Unit 1 Advertising advertisements project

课件15张PPT。Project Developing an ad campaignStep One: Comprehension1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
newspapers,magazines,televisions,billboards, mailing, etc.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansthe target audience and how to determine
the target audiencewhat the ad campaign sayshow to reach the target audienceStep Two: Language Focuses1 reach a particular audience… (line 2)
Reach here means ‘attain/achieve’.
e.g.
We can never reach perfection.
You will know better when you reach my age.
Exercise
After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.(达成理解）reachedanunderstanding2 In order to determine…(line 11)
determine:decide firmly/find out
Eg.We haven’t determined when to leave.
Can you determine the meaning of the word?
determine on/upon:resolve
Eg.We determined on an early start.
determine to do sth.
He determined to learn French.
determined: adj.be ~ to do sth.
I’m determined to succeed.
Ex:
We _____ ______ _______ adopt his suggestion.
(决定）aredeterminedto3 appeal to the way…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
N.
Eg. an appeal for help/ food
The new fashion soon lost its appeal.
Ex.
The idea of working abroad never ______ ______ me.(吸引）
appealsto4 be concerned with…(line 23)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
concern:V. affect
The loss is serious for all concerned.
N. It’s no concern of mine.
What are your main concerns as a writer?
as far as sb/sth. concerned: 就某人/事而言
Ex.
We ________ _________ _________
_________ his safety.( 都关心）
-
areallconcernedwithCan you make a sentence?5 what approach you want to …(line 28)
approach N. ways
We can try a new approach to language teaching.
N. coming near to
At her approach the children ran off.
approach V. come near/get close to
As you approach the town the first building you see is the church.
I find him difficult to approach.
Identify different meanings of approach.a With the approach of night, it became colder and colder.
b The approach to the city was blocked.
c The time is approaching when they will leave for London.
.
d Did he approach you about helping him with his homework?=with the night falling down夜幕降临=way to去城里的路=coming near时间快到了= go to找你Step Three: Developing an ad campaign*Planning
Work in small groups.
(2) Decide the subject of your ad campaign from the listed.
(3) If you have your own idea,please get your teacher’s approval.
Animal protection Anti-smoking
Anti-drugs Anti-littering
The subject of your ad campaign will be_____.*Preparing
Discussion :
who/what/how
(2) Team work:
*Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and plan
some questions
the whole team---work as a whole and everyone should contribute to the project*Presenting
Make your presentation clearly.
Answer questions concerning your ad campaign.
(3) Post your logo and slogan. Let’s enjoy it!Homework1 Finish Ex. B2on Page 91.
2 Preview the listening material on Page 96.