课件37张PPT。Let's enjoy!Unit 1 Advertising (Welcome to the unit)
Leading-in:1.Do you like reading or watching advertisements?
2.What kind of ads do you like best?
And why?
3.Where can you see and hear advertisements?4. What are advertisements used for? advertisementa good way to sell products/ servicesa good way to make people aware of social issuescommercial adspublic service adstwo main typescommercial adscommercial adspublic service adsTitle: Parenting is by exampleHeadline: Children learn fast. Don’t fight at homepublic service adsTitle: Drive Safelypublic service adsSpeed meter 速度仪public service adsDescription of ads on Page11.What can you see in the picture?
2.What can you read on it?
3.What is the aim of the advertisement?
It persuades us to ...
Or it tries to tell us....1. Hope Project2. Computer Software3. Oxlin Airlines4. Earth Day5. Anti-Drugs6. Shine Shampoo2. Computer Software
3. Oxlin Airlines
6. Shine Shampoo 1. Project Hope
4. Earth Day
5. Anti-drugsObserve the six pictures on Page 1. Try to divide them into two types.
5.What does an advertisement consist of?/images/design......
words and sentences
in an advertisementslogana good idea
famous actor/actress
beautiful music/color
a brief slogan
……
6.How can we produce a good advertisement?
good adscreativeattractivepersuasive
(有说服力的）imaginative想象的，唤起想象力的beautifulfunnyhumorousmovingsimpleinteresting...exciting7. What makes a good/successful advertisement?More ads for you to discuss:Protect water,
Protect ourselves.8.Can you think about a good slogan for each ad?Enjoy your music,
Enjoy your Sony!Shoes can fly!
So do your
dreams!Discussion
What are advantages and disadvantages
of advertisements?for customers
for producers/companies for products
for societyAdvantages & disadvantages of ads. Advantages 1.Provide information about latest products. 2.Increase sales by repeated advertising. 3.Cut costs of newspapers and make them cheaper. 4.Make the public aware of social problems.Disadvantages 1.Mislead customers or cheat them of money. 2.Give false or incorrect information.3.Take too much time or space on TV or newspapers. 4.Make teenagers want things that are bad for them.Summaryadvertisementsfunctionstypessloganadvantages and disadvantageswe should develop a correct attitude towards advertisements.Let's enjoy!Homework1. Collect some advertisements and try to know what products or services the ads talk about.
2. Prepare the Reading part. 今年过节不收礼,补钙,认准蓝瓶的!Slogan: 收礼只收脑白金!Obey your thirst．
服从你的渴望。Just do it.
只管去做。 spokeswoman & spokesmanSprite (雪碧） Nike（耐克） Taiwan,
China!
