Unit 11 The Media Lesson 3 The Advertising Game

课件29张PPT。Lesson 3
The Advertising Game? Where have you seen or heard advertising?In the streeton the bus at the bus stationon radioon TVin the newspaperin the magazineon the Internetspokesman spokeswomanParagraph 1
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5the classic adsthe ads in the marketmodern adsthe top ads of todaythe public adsFast reading
Read the text and answer the questions in Ex.3. Careful readingRead the text again and answer the questions in Ex 3:They work for products that people need and where there is not much competition.
Because people are used to seeing high standards of visual design.1. When does the simplest type of ads work?2. Why are modern techniques of design not enough for adverts to be noticed in modern cities?Read the text again and answer the questions in Ex 3:They use humor,surprise and unusual ideas in modern advertisements. The government has worked hard at using public adverts to educate
the public on fighting against AIDS, saving water, helping the poor, giving up smoking,etc.3. What ides do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?
Read the text and complete the table. Post readingParagraph 1aim
contentsthe
classic
ads
give information about finding ——————___________a. the name of a
___________
b. what the companies ___
c. where they are ______and the _________ namesproductscompany
sellbrandlocatedcertainsubjectthe classic adslocationbrand namecompany nameproductbrand nameproductcompany namelocationParagraph 2aim
contentsthe
ads in the market
________and hold the _________of the public______________pictures or the words of _______
advertisements that people _____looking atattractexperts
enjoyattentionconsist ofsubjectthe ads in the marketpictures or the words of expertsenjoy looking at Paragraph 3aim
contentsmodern
ads
high _________of _____design_________the highest standards of design with ______linked to the products to make them more attractivestandardsvisualcombineideassubjectmodern adshighest standards of visual designlightthinidea linked to the productParagraph 4aim
contentsthe
top
ads
of
today___________something that has never been seen before and is ___________ for people to look at__________ , surprised and new and _________ideascreatefascinatinghumourunusualsubjectthe top ads of todayhumour, surprised and new and unusual ideathe best partThey make people forget that someone is trying to sell them something.Paragraph 5aim
contentsthe
public
ads
make ___________ to societyencourage ____________to ____________in improving their neighbourhood, protecting the environment, and helping other peoplecitizensparticipatecontributionssubjectthe public adsprotect the environmentmake contributions to societyDo you like to watch ads while watching TV? Can you list the advantages and disadvantages of the present-day advertisements?
How about the ads on Yong cheng TV?Voice your opinionFind out difficulties in the text that you don’t understand.Homework