牛津译林版必修4 Unit 1 Advertising导学案

学习
目标
1.
To
learn
some
useful
words,
expressions
and
patterns
in
the
passage.2.
To
practice
blank
filling.3.
To
practice
error
correction.4.
Cloze.
学
习
过
程
自
主
学
习
【单词&句子】I.
Words1___________
vt.说服，劝说；使信服→___________n.说服→___________adj.有说服力的2______________vt.敦促，力劝；竭力主张
n.强烈的欲望，冲动→_________adj.紧急的→___________n.紧急的事3__________
vt.
&
n.设计→__________n.设计者4______________
vt.
&
vi.使受益；得益于n.益处；救济金；奖金→_________adj.有益的5_________________n.
广告；广告宣传→__________v.6_______________
vt.推广，宣传；促销;促进，推动→__________n.7______________
n.出版社，出版机构；出版人，发行人→__________v8________________n.设计者，设计师→__________v9_____________
vi.做出反应，回应→__________n.10______________adv.个别地；就本人而言；本人，亲自→__________adj.11_____________
n.做广告；广告活动；广告业→__________v.12_____________adj.洁白的，无罪的；无恶意的；纯真的→__________n.13_______________vt.确定，查明；决定，裁决→__________n.II.
SentencesAfter
you
have
decided
who
your
audience
is,
it
is
time
to
decide
what
you
want
the
audience
to
know
or
think
about.A)
It
is
time
for
sb.
to
do
sth.B)
It
is
(
high
)
time
that
sb.
did
/
should
do
sth.C)
It
is
the
first
/
second
...
time
that
sb.
has
/
have
done
sth.E.g.
(1)
到了他考虑如何处理这笔钱的时候了。
(2)
It
is
time
that
_______________________________________________________
.
(我们严肃讨论这件事情的时候了)
(3)It
is
the
first
time
that
________________________________________________
.
(我第一次看到这么年轻而又聪明的人)(4)
It
is
the
first
time
after
graduation
that
I
______________
(celebrate)
the
mid-autumn
Festival
with
my
family.
合
作
探
究
I.
Reading（语法填空）
Ads
are
playing
1._________
important
role
in
our
lives.
I
did
some
research
on
advertisements
and
have
some
very
important
information
2._________
(share)
with
you.
Commercial
ads
persuade
people
to
buy
products
or
service,
3._________
to
believe
in
an
idea.
Sometimes,
this
kind
of
advertisement
doesn’t
tell
people
the
complete
truth.
There
are
laws
to
protect
people
from
advertisements
4._________
(cheat)
customers.
However,
we
still
must
be
aware
of
the
5._________
(skill)
methods
used
in
ads.
Not
all
ads
play
tricks
on
us
6._________.
PSAs
aim
to
teach
us
and
help
us
lead
7._________
(good)
lives
than
before.
PSAs
are
often
run
for
free.
They
deal
with
widespread
social
concerns.
All
of
these
ads
8._________
(mean)
to
benefit
the
public,
and
you
can
often
learn
a
lot
by
9._________
(follow)
the
advice
they
give.
With
so
many
ads
around,
we
should
be
smart
and
not
be
a
slave
10._________
them.II.
Project
(
短文改错：找出文中10处错误，并更正。)
An
advertising
campaign
is
panned
programme
of
advertisements
using
various
kinds
of
ads
reach
a
certain
audience.
In
an
ad
campaign
you
may
need
to
employ
different
kinds
of
media,
like
posters,
newspapers,
magazines,
radio
but
televisions.When
you
start
a
successfully
ad
campaign,
you
must
take
the
following
into
consideration.
Firstly,
you
will
need
to
do
a
few
research
and
analysis
before
advance
to
determine
the
target
audience.
It
is
important
to
know
your
audience
so
you
can
create
the
right
message
for
the
right
people.
Secondly,
you
should
decide
that
you
want
the
audience
to
know
or
think
about
and
try
to
appeal
to
the
audience
to
get
them
react
in
a
certain
way.
You
can
gather
this
information
from
your
research.
Finally,
there
are
many
different
ways
to
get
your
message
across
when
you
were
putting
together
an
campaign.
You
must
decide
what
approach
to
use
based
your
target
audience
and
which
kinds
of
ads
reach
that
group
worst.
课
堂
检
测
I.
语法填空在空白处填入适当的内容（一个单词）或括号内单词的适当形式。（均选自于教材内原句）I
did
some
research
advertisements,
and
have
some
important
information
(share)
with
you
.
(P2)2.
An
advertisement
uses
words
and
pictures
to
persuade
people
(buy)
a
product
or
service,
to
believe
in
an
idea.
(P2)Our
(sandwich)
are
a
bargain
only
5each.
(P17)We
want
to
shock
people
realizing
that
many
smokers
die
all
too
soon
from
(ill)
and
diseases
related
to
smoking.
(P19)However,
we
still
must
be
aware
of
(skill)
methods
used
in
ads
to
try
and
sell
us
things
and
there
are
even
PSAs
to
teach
us
how
to
live
(health)
lives.
(P2--P3)
II.
单句改错改正下列句子中的错误，没处错误仅限一个单词的增加，删除或修改。（均选自于教材原句）This
statement
tries
to
fool
you
into
assuming
that
the
toothpaste
cures
badly
breath,
yet
it
does
not
say
that!
(P2)It
is
important
to
figure
out
exact
what
you
want
to
tell
the
audience
but
what
you
are
trying
to
get
them
to
do.
(P18)It
is
important
to
always
appeal
with
the
audience
in
order
to
get
them
to
react
in
a
certain
way.
(P18)The
informations
I
found
has
really
helped
me
educate
others
in
the
ways
in
which
companies
promote
his
products.
(P5)When
it
comes
to
advertisements,
we
must
all
use
our
intelligent
and
not
be
a
slave
to
them.
(P3)
提升练习
My
kids
and
I
were
heading
into
the
supermarket
over
the
weekend.
On
the
way,
we
spotted
a
man
holding
a
piece
of
paper
that
said,
“
__41___
my
job.
Family
to
Feed.”At
this
store,
a
__42___
like
this
is
not
normal.
My
10-year-old
noticed
him
and
make
a
__43____
on
how
bad
it
must
be
to
have
to
stand
___44____
in
the
cold
wind.In
the
store,
I
asked
each
of
my
kids
to
__45___
something
they
thought
our
“friend”
there
would
___46___.
They
got
apples,
a
sandwich
and
a
bottle
of
juice.
Then
my
17-year-old
suggested
giving
him
a
___47____.
I
thought
about
it.
We
were
___48__
on
cash
ourselves,
but…
well,
sometimes
__49___
from
our
need
instead
of
our
abundance
is
___50__
what
we
need
to
do!
All
the
kids
__51____
something
they
could
do
away
with
for
the
week.When
we
handed
him
the
bag
of
__52__,
he
lit
up
and
thanked
us
with
___53__
eyes.
When
I
handed
him
the
gift
card,
saying
he
could
use
it
for
__54____his
family
might
need,
he
burst
into
tears.This
has
been
a
wonderful
___55__
for
our
family.
For
days
the
kids
have
been
looking
for
others
we
can
__56___!
Things
would
have
played
out
so
__57____
if
I
had
simply
said,
“No,
we
really
don’t
have
___58___
to
give
more.”
Stepping
out
not
only
helped
a
brother
in
__59___,
it
also
gave
my
kids
the
__60____
taste
of
helping
others.
It’ll
go
a
long
way
with
them.41.
A.
Lost
B.
Changed
C.
Quit
D.
Finished42.
A
condition
B.
place
C.
sight
D.
show43.
A.
suggestion
B.
comment
C.
decision
D.
call44.
A.
outside
B.
proudly
C.
by
D.
angrily45.
A.
draw
B.
say
C.
arrange
D.
pick46.
A.
order
B.
supply
C.
appreciate
D.
discover47.
A.
dollar
B.
job
C.
hot
meal
D.
gift
card48.
A.
easy
B.
low
C.
soft
D.
loose49.
A.
giving
B.
saving
C.
spending
D.
begging50.
A.
yet
B.
even
C.
still
D.
just51.
A.
declared
B.
shared
C.
ignored
D.
expected52.
A
.
toys
B.
medicine
C.
food
D.
clothes53.
A.
sleepy
B.
watery
C.
curious
D.
sharp54.
A.
whoever
B.
whatever
C.
whichever
D.
whenever55.
A.
experience
B.
example
C.
message
D.
adventure56.
A.
rely
on
B.
respect
C.
learn
from
D.
help57.
A.
suddenly
B.
vividly
C.
differently
D.
perfectly58.
A.
time
B.
power
C.
patience
D.
money59.
A.
fear
B.
love
C.
need
D.
memory60.
A.
strong
B.
sweet
C.
strange
D.
simple
课后反思
本节课的收获
存在的问题