Unit 1 of Module 4 Advertising
Teaching objectives:
Language : Help students practice speaking and learn to design slogans.
Skills & strategies: 1．Help students know about advertisements and advertising.
2．Encourage students to design slogans for ads by showing examples first.
Culture & morals : Teach students to cherish life ,be honest and love nature and motherland.
Keys & puzzles:
Helping students practise their oral English , listening ability,and develop their skills of designing slogans.
Teaching aids: Multi-media
Procedures:
Step 1: Lead-in
1. A video show.
2. Questions:
1).What is the video about? It’s about Beijing Olympic Games held in 2008.
2).Do you think it an ad? Yes, it is.
3).What is the purpose of this ad? To promote Beijing Olympic Games
4). What is the theme of Beijing Olympic Games? One world , one dream.
5).People have different opinions about ads.What’s yours?
Step2: Pictures and discussion
1）. Which advertisements make you want to buy a product or service? Why?
As we can see clearly, the three ads separately promote learning software, an airline service and a shampoo. They are well-designed and attract me. I can’t help hoping to buy a product or a service, upon seeing them. In my opinion, the advertisement for the shampoo is the most persuasive not only because of the image on the shampoo bottle, but also because it says that this shampoo will keep my hair shiny for days. Although I don’t believe that this ad tells the complete truth, I want to try it anyway.
2）. Which advertisements make you think about problems in society or about people who need help? Why?
The other three ads separately for Project Hope, Earth Day and an anti-drugs campaign make me think about problems in society or about people who need help. People’s health, the environment and poor children’s lives are the most common social concerns. This kind of ads are of great significance and are necessary.Nobody can ignore the problems around us. In addition, the persuasive words and the impressive images used in these ads strike me a lot. Of the three ads, the ad about Earth Day strikes me the most. The ad shows us a bird’s nest built in the sky. The poster is trying to show that there is nowhere else to put the bird’s nest because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
3）. Do you think advertisements tell the complete truth? Why or why not?
No. Generally speaking, public service advertisements are intended to educate people about health, problems in society and public welfare in order to teach people and help them to live a better life. Public service advertisements are usually free and they are usually true. Commercial advertisements, on the other hand, are intended to encourage people to buy a product or service so that companies can make more money. Thus they try their best to make people believe they are telling the truth, sometimes by tricking us. For example, ads which sell cosmetics often use famous pop stars who tell us how effective the product is and how it keeps him or her young and good-looking. It is up to us, the consumers, to decide whether to believe commercial advertisements or not.
4）.Do the ads mentioned above belong to the same type?
No. Some advertisements make us want to buy a product or service,which is
commercial ads, while others make us think about problems in society or about people who
need help, which is public service ads （PSAs）.
Step 3: Step3:Enjoy some slogans
What is a slogan? A slogan means a short easily-remembered phrase used by an advertiser, politician, and etc. (广告语，标语) .Are you familiar with this slogan?
Some more:
麦斯威尔咖啡 Good to the last drop. 滴滴香浓, 意犹未尽。
雪碧 Obey your thirst. 服从你的渴望。
丰田汽车 Poetry in motion, dancing close to me.动态的诗, 向我舞近。
耐克运动鞋 Just do it. 只管去做。 百事可乐 The choice of a new generation. 新一代的选择。
东芝电子 Take TOSHIBA, take the world. 拥有东芝，拥有世界。
摩托罗拉手机 Intelligence everywhere. 智慧演绎，无处不在。
佳能打印机 Impossible made possible． 使不可能变为可能。
Step 4: Questions and answers
1）Why do companies advertise?
To sell their goods and earn more money.
2) Where do we always see advertisements?
In almost all kinds of media, such as TV, newspapers, magazines ，Internet and so on.
3).What do you think makes a good advertisement?
A good advertisement should have atttractive and original images and creative language.
Step 5: Picture and discussion
1）.What does the picture make you think of?
It makes me think of a lot of children dropping out school for economic reasons.They need our help.
2）. From the poster, what do you think is the purpose of Project Hope?
It calls upon people to do something to help children in poor areas.
What is this PSA about?
A: 诚信重要 B: 偷一罚十 C: 贪污可耻 D: 禁止帖小广告
A: 中国，瓷器的故乡 B: 防止污染 C: 绿化中国，防沙种树 D: 一个中国，祖国统一
Step 6: Design slogans for the following pictures.
Protect water, protect ourselves.
Cherish your life! /Don’t drive after drinking!
Step 7: A competition
What slogan will you design for them? Show your stuff! (Finish the task in groups of four within 3 minutes)
Possible versions:
Colgate, a gate through which you can see white teeth!
With Colgate, just grin(露齿笑)!
Bad breath? Try Colgate!
Colgate makes you cool!
Possible versions:
No water, no life.
Please save water! It’s source of life!
Don’t let our tears be the last drop of water!
The wounds of the earth call for water!
Step 8: Homework
Collect some English advertising slogans.
课件36张PPT。Welcome to the unit
Unit 1 of module 4
Welcome to the unitUnit 1 AdvertisingA video showadvertisemententertaining
给人娱乐的informative
提供有益信息的persuasive
有说服力的costly
昂贵的deceitful
欺诈的instructive
有教育意义的interestingattractivetiresome
使人厌烦的unbelievableQuestions1. Which advertisements make you want to buy a product or service? Why?
2. Which advertisements make you think about problems in society or about people who need help? Why?
3. Do you think advertisements tell the complete truth? Why or why not?Do the ads mentioned above belong to the same type?
No. Some advertisements make us want to buy a product or service,which is commercial ads(CAs),while others make us think about problems in society or about people who need help, which is public service ads （PSAs）.CA or PSA ?CA or PSA ?Differences between CAs and PSAsBenefit-orientedArise people’s attention to___________Chargeable_____________________High信誉度social problemsFree of chargeLowWhat is a slogan?A slogan means a short easily-remembered phrase used by an advertiser, politician, etc. (广告语， 标语).Better city, better life. slogans in advertisingMaxwell House Coffee
麦斯威尔咖啡
Good to the last drop.
滴滴香浓, 意犹未尽。
slogans in advertising
Spirite雪碧
Obey your thirst.
服从你的渴望。slogans in advertising
Toyota car
丰田汽车
Poetry in motion, dancing close to me.
动态的诗, 向我舞近。
slogans in advertising
Nike sports shoes
耐克运动鞋
Just do it.
只管去做。
slogans in advertising
Pepsi cola
百事可乐
The choice of a new generation.
新一代的选择。
slogans in advertising
TOSHIBA
东芝电子
Take TOSHIBA, take the world.
拥有东芝，拥有世界。
Motorola
Mobile Phones
摩托罗拉手机
Intelligence everywhere.
智慧演绎，无处不在。 slogans in advertisingslogans in advertising
Canon
Typewriter
佳能打印机
Impossible made possible．使不可能变为可能。 Questions and answers■ Why do companies advertise?
To sell their goods and earn more money .
■ Where do we always see ads?
In almost all kinds of media, such as TV, newspapers, magazines, Internet and so on.
■ What do you think makes a good advertisement?
A good advertisement should have atttractive and original images and creative language.
Do you know the girl? 1.What does the picture make you think of?2. From the poster, what do you think is the purpose of Project Hope?What is this PSA about?A: 诚信重要 B: 偷一罚十 C: 贪污可耻 D: 禁止帖小广告
A: 中国，瓷器的故乡 B: 防止污染 C: 绿化中国，防沙种树 D: 一个中国，祖国统一
Show our stuff!Design slogans for the following pictures.Protect water,
Protect ourselves.Sedal Shampoo
（香波，洗发水）
Everything
is possible!
Cherish
your life!
Don’t drive
after drinking!Shoes can fly!
So do your
dreams!A competitionWhat slogan will you design for the following? Show your stuff ! (Finish the task in groups of four within 3 minutes)Possible versionsColgate, a gate through which you can see white teeth !
With Colgate, just grin(露齿笑)!
Bad breath?Try Colgate !
Colgate makes you cool !Possible versionsNo water, no life.
Please save water!It’s source of life!
Don’t let our tears be the last drop of water !
The wounds of the earth call for water!
Homework Collect some English advertising slogans.Thank you for your kind attention!Kindly give me your advice!
