课件17张PPT。M4-U10-CW-1Communication WorkshopCreative Writingunderstand the feature of the advertisement ;
write an advertisement.By the end of this lesson, you will be able to:Objectives ProductFactsOpinionsmicro cameraRevision: Facts and opinionsamazing
convenient
reliable
attractiveno bigger than a
credit card
2. has an automatic focus and flash
3. made from strong
material
4. cost: ? 199.99An advertisement of a new productWhat is it?It saves time and energy.It’s a dog walker !Read & extract the key informationK9 DogwalkerTo exercise your dogAt homePlasticLight, easy, convenient, not expensive…￡39.99Cantek Products1. The ad. starts with _________ to get the readers’ attention.
2. It offers the ________ to problems.
3. It says the design will help the ______ as well as ... .questions solutionownerTechniques of writing advertisementsA. Title
B. The problems and the solution
（functions）
C. The advantages
D. The price / How you can get it Read the Writing Help On Page 90The layout of an advertisementDescribing a productFacts: useful expressions
Opinions: adjectivesIt can be used as a radio as well as an alarm clock. It has a lot of practical functions but not expensive.Example: Radio alarm clockPractice: facts & opinions translation penIt is small , but can do all the translations, it is also reliable and easy to operate.It’s the latest type with double cores. It is
not heavy to carry when you go out. It is
not expensive, either.laptopLinking wordsRead & find all the linking words in the ad.
fashionable
perfect sound effect Practice: Join the following information1. made of sterling silver
2. creative design
3. excellent value at ￥99CD playernecklacePractice: Join the following information1. modern / attractive
2. a small computer inside
3. automatic / safe
4. set you free from the kitchen
5. the first 100 customers can get
surprising gifts. rice cookerYou’ re going to say “No plastic” ! You have this excellent strong and tough shopping bag. …Practice: complete the advertisementGreen BagWrite your own advertisement Think: your ad. may be humorous; interesting; practical; kind to nature or save energy…
Use your imagination.
Use the notes on your sheets and Writing Help on Page 90. Also, you need to refer to the text.1. creative ideas
2. clear title
3. brief description
attractive words
necessary informationWhat Makes A Good AdvertisementLanguage support Linking:
too, plus, also, either, besides, moreover …
Adjectives: amazing, compact, attractive,
automatic, brilliant, convenient, fantastic,
modern, relaxing, durable, reliable, perfect, …
Expressions: It’s made of, It is a bargain at,
It is excellent value at, it can be used to, …
Materials: glass, gold, metal, silver, wood,
plastic, nylon, Homework1. Polish your writing.
2. You will have the chance to sell your
product next time, also you will show us your products on the screen. Prepare for the sale.!课件8张PPT。M4-U10-CW-2Communication WorkshopSpeakingObjectivesLearn some useful skills for selling products.
understand some expressions of persuading people.
introduce products, persuading people to buy them.
choose the best seller(product)
with some comments.By the end of this lesson, you’ll be able toBefore you startListen and completeP 171. really2. very3. not very4. extremely5. quite6. terriblyPractice: pair workA: Look at this amazing pen.
B: Mmm. What is it for?
A: Well, it can do the translation.
It is really great and very convenient
to use.
B: How much does it cost?
A: It’s only ￥ 190.
B: That’s quite cheap, and I’ll take it.
That’s terribly expensive. Sorry, I’m
not buying it.ExamplePrepare your own products The name of your product
What does it do?
The advantages.
The price
How you can get itEnjoy a songMoney, Money, Money
Homework 1. Prepare for the test.
2. 练习册—知识巩固!课件20张PPT。M4-U10-lesson 1-1A Material World Warm-up & ReadingObjectivesBy the end of this lesson, you’ll be able to:
find the main idea & specific information of a text through reading;
role-play an interview;
voice your opinion about money and happiness.Warm-upWhich verbs can go with money?Listen and matchWarm-up1. B 2. C 3. A 4. D earn a good salary
be out of work
give money to charityWords to explain:Before you startPlease use your imagination What kind of life do they live? Do they have any worries? Would you like to be a millionaire?
Why?An ex-millionaire!
Charles Gray is a real person from the USA. 16 years ago he was a university professor and a millionaire. But now, he doesn’t want to be a millionaire any more. Before you startThe text is about an ex-millionaire who was pleased to give up the lifestyle of a rich man.Read to learnRead to learnT or F or NIF 2. NI 3. T 4. T 5. NI 6.F In Search of HappinessRead and completeEx-millionaire Charles Gray (1)
16 years ago:
He was a college professor. He had
and .
Today:
He lives in with
furniture. He has a small garden with a few . He grows some and a few . He
gets clothes and other things from
. $ 2 million a small dormitory roomsecond-handfruit trees vegetablesflowerscharity shopsa huge six-bedroom houseRead and completeEx-millionaire Charles Gray(2)
His attitude to the change: He __________ it.
He the lifestyles of a rich man. He ____________ being a person who had __________ in a world where _____ people had ________. He ______________________ _____ all his money to charities. He __________ that there were _______ hungry people in the world. He decided to ________ and discovered that having only a little money ______________. appreciates everythingnothingdrop outmakes you freewas pleased to give upwas tired ofmanywas aware a lot ofmade the choice to giveawayRead to learn1. be determined to do
2. achieve their goals
3. be concerned about
4. turn one’s back on
5. be tired of
6. give away
7. drop outa. give sb. sth.
b. leave a lifestyle
c. be worried about
d. to decide
e. get what they want
f. have enough of sth
g. pay no attentiond
e
c
g
f
a
bVocabularyFill in the blanks with the new phrases. You will have to practice a lot before you _______________ of winning the game.
2. She likes being herself and has never
_____________________what other
people think of her.achieve your goalbeen concerned aboutVocabularyHe has __________ working on numbers and wants to change his job.
4. Some poor girls ___________of school
because their families could not afford
the expense.
5. I want to _________my winter clothes to
the charities.got tired ofdropped outgive awayVocabularyThe students ________________ make greater progress next term.
7. He has always been kind to me. I can’t
just _______________him when he is in
trouble.
8. He was continually _____________new
plans to enlarge the business.are determined toturn my back ondreaming upPost-readingTV Interview of the ex-millionaire.
Student A: Angus Deayton.
Student B: Charles Gray. Example
SA: What was your job and what did
you have 16 years ago?
SB: I was a college professor and I
had ...
Voice your opinion: How do you understand the sayings about money?
Money talks.
Money is not everything.
Money doesn’t grow on trees.ExtensionExtensionWhat is more important than money?Group discussion$Homework Read the text and memorize the
new words.
2. Recite paragraph 1.
3. Do Ex.6, P55!课件17张PPT。M4-U10-lesson 1-2A Material World GrammarBy the end of this lesson, you will be able to:
use some/any/no, a lot of/many/much, all / none / both / neither;
tell the difference among another, other, the other, the second;
use these determiners to describe everyday life properly.Charles grows some vegetables and a few flowers.
Give me some water, please!
I don’t like any of these pictures.
I want some stamps, have you any?
There are certainly no signs that Charles was a rich man!Read & find★ some, any, no 用于可数和不可数名词。 any 通常用于否定句或疑问句，some 用于肯定句。no用作限定词，相当于not any/not a。
I have hardly any coffee left.
There are some books on the table.
Hurry up, there is no time left.= Hurry up, there is not any time left.
★some 用于疑问句表示说话人希望得到肯定回答。
Would you like to have some tea?He had everything in a world where many people had nothing.
Most of people never make much money.
There were a lot of hungry people in the world.
It was a lot of fun. Read & findmany, much, a lot of都表示“许多”,
many修饰可数名词复数,
much修饰不可数名词，多用于否定句。
a lot of修饰可数和不可数名词。 many 2. many 3. a few
4. any 5. some 6. some
7. much 8. nokeys Charles gave all his money to charities.
Both boys and girls agree to the plan, therefore we can carry it out.
I’m new here. I know none of them.
Neither of the two speaks English well.Read & findP92—Grammar Summary all 2. none 3. Both
4. neither 5. All 6. none keysI have two sisters. One is a doctor, the other is a teacher.
We study Chinese, maths, English and other lessons.
This shirt is a bit bigger. Show me another one.
Tom is the second tallest boy in the class.the other 两者中的“另一个”
another 三者以上数目中的“另一个”
other + n. (单复数名词均可)
the second 指第二位的 other 2. another
3. the other 4. another
5. the second 6. other
7. another 8. the other keysDescribe what is in your room.Pair worksome, any, no,
a lot of, many, much,
all, none, both, neither,
the other , another, otheran armchairvasesDo Ex. 1, 2, P54 and Ex. 4, 5, P55.!课件18张PPT。课件18张PPT。M4-U10-lesson2-2The Right PriceFunction By the end of this lesson, you will be able to:
use bargaining expressions and product
names in shopping dialogues;
use bargaining strategies and functional
expressions in simulated shopping
situations;
use proper intonation in shopping
dialogues.
2. Do most people in Britain bargain for things?3. What do British people bargain for? What is the meaning of bargain? Why do
people bargain?To argue about the price of something. You
can get good offers if you bargain.No, they don’t.They bargain when they buy houses
or cars.5. How can you get a discount in Britain? 4. Where can you bargain? Where can not?You can’t usually bargain in a supermarket. Sometimes you can bargain in shops and markets.If you pay cash or buy a lot of things,
you can often get a discount.? Be friendly but firm.
? Have confidence but not aggressive.
? Say some good things about the product
before talking about the bad things.
? Do not be ashamed to say you haven’t got
much money.
? If the person says “no”, say it’s a pity politely.6. What strategies does Helen suggest when bargaining? good quality 2. I’ll give you
3. worth 4. Come on 5. I’ll take
6. offer 7. fair 8. cash
9. that’s it 10. I’ll takeS: Morning. Can I help you?
C: No, thanks. I’m just looking. Excuse me?
Er, how much is this scarf, please?
S: It’s 20 pounds.
C: Can I have a look at it, please?
S: Sure.scarfscarvesvestvestsleather jackets(a pair of) jeansa blousea silk blouseSeller Buyer A----Sell something you have with you.
B----Bargain for the objectAct it out in the front.Assessment1. Memorize the new words.
2. Do 1, 3, P56; Remember, P57.!课件15张PPT。M4-U10-lesson3-1Your MoneyReading 课件17张PPT。M4-U10-lesson3-2Your MoneyLanguage FocusObjectivesBy the end of this lesson, you will be able to
summarize the basic usage of the infinitives;
use the infinitives in dialogues.Vocabulary_____________ 10,000 people took part in the tree-planting activity.
Many farming areas in Shaanxi Province are affected by soil _________.
Farmers know the ___________ of stopping erosion.
This cup _________ water but that one is empty.ApproximatelyerosionimportancecontainsVocabularyI feel _________ why Ken wears black all the time.
Farming plays an important role in the country’s __________.
It’s important to keep a ____________ between making and spending money.
Please _________ your dirty shoes from the bathroom.puzzledeconomybalanceremove不定式在句中的作用1. It is necessary to tell him the truth. To tell him the truth is necessary.It’s my pleasure to take care of your garden.To take care of your garden is my pleasure.练习不定式在句中的作用 2. I need to attend the meeting.
练习他们决定周末去野餐。They have decided to have a picnic at the weekend.She wants to see the new movie. 不定式在句中的作用3. The best way to learn English
is to make friends with a native
speaker.练习我需要吃点东西。她的梦想是当一名设计师。I need something _______ .Her dream is ___________________to eatto become a designer不定式在句中的作用4. I didn't expect Mary to invite me to her birthday party.练习你可以让你姐姐帮你一下。You can ask your sister to help you .我总是劝他戒烟。I always advise him to give up smoking.不定式在句中的作用练习他到办公室问问题去了。He’s gone to the office __________.很高兴见到你。I’m glad to see you.5. She listens to the news every day so as to find out what' s going on.6. I was disappointed to hear the news.to ask questions不定式在句中的作用Answers to Ex.1. to keep
2. to move
3. to control
4. to develop
5. to use
6. to make
7. to admire定语宾补主语宾语介词宾语目的状语目的状语At that time, women were expected _____ _______at home, take care of their husbands and children, and behave like ladies.
2. I think it’s really important _________ friends with different kinds of people.to stayto makePracticeChoose the correct form of verbs to complete the sentences：I want to have the opportunity _________ an advanced English course and improve my English.
Is it possible _________ from the experiences of others?
5. I finally managed ____________ her to go out for a drink with me.to taketo learnto persuadePracticeI stopped smoking so as not __________ my baby’s health.
The man emptied his pockets _________ that he wasn’t carrying drugs.
The software makes it easy _________ colorful pictures.
A person like him is difficult __________.to damageto showto createto deal withPractice1. to buy 2. to choose 3. to buy
4. to lend 5. to givePracticeAnswersRead it in pairs不定式的其他用法1. 和疑问词连用It is useful to know how to drive.To know how to drive is useful.Have you decided what to wear in the
interview?Nobody told me where to buy the ticket.2. 和否定词连用不定式的其他用法We turned down the music in order not to
disturb the neighbors.not to doMother told him not to spend too much
time on PC games.She pretended not to see me.HomeworkReview Grammar on P 97--10
Do Ex. 1, 2, 3 on Page 58.!课件15张PPT。M4-U10-lesson4-1AdvertisementsFirst Period By the end this lesson, you will be able to
? distinguish (区分) facts from
opinions by reading;
? design advertisements using
some new words learned in
this lesson.Objectives Name these products radio alarm clocke-dictionaryrefrigeratorMP3mobile phoneelectric
toothbrushlaptopelectric
kettleDescribe these productscheap clean convenient
easy good reliable
pretty useful practicalexpensive noisy
dangerous useless
inefficient dirty Oral practice What do you think of these products?
Use the adjectives to help you.
( Choose one or two of the products)Prediction Which of the products do you think are real?mini cameraremote headphonecat floor cleanersjewellery for your earsRead to learn Group work
Read the text and note down the advantages of each product. 学案II1) have no ________
2) can listen to the programmes while _______;
3) can listen to the music ___ ____ ____;
4) can listen to ______ /TV up to ______ metres away;
5) signals ____ ______ glass, doors and walls;
6)_____ _______ sound;
7) _________valuewireswalkingin the bath radio60go throughtop qualityexcellentRemote HeadphonesMini camera1) no ______ than a credit card;
2) It’s ___________and ________;
3) _____ to use;
4) has an __________ focus and flash;
5) made from and an ________ and______
material;
6) not __________biggerconvenientreliableeasyexpensiveautomaticattractivestrongSpecial jewellery for your ears1) ________ ;
2) ______ in many different situations;
3) a _______ at a low price attractiveusefulbargainFeline Floor Cleaners1) made from ____ _______ material;
2) It’s very __________;
3) easy to ______;
4) _______good quality practical washcheap1. To find opinions, look for adjectives
(e.g. amazing/ attractive).
2. Facts give information which is, in
theory, true.
(e.g. has an automatic focus) Reading strategiesFacts and opinionsRead to find opinions and factsProductFactsOpinionsremote headphonesmicro camerafantastic
exciting
excellentamazing
convenient
reliable
attractive点击放大Read to find opinions and factsProductFactsOpinionsFloor Cleanersperfect
practical
cheapSpecial Earringsattractive
usefulHomeworkMemorize the new words.
Do Ex. 3 & 4, P60.!课件13张PPT。M4-U10-lesson4-2AdvertisementsSecond PeriodObjectivesBy the end of this lesson, you will be able to ? use linking words “also”, “either”, “plus” and “too” to express ideas coherently;
? use -ed and -ing adjectives;
? describe the
products on the screen.RevisionP60—Ex.11. kettle2. photography 6. signal4. laptop8. useless5. bath 3. refrigerator7. credit card1. e-dictionaries, small and convenient, useful for homework (too)
2. electric toothbrushes, expensive, not very practical (either)
Linking wordsalso, either, plus, tooE-dictionaries are small and convenient. They are useful for homework, too.Electric toothbrushes are expensive. They are also not very practical.3. mobile phones, small and useful, cheaper than before (plus)
4. laptop computers, very expensive, not very reliable (either)
Mobile phones are small and useful. Plus they are cheaper than before.Laptop computers are very expensive. They are not very reliable either.Linking wordsalso, either, plus, too5. radio alarm clock, useful to get up in the morning, very cheap (too) Radio alarm clocks are useful to get up in the morning. They are very cheap, too.Linking wordsalso, either, plus, tooAdjectivesRead & underline adj. with -ed or -ing1. You can listen to relaxing music in the bath.
2. These exciting, new headphones give you freedom to move around plus top quality sound.
3. Fujiko has produced an amazing new
mini camera---the advanced 1001 ix.AdjectivesRead & underline adj. with -ed or -ing4. When you are tired of loud disco music,
or bored at a party…
5. Thousands of satisfied customers.
6. Do you find housework tiring and boring?
7. Are you worried about the state of
your house or flat? Complete the table with adj. from the ads.AdjectivesPracticeComplete the sentences with the correct alternative.3. interested；interesting4. exciting; excited 5. pleased; worrying6. exciting; disappointed1. boring； bored2. tired； tiringSpeakingshape: circle, square, too big, longdesign: special, common, pretty, modern,
popular, creativeprice: expensive, cheap, reasonablequality: good, bad, reliable, excellentthe way to use:
convenient, useful, useless
practical, easy to useLanguage supportSpeakingmicro waveair conditionerrice cookerCD playerDescribe one of thesetranslation penHomework1. Memorize the new words.
2. Finish “Focus on reading” (P61).!
