Unit 1 Advertising language points练习
文档属性
| 名称 | Unit 1 Advertising language points练习 |  | |
| 格式 | rar | ||
| 文件大小 | 1.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2009-04-01 22:21:00 | ||
图片预览
文档简介
课件27张PPT。Model 4 Unit One Advertisements Enjoy your music, Enjoy your Sony!commercial advertisementsTaiwan, China!public service advertisements Advertisements
Advertisements play an important role in
our lives.
An advertisement provides information and
uses ______ language and exciting images
to _______ people to buy a product or service
or believe in an idea. There are two ____ types
of advertisements-__________advertisements
and public service advertisements. A commercial advertisement is one which someone has paid for to _______ a product or service.
persuasiveencouragemaincommercial promote PSAs are often placed for ___ and are _____ to
educate people about health、safety or any other
issue which affects public welfare. PSAs are also
meant to teach us and help us _____ better and
healthier lives.
However, not all advertisements tell the complete
_____. Some advertisements ___or try to persuade
people to believe untrue claims about products or
services.
Advertisements have ___________ and
disadvantages.So we must be ______of methods
used in advertisements. We should be ______ about
advertisements.
freeintendedleadtruthlieadvantagesawaresmartPeriod Two Language points in ReadingGroup work :
Key points finding １. 使人们意识到… ２．希望工程
３. 打１０％的折扣 3．学习软件
５. 对……说不 6．告诉人们真相
7．代表 8．对……进行研究
9．鼓励人们购买…… 10．免费投放
11. 对……变得精明起来 12.对……感到飘飘然
13. 把……与……联系起来 14．被这些把戏欺骗
15. 捉弄某人 16．过着健康的生活
17. 处理社会问题 18. 并不是所有的
19. 保护人们免受虚假广告的伤害
20. 目的在于帮助我们更好的生活
21. 抽烟是慢性自杀
１. 使人们意识到… make people aware of…
２．希望 Ｐroject Ｈope
３．打１０％的折扣 at a discount of 10 percent
４．学习软件 learning software
５．对…说不 Say “Ｎo” to…
6．告诉人们真相 tell people complete truth
7．代表 stand for
8．对什么进行研究 do research on
9．鼓励人们购买… encourage people to buy
10．免费投放 place… for free
11．对…变的精明起来 be smart about…
12．对…感到飘飘然 feel good about…
13．把…与…联系起来 connect … to…
14．被这些把戏欺骗 fall for this kind of tricks
15．捉弄某人 play tricks on…
16．过着健康的生活 lead／live a healthy life
17. 处理社会问题 deal with social issues
18. 并不是所有的 not all
19．保护人们免受虚假广告的伤害
protect people from advertisements that lie
20．目的在于帮助我们更好的生活
be meant／intended to help us lead better life
21．抽烟是慢性自杀.
Smoking is committing suicide.
The most important points :(考点)
1.We are so used to them that …
1). Peter has become used to telling lies .
2). The tool is sharp enough to be used for cutting
hair.
3). My father used to smoke heavily, but now he has
given up smoking .
be/get /become used to sth./doing …
be used to do …/ be used for …
used to do …
2. I have important information to share with …
1). If you want a share of the pay, you'll have to do
your fair share of the work.
2). Children should be taught to share their toys.
3). Let me share with you in the taxi fare.
4). We all share the same dream.
5). Let’s share joys and sorrows.
share
share sth. with sb.
3. An advertisement uses persuasive language .
1). All ads try to persuade people to buy some
products or service or to believe in an idea.
2). The students were persuaded into giving up
smoking .
persuasive --- persuade
persuade sb to do …
persuade sb. into doing …
persuade sb not to do …
4. A commercial advertisements is one which
…
1).I’m looking for a house and I like one with a
garden .
2).The white horse is stronger than the black
one .
3).The population of China is larger than that of America.
4). I like the house with a pool and a garden but I can’t afford it .
one ; ones / the one ; the ones / it / that
5. PSAs are intended to educate people about …
1). This gift is intended for Xiao Hong.
2). What he said was intended to encourage me.
3). I had intented to see a film, but my aunt came to visit me .
be intended to do …
be intended for …
intend to do …
had intended to do …
6. Even if an ad does not lie , it does not mean…
1). Even though computers bring some benefits ,
they cause some trouble.
2).Even if it rains cats and dogs , I will go to school .
even if / even though …
1). He lied to his mother that he had finished his homework .
2).The man lay on the ground staring at the sky.
3).The cock lied that he had laid two eggs the day before .
lie- lied –lied –lying
lie- lay –lain –lying
lay- laid –laid –laying 7. Not all ads play tricks on us , though .
1).All ads don’t play tricks on us.
2).This kind of flower can’t be seen
everywhere .
Not all / All …not
Not both / Both…not
Not every…/ Every… not
1).This is the third time that Jack has failed the
driving test. He is not discouraged,though .
2).He had promised to buy me a computer . He
did not , though .
but however though Choose the best answers :
1. He used to live in countryside, but now he ____in city.
A. is used to live B. has been used to living
C. is used for D. used to live
2. There ____ a temple here, didn’t there?
A. was used to being B. was used for
C. used to be D. was used to
3. The food is too expensive. Please let me take a ___ in the expenses.
A. part B. share C. care D. look
4. Parents should teach their children to ____, which is a good quality for everyone.
A. support B. care C. spare D. shareBCBD5. A commercial advertisement is ___which someone has paid for to promote a product or service.
A. one B. the one C. ones D. that
6. Meeting my uncle after all these years was an unforgettable moment,___ I will always treasure.
A. one B. that C. it D. what
7. I think____ important that we practise listening English every day.
A. that B. it C. one D. the one
8. The climate of that area is better than ___of our city.
A. one B. the one C. that D. it
AABC9. I bought a pen yesterday, but I have lost____.
A. it B. one C. the one D. that
10. With the guide _____ the way , we finally reached the destination.
A. led B. leading C. to lead D. leads
11. I ____ to help you with your lessons but it rained yesterday evening.
A. intended B. was intended
C. had intended D. intended
ACB12. The series of lectures____ broaden our horizen.
A. are intended to B. intended to
C. are intended for D. intended for
13. The film___ adults is not suitable for children to see.
A. is intended for B. intended for
C. is intended to D. intended
14. The guy who ___on the ground ___ to me that he ___the book on the desk.
A. lied, lied, had laid B. lay, lied, had laid
C. lay, lied , had lain D. lay, lay, had laid
ABB15. He has a bit cold. It’s nothing serious,____.
A. but B. either C. yet D. though
16. ---Have you been to New Zealand?
---No, I’d like to ,____.
A. too B. yet C. although D.though
17. Allow children the space to voice their opinions, __ they are different from your own.
A. until B.even if C. unless D.as though
18. There was never any time for kate to feel lonely,___ she was an only child.
A. ever since B. now that
C. even as D. even thoughDDBD19.The number of deaths from heart disease will be reduced greatly if people ___ to eat more fruit and vegetables.
A. persuade B. are advised
C. try to persuade D. are persuaded
20. I ____him not to smoke, but I failed!
A. persuaded B. tried to persuade
C. had persuaded D. was persuasive
DB1.希望工程的目的是帮助负不起学费的孩子。
2. 公益广告的目的在于教导和帮助我们过更好的生活.
3. 政府应该让每个公民意识到2008年奥运会马上到来.
4. 闪光的并不都是金子.
5. 医生成功地说服他戒毒.
Project Hope is intended to help the children who
can’t afford tuition .
PSAs are meant to educate and help us to lead better lives. The government should make every citizen aware that the 2008 Olympic Games is coming soon. All that glitters is not gold . The doctor persuaded him not to take drugs .
广告
1. 广告是现代生活的一部分，对于广告我们已经习以常了。
2. 广告的形式主要有两种：商业广告和公益广告。
商业广告总是说服消费者买他们不需要的东西，有的甚至欺骗消费者。公益广告教育人们关于健康，安全等方面的知识，让我们过得更好。
3.只要我们善于比较，广告还是对我们有益的。Homework:
Write a short passage about advertisements
using the given materials . Creative activities:
Making an advertisementThank You
Advertisements play an important role in
our lives.
An advertisement provides information and
uses ______ language and exciting images
to _______ people to buy a product or service
or believe in an idea. There are two ____ types
of advertisements-__________advertisements
and public service advertisements. A commercial advertisement is one which someone has paid for to _______ a product or service.
persuasiveencouragemaincommercial promote PSAs are often placed for ___ and are _____ to
educate people about health、safety or any other
issue which affects public welfare. PSAs are also
meant to teach us and help us _____ better and
healthier lives.
However, not all advertisements tell the complete
_____. Some advertisements ___or try to persuade
people to believe untrue claims about products or
services.
Advertisements have ___________ and
disadvantages.So we must be ______of methods
used in advertisements. We should be ______ about
advertisements.
freeintendedleadtruthlieadvantagesawaresmartPeriod Two Language points in ReadingGroup work :
Key points finding １. 使人们意识到… ２．希望工程
３. 打１０％的折扣 3．学习软件
５. 对……说不 6．告诉人们真相
7．代表 8．对……进行研究
9．鼓励人们购买…… 10．免费投放
11. 对……变得精明起来 12.对……感到飘飘然
13. 把……与……联系起来 14．被这些把戏欺骗
15. 捉弄某人 16．过着健康的生活
17. 处理社会问题 18. 并不是所有的
19. 保护人们免受虚假广告的伤害
20. 目的在于帮助我们更好的生活
21. 抽烟是慢性自杀
１. 使人们意识到… make people aware of…
２．希望 Ｐroject Ｈope
３．打１０％的折扣 at a discount of 10 percent
４．学习软件 learning software
５．对…说不 Say “Ｎo” to…
6．告诉人们真相 tell people complete truth
7．代表 stand for
8．对什么进行研究 do research on
9．鼓励人们购买… encourage people to buy
10．免费投放 place… for free
11．对…变的精明起来 be smart about…
12．对…感到飘飘然 feel good about…
13．把…与…联系起来 connect … to…
14．被这些把戏欺骗 fall for this kind of tricks
15．捉弄某人 play tricks on…
16．过着健康的生活 lead／live a healthy life
17. 处理社会问题 deal with social issues
18. 并不是所有的 not all
19．保护人们免受虚假广告的伤害
protect people from advertisements that lie
20．目的在于帮助我们更好的生活
be meant／intended to help us lead better life
21．抽烟是慢性自杀.
Smoking is committing suicide.
The most important points :(考点)
1.We are so used to them that …
1). Peter has become used to telling lies .
2). The tool is sharp enough to be used for cutting
hair.
3). My father used to smoke heavily, but now he has
given up smoking .
be/get /become used to sth./doing …
be used to do …/ be used for …
used to do …
2. I have important information to share with …
1). If you want a share of the pay, you'll have to do
your fair share of the work.
2). Children should be taught to share their toys.
3). Let me share with you in the taxi fare.
4). We all share the same dream.
5). Let’s share joys and sorrows.
share
share sth. with sb.
3. An advertisement uses persuasive language .
1). All ads try to persuade people to buy some
products or service or to believe in an idea.
2). The students were persuaded into giving up
smoking .
persuasive --- persuade
persuade sb to do …
persuade sb. into doing …
persuade sb not to do …
4. A commercial advertisements is one which
…
1).I’m looking for a house and I like one with a
garden .
2).The white horse is stronger than the black
one .
3).The population of China is larger than that of America.
4). I like the house with a pool and a garden but I can’t afford it .
one ; ones / the one ; the ones / it / that
5. PSAs are intended to educate people about …
1). This gift is intended for Xiao Hong.
2). What he said was intended to encourage me.
3). I had intented to see a film, but my aunt came to visit me .
be intended to do …
be intended for …
intend to do …
had intended to do …
6. Even if an ad does not lie , it does not mean…
1). Even though computers bring some benefits ,
they cause some trouble.
2).Even if it rains cats and dogs , I will go to school .
even if / even though …
1). He lied to his mother that he had finished his homework .
2).The man lay on the ground staring at the sky.
3).The cock lied that he had laid two eggs the day before .
lie- lied –lied –lying
lie- lay –lain –lying
lay- laid –laid –laying 7. Not all ads play tricks on us , though .
1).All ads don’t play tricks on us.
2).This kind of flower can’t be seen
everywhere .
Not all / All …not
Not both / Both…not
Not every…/ Every… not
1).This is the third time that Jack has failed the
driving test. He is not discouraged,though .
2).He had promised to buy me a computer . He
did not , though .
but however though Choose the best answers :
1. He used to live in countryside, but now he ____in city.
A. is used to live B. has been used to living
C. is used for D. used to live
2. There ____ a temple here, didn’t there?
A. was used to being B. was used for
C. used to be D. was used to
3. The food is too expensive. Please let me take a ___ in the expenses.
A. part B. share C. care D. look
4. Parents should teach their children to ____, which is a good quality for everyone.
A. support B. care C. spare D. shareBCBD5. A commercial advertisement is ___which someone has paid for to promote a product or service.
A. one B. the one C. ones D. that
6. Meeting my uncle after all these years was an unforgettable moment,___ I will always treasure.
A. one B. that C. it D. what
7. I think____ important that we practise listening English every day.
A. that B. it C. one D. the one
8. The climate of that area is better than ___of our city.
A. one B. the one C. that D. it
AABC9. I bought a pen yesterday, but I have lost____.
A. it B. one C. the one D. that
10. With the guide _____ the way , we finally reached the destination.
A. led B. leading C. to lead D. leads
11. I ____ to help you with your lessons but it rained yesterday evening.
A. intended B. was intended
C. had intended D. intended
ACB12. The series of lectures____ broaden our horizen.
A. are intended to B. intended to
C. are intended for D. intended for
13. The film___ adults is not suitable for children to see.
A. is intended for B. intended for
C. is intended to D. intended
14. The guy who ___on the ground ___ to me that he ___the book on the desk.
A. lied, lied, had laid B. lay, lied, had laid
C. lay, lied , had lain D. lay, lay, had laid
ABB15. He has a bit cold. It’s nothing serious,____.
A. but B. either C. yet D. though
16. ---Have you been to New Zealand?
---No, I’d like to ,____.
A. too B. yet C. although D.though
17. Allow children the space to voice their opinions, __ they are different from your own.
A. until B.even if C. unless D.as though
18. There was never any time for kate to feel lonely,___ she was an only child.
A. ever since B. now that
C. even as D. even thoughDDBD19.The number of deaths from heart disease will be reduced greatly if people ___ to eat more fruit and vegetables.
A. persuade B. are advised
C. try to persuade D. are persuaded
20. I ____him not to smoke, but I failed!
A. persuaded B. tried to persuade
C. had persuaded D. was persuasive
DB1.希望工程的目的是帮助负不起学费的孩子。
2. 公益广告的目的在于教导和帮助我们过更好的生活.
3. 政府应该让每个公民意识到2008年奥运会马上到来.
4. 闪光的并不都是金子.
5. 医生成功地说服他戒毒.
Project Hope is intended to help the children who
can’t afford tuition .
PSAs are meant to educate and help us to lead better lives. The government should make every citizen aware that the 2008 Olympic Games is coming soon. All that glitters is not gold . The doctor persuaded him not to take drugs .
广告
1. 广告是现代生活的一部分，对于广告我们已经习以常了。
2. 广告的形式主要有两种：商业广告和公益广告。
商业广告总是说服消费者买他们不需要的东西，有的甚至欺骗消费者。公益广告教育人们关于健康，安全等方面的知识，让我们过得更好。
3.只要我们善于比较，广告还是对我们有益的。Homework:
Write a short passage about advertisements
using the given materials . Creative activities:
Making an advertisementThank You