Unit 2 Sporting events writing an advertisement

(共27张PPT)
Writing an advertisement
Task
Unit 1 Module 4
Wendy
Jiangyin No. 1 Middle School
Skill building 1:
Listening for statistics and descriptions
Step 1:
Completing a bar chart
Page 12-13
If your company wants to start making a new product, what should be done first
Collecting and studying information about sales and marketing of the product.
In what way is most of the information of market share given
Most of the information is given in numbers.
statistics
What is one of the most important pieces of information
The market share of the products.
0.3 zero/ nought point three
6.79 six point seven nine
Fractions:
Decimals:
Percentages:
Statistics
63% sixty-three per cent
45.72% forty-five point seven two per cent
a/one half three quarters
2/3 two thirds 2 two and a/one half
Statistics—practice
Let’s have a try!
2/5 :
4 :
0.9 :
2.15 :
27.35% :
two fifths
four and three quaters
zero/nought point nine
two point one five
twenty-seven point three five per cent
An increase
A decrease
No change
Trends
A range
An average
A limit
Descriptions
a rise in the number or amount
a fall in the number or amount
a general direction in which
a situation is changing
a limit between sth varies
the greatest or smallest
amount of sth that is allowed.
There was a decrease of…
…decrease/fall to/by
An increase
A decrease
No change
Descriptions
There was an increase of …
…increase
…rise to/by
…go up
…grow
Four times as …as…
…remain/stay the same
Trends
A range
An average:
A limit
a downward/upward trend
a steady increase/decrease
…start off at…and end up at…
…rise/fall slowly/sharply/smoothly/gradually
Descriptions
vary between …and …
from …to …
range between …and …
from …to …
the average price/number…
the maximum/minimum price etc.
…peaked at…
…fall to
…drop to. the lowest point/level
1. By the following year, the number ___________________ ________________________________ (已经上涨了100).
2. Consumption figures(消费额)for this year ______________ ____________________________(在50%到60%范围内变化)。
3. The _____________(百分比) of students from our school studying arts is 23.5%, compared to 76.5%,which is the percentage of students studying science.
4. Our research showed a ______________ (急剧的增加) in the number of people learning English.
5. Compared to last year’s figures, ___________ (三倍) as many people have studied English.
Descriptions—practice
has increased/
ranged/varied
between/from 50% and/to 60%
percentage
grown/risen/gone up by 100
sharp increase
three times
Membership—two years ago:__________; last year:__________
Market share—five years ago:__________; last year:__________
Consumption figures—this year:_________;in six years:_______
4. Students from our school continuing their education:
Last year—at local universities:_______; studying abroad:_______
This year—at local universities:_______; studying abroad:_______
Last year: 5000 museum visitors;
out of them: 1000 young people
This year: ______ museum visitors;
out of them:______ young people
1200
1300
85%
65%
50—60%
75.5%
23.4%
11.5%
24.5%
13.6%
9000
3000
Step 1: completing a bar chart
You are a marketing assistant in the Candy Company. The director of the company is making an announcement at a meeting. Listen to the announcement and complete the bar chart for future reference. Some of the information can be found in the table below.
(1)1950 (2)1960 (3)1970 (4) 1980 (5)1990 (6)2000 (7)2010 (8)2020
25
20
15
10
5
Market share %
year
7
12
15
10.5
year Market share(%)
1950 10. 5
1970 7
1990 12
2000 15
The Candy Company—Sales of the ChocoLoco Bar
ChocoLoco was first sold in 1950. We did quite well in the first year, with a _______ share of the market.
By 1960, market shares had decreased by ______.
The sales figures for 1990 stayed ___________ as those for 1980.
In the year 2000, we had a new model in our advertisements. This had a good effect and market share increased to_________.
In 2010, we expect a ___________ market share.
We hope that this increase will continue, and in 2020, we expect it to rise to _________.
10.5%
5%
the same
15%
19.5%
24%
Year Market share(%)
1950 10. 5
1960
1970 7
1980
1990 12
2000 15
2010
2020
5.5
12
19.5
24
(1)1950 (2)1960 (3)1970 (4) 1980 (5)1990 (6)2000 (7)2010 (8)2020
25
20
15
10
5
Market share %
year
5.5
7
12
12
15
19.5
24
10.5
Try to complete the bar chart below:
year Market share(%)
1960 5.5
1980 12
2010 19.5
2020 24
2:49
Memo The Candy Company
To: Xie Yan From: Fang Jing
Subject: ____________________________________________ Date: 25 February
We need to increase sales of our ChocoLoco bar. As you know, sales of our Snowman ice cream have increased after repackaging. That is why we are considering repackaging out chocolate bar as well. Our new packaging will:
be colorful and eye-catching have writing in Chinese and English
be attractive to people of all ages improve the image of our company
We must update our packaging order to attract more young customers. Our advertising expert thinks that out product looks rather old-fashioned now. however, we need to keep some design features of the existing packaging to make sure that the ChocoLoco bar does not look completely different from our company’s other products.
FANG JING
Repackaging of the ChocoLoco bar
Homework
Please get prepared for skill building 2，3 and step 2，3 from page 14 to 17
Skill building 2:
Stating opinions and giving supporting reasons
Step 2:
Talking about advertisements
Page 14-15
How to state opinions
I (don’t) think/believe…
It seems to me that…
In my opinion/To me,…
And How to give reasons
as/because/since/for …
First, … Second ,… Then …
Next, … Finally, …
Stating opinions and giving supporting reasons:
Stating opinions and giving supporting reasons:
Talk about your opinions on ads.
Try to use different structures to state opinions and give reasons.
You can refer to the dialogue on Page 14 as a model.
Pair work:
Talk about advertisements
Conduct a survey about advertisements
Have an interview with your partner
The following words may help you:
Vocabulary
Attractive/colorful/interesting/noisy/too big/ugly
Books/clothes/films/food/health products/music/on the Internet/on TV
Colours/discounts/famous stars/images/models/music/text
Books/CDs/DVDs/clothes/food/health products/make-up/tickets
Trendy music/fashionable/funny/interactive/multi-colored
Talk about advertisements
Write a note with the information you gathered
Please start your note with the sentence that follows:
Dear Sir,
After interviewing my friends about good advertisements, I will sum up what they said as follows:
In their opinion, most of the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous stars, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They like some ads partly because they are funny and partly because they are fashionable.
Skill building 3:
Using different sentence types correctly
Step 3:
Writing an
advertisement
Page 16-17
Useful sentence types
Sentence types
Positive statements
Negative statements
Questions
Commands
Exclamations
ChocoLoco bar—you can’t miss it!
You can never imagine
how delicious chocolate
bars can be if you have
never had a ChocoLoco chocolate Bar. Only the best quality cocoa beans from Mexico and the freshest milk from China are used to make the delicious ChocoLoco chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price. It is available in all supermarkets around China now.
Homework