Unit 1 Advertising project developing an ad campaign
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| 名称 | Unit 1 Advertising project developing an ad campaign |  | |
| 格式 | rar | ||
| 文件大小 | 15.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2010-09-17 08:41:00 | ||
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课件109张PPT。Module 4 unit 1Project Developing an ad campaign Project板块教学的两点感悟 Project 板块的认识 M4 Unit I Project Developing an ad campaign 的整体设计
Project 板块的认识： What?Why?Learn by doing, do to learn.How?Reading
Planning, preparing, producing
PresentingTell me, I forget; show me, I may
remember; involve me, I understand. Module 4 unit 1 project板块的
整体设计
阅读部分
阅读部分完成后的两周内，学生独立进行课题研究。
学生们在主持人的安排下呈现他们的研究成果。 导入
快速阅读
听读同步
详细阅读阅读部分What is an ad campaign?When released in a planned period,
they are an ad campaign!How do you build an ad campaign?Reading Comprehension1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the target audiencethe target audiencewhathowusing various media logo, slogan ,campaign goal …howwhatampaignoalargetesearchreateessageDetailed informationampaignnformationppealeactediacrosspproacheachDetailed informationDeveloping an ad campaignProject Just like before
Find your partners
Set up your group
Decide your topic, the task assigned, etc…No Chinese, only English ,even broken English.Judging rules Be as creative as you can!
Start your project!PresentationEnjoy Reading Enjoy Life!By group 1Book is the ship across the sea of time.When reading , you will find yourself flying in the sky just like a happy bird!In a word, reading can make us happy and wisdomPresentationLove is around you!By group 2 It’s our honor to present our advertising campaign for helping the disabled .According to our research: China has million disabled people and all over the world, there are still billion people with disabilities. They have the same rights as us to enjoy the happy life. However, they can get only a little help. So we call for all the people to reach out hands to help them. Embrace our dear brothers and sisters .60 6.5
This is our poster. we tend to put them in the street, school, hospital, even on the bus, to let all people aware of the importance of helping the disabled .In the middle of the poster there is an angle and a disabled person in it . It is the main part . This is our logo . It looks like a sun ,also, it is the first letter of the word “disabled ”. It means we should bring warmth to them ,hand in hand . Let’s share this beautiful homeland with them, care for them . Act now! Let them know “ Love is around you.”Love is around you!Thank you !
The endPresentationPresentingTravelling in Dongshi
By group 3 It is a road leading you to an ancient and natural world When people are in this world ,they may decide to protect the environment and nature not only in Dongshi, but also in any other place.Look, there are so many people enjoying themselves by rafting.People there are warm-hearted.Tourists can watch some ancient programs.The black tea is popular all over the world.We also did a research, and the results show that Anhua is a remote area far from big cities .So the people from Yi yang is the most possible to come here and the traffic is very convenient.So we will put our ad campaign on Yiyang Tv station or Yiyang Daily.
Just enjoy it!
Welcome to Dongshi!
PresentationProtect the enviromentBy group 4buildinggarbage Ad campaign Our main goal is to make everyone protect the environment around him or her. So the slogan of the ad campaign is “No environment No life.” Comfortable or trying, Which do you prefer？
And then, we’ll choose the bus as the main media.Because we think the TV is expensive to advertise and the audiences always change the channal when there are many advertisements. But advertising on bus is cheaper and if the advertisement is creative and original, it will attract the passers-by.
When you are waiting for the bus, it makes you bored. The pictures on bus can bring joy to you. So it will impress you and you will think it over.No environment,
no life!PresentationProject Hope
By group 5What ?Why ?The Project Hope is an organization which helps the poor family to offer their children to go school .As we know, China is a developing country, and there are many poor places in China. Many children in the poor places can’t go to school, because their parents can’t afford the cost and they have to help their parents do much work and make money for their family.They are eager for study, but they can’t ,they need our help .So we did the AD CAMPAIGN .According to our research, our target audience is the people who live in the city. Because they have the ability to help the Project Hope.
In order to make the target audience understand the AD CAMPAIGN, we will use the poster as our media. Our poster…At last, I hope everyone contribute their love to the children.
And then the world will be full of love!!!THE ENDPresentationGive your children fresh air!By group 6The expectant fathers and mothersThe differences among those pictures are caused by smoking!The modern society is fierce and cruelThey don’t norms their behaviors!Let their children lose in the starting line!T VPublic areasGive your children fresh airPresentation第七小组制作Life lies in movementGOAL:
Make people aware of the importance of doing sports
Persuade them into taking sports
In order to determine the target audience, we did some research. here is the figure:Conclusion: Old people need more exercise.The advantages of doing sportsMake new friends
Have a happy life
Keep fit
We found that most old people like reading newspapers,we planned to advertise it using the newspaper “Yiyang Daily”In conclusion, the population of old people is growing larger. The health of them has become more important. Doing sports is the most helpful way .In a word ,our ad campaign will be successful.THE END Thank you .Judging results project板块教学的两点感悟 教师搭台，学生唱戏。
学生的能力和潜力是无穷的。Thank you!
Project 板块的认识： What?Why?Learn by doing, do to learn.How?Reading
Planning, preparing, producing
PresentingTell me, I forget; show me, I may
remember; involve me, I understand. Module 4 unit 1 project板块的
整体设计
阅读部分
阅读部分完成后的两周内，学生独立进行课题研究。
学生们在主持人的安排下呈现他们的研究成果。 导入
快速阅读
听读同步
详细阅读阅读部分What is an ad campaign?When released in a planned period,
they are an ad campaign!How do you build an ad campaign?Reading Comprehension1 What is an ad campaign?
2 What media can you use in an ad campaign?
3 What questions should we first consider?An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc.1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4the definition of an ad campaign/
what an ad campaign meansthe target audience and how to determine the target audiencewhat the ad campaign sayshow to reach the target audiencethe target audiencewhathowusing various media logo, slogan ,campaign goal …howwhatampaignoalargetesearchreateessageDetailed informationampaignnformationppealeactediacrosspproacheachDetailed informationDeveloping an ad campaignProject Just like before
Find your partners
Set up your group
Decide your topic, the task assigned, etc…No Chinese, only English ,even broken English.Judging rules Be as creative as you can!
Start your project!PresentationEnjoy Reading Enjoy Life!By group 1Book is the ship across the sea of time.When reading , you will find yourself flying in the sky just like a happy bird!In a word, reading can make us happy and wisdomPresentationLove is around you!By group 2 It’s our honor to present our advertising campaign for helping the disabled .According to our research: China has million disabled people and all over the world, there are still billion people with disabilities. They have the same rights as us to enjoy the happy life. However, they can get only a little help. So we call for all the people to reach out hands to help them. Embrace our dear brothers and sisters .60 6.5
This is our poster. we tend to put them in the street, school, hospital, even on the bus, to let all people aware of the importance of helping the disabled .In the middle of the poster there is an angle and a disabled person in it . It is the main part . This is our logo . It looks like a sun ,also, it is the first letter of the word “disabled ”. It means we should bring warmth to them ,hand in hand . Let’s share this beautiful homeland with them, care for them . Act now! Let them know “ Love is around you.”Love is around you!Thank you !
The endPresentationPresentingTravelling in Dongshi
By group 3 It is a road leading you to an ancient and natural world When people are in this world ,they may decide to protect the environment and nature not only in Dongshi, but also in any other place.Look, there are so many people enjoying themselves by rafting.People there are warm-hearted.Tourists can watch some ancient programs.The black tea is popular all over the world.We also did a research, and the results show that Anhua is a remote area far from big cities .So the people from Yi yang is the most possible to come here and the traffic is very convenient.So we will put our ad campaign on Yiyang Tv station or Yiyang Daily.
Just enjoy it!
Welcome to Dongshi!
PresentationProtect the enviromentBy group 4buildinggarbage Ad campaign Our main goal is to make everyone protect the environment around him or her. So the slogan of the ad campaign is “No environment No life.” Comfortable or trying, Which do you prefer？
And then, we’ll choose the bus as the main media.Because we think the TV is expensive to advertise and the audiences always change the channal when there are many advertisements. But advertising on bus is cheaper and if the advertisement is creative and original, it will attract the passers-by.
When you are waiting for the bus, it makes you bored. The pictures on bus can bring joy to you. So it will impress you and you will think it over.No environment,
no life!PresentationProject Hope
By group 5What ?Why ?The Project Hope is an organization which helps the poor family to offer their children to go school .As we know, China is a developing country, and there are many poor places in China. Many children in the poor places can’t go to school, because their parents can’t afford the cost and they have to help their parents do much work and make money for their family.They are eager for study, but they can’t ,they need our help .So we did the AD CAMPAIGN .According to our research, our target audience is the people who live in the city. Because they have the ability to help the Project Hope.
In order to make the target audience understand the AD CAMPAIGN, we will use the poster as our media. Our poster…At last, I hope everyone contribute their love to the children.
And then the world will be full of love!!!THE ENDPresentationGive your children fresh air!By group 6The expectant fathers and mothersThe differences among those pictures are caused by smoking!The modern society is fierce and cruelThey don’t norms their behaviors!Let their children lose in the starting line!T VPublic areasGive your children fresh airPresentation第七小组制作Life lies in movementGOAL:
Make people aware of the importance of doing sports
Persuade them into taking sports
In order to determine the target audience, we did some research. here is the figure:Conclusion: Old people need more exercise.The advantages of doing sportsMake new friends
Have a happy life
Keep fit
We found that most old people like reading newspapers,we planned to advertise it using the newspaper “Yiyang Daily”In conclusion, the population of old people is growing larger. The health of them has become more important. Doing sports is the most helpful way .In a word ,our ad campaign will be successful.THE END Thank you .Judging results project板块教学的两点感悟 教师搭台，学生唱戏。
学生的能力和潜力是无穷的。Thank you!