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课题 M4U1 -07Project 学习目标 1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign 重点 1. How to help them to develop an ad campaign2. The usage of some key points 难点 1. How to help them to develop an ad campaign2. The usage of some key points
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
【预习热身】一、单词拼写1. 各种各样的_________________2. 听众_________________3. 特定的_________________4. 信件_________________5. 做出反映_________________6. 搜集_________________7. 迎合_________________8. 非常_________________9. 确定_________________10. 方法_________________二、短语1. 对---关心_________________2. 对---有吸引力_________________3. 传达_________________4. 组织_________________5. 策划广告宣传_________________6. 有组织的广告_________________7. 目标受众_________________8. 到达目标受众_________________【课中学习】The handout is to _____________.teach us how to build an ad campaigntell us what an ad campaign isshow us where we can put an adintroduce why we should build an ad campaignWhat does the phrase“reach a particular audience”mean in the first paragraph To get to some place.To pay attention to some people.To influence or touch some people.To encourage some people.Which of the following is not the step of building an ad campaign.Doing research on the topic.Determining the target audience.Choosing the forms of media.Caring about the issue.The best medium to reach people who are blind is likely to be ___________.A. TV B. Radio C. Internet D. Mail5. The topics below can be one of ad campaigns except ___________. A. protecting our earthB. treating people with AIDS equallyC. special discount on learning softwareD. the harm of smoking 6. Get a general idea of the passage.Part 1 (Paragraph 1) ________________________________________Part 2 (Paragraph 2) ________________________________________Part 3 (Paragraph 3) ________________________________________Part 4 (Paragraph 4) ________________________________________7. Detailed informationTo build an ad c_________Step One1. Have a clear g________ and t_________ audience in mind;2. Do a little r_______ and you can c________ right m_________ for the right people.Step Two1. Gather i__________ from your research;2. It is important to always try to a_________ to the waythe audience will r_________.Step Three1. Use different m__________ to get your message a___________2. Decide what a____________ you want to use to r__________ your audience.
【巩固练习】选用下列词组填空,必要时改变形式。be supposed to even if be used to be popular with be satisfied with deal with trick…into… get…across appeal to have…in mindShe ______________ nothing but the best. In other words, she is very strict in work.You ______________ pay the bill by next Friday.______________ he was tired out, he went on with his work.The thief ______________ the boy ______________ stealing the car that belonged to an actress.How would you ______________ an armed robber.You will soon ______________ the dry climate here.The song ______________ quite ______________ young people. That’s to say, young people like it very much.What kind of person do you _______________ for the job I tried to ______________ my ideas ______________ to her, but failed.10. His strong sense of humour ______________her enormously.
课题 M4U1 -07Project 学习目标 1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign 重点 1. How to help them to develop an ad campaign2. The usage of some key points. 难点 1. How to help them to develop an ad campaign2. The usage of some key words
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
【知识精讲】1. reach a particular audience… (line 2)reach here means ‘attain/achieve’.e.g. 1.We can never reach perfection. ___________________________________________ 2.You will know better when you reach my age. ________________________________3. After a long discussion, we ___________ ___________ ___________ on what steps we should take in the next three months. (达成一致)particular e.g. on this particular day___________________ in this particular case ___________________be particular about对。。。过分讲究她特别讲究穿着。________________________________________________________in particular 特别尤其 反义词:in generalI remember one of them in particular. __________________________________________2. In order to determine…(line 11)determine:decide firmly/find oute.g. We haven’t determined when to leave. _____________________________________ Can you determine the meaning of the word _________________________________determine to do sth. / be determined to do sth.He determined to learn French. ____________________________________________I’m determined to succeed.________________________________________________determined: adj.____________________________3. appeal to the way…(line 19) (a) be attractive / interestinge.g. Do these paintings appeal to you ____________________________________________ The idea of working abroad never ________________ ______________ me.(吸引)(b) make an earnest request 恳求/呼吁e.g. The police appealed to the crowd not to panic. _________________________________n. The new fashion soon lost its appeal._______________________________________4. be concerned with…(line 23)be concerned withHer latest article is concerned with Taiwan issues.__________________________________________________________________________Mr Zhang is much concerned with the disabled.___________________________________________________________________________ n. What are your main concerns as a writer _________________________________We ________ _________ _________ _________ his safety.( 都关心)as far as sb/sth. be concerned: 就某人/事而言5.get (sth) across ( to sb.) 使某事传播或为人所了解你的意思别人并未真正的理解。_________________________________________He’s not very good at getting his ideas across._________________________________6. what approach you want to …(line 28)approach n. wayWe can try a new approach to language teaching.n. coming near toAt her approach the children ran off.________________________________________approach v. come near/get close toAs you approach the town the first building you see is the church._____________________________________________________________________I find him difficult to approach.____________________________________________【课中训练】根据首字母或中文提示,拼写出单词,注意用正确的形式。1. A very effective m___________of product samples was carried out last year.2. Art museums are places where people can learn about v___________ cultures.3. No matter how frequently performed, the works of Beethoven always attract large a___________.4. He won’t hit the t___________ at that distance as a result of his carelessness.5. Our purpose is to b___________ new houses for the homeless people.6. The Red Cross wanted to raise $1.6 million and now has reached its g___________ successfully.7. How hard the swimmers work will d ________ how they perform in the Olympics Games.8. After class, we g____________ the children around us and sang songs. 9. In___________ (极其地) cold weather, the engine might refuse to start. 10. They are testing a new ___________(方法)to language teaching.11. Newspapers and other ___________ (媒体) do more than simply record what happens.12. I have nothing ___________ (特别的) to do today, so we can go to the cinema together.13. That politician won the presidential election ___________ (活动) and became the president. 14. Mrs. Liu is the editor of a popular women’s ___________ (杂志).15. It was difficult to guess what her ________________(反应) to the news would be.
课题 M4U1 -06Project 学习目标 1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign 重点 1. How to help them to develop an ad campaign.2. The usage of some key points. 难点 1. How to help them to develop an ad campaign.2. The usage of some key points.
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
【预习热身】一、单词拼写1. 各种各样的various2. 听众audience3. 特定的particular4. 信件mailing5. 做出反映react6. 搜集gather7. 迎合appeal8. 非常extremely9. 确定determine10. 方法approach二、短语1. 对---关心be concerned with2. 对---有吸引力appeal to 3. 传达get sth across4. 组织put sth together5. 策划广告宣传build an ad compaign6. 有组织的广告an organized ad7. 目标受众target audience 8. 到达目标受众reach your audience【课中学习】The handout is to _____________.teach us how to build an ad campaign.tell us what an ad campaign.show us where we can put an ad.introduce why we should build an ad campaign.what does the phrase“reach a particular audience”mean in the first paragraph To get to some place.To pay attention to some people.To influence or touch some people.To encourage some people.which of the following is not the step of building an ad campaign.Doing research on the topic.Determining the target audience.Choosing the forms of media.Caring about the issue.The best medium to reach people who are blingd is likely to be ___________.A. TV B. Radio C. Internet D. Mail5. The topics below can be the one of an ad campaigh except ___________. A. protecting our earthB. treating people with AIDS equally.C. special discount on learning software.D. the harm of smoking. 6. Get a general idea of the passage.Part 1 (Paragraphs 1) the definition of an ad campaign/what an ad campaign meansPart 2 (Paragraphs 2) the target audience and how to determine the target audiencePart 3 (Paragraphs 3) what the ad campaign saysPart 4 (Paragraph 4) how to reach the target audience7. Detailed informationTo build an ad c__ampaign_______Step One*have a clear g_oal___ and t__arget___ audience in mind;*do a little r__esearch_____ and you can c__reat___ right m__essage____ for the right people.Step Two*gather i___mformation_______ from your research;*It is important to always try to a__ppeal___ to the waythe audience will r_eact____.Step Three*use different m__edia__ to get your message a__cross___*decide what a__pproach____ you want to use to r_each____ your audience.【巩固练习】选用下列词组填空,必要时改变形式。be supposed to even if be used to be popular with be satisfied with deal with trick…into… get…across appeal to have…in mindShe is satisfied with nothing but the best. In other words, she is very strict in work.You are supposed to pay the bill by next Friday.Even if he was tired out, he went on with his work.The thief tricked the boy into stealing the car that belonged to an actress.How would you deal with an armed robber.You will soon ___be used to __ the dry climate here.The song __is__ quite ____popular with_ young people. That’s to say, young people like it very much.What kind of person do you _have in mind___ for the job I tried to ___get_ my ideas ______across___ to her, but failed.10. His strong sense of humour __appeals to___her enormously.
课题 M4U1 -06Project 学习目标 1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign 重点 1. How to help them to develop an ad campaign2. The usage of some key words 难点 1. How to help them to develop an ad campaign2. The usage of some key words
学习内容及过程 教学设计学习札记 学习内容及过程 教学设计学习札记
【知识精讲】1. reach a particular audience… (line 2)reach here means ‘attain/achieve’.e.g. 1.We can never reach perfection. 我们从来都无法达到完美。 2.You will know better when you reach my age. 当你到我这样的年龄,你就会更好的理解了3. After a long discussion, we reached an agreement on what steps we should take in the next three months. (达成一致)particular e.g. on this particular day在这个特别的日子 in this particular case 在这个特别的场合be particular about对。。。过分讲究她特别讲究穿着。She is particular about her clothes.in particular 特别尤其 反义词:in generalI remember one of them in particular. 我尤其记得他们中的一个。2. In order to determine…(line 11)determine:decide firmly/find oute.g. We haven’t determined when to leave. 我们还没有决定是么时候走 Can you determine the meaning of the word 你能查明这个单词的意思吗?determine to do sth. / be determined to do sth.He determined to learn French. 他下定决心学习法语。I’m determined to succeed. 他决心要成功。determined: adj. 意志坚定的3. appeal to the way…(line 19) (a) be attractive / interestinge.g. Do these paintings appeal to you 这些画对你有吸引力吗 The idea of working abroad never appeals to me.(吸引)(b) make an earnest request 恳求/呼吁e.g. The police appealed to the crowd not to panic. 警察呼吁群众不要惊慌。n. The new fashion soon lost its appeal. 新的流行款式将不久丧失吸引力。4. be concerned with…(line 23)be concerned withHer latest article is concerned with Taiwan issues.她的最新文章是关于台湾问题的。Mr Zhang is much concerned with the disabled.张先生对残疾人很关注。 n. What are your main concerns as a writer 作文作家你主要关注什么 We are all concerned with his safety.( 都关心)as far as sb/sth. concerned: 就某人/ 事而言5.get (sth) across ( to sb.) 使某事传播或为人所了解。你的意思别人并未真正的理解。Your meaning didn’t get across to others.He’s not very good at getting his ideas across. 他不擅长表达自己的想法。6. what approach you want to …(line 28)approach n. wayWe can try a new approach to language teaching.n. coming near toAt her approach the children ran off. 他一来,孩子们都跑掉了。approach v. come near/get close toAs you approach the town the first building you see is the church.当你要到达镇上的时候,你第一眼看见的就是教堂。I find him difficult to approach. 我认为他难接近。【课中训练】根据首写字母或中文提示,拼写出单词,注意用正确的形式。1. A very effective mailing of product samples was carried out last year.2. Art museums are places where people can learn about various cultures.3. No matter how frequently performed, the works of Beethoven always attract large audience.4. He won’t hit the _ target _ at that distance as a result of his carelessness.5. Our purpose is to b__ build new houses for the homeless people.6. The Red Cross wanted to raise $1.6 million and now has reached its goal __ successfully.7. How hard the swimmers work will determine how they perform in the Olympics Games.8. After class, we gathered _______ the children around us and sang songs. 9. In extremely 极其地) cold weather, the engine might refuse to start. 10. They are testing a new ______ approaches ___ (方法) to language teaching.11. Newspapers and other _ media _ (媒体) do more than simply record what happens.12. I have nothing particular (特别的) to do today, so we can go to the cinema together.13. That politician won the presidential election _____ campaign ____(活动) and became the president. 14. Mrs. Liu is the editor of a popular women’s _______ magazine __________(杂志).15. It was difficult to guess what her _______ reaction __(反应) to the news would be.
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