unit 5 inside advertising 全单元教案
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| 名称 | unit 5 inside advertising 全单元教案 |  | |
| 格式 | rar | ||
| 文件大小 | 14.1KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2010-08-20 23:09:00 | ||
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Unit 5 Inside advertising
Lecture 1 words and expression_r_r_r_rs
Teaching aims: make the Ss to master the following words and expression_r_r_r_rs.
Teaching important points: words
Teaching difficult points : the differences between words
Rise and raise worth , worthy and worthwhile
Teaching methods: pair and group work
Teaching steps:
I，words
1. advertise v.
advertise sth. advertise for sth/sb
n. advertisement answer an advertisement
place/ put/ run/ publish/ insert an advertisement for sth
2. inform
inform sb of sth make sb informed of sth
3. expense at one’s expenses
4. rely on =lean on =depend on
5. response
in response to respond to
6. fashion
come into fashion in fashion
go out of fashion adj. fashionable
II. difference between words
1. worth
a. sth be worth +money
b. sth be well worth doing
worthy
a. sth be worthy of + n
b. sth be worthy {of being done
to be done
worthwhile
a. It is worthwhile to do sth /doing sth
b. It is worth one’s while.
2. rise raise
rise vi. 不用被动语态。上升。上涨 起身 起床
a rising sun
a risen sun
raise vt. 把…举起 增加 种植 唤起 提出 抚养 筹钱
collect / raise money for
raise one’s voice
III. Homework
Ask the Ss to bear the words above in mind
After that , do a piece of paper to train the Ss’ ability of using the language.
Notes:
Lecture II Reading
Teaching Aims:
1. Learn and master the words and expression_r_r_r_rs that appear in the lecture.
2. Train the students ‘reading ability.
Teaching Important Points:
1. Improve the students’ reading ability.
2. Enable the students to understand the text better.
3. How to get the students to master the useful expression_r_r_r_rs.
Teaching difficult points:
Master the following sentence structures:
1. As well as reading the right audience with the right technique, advertisers must also place their ads in the right medium.
2．As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.
Teaching methods
1, Discussion to help the students know sth about the ads.
2, Fast reading to get the general idea of the text.
3, Questioning –and-answering individual work to make every student work in class.
Teaching Procedures:
Step I. Greetings and revision
Step II. Warming up
1, where do you see or hear ads
2, Can you think of anywhere else you see or hear ads
3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy things
you might not otherwise buy
4, How many ads do you think you see or hear every day Can you remember the names of any products that were being ads
If so, why do you remember these and not others
Step III. Pre-reading
1, Look at each of the ads on the next two pages and discuss the questions with a partner.
1, What does the ads want u to do
2, how does it try to persuade u to do this
3, Which ads do you think are the most effective Why
2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.
Step IV. Reading
1, What is an ads
2, How do ads make effective ads
3, How effective are ads
Step V. Comprehending
Make notes about what you have just read under the following headings.
Who advertises
Why do they advertise
Where do they decide where to advertise
Does advertising work
Step VI Discussion Page44
Step VII Homework
Notes:
Lecture III Listening , speaking and writing
Teaching Aims
To get the students to master the usage of the important words and phrases.
Improve the students’ abilities of using language.
Teaching Important Points:
1,Improve the students’ ability of using the language.
2,How to get the students to master the useful expression_r_r_r_rs.
Teaching difficult points:
Write a short as using what have been mastered.
Teaching methods:
Pair and group work
Step I, Revision
Ask the Ss to talk about how advertising works
What is ad
Why How
StepII.Discovering useful words and expression_r_r_r_rs. Do exercises1,2,3
StepIII Listening
StepIV.Writing
Choose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.
Then perform your ad to the class. Ask them to guess who your target is.
Step V. Homework
Write an advertisement
Notes:
Lecture IV
Reading and learning tip
Teaching aims
1, Review the useful expression_r_r_r_rs learnt in this unit by making sentences with them.
2, Train the Ss’ integrating skills by reading and summing up.
Teaching important points;
Improve the students’ reading ability by reading the material.
Improve the students’ writing ability.
Teaching difficult points:
How to improve the students’ integrating skills---reading skill and summing skill.
Teaching methods:
Fast-reading and reading to improve the students’ reading ability
Practice and pair work or group work to have every student master what they have learned.
Teaching aids:
1 the blackboard 2. the multimedia
Teaching procedures:
StepI. Talk about all the ads you have seen and heard in your daily life during the last week and then in your groups answer these questions.
1. Did any of the ads contain lies or misleading information
2. Did any of the ads try to persuade you to do sth you consider wrong
3. Do you think any of the ads are unsuitable for children to see
4. What percentage of the ads do you think were unsuitable in some way
StepII Reading
Read the passage and answer the questions.
1. In what four ways can consumers be protected from false, misleading or unethical advertising
2. Would you complain about any of the ads in this passage Why
3. Why do some schools teach their students about advertising
4. What is your opinion of this idea
5. Do you know if China has an organization to which citizens can complain if they see an ad they believe is wrong If you don’t know, how can you find out
StepIII Summing up
1, Tell what you have learned about ads from the unit.
2, List the things that interest you most.
3. Useful words
4. Useful expression_r_r_r_rs
5. Complete the following sentences using the object complements.
Advertisements always want to make their advertisements______________
My best friend wants me to_________.
We elected Michael______________this term.
StepIV Learning up
Step V Homework
Go over all the language points in the unit..
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网
Unit 5 Inside advertising
Lecture 1 words and expression_r_r_r_rs
Teaching aims: make the Ss to master the following words and expression_r_r_r_rs.
Teaching important points: words
Teaching difficult points : the differences between words
Rise and raise worth , worthy and worthwhile
Teaching methods: pair and group work
Teaching steps:
I，words
1. advertise v.
advertise sth. advertise for sth/sb
n. advertisement answer an advertisement
place/ put/ run/ publish/ insert an advertisement for sth
2. inform
inform sb of sth make sb informed of sth
3. expense at one’s expenses
4. rely on =lean on =depend on
5. response
in response to respond to
6. fashion
come into fashion in fashion
go out of fashion adj. fashionable
II. difference between words
1. worth
a. sth be worth +money
b. sth be well worth doing
worthy
a. sth be worthy of + n
b. sth be worthy {of being done
to be done
worthwhile
a. It is worthwhile to do sth /doing sth
b. It is worth one’s while.
2. rise raise
rise vi. 不用被动语态。上升。上涨 起身 起床
a rising sun
a risen sun
raise vt. 把…举起 增加 种植 唤起 提出 抚养 筹钱
collect / raise money for
raise one’s voice
III. Homework
Ask the Ss to bear the words above in mind
After that , do a piece of paper to train the Ss’ ability of using the language.
Notes:
Lecture II Reading
Teaching Aims:
1. Learn and master the words and expression_r_r_r_rs that appear in the lecture.
2. Train the students ‘reading ability.
Teaching Important Points:
1. Improve the students’ reading ability.
2. Enable the students to understand the text better.
3. How to get the students to master the useful expression_r_r_r_rs.
Teaching difficult points:
Master the following sentence structures:
1. As well as reading the right audience with the right technique, advertisers must also place their ads in the right medium.
2．As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.
Teaching methods
1, Discussion to help the students know sth about the ads.
2, Fast reading to get the general idea of the text.
3, Questioning –and-answering individual work to make every student work in class.
Teaching Procedures:
Step I. Greetings and revision
Step II. Warming up
1, where do you see or hear ads
2, Can you think of anywhere else you see or hear ads
3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy things
you might not otherwise buy
4, How many ads do you think you see or hear every day Can you remember the names of any products that were being ads
If so, why do you remember these and not others
Step III. Pre-reading
1, Look at each of the ads on the next two pages and discuss the questions with a partner.
1, What does the ads want u to do
2, how does it try to persuade u to do this
3, Which ads do you think are the most effective Why
2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.
Step IV. Reading
1, What is an ads
2, How do ads make effective ads
3, How effective are ads
Step V. Comprehending
Make notes about what you have just read under the following headings.
Who advertises
Why do they advertise
Where do they decide where to advertise
Does advertising work
Step VI Discussion Page44
Step VII Homework
Notes:
Lecture III Listening , speaking and writing
Teaching Aims
To get the students to master the usage of the important words and phrases.
Improve the students’ abilities of using language.
Teaching Important Points:
1,Improve the students’ ability of using the language.
2,How to get the students to master the useful expression_r_r_r_rs.
Teaching difficult points:
Write a short as using what have been mastered.
Teaching methods:
Pair and group work
Step I, Revision
Ask the Ss to talk about how advertising works
What is ad
Why How
StepII.Discovering useful words and expression_r_r_r_rs. Do exercises1,2,3
StepIII Listening
StepIV.Writing
Choose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.
Then perform your ad to the class. Ask them to guess who your target is.
Step V. Homework
Write an advertisement
Notes:
Lecture IV
Reading and learning tip
Teaching aims
1, Review the useful expression_r_r_r_rs learnt in this unit by making sentences with them.
2, Train the Ss’ integrating skills by reading and summing up.
Teaching important points;
Improve the students’ reading ability by reading the material.
Improve the students’ writing ability.
Teaching difficult points:
How to improve the students’ integrating skills---reading skill and summing skill.
Teaching methods:
Fast-reading and reading to improve the students’ reading ability
Practice and pair work or group work to have every student master what they have learned.
Teaching aids:
1 the blackboard 2. the multimedia
Teaching procedures:
StepI. Talk about all the ads you have seen and heard in your daily life during the last week and then in your groups answer these questions.
1. Did any of the ads contain lies or misleading information
2. Did any of the ads try to persuade you to do sth you consider wrong
3. Do you think any of the ads are unsuitable for children to see
4. What percentage of the ads do you think were unsuitable in some way
StepII Reading
Read the passage and answer the questions.
1. In what four ways can consumers be protected from false, misleading or unethical advertising
2. Would you complain about any of the ads in this passage Why
3. Why do some schools teach their students about advertising
4. What is your opinion of this idea
5. Do you know if China has an organization to which citizens can complain if they see an ad they believe is wrong If you don’t know, how can you find out
StepIII Summing up
1, Tell what you have learned about ads from the unit.
2, List the things that interest you most.
3. Useful words
4. Useful expression_r_r_r_rs
5. Complete the following sentences using the object complements.
Advertisements always want to make their advertisements______________
My best friend wants me to_________.
We elected Michael______________this term.
StepIV Learning up
Step V Homework
Go over all the language points in the unit..
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网