Unit 1 Advertising project课件
文档属性
| 名称 | Unit 1 Advertising project课件 |  | |
| 格式 | rar | ||
| 文件大小 | 174.8KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2011-04-02 20:30:00 | ||
图片预览
文档简介
课件31张PPT。高 一 英 语Module 4 Unit 1
Project: developing an ad campaign
How do you build an ad campaign Try to find out the main idea of
each paragraph readingFind the main idea of each paragraph
1.The definition of an ad campaign.
2.The target audience and how to determine the target audience.
3.What the ad campaign says.
4.How to reach the target audience.1.What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.
2.What must you keep in mind when you start a successful advertising campaign?
A clear goal and target audience.3.Why do you need to research your audience?
Because the right message needs to be created for right people.
4.What should your advertising campaign be based on?
Mainly on the target audience and the media that reaches that particular group first. 1. An ad campaign may depend on _____ to be
successful
A. many different people and target audience
B. the use of many different kinds of media
C. the final decision of the target audience
and successful people
D. the images that common people can createB2. The target audience of an ad campaign
should be _____.
A. carefully decided by the people who start
the ad campaign
B. determined by the hours they actually
watch TV every day
C. people who often going shopping and
those who enjoy looking at advertisements
D. enjoy the right message created by the
right peopleB3. Which of the following ads will be the most
successful according to the text?
A. The ones that have the most audience
who watch a lot of TV every day.
B. Those that make good use of all kinds of
media.
C. The ones which are carefully planned and
appealing to the target audience.
D. Those that are dealing public welfare
issues.A4. Which of the following questions is
necessary to ask when you are planning a
public ad campaign?
A. Who are the target audience of the ad
campaign?
B. How many people will watch TV and listen
to the radio and get to know the issue?
C. How much do common people know about
the social problem to be talked about?
D. To what degree does the issue affect the
lives of the target audience directly?D5. Which of the following statements is TRUE
according to the text?
A. There are many different ways to reach the
message to the target audience.
B. It is quite necessary to determine what method
should be used to deliver the message.
C. The target audience can decide the way to
choose to advertise.
D. Best approaches can get the message across
to all the people who see the advertisements.C Read the following passage carefully and fill in each space with the correct word.
The planning of an advertising 1. c_________ usually begins long before the product is introduced to 2. c__________. Advertisement professionals (专家) meet with representatives (代表) of the 3. c________ to discuss how the 4. p_______ should be presented and 5. p_________. Large companies may have their own advertising department, but most companies choose to hire an independent 6. a__________ company. campaigncustomerscompanyproductpromotedadvertisingIn the first few meetings, the people who make the product and 7. a_________ discuss not only how the product should be 8. m_______, but also how the design of the product might be changed in order to 9. a_____ as many customers as possible.advertisersmarketedattractOnce the general strategy is decided, the advertising company begins 10. p______ the campaign. The company collects as much 11. i__________ as possible about the product and the customers who might 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. planninginformationbuyprojectPresent will be a person to think up an idea for an advertisement, and a person to buy 14. s_____ in newspapers or time on TV. There will be a writer to write the text and designer to 15. d______ the ad, using pictures or photographs and the text.spacedesignPut the following into Chinese.
1. 一个有组织的广告计划
2. 特定的目标受众
3. 心目中有明确的目标
4. 运用各种各样的媒介
5. 需要做一点调查 an organized program of advertisements
a particular audience / a target audience
have a clear goal in mind
use different kinds of media
need to do a little research 6. 创造出恰当的信息
7. 收集信息
8. 直接影响人们的生活
9. 设计公益广告计划
10. 运用一种方法 create the right message
collect information
directly affect people’s lives
plan a public welfare campaign
use a method / a way / an approach Language Pointsdetermine v.
决定, 确定, 测定, 使下定决心
定日期：
determine
determine the date
The size of your feet determines the size of your shoes.
你两足的大小决定了你鞋的大小。sth.to do sththat/wh-Have you determined where you are going to spend the holiday?
你已决定在哪儿度假？
determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做…
self-determine v.自主,自决
self-determination n.自主,自决(权)
appeal to：move the feeling; attract
1.有感染力；有吸引力
Does these paintings appeal to you?
你对这些画感兴趣吗？
Bright colors appeal to small children.
鲜艳的颜色能够吸引小孩。
This music is too old-fashioned to appeal to people any longer.
这首乐曲太过时，不再吸引人了。
2.向某人恳求帮助
appeal to sb. for help
为某事向某人发出呼吁
make an appeal to sb. for sth.the way the audience will react
观众们反应的方式
做某事 的方法:
a way to do sth
a way of doing
a way + 定语从句（ that/ in which / 省略）
Rafting is a good way to experience nature.
Rafting is a good way _____ ______ people can experience nature.
inwhichconsider ：v. to think of in a stated way认为；以为
consider sb.(sth.) +adj./n.
consider sb.(sth.) + to be…
consider sb.(sth.) + as
consider that-clause
considerv. to think about; examine考虑
consider + n./doing sth.
consider +疑问词+ to do sth.
consider…as…/ think of…as…/
look on(upon)… as…/ take…as…/
regard…as…/ treat…as…/
refer to…as… 把…当作为…
considerHe considered studying further in
Beijing University.
He is considered to be the best person for the job.
I am considering going abroad.
我正在考虑出国。
I consider it a great honor.
我认为这是极大的荣幸。We consider that the driver is not to blame.
我们认为这不是司机的过错。
We consider it (to be ) true.
我们认为这是真实的。
Have you considered how to solve this problem?
你考虑过怎样解决这问题吗?
Charles Babbage is generally considered _____ the first computer.
A. to invent
B. inventing
C. to have invented
D. having invented
These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company and________ a job there.
A. gets
B. being got
C. getting
D. get.
The students ________ Mr. Yang ________ the best one in teaching.
A. consider; as
B. consider; being
C. considers; /
D. considering; to be
AIt is generally considered unwise to give a child________ he or she wants.
A. however
B. whatever
C. whichever
D. wheneverBHomeworkDevelop your own ad campaign in groups, promoting a public welfare issue.
Project: developing an ad campaign
How do you build an ad campaign Try to find out the main idea of
each paragraph readingFind the main idea of each paragraph
1.The definition of an ad campaign.
2.The target audience and how to determine the target audience.
3.What the ad campaign says.
4.How to reach the target audience.1.What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.
2.What must you keep in mind when you start a successful advertising campaign?
A clear goal and target audience.3.Why do you need to research your audience?
Because the right message needs to be created for right people.
4.What should your advertising campaign be based on?
Mainly on the target audience and the media that reaches that particular group first. 1. An ad campaign may depend on _____ to be
successful
A. many different people and target audience
B. the use of many different kinds of media
C. the final decision of the target audience
and successful people
D. the images that common people can createB2. The target audience of an ad campaign
should be _____.
A. carefully decided by the people who start
the ad campaign
B. determined by the hours they actually
watch TV every day
C. people who often going shopping and
those who enjoy looking at advertisements
D. enjoy the right message created by the
right peopleB3. Which of the following ads will be the most
successful according to the text?
A. The ones that have the most audience
who watch a lot of TV every day.
B. Those that make good use of all kinds of
media.
C. The ones which are carefully planned and
appealing to the target audience.
D. Those that are dealing public welfare
issues.A4. Which of the following questions is
necessary to ask when you are planning a
public ad campaign?
A. Who are the target audience of the ad
campaign?
B. How many people will watch TV and listen
to the radio and get to know the issue?
C. How much do common people know about
the social problem to be talked about?
D. To what degree does the issue affect the
lives of the target audience directly?D5. Which of the following statements is TRUE
according to the text?
A. There are many different ways to reach the
message to the target audience.
B. It is quite necessary to determine what method
should be used to deliver the message.
C. The target audience can decide the way to
choose to advertise.
D. Best approaches can get the message across
to all the people who see the advertisements.C Read the following passage carefully and fill in each space with the correct word.
The planning of an advertising 1. c_________ usually begins long before the product is introduced to 2. c__________. Advertisement professionals (专家) meet with representatives (代表) of the 3. c________ to discuss how the 4. p_______ should be presented and 5. p_________. Large companies may have their own advertising department, but most companies choose to hire an independent 6. a__________ company. campaigncustomerscompanyproductpromotedadvertisingIn the first few meetings, the people who make the product and 7. a_________ discuss not only how the product should be 8. m_______, but also how the design of the product might be changed in order to 9. a_____ as many customers as possible.advertisersmarketedattractOnce the general strategy is decided, the advertising company begins 10. p______ the campaign. The company collects as much 11. i__________ as possible about the product and the customers who might 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. planninginformationbuyprojectPresent will be a person to think up an idea for an advertisement, and a person to buy 14. s_____ in newspapers or time on TV. There will be a writer to write the text and designer to 15. d______ the ad, using pictures or photographs and the text.spacedesignPut the following into Chinese.
1. 一个有组织的广告计划
2. 特定的目标受众
3. 心目中有明确的目标
4. 运用各种各样的媒介
5. 需要做一点调查 an organized program of advertisements
a particular audience / a target audience
have a clear goal in mind
use different kinds of media
need to do a little research 6. 创造出恰当的信息
7. 收集信息
8. 直接影响人们的生活
9. 设计公益广告计划
10. 运用一种方法 create the right message
collect information
directly affect people’s lives
plan a public welfare campaign
use a method / a way / an approach Language Pointsdetermine v.
决定, 确定, 测定, 使下定决心
定日期：
determine
determine the date
The size of your feet determines the size of your shoes.
你两足的大小决定了你鞋的大小。sth.to do sththat/wh-Have you determined where you are going to spend the holiday?
你已决定在哪儿度假？
determine to do sth.=be determined to do sth.=make up one’s mind to do sth.下决心做…
self-determine v.自主,自决
self-determination n.自主,自决(权)
appeal to：move the feeling; attract
1.有感染力；有吸引力
Does these paintings appeal to you?
你对这些画感兴趣吗？
Bright colors appeal to small children.
鲜艳的颜色能够吸引小孩。
This music is too old-fashioned to appeal to people any longer.
这首乐曲太过时，不再吸引人了。
2.向某人恳求帮助
appeal to sb. for help
为某事向某人发出呼吁
make an appeal to sb. for sth.the way the audience will react
观众们反应的方式
做某事 的方法:
a way to do sth
a way of doing
a way + 定语从句（ that/ in which / 省略）
Rafting is a good way to experience nature.
Rafting is a good way _____ ______ people can experience nature.
inwhichconsider ：v. to think of in a stated way认为；以为
consider sb.(sth.) +adj./n.
consider sb.(sth.) + to be…
consider sb.(sth.) + as
consider that-clause
considerv. to think about; examine考虑
consider + n./doing sth.
consider +疑问词+ to do sth.
consider…as…/ think of…as…/
look on(upon)… as…/ take…as…/
regard…as…/ treat…as…/
refer to…as… 把…当作为…
considerHe considered studying further in
Beijing University.
He is considered to be the best person for the job.
I am considering going abroad.
我正在考虑出国。
I consider it a great honor.
我认为这是极大的荣幸。We consider that the driver is not to blame.
我们认为这不是司机的过错。
We consider it (to be ) true.
我们认为这是真实的。
Have you considered how to solve this problem?
你考虑过怎样解决这问题吗?
Charles Babbage is generally considered _____ the first computer.
A. to invent
B. inventing
C. to have invented
D. having invented
These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company and________ a job there.
A. gets
B. being got
C. getting
D. get.
The students ________ Mr. Yang ________ the best one in teaching.
A. consider; as
B. consider; being
C. considers; /
D. considering; to be
AIt is generally considered unwise to give a child________ he or she wants.
A. however
B. whatever
C. whichever
D. wheneverBHomeworkDevelop your own ad campaign in groups, promoting a public welfare issue.