课件15张PPT。Reading
Unit1AdvertisingWhat kind of ads impress
you most?Advertisements Where can we find all
kinds of ads?billboardsAdvertisements commercial advertisementspublic service advertisementsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesFast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA. Further Readingnot onlyNot allPSAsWhat’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) similarities billboards, newspapers, magazines, the Internet, radio, televisionuse attractive and original images and creative languagedifferencesto promote a product or serviceto educate peoplechargedfree of chargenoyes①②①②③④commercialsAdvertisementsPSAspromoteChargedtricksexampleseducatefree of chargebelievableradio, TV…, images, language
Reading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona subjectHomework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
3.Retell the article about advertisement.
