福建省2010年高三英语骨干教师培训课件：Unit 5 Inside advertising reading
文档属性
| 名称 | 福建省2010年高三英语骨干教师培训课件：Unit 5 Inside advertising reading |  | |
| 格式 | rar | ||
| 文件大小 | 893.9KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2010-09-30 17:31:00 | ||
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课件17张PPT。A New Vision for 21st Century Education[Insert Presenter Name]
[Insert Presenter Title & Company]
[Insert Event Name]
[Insert Date]
PLEASE NOTE: This is only a template presentation; you may add examples and additional slides based on your audience EDUCATION COMMUNITY AUDIENCEZheng Shaoying August- 2010Unit 5 Module 9 Reading
How Advertising WorksLearning material:Unit 5 Module 9 Reading
How Advertising WorksSth About the StudentsVery tight schedule
Efficient to the pointWhat I think:
The best way to speed up their learning process is to show them what they can do on their own.
’Twas brillig and the swithy toves did gyre and gamble in the wabe.
What did the toves do?
Gyre and gamble in the wabe!
What does it mean?
…(laughing)What I think:
Learning is done by students, not teachers
Become an expert on effective ways of learning a language, and to pass on that expertise to ss
Learning aims of this lesson
To get some more knowledge about advertising by reading a text
To use proper reading skills to read fast and effectively
To use word-attacking skills to know the meanings of some new words
To read a passage about this topic and practice reading skills
Teaching Material Processing
Predicting
Reading for main idea
Reading for specific info
Word attacking
Summary
Mores reading
Teaching procedures
Step 1. Pre-reading activities（10 minutes）
presentation of ads
discuss the ads on the text book
Teaching procedures
Step 2. While-reading activities（25 minutes）
Reading for the main idea
Reading for specific info
Reading for new words
How Advertising WorksIntroduction
We are exposed to ads in our daily life
1) What kind of advertisements can we find?
2) Where do ads appear?
3) Why we need to understand how advertising works?
What an ad is
1）Definition
2) Means
3) Advertisers
How advertisers make effective ads
Identify target
Appeal to the target
Use a suitable medium
·How ads can be effective
When there is a need for a product
If the target audience is exposed to ads constantly
By giving the example of “adolescent boys are more likely to buy computer games than any other group”, what does the writer want to explain?
Sports shoes(para.4)
Car stereo system(para.8)
Decide if a word is important or not.
It’s not necessary to put equal importance on every word. Context
Definition
Examples
Word formation
Synonyms/antonyms
Adversative relationship
Cause-and-effect relationship
Teaching procedures
Step 3. Post-reading activities（10 minutes）
To react to what they have read by using the information they have found out
Retell, rewrite or discussion
Read another passage about this topic and practice reading skills
Design an advertisement
1. Who advertises?
2. Why do they advertise?
3. Where do they advertise?
4. How do they decide where to advertise?
5. Does advertising work?what really counts is to show the ss how to read instead of what it is. Thank you!
[Insert Presenter Title & Company]
[Insert Event Name]
[Insert Date]
PLEASE NOTE: This is only a template presentation; you may add examples and additional slides based on your audience EDUCATION COMMUNITY AUDIENCEZheng Shaoying August- 2010Unit 5 Module 9 Reading
How Advertising WorksLearning material:Unit 5 Module 9 Reading
How Advertising WorksSth About the StudentsVery tight schedule
Efficient to the pointWhat I think:
The best way to speed up their learning process is to show them what they can do on their own.
’Twas brillig and the swithy toves did gyre and gamble in the wabe.
What did the toves do?
Gyre and gamble in the wabe!
What does it mean?
…(laughing)What I think:
Learning is done by students, not teachers
Become an expert on effective ways of learning a language, and to pass on that expertise to ss
Learning aims of this lesson
To get some more knowledge about advertising by reading a text
To use proper reading skills to read fast and effectively
To use word-attacking skills to know the meanings of some new words
To read a passage about this topic and practice reading skills
Teaching Material Processing
Predicting
Reading for main idea
Reading for specific info
Word attacking
Summary
Mores reading
Teaching procedures
Step 1. Pre-reading activities（10 minutes）
presentation of ads
discuss the ads on the text book
Teaching procedures
Step 2. While-reading activities（25 minutes）
Reading for the main idea
Reading for specific info
Reading for new words
How Advertising WorksIntroduction
We are exposed to ads in our daily life
1) What kind of advertisements can we find?
2) Where do ads appear?
3) Why we need to understand how advertising works?
What an ad is
1）Definition
2) Means
3) Advertisers
How advertisers make effective ads
Identify target
Appeal to the target
Use a suitable medium
·How ads can be effective
When there is a need for a product
If the target audience is exposed to ads constantly
By giving the example of “adolescent boys are more likely to buy computer games than any other group”, what does the writer want to explain?
Sports shoes(para.4)
Car stereo system(para.8)
Decide if a word is important or not.
It’s not necessary to put equal importance on every word. Context
Definition
Examples
Word formation
Synonyms/antonyms
Adversative relationship
Cause-and-effect relationship
Teaching procedures
Step 3. Post-reading activities（10 minutes）
To react to what they have read by using the information they have found out
Retell, rewrite or discussion
Read another passage about this topic and practice reading skills
Design an advertisement
1. Who advertises?
2. Why do they advertise?
3. Where do they advertise?
4. How do they decide where to advertise?
5. Does advertising work?what really counts is to show the ss how to read instead of what it is. Thank you!