课件25张PPT。AdvertisementHow much do you know about ads?Where can you find it?Billboards, newspapers, magazines, the Internet, radio and television ...Hope Project OXLIN AIRLINESI love to fly with Oxlin AirlinesMake every day a green one.Say ‘No’ to drugs!Shine that lasts for days!Special discount on
learning softwareDo they belong to the same type?Do all the ads tell the truth?Do you believe it or not?Do you believe it or not?Types of adsPSA:CA:Always tells the truth
Sometimes not
Discussion Should we forbid the CAs? Why or why not?Reading strategy: reading expository writing （说明文）
Introduction of subject
Supporting details
ConclusionIt usually follows the same basic format:Para. 1Para 2-5Para 6Structure of the whole passageTopicAdvertisements Supporting
detailsWhat is an advertisement?Conclusion Be smart about advertisements!Does an advertisement tell people the complete truth?Public service advertisements Task-based Reading Fill in the blanks with no more than one word.AdvertisementdefinitionpersusiveencouragebeliefmediacommercialsConclusionssuggestionsover What’s the most impressive ad you have watched?
Why?BrainstormingProtect water,
Protect ourselves.Nescafe---everytime with you!You’re
surrounded!The most powerful pesticideCherish
your life!a good brand name
a slogan easy to remember
imagination and creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love, happiness and success
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What kind of ad do you think is a good one?Group work--designingDesign a commercial ad: try to attract more students to the school canteen.
Design a PSA about school life. ( save water; raise money for the people in earthquake-stricken area )Show time!
HomeworkWrite a passage of around 100 words to describe the advertisement your team has produced and make comments on it, using the structure (subject, supporting details, conclusion).
Thanks!Bye-bye!
