the morning.
3 He _____________ finish the project ahead of
time, but he failed.
4 I’ll never ______ the words of salesman.
5 Don’t ___________________ me! I am angry!
6 She _____________ the danger around her.
7 You will get a book ___________.
8 The teacher asked us to _________________
environment protection.
9 It’ll ________ you _____ being attacked.
10 If you ________ the machine _____ the electricity, it will work.
share
with
am used to
intended to
fall for
be used to do research on play tricks on
share…with believe in protect… from intend to
be aware of connect… with fall for for free
play tricks on
is aware of
for free
do research on
protect
from
connect
with
In the old days education was i_________for whites only.
The young officer was p________ to the rank of captain.
They a_________ a used car for sale in the evening paper.
The government wouldn’t even consider his c________ for
money
5. Criminals (罪犯）are sometimes the __________(产物）of
bad families.
6. The Taiwan _______(问题）is the biggest headache in
China nowadays.
7. The __________(活动) succeed and he won the election.
8. Her lawyer gave __________ (有说服力的）evidence at
the court.
ntended
romoted
dvertised
laim
products
issue
campaign
persuasive
Exercise 1 Words Spelling
Exercise 1 Words Spelling
1. The money spent on e__________ a black child was just one
fourth of that spent on a white child.
2. Scientists have ____________(成功) in sending the sixth satellite into space.
3. We are all c_________ for her safety.
4. Both secretaries and typists express their ____________(满意) with the product mad by Founder Computer Group Corporation.
5. Silvia c___________ to work after she had had her baby.
6. I can’t i__________ what Beijing is going to look like in a few years’ time.
7. I have ____________(决心) to catch up with the others in 3 months.
8. Today police began a ___________(活动) to reduce road accident.
9. The victims’ families have ___________(上诉) to the Supreme Court to have a definitive answer.
10. I’m surprised you f_____ for that trick.
educating
succeeded
concerned
satisfaction
continued
imagine
determined
campaign
appealed
fell
Exercise 2
trick…into; be satisfied with; be concerned with; get across; appeal to
I think there is a misunderstanding between us. I’m afraid that I didn’t _____ my idea ________.
2. The manager ____________________ what they have achieved in the new market.
3. As a senior high student, he ____________________ what is happening in the outside world.
4. If you want to be successful, your design must ____________________ all ages and social groups.
5. He ________ the little girl _______ telling her his fake name.
is satisfied with
is concerned with
tricked into
appeal to
get across
