Unit 1 Advertising wordpower
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| 名称 | Unit 1 Advertising wordpower |  | |
| 格式 | rar | ||
| 文件大小 | 519.4KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2010-10-15 17:48:00 | ||
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课件38张PPT。Unit 1 Advertising
---- Word power Li YangThis book can help you get good marks in the exam.How could Li Yang know that you need these books?
How could he sell so many books to you?Brain storming: Through market research (市场研究/调查). By advertising in lectures.Market researchproduct consumers
market research market leader
market share high quality
sales targets sales figures
sales and marketing
sales/marketing departmentA thing that is produced, usually for salecustomersThe work of collecting information about what people buy and why The company that sells the largest amount of a particular kind of productThe percentage of a market that the company hasThe products are very goodThe amount which they think they will sell in a future periodThe amount which has been soldThe activity of advertising and selling the products in the best possible wayThe department of the company dealing with sales and marketingTry to match each phrase with its Chinese meaning on the following page!Task:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. roductarket researchales and marketingales/marketing departmentonsumersPractice: One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.arket shareales targetsarket leaderigh qualityales figuresPractice:Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. roductarket researchales and marketingales/marketing departmentonsumersRead together: One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.arket shareales targetsarket leaderigh qualityales figuresRead together:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about___________________ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetsmarket leadersales and marketingIf the producers want to sell his products well, he need to design some helpful, exciting and attractive advertisements. These advertisements can help us excite and attract more customers to buy the product.Question:
What’s the relationship between these two different colored groups?Other examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I don’t think it is ______.
3. The message is of great value. That is to say, it is _______.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluablehealthydangerousWays of forming adjectives:suffixes
(后缀)enjoy
eat
terror
count
accept
change
enjoyable
eatable
terrible
countable
acceptable
changeable 形容词后缀 1. -able(ible) 可...的,能...的 likely to be doneorigin
nation
physics
medicine
race
person
original
national
physical
medical
racial
personal 形容词后缀 2. al (ual) ...的,具有...性质的 having the characteristics ofenergy
politics
history
science
base
energetic
political
historical
scientific
basic
形容词后缀 3. -ic (-ical) ...的，类似...的,具有...的 relating touse
help
care
beauty
wonder
hope
useful
helpful
careful
beautiful
wonderful
hopeful 形容词后缀 4. -ful 充满...的,具有...性质的 full ofhair
luck
sun
noise
love
friend
day
hairy
lucky
sunny
noisy
lovely
friendly
daily 形容词后缀 5. -y ...的,性质child
fool
self
childish
foolish
selfish 形容词后缀 6. -ish 似...的,有...的,像...的 having the quality of home
hope
price
use
end
count
homeless
hopeless
priceless
useless
endless
countless 形容词后缀 7.-less 无...的,没有...的 withoutcreate
art
danger
trouble
short
fame
creative
artistic
dangerous
troublesome
shortage
famous 形容词后缀 8.其他Competition: Guess the meaning:Come on!industrial
sensible
facial
childlike
progressive
bookish
warlike
humorous
tricky
hilly
industry
sense
face
child
progress
book
war
humor
trick
hill工业的
可觉察的
脸部的
孩子般的
进步的
书生气的
好战的
富于幽默的
狡猾的
多山的学以致用1.?...The?first?step?is?to?present?the?warranty（保证书）,?or?any?other
?records?which?might?help to the store...
Present?the?warranty?or?other?
_____________________?records?to?the?store.helpful学以致用 2.Uppermost in her mind is the thought of finding something that everyone thinks suits her.
She wants most to find something ___________ for her.suitable学以致用3. Dancing Beijing is in the form of the Chinese dragon, the ancient symbol of Chinese culture that has both power and majesty(n.).
Form of the Chinese dragon Symbol of China:___________ and majestic (adj.)powerful学以致用 4. Hillary's second advantage is that she has one of the best political advisers in the country at her side ---- her husband. This will undoubtedly be of benefit to Ms. Clinton.
Bill Clinton, one of the best political advisers ---- be ___________ to Hillary.beneficial学以致用 5. This question of giving up seats in public transport is much argued about by young men, who say that, since women have claimed equality, they no longer deserve to be treated with politeness and...
Argument: Having claimed equality, women no longer deserve ________ treatment.polite学以致用 6.Few men have patience with what the salesman says about other products.
For a man, he is _____________ with what the salesman says about other products.impatient学以致用7. It is a laborious process, but apparently an enjoyable one.(不用原文中的词).
It is a _________ but enjoyable experience for her.tiringBest Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _______ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _______ (create) outfits?
We can tell you where your friends found their ________ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete竞争) prices mean you don’t have to be rich and _________ (fame) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousto be continuedJeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Homework:Recite these useful expressions about market research.
Remember the rules for forming adjectives from nouns and verbs. Goodbye
---- Word power Li YangThis book can help you get good marks in the exam.How could Li Yang know that you need these books?
How could he sell so many books to you?Brain storming: Through market research (市场研究/调查). By advertising in lectures.Market researchproduct consumers
market research market leader
market share high quality
sales targets sales figures
sales and marketing
sales/marketing departmentA thing that is produced, usually for salecustomersThe work of collecting information about what people buy and why The company that sells the largest amount of a particular kind of productThe percentage of a market that the company hasThe products are very goodThe amount which they think they will sell in a future periodThe amount which has been soldThe activity of advertising and selling the products in the best possible wayThe department of the company dealing with sales and marketingTry to match each phrase with its Chinese meaning on the following page!Task:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. roductarket researchales and marketingales/marketing departmentonsumersPractice: One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.arket shareales targetsarket leaderigh qualityales figuresPractice:Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. roductarket researchales and marketingales/marketing departmentonsumersRead together: One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.arket shareales targetsarket leaderigh qualityales figuresRead together:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new ________ has been on the market for two weeks. What is its _____________ now? Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 2 per cent yesterday across the whole country. Mr Carter: That’s quite encouraging. I think it might be because__________ really like the design and ___________ of the product. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the ___________ by next week. Ms Jones: We’re doing it right now. I’ll present it to you tomorrow morning. Mr Carter: That’s great. If we want to be the _____________ in our field, we need to get as much information about___________________ as we can.productmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetsmarket leadersales and marketingIf the producers want to sell his products well, he need to design some helpful, exciting and attractive advertisements. These advertisements can help us excite and attract more customers to buy the product.Question:
What’s the relationship between these two different colored groups?Other examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I don’t think it is ______.
3. The message is of great value. That is to say, it is _______.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluablehealthydangerousWays of forming adjectives:suffixes
(后缀)enjoy
eat
terror
count
accept
change
enjoyable
eatable
terrible
countable
acceptable
changeable 形容词后缀 1. -able(ible) 可...的,能...的 likely to be doneorigin
nation
physics
medicine
race
person
original
national
physical
medical
racial
personal 形容词后缀 2. al (ual) ...的,具有...性质的 having the characteristics ofenergy
politics
history
science
base
energetic
political
historical
scientific
basic
形容词后缀 3. -ic (-ical) ...的，类似...的,具有...的 relating touse
help
care
beauty
wonder
hope
useful
helpful
careful
beautiful
wonderful
hopeful 形容词后缀 4. -ful 充满...的,具有...性质的 full ofhair
luck
sun
noise
love
friend
day
hairy
lucky
sunny
noisy
lovely
friendly
daily 形容词后缀 5. -y ...的,性质child
fool
self
childish
foolish
selfish 形容词后缀 6. -ish 似...的,有...的,像...的 having the quality of home
hope
price
use
end
count
homeless
hopeless
priceless
useless
endless
countless 形容词后缀 7.-less 无...的,没有...的 withoutcreate
art
danger
trouble
short
fame
creative
artistic
dangerous
troublesome
shortage
famous 形容词后缀 8.其他Competition: Guess the meaning:Come on!industrial
sensible
facial
childlike
progressive
bookish
warlike
humorous
tricky
hilly
industry
sense
face
child
progress
book
war
humor
trick
hill工业的
可觉察的
脸部的
孩子般的
进步的
书生气的
好战的
富于幽默的
狡猾的
多山的学以致用1.?...The?first?step?is?to?present?the?warranty（保证书）,?or?any?other
?records?which?might?help to the store...
Present?the?warranty?or?other?
_____________________?records?to?the?store.helpful学以致用 2.Uppermost in her mind is the thought of finding something that everyone thinks suits her.
She wants most to find something ___________ for her.suitable学以致用3. Dancing Beijing is in the form of the Chinese dragon, the ancient symbol of Chinese culture that has both power and majesty(n.).
Form of the Chinese dragon Symbol of China:___________ and majestic (adj.)powerful学以致用 4. Hillary's second advantage is that she has one of the best political advisers in the country at her side ---- her husband. This will undoubtedly be of benefit to Ms. Clinton.
Bill Clinton, one of the best political advisers ---- be ___________ to Hillary.beneficial学以致用 5. This question of giving up seats in public transport is much argued about by young men, who say that, since women have claimed equality, they no longer deserve to be treated with politeness and...
Argument: Having claimed equality, women no longer deserve ________ treatment.polite学以致用 6.Few men have patience with what the salesman says about other products.
For a man, he is _____________ with what the salesman says about other products.impatient学以致用7. It is a laborious process, but apparently an enjoyable one.(不用原文中的词).
It is a _________ but enjoyable experience for her.tiringBest Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _______ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _______ (create) outfits?
We can tell you where your friends found their ________ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete竞争) prices mean you don’t have to be rich and _________ (fame) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousto be continuedJeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Homework:Recite these useful expressions about market research.
Remember the rules for forming adjectives from nouns and verbs. Goodbye