Lesson 29 How to push a product 教案 (3)

Lesson
29
How
to
push
a
product
教案
1教学目标
Knowledge
To
learn
some
words
and
phrases
about
how
to
push
a
product.
Such
as:
push,
battle,
already,
similar,
ad,
quality,
sample,
shine,
offer,
customer,
stand
out,
catch
one’s
eye,
surely
succeed.
Ability
To
talk
about
how
to
push
a
product.
Emotion
Push
a
product
by
students.
2学情分析
There
are
all
kinds
of
products
in
the
world.
Then
how
to
push
your
product
Here
are
some
suggestions:
Create
an
ad.
A
good
ad.
Can
easily
catch
people’s
eye.
Go
to
trade
shows
and
present
your
product.
People
coming
to
trade
shows
already
have
an
interest
in
similar
products.
They
can
experience
your
product,
enjoy
it
and
even
come
to
love
it.
Push
your
product
using
samples
and
good
deals.
These
suggestions
can
make
your
product
really
shine.
However,
good
quality
is
the
most
important
thing.
With
a
good
quality
product
and
excellent
advertising,
you
will
surely
succeed.
3重点难点
Vocabulary:
push,
battle,
already,
similar,
ad,
quality,
sample,
shine,
offer,
customer
Phrases:
stand
out,
catch
one’s
eye,
surely
succeed
4教学过程
活动1【导入】lesson　29
Teaching
procedure
Stage
Procedure
Interaction
pattern
Aims
Warming-up
Show
the
students
an
ad
about
Nike.
Then
show
them
a
serious
of
pictures
about
ads.
Show
them
a
picture
with
“trade
show”
and
let
them
know
the
meaning
of
it.
T-S
S-S
Motivate
the
Ss
and
lead
in
the
topic
of
how
to
push
a
product.
Presentation
and
Practice
1.
Listen
to
the
lesson
and
do
a
T
or
F
question.
Let
them
have
a
general
idea
of
the
lesson.
①Making
your
product
is
just
half
the
battle.
(
)
②There
are
only
three
ways
to
push
a
product.
(
)
③People
coming
to
trade
shows
already
have
an
interest
in
similar
products.(
)
④Only
excellent
advertising
can
help
you
succeed.
(
)
New
words
about:
battle,
already,
similar,
quality,
advertising
2.
Do
the
reading
and
learn
the
text
for
the
first
time.
Write
down
the
topic
sentences.
Sample
3.
Read
the
text
for
the
second
time
and
finish
the
task-reading.
①What
are
the
suggestions
to
make
your
product
stand
out
in
short
②Find
ways
to
_____________.
③What's
the
most
important
thing
to
make
your
product
really
shine
④What
will
get
you
more
customers
⑤With
a
good
quality
product
and
excellent
advertising,
you
will
surely
succeed.
(translate)
2.
Give
them
the
main
structures
about
this
lesson
and
retell
it.
Whole
class
T-S
individual
work
and
pair
work
For
the
Ss
to
get
some
basic
information
about
the
topic.
They
are
helpful
for
them
to
learn
the
main
concept.
Since
the
Ss
have
understood
the
main
information
of
the
text,
let
them
use
the
key
words
and
phrases
to
complete
the
passage
on
page
75.
Show
the
students
several
ads
and
then
give
them
a
task.
T-S
Whole
class
For
the
Ss
to
learn
the
main
concept
better.
After
learning
and
understanding,
give
the
Ss
chances
to
use
the
language
to
do
things.
Discussion
Ask
the
Ss
to
discuss
in
pairs
about
how
to
push
a
product.
They
have
two
tasks
to
choose.
Task
I
Make
a
discussion
with
your
partner
or
group.
Then
make
a
short
play
about
how
to
push
your
product.
Task
II
Write
several
tips
of
how
to
push
a
product
by
yourselves.
What
does
your
product
do
Who
would
want
to
buy
it
What
kind
of
ad
would
sell
your
product
best
How
much
money
would
people
pay
for
your
product
S-S
Give
the
Ss
chances
to
discuss
and
have
their
own
ideas
about
the
topic.
Homework
1.
Copy
sentences
and
translate
new
words
and
phrases.
2.
Make
sentences
with
"catch
one's
eye,
stand
out".
3.
Finish
one
of
the
tasks.
Board
design
L29
How
to
Push
a
Product
push,
battle,
already,
similar,
ad,
quality,
sample,
shine,
offer,
customer
stand
out
catch
one’s
eye
surely
succeed