Lesson
29
How
to
push
a
product
教案
1教学目标
Knowledge
and
skills:
Master
the
new
word:
battle
create
ad
customer
already
similar
sample
offer
shine
quality
surely
succeed
Learn
and
master
the
use
of
the
main
expressions.
Process
and
methods:
1.
To
master
the
main
idea
of
this
lesson.
2.
To
know
how
to
push
a
product.
3.
Finish
the
exercises
in
class.
Emotion
and
value:
As
the
saying
goes:
“singing
bird
have
food
to
eat”,
so
a
good
product
will
often
shouted.
2学情分析
This
lesson
is
the
key
of
this
unit.
All
the
classes
in
the
unit
are
around
buying
and
selling.
For
the
fifth
lesson
of
this
unit,
the
students
have
learnt
lots
of
information
about
buying
and
selling.
Through
the
learning
of
the
course,
let
the
students
learn
the
sentences
effectively
use
up.
3重点难点
1.
Master
new
words
and
expressions.
2.
Understand
the
text.
3.
Talk
about
how
to
push
a
product.
4.
Recognize
that
a
good
product
will
often
shouted.
4教学过程
活动1【导入】导入揭题
1.
Greet
the
class.
2.
Lead
in:(1)By
shouting
for
some
fruits
in
English;(2)with
the
picture.
3.
Write
down
the
title.
活动2【讲授】Learning aims showing and New words learning
一、Learning
aims
showing
Knowledge
and
skills:
1.
Master
the
new
words:
battle
create
ad
customer
already
similar
sample
offer
shine
quality
surely
succeed
2.
Master
the
new
phrases
and
expressions:
Push
a
product
stand
out
catch
one’s
eye
have
an
interest
in
Process
and
methods:
1.
To
master
the
main
idea
of
this
lesson.
2.
To
know
how
to
push
a
product.
3.
Finish
the
exercises
in
class.
Emotion
and
value:
As
the
saying
goes:
“singing
bird
have
food
to
eat”,
so
a
good
product
will
often
shouted.
二、New
words
learning
1.
Show
pictures
for
the
students
to
learn
the
new
words.
The
students
read
the
new
words
together,
then
remember
them
quickly.
2.
Have
a
checking.
活动3【活动】Reading
Read
and
find.
Read
the
text
and
find
out
the
new
expressions.
①吸引某人的目光/注意____________
②出色;杰出;显眼;引人注目________
③push
a
product____________
④have
an
interest
in____________
Check
the
answers.
Fast
reading.
Read
the
lesson
and
write
true
(T)
or
false
(F).
(1)Making
your
product
is
just
half
the
battle.
(
)
(2)There
are
only
three
ways
to
push
a
product.
(
)
(3)Customers
learn
the
advantages
of
a
product
by
using
it.
(
)
(4)Only
excellent
advertising
can
help
you
succeed.
(
)
Check
the
answers.
Read
and
translate.
Work
in
pairs,
read
and
talk
to
finish
the
exercises.
记住,要使你的产品引人注目。
Remember,
you
need
to
make
your
product_________.
想办法吸引大家的目光。
Find
ways
to____________.
来贸易展览的人们已经对类似的产品有了兴趣。
People
coming
to
trade
shows
already
____________similar
products.
提供样品和优惠的条件来推广你的产品。
_______________using
samples
and
good
deals.
Check
in
class.
4.
Read
and
fill
in
the
passage.
5.
Work
in
groups,
read
and
talk
to
finish
the
exercises.
Customer
similar
offer
excellent
stand
out
catch
one's
eye
It’s
noteasytomakeyourproductsucceed.Becausetherearealways______products
on
the
market,
you
similar
have
to
put
in
more
effort.
You
should
choose
specific_________,
and
then
create
a
perfect
ad
to_____________.
When
they
buy
your
product,
____
them
good
service.
Remember,
________advertising
will
always
make
your
product_________.
Check
in
class.
活动4【练习】feed-back
Finish
off
the
feed-back
exercises.
根据汉语或首字母提示填空。
1.
The
little
girl
has
a
ni_____in
football.
2.There
are
many______(顾客)in
the
supermarket.
3.Good______(质量)is
the
most
important
thing
for
products.
4.
Jenny
passed
the
exams
______last
week.
5.
You
can
ask
Mr.
Brown.
Maybe
he
will
offer
you
some______(建议).
Check
the
answers.
活动5【测试】Summary
Free-talk
Work
in
pairs
to
talk
about
how
to
push
a
product
in
English
freely.
Writong
Show
the
students
a
picture
of
nectarine
with
a
form,
ask
them
to
write
a
passage
on
it.
活动6【作业】Homework
1.
Write
a
passage
to
push
a
kind
of
Qinan
specialty.
2.
Finish
off
exercise
and
activity
book.
板书设计:
Lesson29:
How
to
push
a
product
v.
Interest
n.
adj.