Module 4 Unit 1 Advertising Welcome
文档属性
| 名称 | Module 4 Unit 1 Advertising Welcome |  | |
| 格式 | rar | ||
| 文件大小 | 1.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2009-05-04 12:49:00 | ||
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文档简介
课件26张PPT。(CNN) -- Mexican doctors say they believe a young boy who lives near a remote pig farm is the earliest documented case of the swine flu outbreak that has killed scores of people and spread across four continents. What is advertisement?advertisements/ads
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
Where can you see ads?Which advertisement
do you like best
and why?Learning softwareWhat?cheap or expensive?a poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?airline serviceIf you create
an ad about
airline service,
what do you
think is the
most importantsafe
fast
comfortable
cheappurpose ?productserviceWhat is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
harmful ?bad effects of taking drugssloganWhat does it make
you think about?think about people
who need help.public service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issues
Ads for sales Project Hope Earth DaySay ‘No’ to drugsLearning softwareOxlin AirlinesSoft shine shampoo PSAs
educate people about problems in society or about people who need help
serve the public
they are usually free and usually true
Commercial ads
encourage people to buy a product or service
make money
make people believe they are telling the truth, sometimes by tricking us Do you believe that advertisements tell the complete truth?
Why or why not?DiscussionMore ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Taiwan,
China!Sedal Shampoo
Everything
is possible!Cherish
your life!Shoes can fly!
So do your dreams!Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thanks!Bye-bye!
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
Where can you see ads?Which advertisement
do you like best
and why?Learning softwareWhat?cheap or expensive?a poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?airline serviceIf you create
an ad about
airline service,
what do you
think is the
most importantsafe
fast
comfortable
cheappurpose ?productserviceWhat is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
harmful ?bad effects of taking drugssloganWhat does it make
you think about?think about people
who need help.public service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issues
Ads for sales Project Hope Earth DaySay ‘No’ to drugsLearning softwareOxlin AirlinesSoft shine shampoo PSAs
educate people about problems in society or about people who need help
serve the public
they are usually free and usually true
Commercial ads
encourage people to buy a product or service
make money
make people believe they are telling the truth, sometimes by tricking us Do you believe that advertisements tell the complete truth?
Why or why not?DiscussionMore ads for you to discuss:Protect water,
Protect ourselves.Can you think about a good slogan for each ad?Never delete Green
Keep it Forever!Taiwan,
China!Sedal Shampoo
Everything
is possible!Cherish
your life!Shoes can fly!
So do your dreams!Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thanks!Bye-bye!