模块4 Unit 1 Advertising reading (23ppt)
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| 名称 | 模块4 Unit 1 Advertising reading (23ppt) |  | |
| 格式 | zip | ||
| 文件大小 | 1.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2017-09-12 18:04:37 | ||
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课件23张PPT。Unit 1 AdvertisingEvery potter praises his pot.王婆卖瓜，自卖自夸。AdvertisementsWherever we go, we can see a variety of ads.Advertisements Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion1.What is an ad?
BodyPart 1(para1)Part 2(para2-4)Part 3(para5)What is an advertisement(ad)? （para2）Ad:
A commercial ad (CA):
PSAs:
uses words and pictures to persuade people
to buy a product or service, or to believe
in an idea.（L6-7）to advertise a product or
service. （L10-11）are meant to educate people about health, safety, or any other problem that affects public welfare. (L11-12)someone pays for itrun for freeCA or PSA? Why？PSACALet’s enjoy a video of an ad!
After watching it, can you tell me whether it tells us the complete truth?Does an ad tell people the complete truth? (para3)The topic sentence:
Even if an ad does not lie, it does not
mean it is altogether innocent.(L15-16)Supporting
examples
One toothpaste ad
One grocery ad
You are proud of your cooking, so shouldn’t you buy the very freshest food?(L19-20)
Bright-teeth fights bad
Breath.(L17)
Slogans
(标语)
Analysis
It tries to fool you into assum
-ing that the toothpaste cures
bad breath, yet it does not
say that. (L17-18)
It never says that this
grocery has the freshest
food. (L21-22)Does an ad tell people the complete truth? (para3)Conclusion:
We must not fall for this kind of trick. (L24-25)tricktrickPublic service advertisements（PSAs）(para4)
Aims of PSAs：to teach and help us lead _______ and healthy lives. (L29,36)to encourage people to support ____________________. (L35)betterpublic service projects Slogans (标语) of PSAs 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– educating every child.
4.Smoking is committing suicide.珍爱生命，远离毒品．知识改变命运．希望工程－－让每一个孩子都上学．吸烟等于慢性自杀．Conclusion:All of these ads are meant to________ the
public, and we can often _____ a lot by
following the _______ they give. benefitlearnadviceLet’s enjoy a video of an ad!
After watching it, please tell me it is CA or PSA and what we can learn from it.Conclusion of the textConclusion：When it comes to advertisements,
we must use all our intelligence and
not be a slave to them.(L41-42)When it comes to ads, what should we do? Focus on life！聚焦生活！Before it is too late!请住手，趁一切还来得及！Slogans of ads：short, brief, easy to remember.Design a slogan for a PSA or a CA .Activity（group work）TaiWanshampooI (i) am part of China！Start ahead！成功之路，从头开始。
Nowadays, we can find 1.________ (advertise) almost wherever we go. Advertisement uses words and pictures 2.___________(persuade) people to buy a product or service, or to believe in an idea. A commercial ad is one 3._____ someone has paid for. PSAs are often run for free, and are 4.______(mean) to educate people about health, safety, or any other problem that 5.______(affect) public welfare. 6._______(attract) pictures and clever language are usually used in ads. And sometimes they play tricks 7._____ us. So please think about 8._____ you should buy the product the ad promotes. When 9._____ comes to ads, we must all use our intelligence and not be
10. ____ slave to them.
Summary HomeworkWhat are the advantages and disadvantages of ads？Write a composition about it .Homework
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion1.What is an ad?
BodyPart 1(para1)Part 2(para2-4)Part 3(para5)What is an advertisement(ad)? （para2）Ad:
A commercial ad (CA):
PSAs:
uses words and pictures to persuade people
to buy a product or service, or to believe
in an idea.（L6-7）to advertise a product or
service. （L10-11）are meant to educate people about health, safety, or any other problem that affects public welfare. (L11-12)someone pays for itrun for freeCA or PSA? Why？PSACALet’s enjoy a video of an ad!
After watching it, can you tell me whether it tells us the complete truth?Does an ad tell people the complete truth? (para3)The topic sentence:
Even if an ad does not lie, it does not
mean it is altogether innocent.(L15-16)Supporting
examples
One toothpaste ad
One grocery ad
You are proud of your cooking, so shouldn’t you buy the very freshest food?(L19-20)
Bright-teeth fights bad
Breath.(L17)
Slogans
(标语)
Analysis
It tries to fool you into assum
-ing that the toothpaste cures
bad breath, yet it does not
say that. (L17-18)
It never says that this
grocery has the freshest
food. (L21-22)Does an ad tell people the complete truth? (para3)Conclusion:
We must not fall for this kind of trick. (L24-25)tricktrickPublic service advertisements（PSAs）(para4)
Aims of PSAs：to teach and help us lead _______ and healthy lives. (L29,36)to encourage people to support ____________________. (L35)betterpublic service projects Slogans (标语) of PSAs 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– educating every child.
4.Smoking is committing suicide.珍爱生命，远离毒品．知识改变命运．希望工程－－让每一个孩子都上学．吸烟等于慢性自杀．Conclusion:All of these ads are meant to________ the
public, and we can often _____ a lot by
following the _______ they give. benefitlearnadviceLet’s enjoy a video of an ad!
After watching it, please tell me it is CA or PSA and what we can learn from it.Conclusion of the textConclusion：When it comes to advertisements,
we must use all our intelligence and
not be a slave to them.(L41-42)When it comes to ads, what should we do? Focus on life！聚焦生活！Before it is too late!请住手，趁一切还来得及！Slogans of ads：short, brief, easy to remember.Design a slogan for a PSA or a CA .Activity（group work）TaiWanshampooI (i) am part of China！Start ahead！成功之路，从头开始。
Nowadays, we can find 1.________ (advertise) almost wherever we go. Advertisement uses words and pictures 2.___________(persuade) people to buy a product or service, or to believe in an idea. A commercial ad is one 3._____ someone has paid for. PSAs are often run for free, and are 4.______(mean) to educate people about health, safety, or any other problem that 5.______(affect) public welfare. 6._______(attract) pictures and clever language are usually used in ads. And sometimes they play tricks 7._____ us. So please think about 8._____ you should buy the product the ad promotes. When 9._____ comes to ads, we must all use our intelligence and not be
10. ____ slave to them.
Summary HomeworkWhat are the advantages and disadvantages of ads？Write a composition about it .Homework