Unit 1 Advertising Welcome to unit and reading
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| 名称 | Unit 1 Advertising Welcome to unit and reading |  | |
| 格式 | rar | ||
| 文件大小 | 18.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2010-07-31 08:28:00 | ||
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课题 Module 4 Unit1 Welcome to unit and reading 学习目标 了解Welcome to the unit 中图片的内容, 理解“Advertisements”一文的大意，并能复述课文 重点 了解课文大意课文中的短语及长难句 难点 学会阅读说明文，提高阅读速度
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
一．Find the key phrases 1.习惯于做某事 ______________________ 2.为…而设计的______________________3.知道，明白，意识到_________________ 4. 即使______________________5.上…的当，受…的骗_________________ 6. 欺骗，捉弄______________________7.诱使…做某事_______________________ 8.处理，对付_____________________________9.与某人分享某物_____________________ 10.信任，相信 _________________________11.保护某人免遭某事_________________ 12. 过更好的生活______________________13.上气不接下气_____________________ 14. 把…连接、联系起来__________________15.对…感到满意______________________ 16.对…精明 _____________________17.对…进行研究_______________________Find the important sentences1. 广告是一种推销产品或服务的好方式。 ___________________________________________________________________________2. 我们是如此熟悉它们，以至于我们意识不到一天当中看到或听到了多少条广告。 ___________________________________________________________________________3. 我做了一些广告研究，有些重要的资料与大家分享。 ___________________________________________________________________________4. 广告提供信息以及运用劝导性的语言和令人兴奋的图像来鼓励人们购买某种产品或相信某种理念。 ___________________________________________________________________________ ___________________________________________________________________________5. 商业广告是一种人们为了推销某商品或服务而花钱的广告。___________________________________________________________________________6. 公益广告往往是免费投放的，其目的就是健康、安全或其他影响到公众利益的问题对老百姓进行教育。 ___________________________________________________________________________ ___________________________________________________________________________7. 尽管如此，我们对商业广告中所使用的推销手法还是得有些意识。 ___________________________________________________________________________8. 我们绝不能掉进这种陷阱里。___________________________________________________________________________9. 然而，并非所有广告都给我们设陷阱的。 ___________________________________________________________________________10. 公益广告旨在教育我们，帮助我们过更好的生活。 ___________________________________________________________________________11. 这些广告涉及到大的社会问题。 ___________________________________________________________________________12.最后，我希望告诉你：仔细考虑为什么你应该做那些广告所建议的事或买广告宣传的产品或服务。 ___________________________________________________________________________ ___________________________________________________________________________13. 我已经完成了关于广告的文章，而且对它相当满意。___________________________________________________________________________Reading comprehension (First introduce the reading strategy to the students)Read the passage again and complete Parts A 、 C1 and C2.四．Fill in each blank with no more than one word according to the text (P2-p3).DefinitionAn advertisement provides information, using persuasivelanguage and exciting images to (1)___________ people to buy a product or service or believe in an idea. (2)___________Commercial advertisementsPublic service advertisements(3)___________A commercial ad is paid for to promote a product or service.PSAs are often placed free of charge to serve the public, educate people about health, safety or any other issue (4)__________public welfare and help people live (5)___________MethodsBoth of these advertisements use (6)___________ language and attractive and original images.(7)___________Bright-Teeth fights bad breath!Yes to life, no to drugs.You are proud of your cooking, so shouldn’t you buy the very freshest food Knowledge changes life.Project Hope- schooling every child.Smoking is (8)___________suicide slowly.SuggestionsWe should be aware of the fact that commercial ads may not be telling the truth(9)___________. We shouldn’t be taken in by the trick.We should (10)___________The advice they give.
课题 Module 4 Unit1 Welcome to unit and reading 学习目标 了解Welcome to the unit 中图片的内容, 理解“Advertisements”一文的大意，并能复述课文 重点 了解课文大意课文中的短语及长难句 难点 学会阅读说明文，提高阅读速度
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
一．Find the key phrases 1.习惯于做某事 be used to doing sth 2.为…而设计的 be intended to do3.知道，明白，意识到 be aware of 4. 即使 even if/ though5.上…的当，受…的骗 fall for 6. 欺骗，捉弄 play tricks on7.诱使…做某事 trick sb. into doing sth. 8.处理，对付 deal with/do with9.与某人分享某物share sth. with sb. 10.信任，相信 believe in11.保护某人免遭某事protect sb. from sth. 12.过更好的生活lead/live a better life13. 上气不接下气out of breath 14. 把…连接、联系起来connect …to15.对…感到满意 be satisefied with 16.对…精明 be smart about17.对…进行研究 do research onFind the important sentences1. 广告是一种推销产品或服务的好方式。 Advertisements are a good way to sell products or services.2. 我们是如此熟悉它们，以至于我们意识不到一天当中看到或听到了多少条广告。 We are so used to them that we often do not even realize how many we see and hear in a day.3. 我做了一些广告研究，有些重要的资料与大家分享。 I did some research on advertisements, and have some very important in formation to share with you.4. 广告提供信息以及运用劝导性的语言和令人兴奋的图像来鼓励人们购买某种产品或相信某种理念。 An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.5. 商业广告是一种人们为了推销某商品或服务而花钱的广告。 A commercial advertisement is one which someone has paid for to promote a product or service.6. 公益广告往往是免费投放的，其目的就是健康、安全或其他影响到公众利益的问题对老百姓进行教育。 PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.7. 尽管如此，我们对商业广告中所使用的推销手法还是得有些意识。 However, we still must be aware of the methods used in advertisements to try and sell us things.8. 我们绝不能掉进这种陷阱里。We must not fall for this kind of trick!9. 然而，并非所有广告都给我们设陷阱的。 Not all ads play tricks on us though.10. 公益广告旨在教育我们，帮助我们过更好的生活。 PSAs are meant to teach us and help us lead better lives.11. 这些广告涉及到大的社会问题。 These ads deal with large social issues.12. 最后，我希望告诉你：仔细考虑为什么你应该做那些广告所建议的事或买广告宣传的产品或服务。 Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.13. 我已经完成了关于广告的文章，而且对它相当满意。 I have completed my article about advertisements, and I’m quite satisfied with it.Reading comprehensionRead the passage again and complete Parts A 、 C1 and C2.四．Fill in each blank with no more than one word according to the text (P2-p3).DefinitionAn advertisement provides information, using persuasivelanguage and exciting images to (1)encourage people to buy a product or service or believe in an idea. (2)Types/ KindsCommercial advertisementsPublic service advertisements(3)DifferencesA commercial ad is paid for to promote a product or service.PSAs are often placed free of charge to serve the public, educate people about health, safety or any other issue (4)affecting public welfare and help people live (5)better.MethodsBoth of these advertisements use (6)creative language and attractive and original images.(7)ExamplesBright-Teeth fights bad breath!Yes to life, no to drugs.You are proud of your cooking, so shouldn’t you buy the very freshest food Knowledge changes life.Project Hope- schooling every child.Smoking is (8)committingsuicide slowly.SuggestionsWe should be aware of the fact that commercial ads may not be telling the truth(9)completely/totally. We shouldn’t be taken in by the trick.We should (10)follow/ takethe advice they give.
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网
课题 Module 4 Unit1 Welcome to unit and reading 学习目标 了解Welcome to the unit 中图片的内容, 理解“Advertisements”一文的大意，并能复述课文 重点 了解课文大意课文中的短语及长难句 难点 学会阅读说明文，提高阅读速度
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
一．Find the key phrases 1.习惯于做某事 ______________________ 2.为…而设计的______________________3.知道，明白，意识到_________________ 4. 即使______________________5.上…的当，受…的骗_________________ 6. 欺骗，捉弄______________________7.诱使…做某事_______________________ 8.处理，对付_____________________________9.与某人分享某物_____________________ 10.信任，相信 _________________________11.保护某人免遭某事_________________ 12. 过更好的生活______________________13.上气不接下气_____________________ 14. 把…连接、联系起来__________________15.对…感到满意______________________ 16.对…精明 _____________________17.对…进行研究_______________________Find the important sentences1. 广告是一种推销产品或服务的好方式。 ___________________________________________________________________________2. 我们是如此熟悉它们，以至于我们意识不到一天当中看到或听到了多少条广告。 ___________________________________________________________________________3. 我做了一些广告研究，有些重要的资料与大家分享。 ___________________________________________________________________________4. 广告提供信息以及运用劝导性的语言和令人兴奋的图像来鼓励人们购买某种产品或相信某种理念。 ___________________________________________________________________________ ___________________________________________________________________________5. 商业广告是一种人们为了推销某商品或服务而花钱的广告。___________________________________________________________________________6. 公益广告往往是免费投放的，其目的就是健康、安全或其他影响到公众利益的问题对老百姓进行教育。 ___________________________________________________________________________ ___________________________________________________________________________7. 尽管如此，我们对商业广告中所使用的推销手法还是得有些意识。 ___________________________________________________________________________8. 我们绝不能掉进这种陷阱里。___________________________________________________________________________9. 然而，并非所有广告都给我们设陷阱的。 ___________________________________________________________________________10. 公益广告旨在教育我们，帮助我们过更好的生活。 ___________________________________________________________________________11. 这些广告涉及到大的社会问题。 ___________________________________________________________________________12.最后，我希望告诉你：仔细考虑为什么你应该做那些广告所建议的事或买广告宣传的产品或服务。 ___________________________________________________________________________ ___________________________________________________________________________13. 我已经完成了关于广告的文章，而且对它相当满意。___________________________________________________________________________Reading comprehension (First introduce the reading strategy to the students)Read the passage again and complete Parts A 、 C1 and C2.四．Fill in each blank with no more than one word according to the text (P2-p3).DefinitionAn advertisement provides information, using persuasivelanguage and exciting images to (1)___________ people to buy a product or service or believe in an idea. (2)___________Commercial advertisementsPublic service advertisements(3)___________A commercial ad is paid for to promote a product or service.PSAs are often placed free of charge to serve the public, educate people about health, safety or any other issue (4)__________public welfare and help people live (5)___________MethodsBoth of these advertisements use (6)___________ language and attractive and original images.(7)___________Bright-Teeth fights bad breath!Yes to life, no to drugs.You are proud of your cooking, so shouldn’t you buy the very freshest food Knowledge changes life.Project Hope- schooling every child.Smoking is (8)___________suicide slowly.SuggestionsWe should be aware of the fact that commercial ads may not be telling the truth(9)___________. We shouldn’t be taken in by the trick.We should (10)___________The advice they give.
课题 Module 4 Unit1 Welcome to unit and reading 学习目标 了解Welcome to the unit 中图片的内容, 理解“Advertisements”一文的大意，并能复述课文 重点 了解课文大意课文中的短语及长难句 难点 学会阅读说明文，提高阅读速度
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
一．Find the key phrases 1.习惯于做某事 be used to doing sth 2.为…而设计的 be intended to do3.知道，明白，意识到 be aware of 4. 即使 even if/ though5.上…的当，受…的骗 fall for 6. 欺骗，捉弄 play tricks on7.诱使…做某事 trick sb. into doing sth. 8.处理，对付 deal with/do with9.与某人分享某物share sth. with sb. 10.信任，相信 believe in11.保护某人免遭某事protect sb. from sth. 12.过更好的生活lead/live a better life13. 上气不接下气out of breath 14. 把…连接、联系起来connect …to15.对…感到满意 be satisefied with 16.对…精明 be smart about17.对…进行研究 do research onFind the important sentences1. 广告是一种推销产品或服务的好方式。 Advertisements are a good way to sell products or services.2. 我们是如此熟悉它们，以至于我们意识不到一天当中看到或听到了多少条广告。 We are so used to them that we often do not even realize how many we see and hear in a day.3. 我做了一些广告研究，有些重要的资料与大家分享。 I did some research on advertisements, and have some very important in formation to share with you.4. 广告提供信息以及运用劝导性的语言和令人兴奋的图像来鼓励人们购买某种产品或相信某种理念。 An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.5. 商业广告是一种人们为了推销某商品或服务而花钱的广告。 A commercial advertisement is one which someone has paid for to promote a product or service.6. 公益广告往往是免费投放的，其目的就是健康、安全或其他影响到公众利益的问题对老百姓进行教育。 PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.7. 尽管如此，我们对商业广告中所使用的推销手法还是得有些意识。 However, we still must be aware of the methods used in advertisements to try and sell us things.8. 我们绝不能掉进这种陷阱里。We must not fall for this kind of trick!9. 然而，并非所有广告都给我们设陷阱的。 Not all ads play tricks on us though.10. 公益广告旨在教育我们，帮助我们过更好的生活。 PSAs are meant to teach us and help us lead better lives.11. 这些广告涉及到大的社会问题。 These ads deal with large social issues.12. 最后，我希望告诉你：仔细考虑为什么你应该做那些广告所建议的事或买广告宣传的产品或服务。 Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.13. 我已经完成了关于广告的文章，而且对它相当满意。 I have completed my article about advertisements, and I’m quite satisfied with it.Reading comprehensionRead the passage again and complete Parts A 、 C1 and C2.四．Fill in each blank with no more than one word according to the text (P2-p3).DefinitionAn advertisement provides information, using persuasivelanguage and exciting images to (1)encourage people to buy a product or service or believe in an idea. (2)Types/ KindsCommercial advertisementsPublic service advertisements(3)DifferencesA commercial ad is paid for to promote a product or service.PSAs are often placed free of charge to serve the public, educate people about health, safety or any other issue (4)affecting public welfare and help people live (5)better.MethodsBoth of these advertisements use (6)creative language and attractive and original images.(7)ExamplesBright-Teeth fights bad breath!Yes to life, no to drugs.You are proud of your cooking, so shouldn’t you buy the very freshest food Knowledge changes life.Project Hope- schooling every child.Smoking is (8)committingsuicide slowly.SuggestionsWe should be aware of the fact that commercial ads may not be telling the truth(9)completely/totally. We shouldn’t be taken in by the trick.We should (10)follow/ takethe advice they give.
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网