Unit 1 Advertising Task

课题 Module4 Unit 1 TaskWritingan advertisement 学习目标 To learn how to listen for statistics and descriptions.to learn how to state opinions and give supporting reasons.To learn how to use different sentence types correctly. 重点 How to learn and practice the skills of listening, reading, speaking and writing. 难点 How to learn and practice the skills of listening, reading, speaking and writing.
学习内容及过程 学习内容及过程 教学设计学习札记
Task before class.Ask the students to make preparations for the task.When listening for statistics , you may hear: 1. ___________ 2. _____________ 3. _____________ When listening for descriptions, you should listen carefully for words and phrases about: 1. ___________ 2. ____________ 3.____________ 4.____________ 5. ___________ 6.____________ 7. ___________ How to read these statistics:*Fractions:1/5 ___________ 2/3___________ ___________ 2 ___________2/5___________ 4 ___________*decimals:0.3___________ 6.79___________ 0.9 ___________ 2.15____________*percentages 63%___________ 45.72%___________ 27.35%____________Write an advertsement for the cakes made in your shop. (50 words)You may mention the followimg information:(1)taste/ look/ingredients (2)commentsfrom consumers(3)What is unique about the product (4)price/discounts(5)benefits (6)where people can buy the product____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Teaching process:Step one Lead-inAsk students to brainstorm how to get information before writing an ad. Step two Skills building 1Help students to listen for statistics and descriptions and review how to read statistics.Listen to the recording and write down the statistics.(P12)Notice:Ask students to listen carefully and pay attention to words and phrases that describe an increase, a decrease, no change, trends, a range and a limit. When listening, we should care about: An increase : __________________________________________________________A decrease:____________________________________________________________No change:____________________________________________________________Trend:________________________________________________________________A range:______________________________________________________________An average:____________________________________________________________A limit:_______________________________________________________________Activity 2: Completing a bar chart (Page 13)Listen to the tape of Step one on Page 13 and complete the bar chart.Step three Skills building 2Help students to learn to use conjunctions like because, as and since, and sentence structures like First, … Second, … Then …, (Next, … Finally, …)to introduce reasons.Activity 1: Talking about advertisements(A)、(B)and(C) on Pages 14-15.Step four Skills building 3Help students learn the structure and main use of several sentence types and help them identify the sentence types used in advertisements. Let students read the ad on P.16 and identify the sentence types of each sentence. Then check answers as a class.Step five Completing two advertisementsLet students complete two ads on P.17. They are encouraged to use the correct adjectives while completing the ads.HomeworkAsk students to think about the two sample ads on P.17. Encourage students to use different sentence types and vivid pictures to make the ad more attractive, and creative.
课题 Module4 Unit 1 Task (Key)Writingan advertisement 学习目标 To learn how to listen for statistics and descriptions.to learn how to state opinions and give supporting reasons.To learn how to use different sentence types correctly. 重点 How to learn and practice the skills of listening, reading, speaking and writing. 难点 How to learn and practice the skills of listening, reading, speaking and writing.
学习内容及过程 学习内容及过程 教学设计学习札记
Task before class.Ask the students to make preparations for the task. When listening for statistics , you may hear: 1. fraction 2. decimals 3. percentages When listening for descriptions, you should listen carefully for words and phrases about: 1. an increase 2. a decrease 3. no change 4. trends 5. a range 6. an average 7. a limitHow to read these statistics:*Fractions: 1/5 one fifth 2/3two thirds three quarters 2 two and one half2/5 two fifths 4 four and three quarters*decimals:0.3zero/nought point three 6.79six point seven nine0.9 zero/nought point nine 2.15two point one five*percentages 63%sixty-three per cent 45.72%forty-five point seven two per cent27.35%twenty-seven point three five per centWrite an advertsement for the cakes made in your shop.You may mention the followimg information:(1)taste/ look/ingredients (2)commentsfrom consumers(3)What is unique about the product (4)price/discounts(5)benefits (6)where people can buy the product____________________________________________________________________________________________________________________________________________________________________Teaching process:Step one Lead-inAsk students to brainstorm how to get information before writing an ad.Step two Skills building 1Help students to listen for statistics and descriptions and review how to read statistics.Activity 1:Listen to the recording and write down the statistics.(P12)Notice:Ask students to listen carefully and pay attention to words and phrases that describe an increase, a decrease, no change, trends, a range and a limit. When listening, we should care about:An increase : an increase of/ go up by/ increase/rise by/ two times as manyA decrease: a decrease of/ decrease/fall byNo change: no change/ remain/stay the sameTrend: downward/upward trend/ a steady increase/decrease/ start off at/end up at/ rise/fall/ slowly/sharply/smoothly/gradually/ A range: vary between* and */from * to *An average: average price/number…A limit: maximum/ peaked at/ fall to lowest level/ drop to lowest pointActivity 2: Completing a bar chart (Page 13)Listen to the tape of Step one on Page 13 and complete the bar chart.Step three Skills building 2Help students to learn to use conjunctions like because, as and since, and sentence structures like First, … Second, … Then …, (Next, … Finally, …)to introduce reasons.Activity 1: Talking about advertisements(A)、(B)and(C) on Pages 14-15.Step four Skills building 3Help students learn the structure and main use of several sentence types and help them identify the sentence types used in advertisements. Let students read the ad on P.16 and identify the sentence types of each sentence. Then check answers as a class.Step five Completing two advertisementsLet students complete two ads on P.17. They are encouraged to use the correct adjectives while completing the ads.HomeworkAsk students to think about the two sample ads on P.17. Encourage students to use different sentence types and vivid pictures to make the ad more attractive, and creative.
老 师 寄 语：课前预习不可少，自主质疑效果好；课上跟着目标跑，合作探究是法宝；知识网络要织巧，理论清晰又明了；达标训练讲效率，拓展提升很重要；格式合理讲科学，要点全面话要巧。
高效课堂要旨：设疑性引导，高效率自学；生活化导入，总揽式介绍；互动式探究同，理论性归纳；针对性达标，网络化小结；拓展式提升，开放性思考。