课件24张PPT。ProjectOneYou and intellectual property
Have you ever downloaded a song or a film from the Internet?
Did you pay for the music or the film?
Why do you think copying films and music without permission is a crime?
It is illegal to copy intellectual property without permission. Intellectual property is protected by law.The United Nations World Intellectual Property Organization (WIPO)
The United Nations World Intellectual Property Organization (WIPO) is an international organization aimed at protecting the rights of creators and owners of intellectual property. It helps a large number of inventors and authors gain recognition and reward. More information about the organization is available on the website.Part1
The definition of intellectual property
What does intellectual property refer to?
It refers to intellectual property like ideas, which include inventions, writing, artwork, symbols and designs used in business.
How many kinds of intellectual property are there?
There are two main categories-industrial property, such as inventions, trademarks and industrial designs ,and copyright, which includes novels, films, music, artwork and architectural designs. Part2:
The reasons for protecting intellectual property
Why is it considered necessary to protect intellectual property rights?
If someone creates something , he or she deserves to be paid for this.Part3.
The current problems of piracy that we are facing
What are the common ways in which people affect intellectual rights?
Most people have copied music or video material, or downloaded it from the Internet, for private use. Some people copy material such as films to sell for commercial reasons.
If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company?
This may lead to a big loss of money for the company, and the company will probably have to stop their research and development of new products.
Part4:
The possible solutions to the problem
As consumers, what can we do to protect intellectual property?
Firstly, we must _____ download music that is protected by copyright. Secondly, we should not buy______ CDs or download music from websites that are offering free music________.
piratedpay for illegallySome long sentences:
1.The world Intellectual Property Organization defines intellectual property as ideas, which include inventions, writing, artwork, symbols and designs used in business.
世界知识产权组织(WIPO)将知识产权定义为智力创造成果,包括发明、著作、艺术品和商业中所使用的标志和设计。
2.The WTO passes laws to protect intellectual property, and one of the conditions of belonging to the organization is that these laws must be enforced in member countries.
世界贸易组织通过了法律来保护知识产权,而加入该组织的条件之一就是这些法律在成员国必须执行。
3.In 2005 alone, film companies in Hollywood lost around $2.3 billion because of illegal copying and downloading from the Internet.
仅2005年一年中,由于非法复制和网络下载,好莱坞的电影公司就损失了大约23亿美元。
4.We should remember that many companies expecting payment for their copyright material will not simply accept an apology.
我们应该记住,许多公司期待着给他们的版权材料费,不会简单的地接受一个道歉。Phrases of the text:
1.被分为两大类
be classified into two categories
2.运用于
3.不支付创造者报酬而复制知识产权
copy intellectual property without paying the creator
4.值得为此付费
deserve to be paid for it
5.不怎么值钱的未加工金属
raw metal not worth much
6.处于法律的困境
in legal straitsapply to7.欢迎中国加入(WTO)
welcome China aboard
8.强制执行法律
enforce the law
9.在保护知识产权法律上加上自己的签名
add its signature to laws protecting intellectual property
10.面临,面对
be faced with
11.从网上免费下载
download sth. free from the Internet
12.给软件产业带来挑战
pose a challenge to software industries
14.耗尽…的生命力
suck the life out of
I am very worried about my business. Many people are moving away from the city centre, which is sucking the life out of my shop.
13.采取措施保护自己
take steps to protect themselves against piracy
15.因…把…告上法庭
take people to court for sth.
16.帮助发盗版斗争更加深入
help further the fight against piracy
1. apply v. 应用;申请;涂
apply sth. to 把...施于...; 把...运用于...
be applied to 适用于, 应用于
In this way they can better apply theory to practice.
这样他们就能更好地把理论运用到实践中去。
apply for 申请; 请求, 接洽
申请加拿大护照
apply for a Canadian passport
apply oneself to (doing) sth.
致力于,专心从事,埋头于…
我们必须全力想出一个解决的办法。
We must apply our energies to finding a solution.
2. strait狭窄的通道[地方]; 海峡
[常用复]窘迫, 穷困, 艰难
The ship passed through the strait between two islands.
船从两岛之间的海峡穿过。
She has been in great straits since her husband died.
自从她丈夫去世, 她(在经济方面)一直处于困境。
aboard adv. & prep.
在(船、飞机、车)上, 上(船、飞机、车)
welcome aboard
欢迎搭乘班机
他已上船[飞机、车]了。
He has gone aboard (the plane).
The answers to the workbook exercises:
Language practice: Part A1
1.theoretical 2.criminal
3.accurancy
4.classifications 5.Receivers
6.identify
7.annually
8.technologicalPart A2(P122):
1.offence defence
2.check cheque
3.referee coach
4.deposit withdrewPart B1(Page 123):
1.aboard 2.raw
3.draft 4.straits
5.sucked 6.underwear
7.apology 8.illegal
Part B2:(P123)
1.futhering 2.was faced with
3.certificate 4.apology
5.have posed 6.signature
7.motor 8.deserve
PartD1(Page125):
1.intellectual 2.illegal
3.lame 4.payment
5.piracy 6.software
7.spied 8.downloading
9.individuals
10.suspensionsPartD2(p125)
1.There are very few mosquitoes here, so there is little risk of getting bitten at night.
2.If you are not careful when walking in the market, you could easily become a target for thieves.
3.Because of the new technology, we can now predict with some accuracy what the results of the experiment will be.
4.Many people believe that travelling through time and space is nothing more than a theoretical possibility.5.The staff in the IT Department at the university is very careful to keep up with the latest advances in technology and computer software.
6.The couple refused to pay the rent, so the landlord said that he would take them to court.
7.You should be careful not to leave anything on the seat of your car so that thieves will be less likely to break into it.
8.Steps have already been taken to make university education more affordable for all students.The End