Unit 5 Inside advertising 教案-reading ii（新人教版选修9）
文档属性
| 名称 | Unit 5 Inside advertising 教案-reading ii（新人教版选修9） |  | |
| 格式 | rar | ||
| 文件大小 | 34.7KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2009-07-14 17:20:00 | ||
图片预览
文档简介
本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com
Unit 5 Inside advertising
Reading II---教案
Aims
To help students read the passage KEPPING ADVERTISERS HONEST
Procedures
I. Warming up by seeing looking at a photo of radio advertisement
Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!
These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.
You see radio advertising has a long history in the West.
II. Reading
Go to page 48 and read the text KEPPING ADVERTISERS HONEST.
Read the passage and help the students to understand the passage by answering the questions:
1. In what four ways can consumers be protected from false, misleading or unethical advertising
①By making laws; ②to form advertising organizations to follow the rules; ③government organizations to examine complaints about ads; ④the consumers are responsible for checking the product before buying
2. Would you complain about any of the advertisements in this passage Why
Various answers
3. Why do some schools teach their students about advertising What is your opinion of this idea
Various answers
4. Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong If you don’t know, how can you find out
Various answers
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网
Unit 5 Inside advertising
Reading II---教案
Aims
To help students read the passage KEPPING ADVERTISERS HONEST
Procedures
I. Warming up by seeing looking at a photo of radio advertisement
Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!
These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.
You see radio advertising has a long history in the West.
II. Reading
Go to page 48 and read the text KEPPING ADVERTISERS HONEST.
Read the passage and help the students to understand the passage by answering the questions:
1. In what four ways can consumers be protected from false, misleading or unethical advertising
①By making laws; ②to form advertising organizations to follow the rules; ③government organizations to examine complaints about ads; ④the consumers are responsible for checking the product before buying
2. Would you complain about any of the advertisements in this passage Why
Various answers
3. Why do some schools teach their students about advertising What is your opinion of this idea
Various answers
4. Do you know if China has an organization to which citizens can complain if they see an advertisement they believe is wrong If you don’t know, how can you find out
Various answers
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网