Lesson
29
How
to
push
a
product
教案
1教学目标
知识目标:
1、掌握四会单词:create,
customer,
already,
similar,
offer,
shine,
succeed
2、掌握重点短语:push
a
product,
stand
out,
catch
one’s
eye,
have
an
interest
in
情感目标:
1、激发学生学习英语的积极性。
2、培养学生语言实际运用能力。
2设计思路
《(河北教育版)英语》八年级下册Unit
5
Lesson
29
How
to
Push
a
Product,是本单元的第五课。本单元谈论的是买和卖。学生在前四课中已经学习了一些商务用语以及买和卖的重点句型。本课重点阐述怎样推销产品。联系实际,创设情境,让学生产生对知识的渴求。调动学生学习的热情与积极性。
3重点难点
教学重点:
1、掌握四会单词:create,
customer,
already,
similar,
offer,
shine,
succeed
2、掌握重点短语:push
a
product,
stand
out,
catch
one’s
eye,
have
an
interest
in
3、能够用英语简单说明怎样推销产品,并能制作简单的广告。
教学难点:
能够用英语简单说明怎样推销产品,并能制作简单的广告。
4教学过程
活动1【导入】新课导入
一、新课导入
通过自我介绍及展示自己制作的产品,引入新课Lesson29
How
to
Push
a
Product
T:Good
morning,
everyone.
Nice
to
meet
you.
S:
Nice
to
meet
you,
too.
T:
Today,
I’m
very
happy
to
be
here.
I
think
this
is
the
first
time
we
meet
each
other.
So
now,
let
me
introduce
myself
to
you.
My
family
name
is
Hu.
I
like
making
things
in
my
spare
time.
(
show
the
picture)Look,
this
is
only
a
sample.
Do
you
like
it
S:……
T:
I
want
to
make
some
money
by
selling
it.
First,
I
should
push
my
product.
Today,
we
will
learn
Lesson29
How
to
Push
a
Product
活动2【讲授】展示目标
二.展示目标
1.掌握四会单词create,
customer,
already,
similar,
offer,
shine,
succeed
2.掌握重点短语:push
a
product,
stand
out,
catch
one’s
eye,
have
an
interest
in
3.理解课文意思,能够用英语简单说明怎样推销产品,并能制作简单的广告
活动3【讲授】新课教学
新课教学
1、情境导入新单词及重点短语展示一张自己手工的图片,引入单词:sample展示一张战争的图片,引入单词battle展示一张商店购物的图片,引入单词customer展示一张双胞胎的图片,引入单词similar创设情境,引入单词ad.及短语catch
one’s
eye;
standout;
have
an
interest
in创设情境,引入单词succeed;
create;
surely;
quality;
already;同时介绍succeed的用法。设计意图:通过图片及情境,让学生猜出单词意思,同时激发学生学习兴趣与热情,积极参与到课堂活动中来。
2、自学检测教师出示新单词,让学生根据音标读。教师领读,学生跟读。教师鼓励学生在1-2分钟之内记忆单词,检查记忆结果。设计意图:学生根据对新单词已有的印象,进一步巩固新单词,争取让绝大多数学生在有限的时间内记住单词
3、读课文,判断句子正误
(1).Making
your
product
is
just
half
the
battle.
(2).There
are
only
three
ways
to
push
a
product.
(3).Customers
learn
the
advantages
of
a
product
by
using
it.
(4).Only
excellent
advertising
can
help
you
succeed.设计意图:通过粗读课文,对课文内容有大致的了解,锻炼学生的阅读能力。
4、详读3、4、5段,写出中心句设计意图:通过详读课文并写中心句,让学生掌握课文意思,提高学生自主阅读能力。
5.组内讨论并展示(小组活动)再次呈现自己的手工制品,让学生在组内讨论并且展示讨论结果What
is
important
for
pushing
a
product
How
would
I
push
my
product
设计意图:
联系实际,创设情境。让学生以小组为单位,通过合作探究完成以上问题并呈现答案。进一步锻炼学生的语言表达能力。教师在此过程中,观察学情,巡视指导,对于出现的问题及时给予帮助。最后通过观察,总结归纳,并作评价。
6.复习反馈(Have
a
little
test.)
板书设计:
Lesson29
How
to
Push
a
Product
push
a
product
stand
out
catch
one’s
eye
have
an
interest
in
家庭作业:
1:
Read
the
lesson
three
times
at
least
2:
Finish
the
passage
about
how
to
push
a
product
3.
Preview
lesson30
活动4【练习】练习
~Complete
the
passage
with
the
correct
forms
of
the
words
or
phrases
in
the
box.
Customer
similar
offer
excellent
stand
out
catch
one’s
eye
It’s
not
easy
to
make
your
succeed.
Because
there
are
always
_________products
on
the
market,
you
have
to
put
in
more
effort.
You
should
choose
specific_______,
then
create
a
perfect
ad
to
________.
When
they
buy
your
product,
________them
good
service.
Remember,
________advertising
will
always
make
your
product
________.