Module 2 Developing and Developed Countries 教案-task（外研版必修3）
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| 名称 | Module 2 Developing and Developed Countries 教案-task（外研版必修3） |  | |
| 格式 | rar | ||
| 文件大小 | 13.4KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 外研版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2009-07-14 17:35:00 | ||
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Module 2 Developing and Developed Countries
Task---教案
■Goals
● To learn to write an advertisement
■Procedures
An advertisement cannot stimulate sales if it is not read; it cannot be read if it is not seen; it will not be seen unless it can get attention... And to capture that attention, you've got to earn it."- Victor O. Schwab, Author (How To Write A Good Advertisement)
Step 1: Defining advertisement
Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Step 2: Making notes of features of your hometown
Harbin , Rus. Kharbin, city (1994 est. pop. 2,505,200), capital of Heilongjiang prov., China, on the Songhua River. It is the major trade and communications center of central Manchuria, the junction of the two most important railroads in Manchuria, and the main port on the Songhua. Part of the great Manchurian industrial complex of metallurgical, machinery, chemical, petroleum, and coal industries, Harbin also has railroad shops, food-processing establishments (soybeans are a major commodity), and plants making tractors, turbines, boilers, precision instruments, electrical and electronic equipment, cement, and fertilizer. Harbin was unimportant until Russia was granted a concession (1896) and built a modern section alongside the old Chinese town. (Russia surrendered its concession in 1924.) Flooded by White Russian refugees after 1917, Harbin had one of the largest European populations in East Asia. Most of the Europeans left the city following the rise to power of the Chinese Communists. Harbin's institutions of higher learning include Harbin Polytechnical Univ., a medical college, and several technical institutes.
Step 3: Writing the advertisement for your hometown
Come to my hometown Harbin
On the map of China, Hei Longjiang looks like a beautiful swan. Harbin is the capital city of Hei Longjiang province. So when others ask me where my hometown is, I will tell them proudly: “My hometown is Harbin—the pearl under the swan's neck.”
Harbin locates in the north of China and is one of the biggest cities. Harbin is a beautiful city all year long especially in summer and winter. In the hottest days of the year, you may come to Harbin in which the Song Hua River and the Sun Island will help you to forget all the worries and hotness. While in winter, the fields are usually covered by thick snow. You may go to see the famous "Ice Festival "and play all kinds of winter sports.
Famous for its ice and snow, people call Harbin "Ice City". At the same time, Harbin is called "a little Paris in the east" because there are many famous buildings like the St. Sophia Cathedral and the Monument to the Fight Against Flood. More over, many famous artists were born here. They help Harbin to form a specific cultural environment.
Dear friends, have you ever been to Harbin If not, please come here some day, and you will find how beautiful it is and how lovely the people here are.
I love Harbin, my hometown, the pearl under the swan's neck.
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网
Module 2 Developing and Developed Countries
Task---教案
■Goals
● To learn to write an advertisement
■Procedures
An advertisement cannot stimulate sales if it is not read; it cannot be read if it is not seen; it will not be seen unless it can get attention... And to capture that attention, you've got to earn it."- Victor O. Schwab, Author (How To Write A Good Advertisement)
Step 1: Defining advertisement
Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
Step 2: Making notes of features of your hometown
Harbin , Rus. Kharbin, city (1994 est. pop. 2,505,200), capital of Heilongjiang prov., China, on the Songhua River. It is the major trade and communications center of central Manchuria, the junction of the two most important railroads in Manchuria, and the main port on the Songhua. Part of the great Manchurian industrial complex of metallurgical, machinery, chemical, petroleum, and coal industries, Harbin also has railroad shops, food-processing establishments (soybeans are a major commodity), and plants making tractors, turbines, boilers, precision instruments, electrical and electronic equipment, cement, and fertilizer. Harbin was unimportant until Russia was granted a concession (1896) and built a modern section alongside the old Chinese town. (Russia surrendered its concession in 1924.) Flooded by White Russian refugees after 1917, Harbin had one of the largest European populations in East Asia. Most of the Europeans left the city following the rise to power of the Chinese Communists. Harbin's institutions of higher learning include Harbin Polytechnical Univ., a medical college, and several technical institutes.
Step 3: Writing the advertisement for your hometown
Come to my hometown Harbin
On the map of China, Hei Longjiang looks like a beautiful swan. Harbin is the capital city of Hei Longjiang province. So when others ask me where my hometown is, I will tell them proudly: “My hometown is Harbin—the pearl under the swan's neck.”
Harbin locates in the north of China and is one of the biggest cities. Harbin is a beautiful city all year long especially in summer and winter. In the hottest days of the year, you may come to Harbin in which the Song Hua River and the Sun Island will help you to forget all the worries and hotness. While in winter, the fields are usually covered by thick snow. You may go to see the famous "Ice Festival "and play all kinds of winter sports.
Famous for its ice and snow, people call Harbin "Ice City". At the same time, Harbin is called "a little Paris in the east" because there are many famous buildings like the St. Sophia Cathedral and the Monument to the Fight Against Flood. More over, many famous artists were born here. They help Harbin to form a specific cultural environment.
Dear friends, have you ever been to Harbin If not, please come here some day, and you will find how beautiful it is and how lovely the people here are.
I love Harbin, my hometown, the pearl under the swan's neck.
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网